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The Revolution Will Not Be Televised Revised Ed: Democracy, the Internet, and the Overthrow of Everything Paperback – September 30, 2008

by Joe Trippi (Author)
4.3 4.3 out of 5 stars 14 ratings
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In a blend of Wired magazine and The Boys on the Bus, the man who invented Internet politics tells the story of how it was done and reveals how every sector can benefit from tech revolution.

Campaign manager Joe Trippi, who signed on to run Howard Dean’s campaign when there was less than $100,000 in the till and fewer than 500 people involved, transformed the most obsure candidate in the field into the Democratic frontrunner and all-but-coronated party nominee in less than a year. The secret of Trippi’s off-the-charts success: a revolutionary use of the Internet, and an impassioned, contagious desire to overthrow politics-as-usual. Before Dean knew it, he had a groundswell of 600,000 Americans behind him, was leading in every poll, and had raised $45 million—more money than any Democrat in history.

We now know that unprecedented fundraising, unheard-of numbers of people checking in on the Internet, chatting on blogs, reaching out to their fellow voters and showing up at house parties really can compete with—and in so many ways exceed— the more traditional approaches to winning in politics. But the why’s and how’s leave much fertile ground to plow, and for the first time, Trippi, an icon to all the Dean supporters he energized, is sharing his lessons learned, along with colorful behind-the-scenes stories from the campaign trail.

Perhaps lulled by the bust of the dot.com boom, many have dismissed the Internet as old news. But if Dean’s campaign wasn’t enough of a wake-up call, this book is: Trippi reveals just how the sleeping power of technology can be harnessed, and illuminates how every organization and individual in America can benefit from the tidal wave of change on the horizon.

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  1. Print length
    336 pages
  2. Language
    English
  3. Publisher
    William Morrow Paperbacks
  4. Publication date
    September 30, 2008
  5. Dimensions
    6 x 0.84 x 9 inches
  6. ISBN-10
    006156107X
  7. ISBN-13
    978-0061561078
  8. See all details
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Customer reviews

4.3 out of 5 stars
14 global ratings

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Top reviews from the United States

  • Jeanne Wolf
    5.0 out of 5 stars Repeat history? Who? Us? --Not so much if we read this insightful and candid book on how we "run" and how we "ran".
    Reviewed in the United States on September 14, 2013
    Verified Purchase
    Candid and straight to the truth, yet idealistic. Joe Trippi reminded me that even when our best intentioned ideals are trounced we can arm ourselves with wisdom and fight the good fight.

    You will be embarrassed when you see how just minutes of video doomed Howard Dean and how we all judged without involving much thinking.

    Good to look back because, now, everything is televised.
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  • Daren Berringer
    4.0 out of 5 stars Great Addition
    Reviewed in the United States on October 2, 2008
    A great addition to the original, Joe. It's amazing how far we have come in such a short amount of time both in terms of bad and good. Hopefully readers will heed the words of this book. Keep the revolution alive.
    One person found this helpful
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  • Chris , a fan of the Pan(asonics)
    5.0 out of 5 stars Wasn't there an actual film made of this name? ...
    Reviewed in the United States on April 4, 2018
    Verified Purchase
    Wasn't there an actual film made of this name? I caught Joe Trippi's interview with Charlie Rose back in 2002 or so.
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  • Nicholas von Horn
    2.0 out of 5 stars Two Stars
    Reviewed in the United States on March 3, 2016
    Verified Purchase
    Joe Trippi loves joe Trippi
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  • David Phelps
    5.0 out of 5 stars Must Read -- If You Want To Understand The World Today
    Reviewed in the United States on October 2, 2008
    The first edition of this book put the building of the 2003-2004 online revolution into an understandable context. A dozen lifetimes and generations later, we find ourselves leaving 2008 with a world turned upside down by online power. This new edition of Joe Trippi's absorbing book sets out not only what has happened, what is happening but, most importantly, what will happen, particularly when change is driven from the bottom up and not imposed from the top down.

    This is a must read, vitally important book for not just activists but for everyone who wants to make a lasting, positive difference. We have the tools: Joe Trippi shows us how they can be effectively used.
    4 people found this helpful
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  • J. Troost
    3.0 out of 5 stars "Ya gotta believe"
    Reviewed in the United States on June 17, 2009
    The book reminded me of Hunter S. Thompson's Fear and Loathing on the Campaign Trail (Trippi admits that it influenced him a lot). Trippi might not be as good a writer as Thompson was (who is?), but his book is certainly an interesting read and I want to share my thoughts on it.

    1. Trippi got the 2004 Bush campaign wrong, when he thinks that it was all "transactional politics". Of course, Bush raised money from and catered to big companies like Halliburton. But apart from expensive TV ads, it was also plain grassroots campaigning that won him the general election.

    2. Trippi was the first person to predict that Tom Bradley was going to lose, even though exit polls expected him to win. However, Trippi never once mentions (what was later to be known as) the "Bradley Effect" (the fact that voters won't admit in an exit poll that they did not vote for a black candidate, which causes the actual result to differ a lot from what the exit polls predict). Maybe that's because Barack Obama did not suffer from this phenomenon.

    3. It's scary to see how the news media eagerly reports negative stories about a candidate (which were handed to them by other campaigns) just to have the exclusive rights to these stories.

    4. Trippi is a bit naive to think that Google is not evil at all. In fact, Google gathers a lot more information from its users than it needs to run its tools. I know, I was thrilled when I saw the new Google Wave and blogged about it. However, since Wave is a server based service, Google can monitor the content of every single Wave. The data that they gather already could be used to make a lot of money on Wall-Street. Thanks to tools like Google Analytics and Gmail, Google can "sense" if there is something going on at a company. It could use that knowledge to either buy or sell that company's stock.
    2 people found this helpful
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  • Richard T.
    2.0 out of 5 stars Not Much Detail About "The Overthrow of Everything"
    Reviewed in the United States on February 24, 2010
    If you are looking for some insights on Internet strategy, then you should look elsewhere. The first substantial mention of that subject occurs around page 82, and then takes a bit of a vacation for the next 20 or 30 pages. I finally gave up at page 172.

    The book is, however, a nice account of Trippi's general experiences as a political operative, told in a very engaging style, and if you would like to learn more about the details of his career, then this book is definitely for you. Just don't count on learning much about how the Internet led to "the Overthrow of Everything."

    After throwing this book into my pile of "Books I Never Finished Reading," a better title for the book occurred to me. The title of the book should be changed to "My Story as a Political Operative Will Not Be Televised, So I Wrote This Book Instead."
    4 people found this helpful
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Top reviews from other countries

  • LAUREN
    5.0 out of 5 stars Great book
    Reviewed in the United Kingdom on December 9, 2012
    Verified Purchase
    Arrived quickly and was a very interesting piece. I am studying war studies at the university of Brighton! Would reccomend
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