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Stop Stealing Sheep & Find Out How Type Works Subsequent Edition

4.4 4.4 out of 5 stars 102 ratings

There is a newer edition of this item:

Explains what type is, demonstrates how to select it, and examines its use in printed communication.

Editorial Reviews

From the Publisher

Stop Stealing Sheep, Second Edition is a unique, entertaining, and educational tour through the most basic unit of written communication: type. World-renowned type experts Erik Spiekermann and E.M. Ginger explain in everyday laymen's terms what type is and how you can use it to enhance the legibility, meaning, and aesthetic level of your work. They elegantly touch on all aspects of typography, including the history and mechanics of type, how to train your eye to recognize and choose typefaces, and how to use space and layout to improve overall communication.

Because type reaches across all boundaries and continually evolves, this edition is revised and updated to include new chapters on Web typography and other forms of online text display. You need no previous knowledge of typography to enjoy this book and apply its tenets to your daily work. A perennial bestseller since the first edition was published in 1993, Stop Stealing Sheep will draw you in with its beautiful design and layout, which makes liberal use of more than 200 illustrations and photographs.

From the Back Cover

An updated new edition of the classic guide to typography.

A unique, entertaining, and educational tour through the most basic unit of human communication: type. This book, a perennial seller since 1993, draws in the reader with its beautiful design and layout, making liberal use of more than 200 illustrations and photographs. The author explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. This edition is revised and updated to include new chapters on Web typography and other forms of online text display.

Product details

  • Publisher ‏ : ‎ Adobe Pr; Subsequent edition (January 1, 2002)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 188 pages
  • ISBN-10 ‏ : ‎ 0201703394
  • ISBN-13 ‏ : ‎ 978-0201703399
  • Item Weight ‏ : ‎ 12.8 ounces
  • Dimensions ‏ : ‎ 0.45 x 5.5 x 8.5 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 102 ratings

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Erik Spiekermann
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Customer reviews

4.4 out of 5 stars
102 global ratings

Customers say

Customers find the book easy to read, informative, and interesting. They describe the design as well-designed, lovely, and instructive. Readers also mention the book demonstrates the power of fonts.

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14 customers mention "Readability"14 positive0 negative

Customers find the book easy to read, informative, and interesting. They say it makes them adequate for further readings and is a wonderful resource. Readers also mention the book is witty and beautifully designed.

"...without boring them to tears: but more than that, it's a great book to loan to clients in order to get them to understand the work you're doing for..." Read more

"Nice Lessons.It is a great book, although some people may need a guide of how to understand it...." Read more

"...erik spiekerman is so funny" Read more

"...This book certainly wouldn't hurt to own - it's a great resource for going back and getting a quick tip or piece of inspiration: four stars for me." Read more

11 customers mention "Design"8 positive3 negative

Customers find the book well-designed, lovely, and instructive. They appreciate the examples of nice typefaces to try out. Readers also mention the book demonstrates the power of fonts, sizes, and placements.

"...NYC, I figured I'd buy a copy after all these years - it's still a nifty wee book, very much worth the money." Read more

"...From page to page, the book demonstrates the power of the font/size/placement." Read more

"...The book is well-designed, showing how designers use grids and adjustments to improve readability...." Read more

"...Some nice things about the book were:- The lovely, and sometimes instructive, historical details about the fonts and their inceptions.-..." Read more

Top reviews from the United States

Reviewed in the United States on October 7, 2012
I first came in contact with this book way back before Adobe press re-released and updated it. It's a little pricey for its size, but it's always been a great book to have as a designer in order to explain to friends what exactly typography is without boring them to tears: but more than that, it's a great book to loan to clients in order to get them to understand the work you're doing for them and why not every opinion is equal.

So, after recommending it to my print manager here in NYC, I figured I'd buy a copy after all these years - it's still a nifty wee book, very much worth the money.
4 people found this helpful
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Reviewed in the United States on May 23, 2014
Nice Lessons.
It is a great book, although some people may need a guide of how to understand it.

Imagine you go to a cocktail party hosted by Erik Spiekermann. He introduces you typography and the people who made it.
Then you can take you time knowing about them, the time and the purpose why a certain typography was created.

It makes you understand typography, and of course, this book makes you adequate for further readings.
Reviewed in the United States on March 11, 2017
Learn typography from a master. It's an informational demonstration/graphic gallery than a manual. From page to page, the book demonstrates the power of the font/size/placement.
Reviewed in the United States on April 4, 2013
it smelled like smoke and cigarrettes so i barely could even read it. everytime i opened it i couldn't keep it open for more than like 5 minutes because it smells so bad but other than that its a great book! erik spiekerman is so funny
Reviewed in the United States on February 25, 2012
Summary
I feel like the book has a strange format, but I was pleasantly surprised - It continuously compares typography to various things such as traffic, rooms in a house, facial expressions, etc. I was expecting a direct (and perhaps more boring) approach to learning more about typography. I expected definitions, examples, and a simple tool for learning how to use type on web pages. Instead, what I got was a much less traditional approach. I feel more inspired and aware of type and how it works in the world as a whole rather than for a specific medium.

Background
I am a web designer and front-end developer. I love to design and am adept at slicing those designs into html and css. But I needed to dig a bit deeper into the core of design, which I believed, and now know is type. A co-worker recommended this book and despite mixed reviews, I bought it. I expected to have a direct approach to learning type, but instead I felt like I learned type backwards or indirectly somehow.

The Book
I was disappointed at first as I read through several pages. I was eager to dive in and start learning the technical side of typography, but the book seemed to have other plans for me. Instead, it addresses how type works in various sectors of society: business, travel, shopping, etc. It explains how type has elements that convey emotion and how you can use it. It gives examples of how one might solve old problems simply by using type. The book really provides a foundation for solving problems. By the end of the book, I somehow knew how type worked and as I skim back through I have somehow grasped the concepts more than I thought.

The Format
There are many comments about the layout / format of the book. The small red text on the side of the pages is optional, but quite often where you find some great tips and information. I didn't find it terribly difficult to read - it's small and red but very short. The book is well-designed, showing how designers use grids and adjustments to improve readability. It's short, easy to read, and yet packed full of interesting and useful information.

This book certainly wouldn't hurt to own - it's a great resource for going back and getting a quick tip or piece of inspiration: four stars for me.
2 people found this helpful
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Reviewed in the United States on May 26, 2014
This is a great read for type enthusiasts who are learning how type should be used.
This book has my recommendation for quality and insightful content.
Reviewed in the United States on November 17, 2011
This book took me from Typography Nerd Level 3 to Typography Nerd Level 20 in just one read through. Recommended for anyone with a mild interest in typography and anyone who needs a new way of looking at typography.
2 people found this helpful
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Reviewed in the United States on October 8, 2013
great book for study type, type face, kerning.... such a easy to read book. great for for your library. and i hope there are ebook version. highly recommended.

Top reviews from other countries

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Cliente de Amazon
5.0 out of 5 stars Interesante y util
Reviewed in Mexico on May 1, 2019
Fscil de leer, muy bueno e interesante si te interesa la tipografía
Steph McEvoy
5.0 out of 5 stars A must for graphic design/typographer students
Reviewed in Germany on March 24, 2016
This book was recommended for reading by a much respected college lecturer and was next to impossible for getting out on loan from the library, back when I was in college. Even today it's still sought after by designers.
Manon Bédard
5.0 out of 5 stars Five Stars
Reviewed in Canada on July 14, 2014
Un point de vue très contemporain sur la typographie. Très éclairant.
Nicx
5.0 out of 5 stars Un très bon livre
Reviewed in France on October 20, 2015
Beaucoup de notions, d'anecdotes, de règles de base qui ne sont pas expliquées comme dans un livre classique d'apprentissage mais plus imagées pour une meilleure compréhension et une lecture bien plus agréable.
Je le recommandes à tous les pros qui utilisent des typos et qui veulent savoir comment argumenter le choix d'une typo plutôt qu'une autre mais aussi pour améliorer ses connaissances personnelles.
S. D. Spicer
5.0 out of 5 stars A great primer
Reviewed in the United Kingdom on March 23, 2011
If you are looking for a basic primer on typography, and I guess if you have got as far as reading this then you do care; then this book is a great introduction to the 'why' of type rather than the 'how'.

This book is one of two* that I recommend to my students when they realise they are part of a centuries old printing inheritance and they want to understand type and get it right.

My students are not always professional designers - or they skimmed the type part at art school - or simply, there is that awakening that means you have understood type's contribution to communication. It's subtle thing, the time you realise that you have plateaued and that there more to type than simply text. And anyone, wether they are professional trained or self taught can come to this book and learn something of use to them that will make their work better. It's written for everyone. Not dumbed down, but it doesn't use flowery language either, accessible I suppose would be the term.

*The other is "The Mac(PC) is not a typewriter"