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Cool It: The Skeptical Environmentalist's Guide to Global Warming Paperback – August 12, 2008
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Bjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world’s temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches (such as massively increasing our commitment to green energy R&D) that will allow us to deal not only with climate change but also with other pressing global concerns, such as malaria and HIV/AIDS. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.
- Print length272 pages
- LanguageEnglish
- PublisherVintage
- Publication dateAugust 12, 2008
- Dimensions5.15 x 0.55 x 8 inches
- ISBN-10030738652X
- ISBN-13978-0307386526
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Editorial Reviews
Review
“Far more convincing than An Inconvenient Truth.”
—The Financial Post
“Brimming with useful facts and common sense. . . . [Lomborg's] analysis is smart and refreshing, and it may bridge at least one divide in our too divided culture.”
—The Wall Street Journal
“Enlightening, eye-opening, brain-nourishing stuff!”
—Los Angeles Times
“A reasoned addition to the debate about what to do about climate change. . . . Sure to provoke much controversy.”
—Esquire
“Bjorn Lomborg is the best-informed and most humane advocate for environmental change in the world today. . . . [He] and Cool It are our best guides to our shared environmental future.”
—Michael Crichton
“[A] calm, civil, even-handed analysis. [Cool It] is suffused with concern for socially beneficial priorities and for practical steps to do good. . . . It provides some badly needed balance.”
—Financial Times
About the Author
Bjorn Lomborg is the author of The Skeptical Environmentalist and has written for numerous publications, including The New York Times, The Wall Street Journal, The Economist, and USA Today. He was named one of the 100 most influential people in the world by Time magazine in 2004. In 2008 he was named “one of the 50 people who could save the planet” by The Guardian; one of the top 100 public intellectuals by Foreign Policy and Prospect magazine; and one of the world’s 75 most influential people of the 21st century by Esquire. He is presently an adjunct professor at the Copenhagen Business School, and in 2004 he started the Copenhagen Consensus, a conference of top economists who come together to prioritize the best solutions for the world’s greatest challenges.
Visit the author's website at www.lomborg.com.
Excerpt. © Reprinted by permission. All rights reserved.
Preface
Global warming has been portrayed recently as the greatest crisis in the history of civilization. As of this writing, stories on it occupy the front pages of Time and Newsweek and are featured prominently in countless media around the world. In the face of this level of unmitigated despair, it is perhaps surprising–and will by many be seen as inappropriate–to write a book that is basically optimistic about humanity’s prospects.
That humanity has caused a substantial rise in atmospheric carbon-dioxide levels over the past centuries, thereby contributing to global warming, is beyond debate. What is debatable, however, is whether hysteria and headlong spending on extravagant CO2-cutting programs at an unprecedented price is the only possible response. Such a course is especially debatable in a world where billions of people live in poverty, where millions die of curable diseases, and where these lives could be saved, societies strengthened, and environments improved at a fraction of the cost.
Global warming is a complex subject. No one–not Al Gore, not the world’s leading scientists, and most of all not myself–claims to have all the knowledge and all the solutions. But we have to act on the best available data from both the natural and the social sciences. The title of this book has two meanings: the first and obvious one is that we have to set our minds and resources toward the most effective way to tackle long-term global warming. But the second refers to the current nature of the debate. At present, anyone who does not support the most radical solutions to global warming is deemed an outcast and is called irresponsible and is seen as possibly an evil puppet of the oil lobby. It is my contention that this is not the best way to frame a debate on so crucial an issue. I believe most participants in the debate have good and honorable intentions–we all want to work toward a better world. But to do so, we need to cool the rhetoric, allowing us to have a measured discussion about the best ways forward. Being smart about our future is the reason we have done so well in the past. We should not abandon our smarts now.
If we manage to stay cool, we will likely leave the twenty-first century with societies much stronger, without rampant death, suffering, and loss, and with nations much richer, with unimaginable opportunity in a cleaner, healthy environment.
From the Hardcover edition.
Product details
- Publisher : Vintage; Reprint edition (August 12, 2008)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 030738652X
- ISBN-13 : 978-0307386526
- Item Weight : 6.4 ounces
- Dimensions : 5.15 x 0.55 x 8 inches
- Best Sellers Rank: #427,577 in Books (See Top 100 in Books)
- #965 in Environmental Science (Books)
- #1,029 in Environmentalism
- Customer Reviews:
About the author

Dr. Bjorn Lomborg is an academic and the author of the best-selling "The Skeptical Environmentalist" and "Cool It". He challenges mainstream concerns about development and the environment and points out that we need to focus our limited resources and attention on the smartest solutions first. He is a visiting professor at Copenhagen Business School, and president of the Copenhagen Consensus Center which brings together top economists, including seven Nobel Laureates, to set data-driven priorities for the world.
Follow him on twitter: bjornlomborg
Lomborg is a frequent commentator in print and broadcast media, for outlets including the New York Times, Wall Street Journal, The Guardian, CNN, FOX, and the BBC. His monthly column is published in 19 languages, in 30+ newspapers with more than 30 million readers globally.
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book insightful and valuable for addressing climate change. They appreciate the clear, concise writing style with easy-to-understand graphs. The book provides a new perspective on the issue and is considered an informative read.
AI-generated from the text of customer reviews
Customers find the book provides useful insights and reasonable ideas for addressing climate change. They appreciate the well-researched and balanced review of the topic. The author has a genuine scientific approach with common sense, which is appreciated.
"...All in all, this is a fine introduction to pollution, climate change, hype, hysteria and hope...." Read more
"...The book is full of references, but they are not presented in the conventional format, which makes more laborious to follow up and corroborate the..." Read more
"...The references are very extensive (and have led me to further excellent readings), but the format is annoying when searching for a specific statement..." Read more
"This book is better argued, less polemical, and less petty than Patrick J. Michaels' book "Meltdown."..." Read more
Customers find the book helpful in understanding climate change. They appreciate the clear explanation of the science without overstatement or misinformation. The book takes an economic approach to global warming, focusing on the impact on the economy and climatology of the planet. It also makes the case that cooling or no change kills more humans than climate change.
"...Lomborg is not a global warming denier. He acknowledges the planet is warming, that man has a role and that the consequences are important and..." Read more
"...All in all, this is a fine introduction to pollution, climate change, hype, hysteria and hope...." Read more
"...Lomborg is not a “climate change denier.” He believes that global warming is real and that humans are contributing to it...." Read more
"...This is the most practical, data-driven, factual book on the subject of global warming I have yet read, and I recommend it highly." Read more
Customers find the book readable and informative. They say it's a short, sensible read with interesting ideas and authoritative facts on climate change.
"...It's well worth a read to find out how. -Mark Bailey, Torrey House Press" Read more
"...In a few words, this book is a must read if you have a genuine interest in the controversy of global warming/climate change and the science behind..." Read more
"...is stunningly good...." Read more
"...A very informative book even sometimes I found it repetitive and in terms of writing style something in between academic prose to impactful..." Read more
Customers find the book's writing style clear and concise. They appreciate the author's analytical approach and easy-to-understand graphs. The book is well-thought-out and presents facts in a great presentation. It provides an easy read into ecology for those unfamiliar with the topic.
"...It is concise (164 pages of text, the rest is notes and sources), beautifully intelligent, blue skies clear and skeptical...." Read more
"...information in a very readable form and format; and the author embraces climate is changing quickly and man has caused most of it; he is not from..." Read more
"...The book is well written, and easy to assimilate even for those without a scientific background (disclaimer: my academic background is in biology),..." Read more
"...He underpins his ideas with a few easy- to-understand graphs. Whether he's actually right about everything he says is hard to say...." Read more
Top reviews from the United States
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- Reviewed in the United States on January 12, 2011January, 2011. With the shooting havoc recently in Tucson, there's a lot of sad news in the press right now about divisive rhetoric and its possibly terrible consequences. When a politician like Sarah Palin uses bull's-eye icons and language against her political opponents and the very opponent who presciently objects get shot, it's getting to be time to cool it.
I don't mean to stretch the segue too far, but climate change is one of those emotionally divisive issues. I've wanted to review Bjorn Lomborg's analysis of global warming and what to do about for awhile and his recent book's summarizing title, "Cool It" brings the task back to mind.
I first became aware of Lomborg by happy accident while having coffee in a Salt Lake City Barnes and Noble with my friend Greig Veeder not long after I had retired from a 19 year career in investment management. Greig wanted to know what I was going to do next. I told him about my concern for the fragile American West environment and that I'd like to do something about it, maybe write. He asked why anyone should care, you know, he said, tell him the elevator pitch. Veeder does cutting edge work out of Denver on the management of sex offenders; he might have thought there were more pressing issues in the world. I was stumped, concern for our gorgeous environment seemed self evident and I didn't have a concise pitch formed yet. Greig said to get him another cup up coffee and got up and wandered into the nearby isles of books. When I brought the coffee back he was sitting there with Lomborg's first book, the soon to be blockbuster "The Skeptical Environmentalist." I've been a fan of Lomborg and his clean, objective thinking ever since.
Lomborg is a blond, blue eyed, 46 year old classic looking Dane, currently an adjunct professor at the Copenhagen Business School, director of the Copenhagen Consensus Centre and a former director of the Environmental Assessment Institute in Copenhagen. In the preface to "The Skeptical Environmentalist" Lomborg calls himself an "old left-wing Greenpeace member." He says he was standing in a bookstore -- God love them -- in 1997 reading Wired Magazine, a magazine I also admire, about an interview with the American economist Julian Simon. Simon maintained that much of our traditional knowledge of the environment was based on preconceptions and poor statistics. At the time Lomborg was working as an Associate Professor of Statistics at the University of Aarhus, Denmark, and thought it would be easy to check on Simon's sources. Lomborg decided to practice what he preached and check whether his venerable social beliefs stood up to scrutiny or turned out to be myths. I always like that moment when one realizes that what one knows to be true might not be exactly so. It turned out a lot of Simon's claims held up to scrutiny and substantially changed Lomborg's idea of what he knew to be true about climate change. He set out to publish his findings which started an ebullient global debate. In 2004 Lomborg was named by Time magazine one of the 100 most influential people in the world.
Lomborg is not a global warming denier. He acknowledges the planet is warming, that man has a role and that the consequences are important and mostly negative. Without the use of even so much as a forklift, Lomborg wins me over with his calm and reasoned cost/benefit analysis. He argues that the costs and consequences may not be as great as sometimes hysterically claimed and that for the money, and often for much less money, we can have a much greater impact on the well being of mankind and the planet. Global warming, according to Lomborg, "Will cause more heat deaths, an increase in sea level, possibly more intense hurricanes and more flooding. It will give rise to more malaria, starvation and poverty." No wonder we are worried. We should be. Lomborg's point is that the most commonly prescribed solution of substantially cutting CO-2 is that it will not matter much for the problems on this list. He argues that from water scarcity to polar bears we can do relatively little with climate policies and a lot more with social policies. It's well worth a read to find out how.
-Mark Bailey, Torrey House Press
- Reviewed in the United States on September 30, 2008With the financial system collapsing due to deregulation, greed and irrational hubris, this short book is the latest fad for all who believe government is a problem, not the solution.
Granted, Lomberg admits, "humanity has caused a substantial rise in atmospheric carbon-dioxide levels over the past centuries, thereby contributing to global warming."
His solution? Let's cure AIDs, malaria, hunger and poverty first. Dealing with what we know rather than facing unknown unknowns is a noble approach that has motivated mankind for centuries. When people did not know how to cure smallpox, to cite an example, the alternative was to make the king and nobles uselessly rich and let most peasants live without clean water, sewage disposal and other basic necessities. The impact of global warming is as unknown today as was the cause of smallpox two centuries ago.
Today we need a president in the style of Abraham Lincoln who believed government can do things collectively that people cannot do individually. He was far more rational than modern fools who say taxes are only a form of "greed" and the true key to a better community is personal riches grabbed by any means possible.
Keeping these two ideas in mind, this book is a good analysis of the global warming debate. It is concise (164 pages of text, the rest is notes and sources), beautifully intelligent, blue skies clear and skeptical. No great idea should exist without rigorous challenge, questioning and alternatives. Think of the impact had some "Lomborg" 25 years ago offered similar questions about Reagan's rush to financial deregulation.
Lomborg doesn't deny global warming (the t-shirt mentality says "Al Gore didn't invent the Internet; he did invent Global Warming"). Instead, he suggests cost effective solutions such as carbon dioxide taxes. He'll properly infuriate climate change doers, doubters, deniers and dimbulbs.
Consider: What if Henry Ford was as concerned about pollution as he was about inventing the Model T and the moving assembly line? Or, what if horses were still the favoured means of transport for goods and people? A brilliant innovation may create a problem, but every solution must be dealt with in the context of the problem it solved.
Consider: Bottled water is sold because some people fear "polluted" municipal water. But, what if today's "natural" water was similar to that of 200 years ago when it might contain smallpox (instead of chlorine?) and other bacteria?
Consider: Lomborg raises a string of relevant issues that every intelligent person should consider before plunging into any climate change debate. All in all, this is a fine introduction to pollution, climate change, hype, hysteria and hope.
Consider: As with the financial industry, government is a solution and not the problem.
Top reviews from other countries
Michael JonesReviewed in Canada on April 20, 20215.0 out of 5 stars Gives you something to think about
I am always interested in people who present information about the climate without making me feel like crap. I am no scientist, but reading this book gave me a different perspective on climate change. I am not saying that these ideas are correct or should be adopted by anyone. It does though give me food for thought. I am so sick and tired of all this talk about how we all going to die tomorrow because we use fossil fuels. This read at least gives some solutions for the problem , instead of making people feel like crawling into a hole. Recommend this for sure.
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Charlie_CReviewed in Spain on January 4, 20205.0 out of 5 stars Un libro que todo el mundo deberia leer.
Es un libro que debería ser lectura obligatoria a todo el mundo que quiera opinar sobre el calentamiento global. Me lo he comprado tras ver la entrevista en YouTube con Freeman Dyson, uno de los mejores cerebros de la ciencia moderna.
Bruce VanderseeReviewed in Australia on April 21, 20215.0 out of 5 stars Best read about Climate Change
Brilliant, finally some common sense to expose the climate change myth
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Cliente AmazonReviewed in Italy on May 9, 20165.0 out of 5 stars uno stimolo per un'analisi critica degli interventi
Lomborg, l'ambientalista scettico, in modo chiaro illustra le proprie opinioni, supportandole con tabelle, dati, riferimenti.
La lettura è interessante, e stimola la discussione, ancor di più oggi, dopo la firma dell'accordo di Parigi che impegna i Paesi firmatari ad implementare costose azioni. Una modulazione diversa delle ingenti risorse porterebbe per altre vie a risultati socialmente molto più efficaci.
Una voce fuori dal coro, anche se con molta audience
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V. PierreReviewed in France on October 15, 20095.0 out of 5 stars A lire ...
remarquable par le sérieux de la documentation et surtout par l'absence de mise en polémique. Ce livre demande de la réflexion et non de la passion dévastatrice typique des écologistes. Il pose la place de l'homme dans le monde, non seulement l'Euro-américain coupable de toutes les horreurs, mais aussi l'Africain victime des horreurs et misères.


