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I Live in the Future & Here's How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted Paperback – October 4, 2011

by Nick Bilton (Author)

51 ratings

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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?

The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.

Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior:

   • With a walk on the wild side—through the porn industry—we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.
   • By understanding how the Internet is creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created.
   • Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts.
   • Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.
   • Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content.
   • Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.

I Live in the Future & Here’s How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton’s website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.

Editorial Reviews

Review

"A bold and provocative look at the future of storytelling. It’s about the virtues of video games, the science of cocktail parties, and the new business model of journalism. It’s about a world in which the medium is mostly irrelevant, and the message is everything. Read this book if you want to get your message right.”
—Jonah Lehrer,author of the New York Times bestseller How We Decide

“Nick Bilton has written a rollicking, upbeat guide to the digital world—a peek into our near future, where news, storytelling, and even human identity are transformed. It’s a fascinating book from a man who has helped pilot the New York Times into a new age of online journalism. If you’re wondering—or worried—about the future of media, this is your road map.”
—Clive Thompson, Wired magazine columnist and contributing editor

“Bilton doesn’t just live in the future, he also understands the past. I Live in the Future explains how our communications tools shaped our present, how new tools are shaping our future, and what we should do to take advantage of all this opportunity.”
—Clay Shirky, author of Cognitive Surplus and Here Comes Everybody

About the Author

NICK BILTON is the lead technology writer for the New York Times Bits blog and a reporter for the paper. His work weaves together many different fields of storytelling, including advertising, journalism, design, technology, user interface, documentary film, and hardware hacking and the effects of all of these on society. At the Times, he is also worked in the research and development labs, peering into the future and helping chart the path for the future of news. Bilton is also an adjunct professor for New York University’s interactive telecommunication program and speaks regularly around the world at major technology and publishing conferences and at universities.

Product details

Publisher ‏ : ‎ Crown
Publication date ‏ : ‎ October 4, 2011
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 0307591123
ISBN-13 ‏ : ‎ 978-0307591128
Item Weight ‏ : ‎ 9 ounces
Dimensions ‏ : ‎ 5.19 x 0.69 x 8 inches
Best Sellers Rank: #4,632,657 in Books (See Top 100 in Books)
- #825 in System Theory
- #1,031 in Marketing & Consumer Behavior
- #5,517 in Communication & Media Studies
Customer Reviews:
51 ratings

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British born Nick Bilton is Special Correspondent at Vanity Fair, where he writes about technology, business and culture, and a contributor at CNBC. He was a columnist for The New York Times for almost a decade. He lives in Los Angeles with his wife, son, and dog, Pixel.

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"...It's a hell of a read - fast paced and keeps you glued; perfect for a plane or a beach...." Read more

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Customers find the book thought-provoking, delivering important ideas in a provocative manner, with one customer noting it includes interesting research and up-to-date analysis.

"...It looks at the important 'slow' impact and delivers some important thinking in a provocative, fun wrtiting style that moves at a good clip...." Read more

"Bilton's book has an interesting social dynamic blending his commentary with opions for other readers...." Read more

"...as long NY Times article and even though there is lots of interesting research mentioned it does not say anything really surprising...." Read more

"...The review of different current trends is nice for someone who's not involved in this fields already...." Read more

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This isn't about the future - it's about how great the present can be
Reviewed in the United States on October 5, 2010
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Nick's book is every bit as good as his writing as the lead technology writer for the Bits section. It's a hell of a read - fast paced and keeps you glued; perfect for a plane or a beach.

There's just one great lie about this book: that it's about the future. I almost didn't read it for that reason - guesses about the future are wrong so often that you might as well just read science fiction. But that's not what the author's writing about. He tells us about the present, speeding by us at 100 mph. From the opening admission that he no longer reads his own paper (at least not on paper) to the cautionary ending, this is only about the future insofar as you're not keeping up with the present.

And this present is a delight indeed.

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daveyd
They are not coming back
Reviewed in the United States on March 20, 2019
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Author Nick Bilton is unequivocal in his prediction that the printing press, the DVD player, newspapers, cable television, and eventually most analog connections will catabolize into insouciance.
More Than a few pages are devoted to the ubiquity of pornography, a subject that seemingly has no historical beginning, no classical ending, and an invincibility that wars, economies and parodies are incapable of disempowering or displacing. In ancient Greece visitors will find statues and paintings of lewd and phallic models, A famous French writer boasted that his stories and books of sex sold more copies than were sold of the Bible. Current Web offerings include sex images and videos of porn that reflect considerable on-line demand subscriptions. In 2000 the industry captured an estimated annual revenue of $20 billion.
Before the Gutenberg printing press in the 1400's one of Europe's largest libraries (Cambridge) housed a total of 122 books all of which were made by hand. The current Internet has 2 billion users.
Today consumers are buying music, concert tickets, nonfiction books, movie seats, and of course porn. But the newsprint industry is in decline as providers are going out of business in large numbers.
Futurists envision an Internet of Things where sensors embedded in our underclothing, and elsewhere, will provide weather and other information in real time with regularity. Change is a constant that cannot be controlled, will not ever stop, and is currently at the mercy of the Internet and other technologies.

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MT
Three Stars
Reviewed in the United States on September 5, 2014
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Not a great literary work by any means

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Gareth Kay
An important readier on what media is becoming (and why we shouldn't be afraid)
Reviewed in the United States on September 27, 2010
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I've been a fan of Nick's writing on the New York Times' 'bits' blog for some time. His first book doesn't disappoint.
It takes along and broad view of how technology is changing culture and, in particular, media. It looks at the important 'slow' impact and delivers some important thinking in a provocative, fun wrtiting style that moves at a good clip. I devoured the book in one flight.
Alongside Shirky's 'Cognitive Surplus' and Kevin Kelly's forthcoming 'What Technology Wants' this is one of three important books this year that gives us a better map of the impact of technology. Well worth a read.

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J. C. Santos
The most obsolescent book
Reviewed in the United States on July 20, 2019
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The book is ephemera. If you delay reading it for two weeks, most of its assertions have gone stale.

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Mortimer Duke
Blog-level analysis in a book
Reviewed in the United States on March 20, 2012
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If by the future, you mean "Person in Brooklyn who likes gadgets and has a tech blog" then it's an accurate title. This book is really already so dated (after a year and a half) that it feels about as relevant as an article about the ipad 2.

Mr. Bilton would like to be a tech guru and prognosticator, and maybe he knows something more than what's in this book, but content-wise he just doesn't present any new ideas or unifying themes. The analysis doesn't go beyond what appear to be a series of blog-length commentaries stitched together. I would be surprised if there are companies out there who would take this seriously as a guide to future trends; it's just so surface-level and I can't see any real reason to see this as profound.

Problems are often in a complete misunderstanding of the arguments in the area (interpreting 3 hours of action video gaming as "long form" media), and more especially in a lack of ownership of ideas ("according to ...."). This would like to be a Malcolm Gladwell book, but while Gladwell brings simplicity to a complex topic, it's not just by dumbing things down, but by articulating real ideas -- whether you agree with him or not -- and bringing some substance to the debate while keeping things readable. What this book needs is a reason to exist besides being a career-promoting vehicle for a blogger.

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Mr Jonathan Barouch
Enjoyed the book
Reviewed in the United States on October 19, 2011
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Bilton's book has an interesting social dynamic blending his commentary with opions for other readers. I was initially skeptical about the inclusion of QR codes writing them off as a gimmick. However as I jumped to the mobile website between chapters I was pleasantly surprised at how many other readers had left their own interesting takes on the chapters. Well worth the read.

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Vratislav Š lajer
It turned me into techno-optimist
Reviewed in the United States on October 9, 2010
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It reads as long NY Times article and even though there is lots of interesting research mentioned it does not say anything really surprising. But what is great about the book is its optimism and openness to the new. Basically it says that our world is changing and even though this transition might be bumpy there is no need to worry. We have been there before and change is good. It turned me in to a techno-optimist, at least now in a days after reading it. I would definitely recommend it. And it was a first book I bought on my Kindle - impulse buy after I read an article in NY Times about it on my Kindle while traveling in a city tram.

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melanco2
Reliure
Reviewed in France on May 3, 2012
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la qualité de la reliure est catastrophique. les pages dépassent une page sur deux. combien de temps va tenir cette reliure faite à la va vite????

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Edward Fielding
Good Stuff!
Reviewed in Canada on September 9, 2012
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A very interesting book for anyone interested in technology. Lots of opinions and insight. The only comment is on how difficult it is to predict the future of technology.

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Harm Hilvers
How content creation and distribution is changed by 'me'
Reviewed in the United Kingdom on July 20, 2011
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This book is good. It holds quite a bit of Interesting content: it's about the history of content creation and distribution, it's about changing economics, it's about the impact of many different changes on the brain, it's about multitasking, and it's about the source of all the changes: me. Bilton believes - as a very short summary of the book - that every individual has different tastes, believes and wishes. Therefore, every individual wants experiences and products that are highly tailored towards him- or herself. Because of the rise of modern computer technology this is becoming a reality, but it's nothing new: ever since, technology has improved and made it possible to differentiate.

Bilton writes lively about the above mentioned subjects (and some more) and he definitely knows how to present difficult facts and lines of arguments in a clear and thoughtful manner. His book is interesting and he writes engaging.

However, not all is good in my opinion. Bilton holds quite a pragmatic view with regards to the present and the future. His bigger picture consists of 'faster and better access to information', that's what counts. All else has to be sacrificed on this altar. Because of this view, he stays away of answering questions about the morality of the things that are happening. What happens when we are only exposed to opinions that are similar to our own? Will we unlearn living with sets of ideas that are different than ours? What are the philosophical developments that are being build upon? How does a 'generation me' regard truth? What happens to religion when everyone is focused on him- or herself? He neither goes into how it changes the depth and breadth of relations in the real world, and how it effects the way people learn. These questions deserve answers, and Bilton's subtitle ("Why Your World, Work, and Brain Are Being Creatively Disrupted") implied that they were to be answered in the book. They are not.

Well, in the last chapter he devotes a few paragraphs to these questions, but only in a very restricted manner ("give our youth a place to do stupid things"). He, however, never answers any of the big questions. The book is good, but it would have been much stronger if questions like the ones I mentioned were addressed as well.

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Wiltonian
It didn't dispel the cynicism!
Reviewed in the United Kingdom on April 18, 2012
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This book was very readable. Once I'd started it I hardly put it down. But after a short time since I finished it I'd be hard pressed to answer the question of Why my faculties are being creatively disrupted. So Nick didn't do a very good job with this question despite it being in the title. A cynical answer would be that such disruption is in the commercial interests of the internet organisations leading the assualt on our minds. Nick Bolton has a vested interest in the internet future he is writing about so how can I trust him to be unbiased? Are Social Networks really creating communities that rival Nations in grabbing our allegiance? Do I really want to give up to the drive to monitor what I am doing online in order that my internet experience can be improved?

I started this book very much resistant to its message. I hung on to my resistance throughout. So, I wasn't a very good disciple, I'm afraid.

If you are ready to surrender, then give yourself over to Nick's message without resistance. You will enjoy it. Otherwise, hold on tight and don't be taken in!

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2.0 out of 5 stars Reliure

5.0 out of 5 stars Good Stuff!

4.0 out of 5 stars How content creation and distribution is changed by 'me'

3.0 out of 5 stars It didn't dispel the cynicism!

Reliure

Good Stuff!

How content creation and distribution is changed by 'me'

It didn't dispel the cynicism!