Finally, the technology revolution makes an advanced tape measure a reality. With the eTape16, measuring is made more simple, reliable and accurate. You will be amazed in the many ways you will utilize the eTape16 digital tape measure that were not possible with an ordinary tape measure. Be a part of the eTape16 revolution, “Measure it, Read it, Record it!”
About the Startup
Describe your product in 3 words.
Simple, Reliable, Accurate
Where did you get the inspiration for your product?
Wanting to make an ordinary everyday tool better, and allow for me to create one with more functionality in gathering data.
What differentiates your product from similar products out there?
We are the original and only digital tape measure on the market today.
Tell us about the best and most challenging parts of the creation process.
The idea had come to Stephen Crane our Founder and Inventor, when working at a foreign shipyard, he needed to use metric measurements and using a traditional tape measure didn’t provide that utility. The original digital tape measure DigiTape was Steve’s first production with the Starrett Company. It did well but Steve wanted to redesign it with the homeowner in mind and with a strong emphasis on styling, compactness, and ease of use. Today he unveils the new eTape16 is now part of the Internet of Things revolution; taking measurements and turning them into data. The first most practical “intelligent tool” is here to make an impact on a product that has not changed for over 100 years.