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Steven M. Shaker
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The WarRoom Guide to Competitive Intelligence 1st Edition

by Steven M. Shaker (Author), Mark P. Gembicki (Author)
3.8 3.8 out of 5 stars 10 ratings
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This is the first definitive, in-the-trenches guide to bring proven government intelligence tactics onto the corporate battlefiled. Helping companies turn information into intelligence, and then use this knowledge trategically, Shaker and Gembicki offer crucial advice for every business person on how to collect, analyze, and disseminate vital information to key decision-makers. And in a proactive strike, The Warroom Guide to competitive Intelligence tells organizations how to set up their own "WarRoom," in order to gather and protect vital information to give them that competitive edge.
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  1. ISBN-10
    007058057X
  2. ISBN-13
    978-0070580572
  3. Edition
    1st
  4. Publisher
    McGraw-Hill
  5. Publication date
    December 31, 1998
  6. Language
    English
  7. Dimensions
    6.2 x 1.09 x 9.1 inches
  8. Print length
    240 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ McGraw-Hill; 1st edition (December 31, 1998)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 007058057X
  • ISBN-13 ‏ : ‎ 978-0070580572
  • Item Weight ‏ : ‎ 1.25 pounds
  • Dimensions ‏ : ‎ 6.2 x 1.09 x 9.1 inches
  • Customer Reviews:
    3.8 3.8 out of 5 stars 10 ratings

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Steven M. Shaker

Steven M. Shaker

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Customer reviews

3.8 out of 5 stars
10 global ratings

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Top reviews from the United States

  • Sandra Schlick
    5.0 out of 5 stars Warroom
    Reviewed in the United States on January 9, 2007
    Verified Purchase
    Shaker brought me into the world of Warrooms from the description up to examples. The examples are very well done as they show the warroom strategy type behind. Besides this points it is easy to read and can even replace a good criminal story. All in all I can recommend this book to everyone who likes to see the concepts of warroom in the context of CI.
    One person found this helpful
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  • Mark Nelson
    5.0 out of 5 stars Innovative and Practical for Today's eWorld
    Reviewed in the United States on February 20, 2002
    Post 911, I have a different view of competitive intelligence. It should deliver value by anticipating risks to the total business environment instead of supporting librabrian research tasks - as amany of the SCIP members do. Thank you Messrs. Shaker/Gembicki for going beyond the typical pabulum and cooking up a strategy to address real business issues. I have applied your models to cross-industry applications with great success and at a fraction of the cost of deploying the Fuld Warroom, Gilad or Factiva models. In saving the best for last, I was introduced to your intelligence philosophy from friends at Microsoft and security geeks at AOL - both have war rooms. You are leading the pack gentlemen so realize that pioneers often wear arrows. When is the next book coming???? You two should have something to say about terrorism and business continuity as well.
    6 people found this helpful
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  • BernardZ
    2.0 out of 5 stars Its okay
    Reviewed in the United States on October 31, 1999
    Verified Purchase
    I found that after reading the book that all that I learnt could have been written in one chapter.
    The basic idea is good but I certainly did not learn very much.
    One person found this helpful
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  • Srikanto Muthuchidambaram
    1.0 out of 5 stars Give me a break!
    Reviewed in the United States on April 11, 2000
    I can't believe a publisher would find this contributed to the body of knowledge on CI -- especially one as respected as McGraw-Hill! Of all the CI books on the market today, this is one of the least in terms of density of value. None of the things written herein were of ANY real use to me, because I'd heard it all before more times than I can recall! This is like going to a bad trade show -- costs a fortune and pretty light on real value. Pick up something from Fuld or Tyson instead if you want the very basics of CI. I really have to rethink my opinion of McGraw Hill after this.
    10 people found this helpful
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  • Robert Clark
    4.0 out of 5 stars Several good chapters
    Reviewed in the United States on January 26, 2000
    The book has several chapters that make it worth purchasing. It has a good tradecraft discussion (on elicitation, body language, etc.) and the detailed description of the quarterback technique, denial and deception, and protection of trade secrets are all well done. The detailed analysis report on Aquila and Tacit Rainbow could have been left out without loss. Furthermore, the section on Cyber Collection is likely to be soon outdated, if not so already.
    3 people found this helpful
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  • Luisdans
    5.0 out of 5 stars WarRoom Operations
    Reviewed in the United States on December 22, 1999
    We used the concepts of this book to create a war room, the use of the tools, caves and methodologies around it have helped us on using it effectively not only to review strategic intelligence but also to monitor the evolution of complex projects and business information. The digital war room is definitely a great tool that can help analyze advanced BI, KM, TQM indicators. A great resource to anyone trying to build this combination of decision support room, laboratory and multimedia meeting room.
    8 people found this helpful
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  • William Edwards
    5.0 out of 5 stars Powerful Concepts!
    Reviewed in the United States on January 16, 2000
    WarRoom's Guide to CI lays out a method of information gathering and decision support systems that have proved to be a very powerful package in the CI enviorment. I found the examples and implementations the authors provided to be very clear in terms of language and operation. If your looking for a powerful, refreshing, and cutting edge implemtation if CI/BI, this book is for you.
    3 people found this helpful
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  • Jeff Schlueter (jeff@schlueter.net)
    1.0 out of 5 stars Consultant Blatantly Advertises His Wares!
    Reviewed in the United States on March 19, 1999
    Based on the reviews of this book here at Amazon, I bought it and eagerly awaited learning how to improve one aspect of my job...competitive intelligence. However, I was sorely disappointed by what this book contains.
    I hate it when a consultant book serves mainly to advertise the services of its writer(s) and their firm. This one openly talks about the firm and vaguely describes the clients they have served, but it is so light in content that I found it a waste of time. I skimmed through the first five chapters saying "where's the beef?" Finally got to what I got would be an interesting one on the "Quarterbacking" technique only to be treated to a high level and nearly useless discussion of this technique that requires the WarRoom consultants to really make function.
    I finally gave up after the chapter describing how to use Web-based search engines. If I didn't know how to do that, I never would have found the book in the first place!
    To be truly useful to me, this book needed to provide more practical guidance on how to set up and manage a systematic intelligence gathering process, how to present the data to senior management in a way that influences decisions, and how much I should expect to budget for a decent program. In the end, I felt all they were trying to do was sell me time from their own firm.
    Caveat Emptor with this one!
    7 people found this helpful
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Top reviews from other countries

  • Peter
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on July 15, 2016
    Verified Purchase
    Very quick. Everything is OK
    Report