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Design, Form, and Chaos Hardcover – March 31, 1993

by Mr. Paul Rand (Author)

4 customer reviews

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Hardcover, March 31, 1993

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In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.

Design, Form, and Chaos

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Editorial Reviews

Review

“Paul Rand’s Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old—classic and modern—lived together in the same work.”—Steven Heller

(Steven Heller)

“Paul Rand was an advocate for simplicity, an evangelist for modernity, a theorist, a formalist, and perhaps most delightfully for the rest of us, a poet. A classic text that deserves to be read, and re-read, for years and years to come.”—Jessica Helfand, Yale University

(Jessica Helfand)

“As a practitioner myself for sixty years in the graphic design profession, I can honestly say that I have never observed anyone who so successfully designed as Paul Rand, over and over again.”—Ivan Chermayeff

(Ivan Chermayeff)

"Open this book and enter the confident, curmudgeonly mind of a legendary graphic designer. Rand lays bare his thought process with unsparing wit and precision."—Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum

(Ellen Lupton) --This text refers to an alternate Hardcover edition.

About the Author

Paul Rand (1914–1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.

--This text refers to an alternate Hardcover edition.

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Product details

Hardcover: 224 pages
Publisher: Yale University Press; 1st edition (March 31, 1993)
Language: English
ISBN-10: 0300055536
ISBN-13: 978-0300055535
Product Dimensions: 10.3 x 7.8 x 0.8 inches
Shipping Weight: 1.9 pounds
Average Customer Review: 4.6 out of 5 stars See all reviews (4 customer reviews)
Amazon Best Sellers Rank: #260,530 in Books (See Top 100 in Books)
- #843 in Books > Arts & Photography > Graphic Design > Techniques
- #3214 in Books > Arts & Photography > Drawing
- #3224 in Books > Arts & Photography > History & Criticism

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Customer Reviews

4.6 out of 5 stars

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Five Stars

ByAmazon Customeron May 28, 2017

Format: HardcoverVerified Purchase

Timeless design starts here. #goforit

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Gift.

ByL. Sampsonon July 29, 2014

Format: HardcoverVerified Purchase

Purchased for my son. He loves it.

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Remind yourself why you became a designer!

ByA customeron February 18, 1998

Format: Hardcover

This book is a wonderful source of inspiration, worth owning for the essay "Good Design is Goodwill" alone. The text appears at first to be slight, but will leave your psyche feeling nourished; Rand's writing style was very much like his graphic style: it's economical, but every word is perfectly chosen and placed.

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Hey, the 70s and 80s are over...

ByA customeron March 13, 1998

Format: Hardcover

No question about, when Paul Rand (and others)made the different logos that are in book, it worked like a charm. For the 70s and 80s, that is. There are lessons to be learned but the book feels stuck in the timeperiod 1970-80. So before buying it you should check it out first.