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Stop Stealing Sheep & Find Out How Type Works Subsequent Edition
There is a newer edition of this item:
- ISBN-100201703394
- ISBN-13978-0201703399
- EditionSubsequent
- PublisherAdobe Pr
- Publication dateJanuary 1, 2002
- LanguageEnglish
- Dimensions0.45 x 5.5 x 8.5 inches
- Print length188 pages
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Editorial Reviews
From the Publisher
Because type reaches across all boundaries and continually evolves, this edition is revised and updated to include new chapters on Web typography and other forms of online text display. You need no previous knowledge of typography to enjoy this book and apply its tenets to your daily work. A perennial bestseller since the first edition was published in 1993, Stop Stealing Sheep will draw you in with its beautiful design and layout, which makes liberal use of more than 200 illustrations and photographs.
From the Back Cover
An updated new edition of the classic guide to typography.
A unique, entertaining, and educational tour through the most basic unit of human communication: type. This book, a perennial seller since 1993, draws in the reader with its beautiful design and layout, making liberal use of more than 200 illustrations and photographs. The author explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. This edition is revised and updated to include new chapters on Web typography and other forms of online text display.
About the Author
Erik Spiekermann is an internationally renowned graphic designer and the founder of MetaDesign. He wrote the bestselling first edition of this book and many articles on type and typography, as well as Rhyme and Reason: A Typographic Novel. He is also the designer of typefaces such as FF Meta and ITC Officina. He lives and works in Berlin.
E.M. Ginger is a typographic consultant, editor, and freelance writer in the San Francisco Bay Area. She has worked with type and typography for two decades. She was managing editor of the journal Fine Print for twelve years and the editor of several bestselling cookbooks.
Product details
- Publisher : Adobe Pr; Subsequent edition (January 1, 2002)
- Language : English
- Paperback : 188 pages
- ISBN-10 : 0201703394
- ISBN-13 : 978-0201703399
- Item Weight : 12.8 ounces
- Dimensions : 0.45 x 5.5 x 8.5 inches
- Best Sellers Rank: #1,135,263 in Books (See Top 100 in Books)
- #120 in Electronic Documents
- #168 in Desktop Publishing
- #399 in Typography (Books)
- Customer Reviews:
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book easy to read, informative, and interesting. They describe the design as well-designed, lovely, and instructive. Readers also mention the book demonstrates the power of fonts.
AI-generated from the text of customer reviews
Customers find the book easy to read, informative, and interesting. They say it makes them adequate for further readings and is a wonderful resource. Readers also mention the book is witty and beautifully designed.
"...without boring them to tears: but more than that, it's a great book to loan to clients in order to get them to understand the work you're doing for..." Read more
"Nice Lessons.It is a great book, although some people may need a guide of how to understand it...." Read more
"...erik spiekerman is so funny" Read more
"...This book certainly wouldn't hurt to own - it's a great resource for going back and getting a quick tip or piece of inspiration: four stars for me." Read more
Customers find the book well-designed, lovely, and instructive. They appreciate the examples of nice typefaces to try out. Readers also mention the book demonstrates the power of fonts, sizes, and placements.
"...NYC, I figured I'd buy a copy after all these years - it's still a nifty wee book, very much worth the money." Read more
"...From page to page, the book demonstrates the power of the font/size/placement." Read more
"...The book is well-designed, showing how designers use grids and adjustments to improve readability...." Read more
"...Some nice things about the book were:- The lovely, and sometimes instructive, historical details about the fonts and their inceptions.-..." Read more
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Top reviews
Top reviews from the United States
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So, after recommending it to my print manager here in NYC, I figured I'd buy a copy after all these years - it's still a nifty wee book, very much worth the money.
It is a great book, although some people may need a guide of how to understand it.
Imagine you go to a cocktail party hosted by Erik Spiekermann. He introduces you typography and the people who made it.
Then you can take you time knowing about them, the time and the purpose why a certain typography was created.
It makes you understand typography, and of course, this book makes you adequate for further readings.
I feel like the book has a strange format, but I was pleasantly surprised - It continuously compares typography to various things such as traffic, rooms in a house, facial expressions, etc. I was expecting a direct (and perhaps more boring) approach to learning more about typography. I expected definitions, examples, and a simple tool for learning how to use type on web pages. Instead, what I got was a much less traditional approach. I feel more inspired and aware of type and how it works in the world as a whole rather than for a specific medium.
Background
I am a web designer and front-end developer. I love to design and am adept at slicing those designs into html and css. But I needed to dig a bit deeper into the core of design, which I believed, and now know is type. A co-worker recommended this book and despite mixed reviews, I bought it. I expected to have a direct approach to learning type, but instead I felt like I learned type backwards or indirectly somehow.
The Book
I was disappointed at first as I read through several pages. I was eager to dive in and start learning the technical side of typography, but the book seemed to have other plans for me. Instead, it addresses how type works in various sectors of society: business, travel, shopping, etc. It explains how type has elements that convey emotion and how you can use it. It gives examples of how one might solve old problems simply by using type. The book really provides a foundation for solving problems. By the end of the book, I somehow knew how type worked and as I skim back through I have somehow grasped the concepts more than I thought.
The Format
There are many comments about the layout / format of the book. The small red text on the side of the pages is optional, but quite often where you find some great tips and information. I didn't find it terribly difficult to read - it's small and red but very short. The book is well-designed, showing how designers use grids and adjustments to improve readability. It's short, easy to read, and yet packed full of interesting and useful information.
This book certainly wouldn't hurt to own - it's a great resource for going back and getting a quick tip or piece of inspiration: four stars for me.
This book has my recommendation for quality and insightful content.
Top reviews from other countries
Je le recommandes à tous les pros qui utilisent des typos et qui veulent savoir comment argumenter le choix d'une typo plutôt qu'une autre mais aussi pour améliorer ses connaissances personnelles.
This book is one of two* that I recommend to my students when they realise they are part of a centuries old printing inheritance and they want to understand type and get it right.
My students are not always professional designers - or they skimmed the type part at art school - or simply, there is that awakening that means you have understood type's contribution to communication. It's subtle thing, the time you realise that you have plateaued and that there more to type than simply text. And anyone, wether they are professional trained or self taught can come to this book and learn something of use to them that will make their work better. It's written for everyone. Not dumbed down, but it doesn't use flowery language either, accessible I suppose would be the term.
*The other is "The Mac(PC) is not a typewriter"


