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Marion Nestle

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Soda Politics: Taking on Big Soda (And Winning) 1st Edition

by Dr. Marion Nestle (Author), Mark Bittman (Afterword), Neal Baer (Foreword)

4.2 49 ratings

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Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs.

So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health?

In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world.

But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.

Editorial Reviews

Review

"For decades, soda companies have amassed fortunes off drinks that are making us sick. It took someone like Marion Nestle to cut through the spin and uncover the high cost of cheap sodas." --Robert Kenner, Director/Producer, Food Inc. and Merchants of Doubt

"No book in history has so completely laid bare the soda scourge that touches every corner of the world. Marion Nestle shows how this happened, its impact on human health and well-being, who the players are, and, most importantly, what might be done. This is the right book at the right time." --Dr. Kelly Brownell, Dean, Sanford School of Public Policy, Duke University

"An outstanding manual for health educators, activists, and anyone seeking information about the soda industry and its impact on health." - Library Journal

"If you have been exhausted by the flip-flop of Brexit politics in recent weeks, Soda Politics offers a refreshing break - a great read for dietitians." -NHDmag

Book Description

Written by renowned food and nutrition policy expert and public health advocate Marion Nestle, is the story of soda, with its devastating health and food policy consequences

Product details

ASIN ‏ : ‎ 0190263431
Publisher ‏ : ‎ Oxford University Press; 1st edition (October 5, 2015)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 528 pages
ISBN-10 ‏ : ‎ 9780190263430
ISBN-13 ‏ : ‎ 978-0190263430
Item Weight ‏ : ‎ 1.83 pounds
Dimensions ‏ : ‎ 9.21 x 6.14 x 1.31 inches

Best Sellers Rank: #1,206,675 in Books (See Top 100 in Books)
- #391 in Restaurant & Food Industry (Books)
- #1,195 in Food Science (Books)
- #1,205 in Hospitality, Travel & Tourism (Books)

Customer Reviews:
4.2 49 ratings

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Marion Nestle

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Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health at New York University, which she chaired from 1988-2003. She also holds appointments as Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley. She has held faculty positions at Brandeis University and the UCSF School of Medicine. From 1986-88, she was senior nutrition policy advisor in the Department of Health and Human Services and managing editor of the 1988 Surgeon General's Report on Nutrition and Health. Her research examines scientific, economic, and social influences on food choice.

She is the author of three prize-winning books: "Food Politics: How the Food Industry Influences Nutrition and Health" (2002, revised edition, 2007), "Safe Food: The Politics of Food Safety" (2003, revised edition, 2010), and "What to Eat" (2006). "Pet Food Politics: The Chihuahua in the Coal Mine" was published in September 2008 and in paperback in 2010. Her book with Dr. Malden Nesheim, "Feed Your Pet Right," was published by Free Press/Simon & Schuster in May 2010. "Why Calories Count: From Science to Politics," also co-authored with Dr. Nesheim, is scheduled for publication in March 2012.

She writes a monthly Food Matters column for the San Francisco Chronicle, and blogs daily (almost) at www.foodpolitics.com. She also twitters @marionnestle.

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Ron Pelham
The Sweet Devil of Deception
Reviewed in the United States on May 6, 2017
Verified Purchase
Everybody likes sweet stuff. We are programmed to go for the sweetness. But not all the time, every day, in such concentrated high doses. Sugary drink companies have hijacked our common sense through outright lies, savvy advertising, and buying off our politicians and some unscrupulous scientists. This book presents the facts through historical timelines. It is shocking to see how Big Soda companies closely parallel that of death merchant tobacco companies. Read for yourself and protect you, your family, friends and loved ones from this sweet poison. Big Soda is clearly a Big Health destroyer...big time...

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2 people found this helpful

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Biff Hammersly
Great book
Reviewed in the United States on August 3, 2022
Verified Purchase
Big soda is trippin. Marion does a great job exposing the numbers. This is why I love sodas like Perfy.

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MGV
A very important book for those wishing to stay healthy
Reviewed in the United States on August 9, 2016
Verified Purchase
An excellent eye-opener that delves into how the Big Corporates like the Coca-Cola company "manage" the marketing of their products. Knowing well their products like the Coke are nothing more than sugared drinks with zero nutritional value and have serious harmful effects on humans, these companies have historically and systematically undermined the advice of groups promoting good health. The book is very well researched and makes abundantly clear how people are duped into buying products that are harmful to them. One such example being how the popular nutrition "experts" are co-opted into "soft-marketing" a company's products by equivocating about their harmful effects. I would highly recommend this book to anyone who is serious about being well-informed about their food habits and staying healthy over the course of their lives.

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3 people found this helpful

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Sasha Alyson
Fascinating and frightening
Reviewed in the United States on December 1, 2015
Verified Purchase
When you realize the myriad ways that Coke and Pepsi manipulate public opinion, warp nutrition research, twist the law-making process, and seek ever-sneakier ways to get children hooked on their product, it would be excusable if you merely ranted. Marion Nestle does not. Instead she presents a meticulous, careful accounting of all this. The U.S. seems to be making some progress in the soda wars, and Marion Nestle deserves a sizable share of the credit.

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5 people found this helpful

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John Lachiewicz
Tools to take action
Reviewed in the United States on August 26, 2016
Verified Purchase
Well researched book highlighting everything from the nature of the beverage industry to the industry tricks used keep making money off our country's waistline. This book highlights many ways individuals can take action in their own household as well as their community and at the national level.

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Sugarlessllama
There are example of lazy research.
Reviewed in the United States on October 20, 2015
Verified Purchase
I had to stop reading on page 213 because the book was clearly a waste of my time. The following statement made it clear that this was a poorly researched book: " Because all purchases are done electronically, such information ought to be easy to collect, but the USDA claims it is not authorized to collect data on SNAP purchases." It is the part "..claims it is not authorized..." Well that is a good question. And the best part, easily verifiable. However, the exceprt above means either 1.) The author didn't bother to check if there was a relevant CFR or law that prevents the USDA from collecting data. or 2.) They did, and they didn't like the answer and so they ignored it. Either way, it means that the research for this book is highly suspect and not worth my time. After all, if I can't trust one statement, then how can I trust any of them?

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7 people found this helpful

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Jaybird
Three Stars
Reviewed in the United States on August 7, 2016
Verified Purchase
enjoyed for what it was - author wasn't unbiased, and a little petulant.

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2 people found this helpful

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Amazon Customer
This book will spur you to action!
Reviewed in the United States on November 15, 2016
Verified Purchase
This book helped me develop strategy for gaining support from administration for ridding our health care facility of sugary beverages.

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