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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Hardcover – Deckle Edge, May 1, 2005

4.5 4.5 out of 5 stars 1,369 ratings

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Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime?

These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life-;from cheating and crime to sports and child rearing-;and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.

Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives-;how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.

What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and-;if the right questions are asked-;is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.

Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.

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Customer reviews

4.5 out of 5 stars
1,369 global ratings

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Customers say

Customers find the book engaging and easy to read. They find the content thought-provoking and entertaining, with humorous and creative writing style. Many readers consider it a good value for money, challenging common positions on sensitive topics. However, opinions differ on the economics, with some finding it straightforward and straightforward to understand, while others feel it's misleading or overstated.

AI-generated from the text of customer reviews

182 customers mention "Readability"159 positive23 negative

Customers find the book easy to read and engaging. They describe it as a quick, light read in plain English.

"...What a neat book, engrossing, addictive, it fought it's way to the top of my TBR pile, then stayed in my hands despite the cries of much more..." Read more

"...Overall, I think this was a well-written book with excellent content and would recommend it to anyone who wants to broaden their approach to media-..." Read more

"...of certain myths and, like it or not, a lot of information, told in a light, readable manner...." Read more

"...The numbers are startling. A refreshing read that makes one want for more." Read more

167 customers mention "Thought provoking"167 positive0 negative

Customers find the book interesting and engaging. It provides critical insights into various topics. The anecdotal format is effective for presenting sociological trends without being dry or losing readers' attention. Overall, customers consider it an important book for those interested in understanding economics and human nature.

"...What a neat book, engrossing, addictive, it fought it's way to the top of my TBR pile, then stayed in my hands despite the cries of much more..." Read more

"...This is where it gets good. The authors bring together actual statistical cases and work backwards from each conclusion, conventional or otherwise,..." Read more

"...everything Freakonomics has to say, but it both entertains and makes you think. What more can you ask of a book?" Read more

"...It's an interesting book, and has a variety of unusual economic information, but little of value to anyone trying to formulate or advocate public..." Read more

39 customers mention "Entertainment value"39 positive0 negative

Customers enjoy the book's entertaining nature. They find it funny, clever, and engaging. The book provides fun party conversation and is irreverent in its explanation of various social situations. It makes for good dinner conversation with family.

"...There are some clever and entertaining examples, but the book doesn't do much to shake or alter any strain of current economic theory...." Read more

"...For a non-fiction book, it is quite entertaining and I had difficulty putting it down...." Read more

"...Nonetheless, this is fun, clear thinking that demonstrates just how far an open mind and some interesting data can take us...." Read more

"...All in all, this book is extremely entertaining. Whether you like the ideas or hate them, this is a rare bestseller that isn't completely vapid...." Read more

31 customers mention "Creativity"31 positive0 negative

Customers find the book clever, insightful, and thought-provoking. They describe it as a well-written book that encourages creativity while providing valuable content.

"...Overall, I think this was a well-written book with excellent content and would recommend it to anyone who wants to broaden their approach to media-..." Read more

"...Excellent example that will remain timeless...." Read more

"...There are some clever and entertaining examples, but the book doesn't do much to shake or alter any strain of current economic theory...." Read more

"...Given the easy style and the solid underlying science - physicists and linguists are as likely to enjoy it as lifeguards and bikers." Read more

16 customers mention "Value for money"16 positive0 negative

Customers find the book a good value for money. They say it's an easy read with interesting common-day topics.

"...They question the correlation of criminals, crime and the economics of unwanted children...." Read more

"...Overall, Freakonomics is a great book and well worth your time and money. It's written to be accessible and is very easy to read...." Read more

"...So it's still worth the short amount of time it takes to read it. But why all those self-serving excerpts which begin every chapter???" Read more

"...Don't miss it, and well worth the time." Read more

9 customers mention "Political content"9 positive0 negative

Customers find the book's political content interesting and provocative. They say it challenges common positions on sensitive topics and provides a fresh perspective on societal issues. The book is described as scientific rather than political, with no taint of moralistic bias. Readers appreciate the author's unabashed political incorrectness and his willingness to approach difficult issues like abortion and race.

"...This book challenges common positions on sensitive topics...." Read more

"...I reveled in the unabashed political incorrectness of his assertions, and laughed out loud a few times at his audacity...." Read more

"...One of the things I like is that he's not afraid to approach difficult issues, like abortion and race issues, and present cold hard facts about them...." Read more

"...economics, "the dismal science" and applies them to interesting and provocative social questions, like shining a light into dark places. "..." Read more

9 customers mention "Economics"5 positive4 negative

Customers have mixed views on the book's economics. Some find the numbers startling and refreshing, backed by data. Others say it's not Economics but sociology, and there's no solid idea of value.

"...It makes a good humorous quote, but it's not really accurate. Numbers don't lie; it's the way they're interpreted that distorts the truth...." Read more

"...Freakonomics is more than a little misnomer - There is very little Economics involved (if any?)...." Read more

"...The numbers are startling. A refreshing read that makes one want for more." Read more

"...and adolescent praise from Stephen for Stevie D. There's not a solid idea of value here...." Read more

7 customers mention "Support evidence"3 positive4 negative

Customers have mixed views on the support evidence. Some find it clear and rigorous, describing it as a great read with views that go against the norm. Others feel there's a lack of supporting evidence, naive or oversimplified arguments, and questionable statistics. Overall, opinions are divided on whether the book is an enjoyable read or not.

"...he criticizes other social scientists for -- failure to provide scientifically convincing evidence, and failure to openly acknowledge his own..." Read more

"...While the results are counter-intuitive, Levitt clearly explains the rationale behind his arguements...." Read more

"...There is no supporting evidence in the book. One is expected to simply believe everything without seeing any summary of the analysis or the data...." Read more

"...The result is an easy to read but rigorous discourse on a wide variety of topics including cheating, racism and good parenting...." Read more

Horrible quality control.
1 out of 5 stars
Horrible quality control.
Pages look horrible. This is suppose to be a new book. I will be returning asap. This is not an acceptable condition to sell as "new".
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Top reviews from the United States

  • Reviewed in the United States on May 10, 2006
    economics:=the dark, hidden, semi-magical priesthood that controls money, job, house and gasoline prices, the dismal science.

    economists:= someone who knows the price of everything and the value of nothing.

    What a neat book, engrossing, addictive, it fought it's way to the top of my TBR pile, then stayed in my hands despite the cries of much more important reading on my desk.

    "What interested Levitt were the stuff and riddles of everyday life. His investigations were a feast for anyone wanting to know how the world really works."

    "As Levitt sees it, economics is a science with excellent tools for gaining answers but a serious shortage of interesting questions. His particular gift is the ability to ask such questions."pg xi

    Amen. He would be one of that imaginary group of people you'd love to sit around a table and just talk to. He sees what the rest of us merely average people never seem to glimpse unless it is pointed out to us.

    "economics is how people get want they want...his abiding interests are: cheating, corruption and crime. ... the modern world, despite a sufeit of obfuscation, complication, and downright deceit, is not impenetrable, in not unknowable, and -if the right questions are asked-is even more intriguing than we think. All it takes is a new way of looking."

    Question 1:

    why did the crime rate drop in the 1990's?

    Legalizing abortion.

    Question 2:

    do real estate agents have motivation to get you the best price?

    nope.

    Question 3:

    does the amount of money a political candidate spend warp the political process, causing him to win?

    nope.

    "morality represents the way people would like the world to work. economics represents how it actually does work."

    "incentives are the cornerstone of modern life. And understanding them-or, often, ferreting them out- is the key to solving just about any riddle, form violent crime to sports cheating to online dating. ... The conventional wisdom is often wrong. ... dramatic effects often have distant, even subtle, causes. ... Experts-from criminologists to real-estate agents-use their informational advantage to serve their own agenda. ... knowing what to measure and how to measure it makes a complicated world much less so." pg13,14

    These are the book in his own words. It is all about ferreting how incentives, measuring them and looking at the big principles that they embody.

    Chapter 1: What do School teachers and Sumo westlers have in common?

    the short answer: they cheat.

    "there are 3 basic flavors of incentives: economics, social and moral."

    Question 4:

    So what happens when you change incentives for people to pick up their kids from daycare?

    Question 5:

    With the accent on "objective testing" in public schools, with teacher's salaries tied to their kids scores, is there incentive to cheat?

    "a good teacher's impact was nearly as distinctive as the cheater's." pg. 34

    Question 6:

    how can sumo wrestler's cheat, how can you detect it?

    Question 7:

    having seen cheating does that mean mankind is universally and innately corrupt?

    short answer: bagels!!

    "could any man resist the temptation of evil if he knew his acts could not be witnessed?" pg 51

    Chapter 2: How is the Ku Klux Klan like a group of Real-estate agents?

    Question 8:

    how do you stop the KKK from getting more powerful?

    short answer: make their secrets public and them subject to ridicule, especially from children.

    "there are few incentives more powerful than the fear of random violence-which is why terrorism is so effective." pg 62

    what is asymmetrical knowledge, and how is the internet changing some things?

    you have two pressing fears when you sell a house: (price too low) selling too cheaply, (price too high) not selling it at all.

    Question 9:

    do realestate agents work as hard for you as they do for themselves?

    Question 10:

    is the weakest link voting process racist, or ageism, or sexist, or someother type of ___ist?

    Question 11:

    what are the incentives involved in online dating sites? Posting pictures and lying.

    Chapter 3: Why do Drug Dealers still live with their Mothers?

    The rules of the tournament that is crack dealing:

    you must start at the bottom to have a shot at the top.

    You must be willing to work long and hard at substandard wages. In order to advance in the tournament, you must prove yourself not merely about average but spectacular.

    once you come to the realization that you will never make it to the top, you will quit the tournament. pg 106

    Chapter 4: Where have all the criminals gone?

    Question 12:

    where have all the criminals gone?

    Ceausescu was shot by the kids who were the result of his making abortions illegal (1989-1966) 23 years before. the doctrine of really unintended consequences taught him, via a bullet in the head, that his abortion ban had much deeper implications than he knew. pg 119

    low maternal education, childhood poverty, a single-parent household are factors leading to criminal behavior.

    "what this cohort was missing, of course, were the children who stood the greatest chance of becoming criminals. And the crime rate continued to fall as an entire generation came of age minus the children whose mothers had not wanted to bring a child into the world. Legalized abortion lead to less unwantedness; unwantedness leads to high crime; legalized abortion, therefore, lead to less crime." pg 139

    "But one need not oppose abortion on moral or relgious grounds to feel shaken by the notion of a private sadness being converted to a public good." pg 141

    "What the link between abortion and crime does say is that where the government gives a woman the opportunity to make her own decision about abortion, she generally does a good job of figuring out if she is in a position to raise the baby well. If she decides she can't she often chooses the abortion." pg 144

    Chapter 5: What makes a perfect Parent?

    Question: 13

    what is more dangerous to a young child, a gun in the house or a swimming pool in the backyard?

    how to control risks? risk=hazard + outrage.

    lots of important questions:

    nature or nurture?

    indicator or cause?

    Chapter 6: Perfect Parenting, part ii or would a roshanda by any other name smell as sweet?

    Question 14:

    a man named sue effect: how does a parent name their child, does having a white or black name change your life?

    It is a good book, interesting, with lots of things to think about, some take home messages that you can really use.

    but my final thought was, why can't i see these things?
    6 people found this helpful
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  • Reviewed in the United States on January 21, 2006
    I read this book from cover to cover and was fascinated by it.

    In the beginning, I had a hard time processing the foreward because it jumped around a lot, but once I got into the meat of the book, I was glad I had persevered.

    Freakonomics touches on some of the biggest social themes in the history of America. The way it touches on these themes is what sets it apart-the way it deconstructs "conventional wisdom". Throughout this book, a theme is presented along with common and more detailed questions about the theme-the authors go about the business of narrowing down the questions until one is selected to pursue. Next, peripheral information surrounding the theme is presented-common information that has shaped some of the popular views of our society, usually by the combination of media reporters and "experts". After the "conventional wisdom" gleaned from the peripheral information is highlighted, the authors ask you to make a preliminary decision about which pieces of "conventional wisdom" may be applied to the question being examined. At this point, my curiosity was peaked and I cared about knowing what economic explanation could be given to support any of the pieces of "conventional wisdom" or other conclusions that were presented for examination.

    This is where it gets good. The authors bring together actual statistical cases and work backwards from each conclusion, conventional or otherwise, that might be chosen to satisfy the question that was selected.

    We all have our own notions of the "right" answer to many socio-economic themes we encounter on a daily basis. Abortion, racism, drug culture, and white-collar crime are among the topics included in this book. But how many of us can back up our opinions with a case built on hard data? The majority of Americans develop opinions based on emotional responses to singular pieces of data that we have been exposed to in our media. Very few of us, "experts" and media included, actually go to the trouble of gathering and analyzing all pieces of available data on a subject to develop a sound conclusion answering our questions about these subjects.

    Further, this book suggests that often, the wrong questions are being asked. Example of a classic question we frequently hear: "What kind of parent would have a gun in a house with children?" A better question, which would help us decide what is really worth examining is: "Why is it safer for the neighborhood kids to play at a house with a pool than it is for them to play at your house where there are two guns stored?" Look at the statistical data of children drowning in pools versus children killing themselves with guns at home. Compare that against the likelihood of a child who drowned in a pool being reported in the media versus the likelihood of a child being killed with a gun at home being reported in the media. Bottom line, "conventional wisdom" has taught us to be outraged about guns in a way we have never been outraged about swimming pools. However, by taking that extra step to look at the available numbers behind our question, we can form more sound opinions about things we are confronted with in the media that arouse our fears. Consequently, we would be better-equipped to choose what to be outraged about instead of just being one of a herd of sheep fed by our media and "experts".

    The things I have found about this book that may not appeal to others:

    This book challenges common positions on sensitive topics. If you are staunchly "pro" or "anti" something and nothing would change your mind, you won't like this book. It coldly analyzes positions and arrives to conclusions based strictly on data. The information presented is not for the easily offended or faint of heart.

    Economics and data-two very off-putting terms for many people, me included. This book does show numerical illustrations to support the information presented. While I personally did the math along with the book to corroborate what I was reading, others might find this a bit over the top and would not get the maximum value out of it.

    Overall, I think this was a well-written book with excellent content and would recommend it to anyone who wants to broaden their approach to media-based information processing. I am already "seeing things" differently now when I troll the news-instead of getting riled up at all the terrible things going on in our world, I am doing a more thorough job of choosing what to worry about and why. And for me personally, that is a good thing.
    5 people found this helpful
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Top reviews from other countries

  • Lavender Honey
    5.0 out of 5 stars Surprising Truths
    Reviewed in Canada on December 4, 2024
    The book completely changed how I see the world by showing how hidden incentives drive so many surprising behaviors in ALL of us. Fascinating to read how sumo wrestlers, who seem so honorable, manipulate matches to help each other out -- it’s all about the numbers! The book even gets into quirky things like how parents’ choices, like baby names, simply boil down to societal trends. It’s funny, eye-opening, and makes you question everything you think you know about why people, us, do what we do.
  • saffieknowsbest
    5.0 out of 5 stars Economics is not boring, it's the science behind predicting human behaviour
    Reviewed in the United Kingdom on May 22, 2019
    Hard back, good condition, arrived on time. Fascinating, easy to read, very accessible. My teens enjoyed reading it too.
  • Angelika
    5.0 out of 5 stars Great book!
    Reviewed in Germany on August 8, 2012
    I love to listen to freakonomics during long car trips. I can recommend it to anyone who is interested in economics, especially macroeconomics.
  • wed wed
    5.0 out of 5 stars Interesting
    Reviewed in Canada on March 4, 2024
    Very well explained and learned new stuff on humain behavior
  • Amazon Kunde
    5.0 out of 5 stars Really satisfied!
    Reviewed in the United Kingdom on November 5, 2017
    Good quality of materials. The book is really well-kept; you can not quite realize that it is a second hand book.