Google Power: Unleash the Full Potential of Google 1st Edition

by Chris Sherman (Author)

7 ratings

ISBN-13: 978-0072257878

ISBN-10: 0072257873

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Learn advanced techniques for maximizing the Google search engine and extract the best content from Google without having to learn complicated code. Go under the hood and learn a wide range of advanced web search techniques through practical examples. This is an ideal resource for students, librarians, journalists, researchers, businesspeople, lawyers, investigators, and anyone interested in conducting an in-depth search.

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Editorial Reviews

From the Back Cover

Get the most out of your Google searches and find the exact information you need with help from this hands-on guide. Google Power: Unleash the Full Potential of Google takes you under the hood of the ultimate search engine and shows you how to turbo charge your Google searching for maximum results. In the first part of the book, you’ll find out how to access the wide array of power tools that are hidden beneath the surface of Google’s clean, simple interface. Then you’ll get hundreds of proven tips and techniques that will dramatically improve your searching--no matter what you’re looking for.

Customize Google for your own power searching needs
Master the art of Googling people including ancestors, old friends, doctors--even yourself
Find quality, reliable information on medicine and technology
Get up-to-the-minute news from thousands of sources at Google News
Set up automated tools that search while you sleep
Recover content that’s been removed from the web
Find and buy exactly what you’re looking for with Froogle
Locate travel deals that can save you thousands of dollars
Mine business information and competitive intelligence
Hack Google via Web APIs
Be the first to use cutting-edge technology developed at Google Labs
Access Usenet through Google Groups

Chris Sherman is president of Searchwise LLC, a Boulder, Colorado-based Web consulting firm, and editor of SearchDay, a daily newsletter from SearchEngineWatch.com.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product details

Publisher ‏ : ‎ McGraw-Hill Osborne Media; 1st edition (May 27, 2005)
Language ‏ : ‎ English
Paperback ‏ : ‎ 456 pages
ISBN-10 ‏ : ‎ 0072257873
ISBN-13 ‏ : ‎ 978-0072257878
Item Weight ‏ : ‎ 1.7 pounds
Dimensions ‏ : ‎ 7.4 x 0.9 x 9 inches

Best Sellers Rank: #4,300,264 in Books (See Top 100 in Books)
- #12,805 in Internet & Telecommunications
- #43,005 in Computer Science (Books)

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Carsten Cumbrowski

Comes in handy sometimes

Reviewed in the United States on February 8, 2007

Verified Purchase

The book is a bit outdated, but there is nothing anybody can do about it. By the time a book is written, edited, published and finally available for purchase at your local book store did pass so much time that is measured in Google or Internet time a small eternity. Every book to the subject is by default outdated by the time you can buy it.

However, as long as the book provides general truth and methods in addition to specifics, long time value is still guaranteed. I would say this is partially true with this book. It does focus on specifics and most stuff is still true, but a lot of stuff changed since then, in some cases dramatically.

I use Google for years now and consider myself very Internet savvy, especially when it comes to search engines and even I learned some nice tricks from the book.

It comes in handy sometimes and I am sure that it will be useful for a few more years to come, but I would not expect too much from it. I have not found any better book in print format yet, but the best place for this kind of information is actually the Internet itself.

Still, I love to have a print version around. That's may be just me being old fashioned, but I am sure that I am not the only one out there.

4 people found this helpful

Helpful

NJ Teacher

Save Your Money

Reviewed in the United States on September 17, 2005

Verified Purchase

Although this book is well written and contained much information, there was little information included that is not already available on Google's Help pages for free. Buy this book only if you don't like reading online help pages.

9 people found this helpful

Helpful

try some of these options?

Reviewed in the United States on August 5, 2005

Sherman offers instructions into how much you can do with Google. Way beyond its signature searching ability. Perhaps the most obvious and successful is its news feeds. An excellent way to read from newspapers all over the world.

Also, in its regular searching, Google stores old versions of many pages it spiders. Sometimes you may find this useful, when a website deletes some of its content before you got to it.

Plus, there are the thousands of newsgroups. Ironically, some of these predate Google and the Web itself. They hark back to when the Internet communication was a much simpler text-based mode.

For programmer types, Sherman explains the Google API. Which lets you write code that programmatically hooks up to Google, without the drawbacks of screen scraping.

With several of the Google options that Sherman describes, it is unclear what profit Google ultimately makes out of them, beyond just mindshare. But I guess its search profits are so lucrative that it can afford to bleed on these other options.

4 people found this helpful

Helpful

Dan

Does Justice to the Evils of Google

Reviewed in the United States on September 16, 2005

This is a thorough and conscientious work. However, I also appreciate the work for the directions in which it could have potentially taken the inquiry (i.e. where it pointed but didn't take us). For example, the concern that the federal government could require Google furnish the personal information of its users is misplaced.

fireflySun DOT com/book/Google2.php

And victims of gang cyberstalking might welcome such a registry. Consider the following:

1. Stalking gangs use Google to search IP addresses to keep tabs on the activities of its victims, often disrupting their relationships with third parties and collecting information to create / disseminate dossiers.

2. Just a single post by an epileptically-posting belligerent in Usenet's unmoderated news groups (over 90% of which amount to flame wars) is cloned by news readers (as many times as there are news readers to archive it to the web under a unique URL). Google then archives all these posts, and they rank highly in a search of your name in Google.

3. Google's customer service could not keep pace with its OCD-like hoarding of content, and when you request that Google remove a link to a malicious and libelous message containing nothing accurate except your illicitly-procured residential address and phone number, Google threatens by claiming that if you compel them with a legal document to remove any message, your name and document will be referred to a free speech web site for blacklisting (chillingeffects.org).

So Google itself, and our infatuation with it (and dependence on it), is still young enough that we ignore the fact Google is a public safety and health risk (i.e. "The Great Repression").

6 people found this helpful

Helpful

Wilson L. Chua

Really Power Searching!

Reviewed in the United States on August 19, 2006

I think this is a great book for people that want to know more about searching in general and using google to search-- in particular.

The author has thrown in his vast personal experience and expertise. It shows in the books' tips and search strategies.

He supplements the technical stuff with his real world samples that show the readers how particular google features can be put to good use.

It assembles the most useful links to make it easier for readers to use.

Oh , btw, i am in no way related to the author. :)

4 people found this helpful

Helpful

A. Mirza

3 Stars

Reviewed in the United States on June 19, 2006

If you want to create the type of AdWords campaigns that maximize the ROI for your marketing dollars, win you new business and increased customer loyalty, you need help from an industry expert.

2 people found this helpful

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