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Bill Hammack
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Why engineers need to grow a long tail: A primer on using new media to inform the public and to create the next generation of innovative engineers Paperback – August 26, 2010

by Bill Hammack (Author)
4.0 4.0 out of 5 stars 22 ratings
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Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user- generated era. Readers will grasp the mindset of new media; an under- standing that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public understand what engineers do and why engineering is important; but perhaps most importantly this primer gives engineers the foundation for reaching the next generation of innovative engineers.
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  1. Print length
    62 pages
  2. Language
    English
  3. Publication date
    August 26, 2010
  4. Dimensions
    5.5 x 0.16 x 8.5 inches
  5. ISBN-10
    0615395554
  6. ISBN-13
    978-0615395555
  7. See all details
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Editorial Reviews

About the Author

Bill Hammack's work has been recognized by an extra- ordinarily broad range of scientific, engineering, and journalistic professional societies. From his engineering peers he's been recognized with the ASME's Church Medal, IEEE's Distinguished Literary Contributions Award, ASEE's President's Medal, and the AIChE's Service to Society Award. From the journalists he has won the trifecta of the top science/engineering journalism awards: The National Association of Science Writer's coveted Science in Society Award; the American Chemical Society's Grady-Stack Medal and the American Institute of Physics Science Writing Award -- all typically given to journalists. A leader in using mass media to communicate engineering to the public, he teaches Chemical & Biomolecular Engineering at the University of Ilinois - Urbana.

Product details

  • Publisher ‏ : ‎ Articulate Noise Books (August 26, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 62 pages
  • ISBN-10 ‏ : ‎ 0615395554
  • ISBN-13 ‏ : ‎ 978-0615395555
  • Item Weight ‏ : ‎ 3.21 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.16 x 8.5 inches
  • Customer Reviews:
    4.0 4.0 out of 5 stars 22 ratings

About the author

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Bill Hammack

Bill Hammack

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Make magazine called Bill a “brilliant science-and-technology documentarian”, whose “videos should be held up as models of how to present complex technical information visually.” Wired called them “dazzling.” His work has been recognized by an extraordinarily broad range of scientific, engineering, and journalistic professional societies. From journalists he has won the trifecta of the top science and engineering journalism awards: The National Association of Science Writer's coveted Science in Society Award; the American Chemical Society's Grady-Stack Medal, and the American Institute of Physics' Science Writing Award—all typically given to journalists. From his engineering peers he's been recognized with the asme's Church Medal, ieee's Distinguished Literary Contributions Award, asee's President's Medal, and the aiche's Service to Society Award. He is a Professor of Chemical & Biomolecular Engineering at the University of Illinois - Urbana.

Customer reviews

4 out of 5 stars
22 global ratings

Top reviews from the United States

Dixie
5.0 out of 5 stars Insightful
Reviewed in the United States on June 12, 2014
Verified Purchase
This is an insightful and interesting, well written set of ideas about how engineers might begin to reach a participatory audience of teens and interested members of the public; sort of the beginnings of a plan for intellectual crowd sourcing. I hope others will join in with the trajectory and new modes of sharing engineering science and applications will emerge.
One person found this helpful
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Shopper
3.0 out of 5 stars Good summary of the concept.
Reviewed in the United States on January 18, 2016
Verified Purchase
Good summary of the concept of using new media to reach the public about engineering. The point that the price of failure in new media being essentially zero is key.
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Postdoc
3.0 out of 5 stars Three Stars
Reviewed in the United States on November 13, 2017
Verified Purchase
Ienjoye about the first chapter and haven't goon into it since
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doncrush
5.0 out of 5 stars any engineer should read this!
Reviewed in the United States on July 19, 2011
This is a challenge to any engineer. Particularly the "outreach" aspect. What are you doing to reach out to a community that sees engineers as geeky/nerdy/dilberts?

Bill sets the stage for a renewal of getting kids excited about technology! I believe one of the best ways to save education in the USA!
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Francis Caud
4.0 out of 5 stars Bonne réflexion sur la communication actuelle.
Reviewed in Canada on February 19, 2019
Verified Purchase
Plaisant à lire
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