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The Clustered World : How We Live, What We Buy, and What It All Means About Who We Are Hardcover – December 15, 2000

by Michael J. Weiss (Author)
3.9 3.9 out of 5 stars 12 ratings
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Explores how businesses and bureaucrats use clustering systems to influence our opinions and choices
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  1. Print length
    336 pages
  2. Language
    English
  3. Publisher
    Little, Brown and Company
  4. Publication date
    December 15, 2000
  5. Dimensions
    7.75 x 1 x 9.5 inches
  6. ISBN-10
    0316929204
  7. ISBN-13
    978-0316929202
  8. See all details
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3.9 out of 5 stars
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Top reviews from the United States

  • Marcy L. Thompson
    5.0 out of 5 stars Seductively interesting
    Reviewed in the United States on October 20, 2000
    Verified Purchase
    I never thought I would find this book as fascinating as it turns out to be. I first saw it on a friend's coffee table, and started paging through it. Then I had to borrow it. The next thing I knew, I was buying a copy for myself. Michael Weiss writes about a demographic analysis technique which explains a strange thing I noticed 20 years ago. I had moved from a a neighborhood full of 20-something recent college graduates in entry-level professional jobs into a tiny little used-to-be-the-butler's-apartment in a very ritzy neighborhood in San Francisco. All of a sudden my junk mail changed. Instead of credit card offers and Book-of-the-Month Club shills, I started getting letters that said things like "We know all about you. When you want to get away for the weekend, you shun Paris and go right to Morocco." Right.
    This book explains what had happened to me: I had moved from one cluster's neighborhood into another. My address now suggested things about my income, lifestyle and assets that just weren't true.
    The maps and prose in this book combine to provide a very interesting analysis of how wealth, values and lifestyle are dispersed in this country (and around the world). Clustering was first developed as a marketing tool, and it's undoubtedly a powerful one, but the book works as social commentary, as well. This book is one of the best case studies I've ever laid eyes on of how to make statistical analysis meaningful to the average reader.
    43 people found this helpful
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  • Jen Singer | Author
    4.0 out of 5 stars No More Mass Communications
    Reviewed in the United States on August 3, 2000
    Verified Purchase
    With "The Clustered World," Michael J. Weiss has rendered my degree in mass communications obsolete. Weiss does a great job of outlining the dozens and dozens of demographic groups that make up America and other countries today. I found lots of interesting demographic tidbits -- such as the existence of 400,000 gated communities in the U.S. (And here I had thought mine was an anomaly). I wish only to have read the detailed outline of each segment first to make it easier to keep track of them all. Otherwise, Weiss' book brought me back to my days in the college library, contentedly absorbing "American Demographics."
    7 people found this helpful
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  • Gordon Allen
    5.0 out of 5 stars Proof of Big Bucks in Birds of a Feather
    Reviewed in the United States on September 3, 2016
    Verified Purchase
    The author's simple explanation of the role of zip coded clusters and lifestyle attributes provides readers an appreciation for this powerful marketing segmentation tool.
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  • A. Ventura
    1.0 out of 5 stars People!
    Reviewed in the United States on April 12, 2013
    If you are interested in ridiculous cultural trends, marketing, and shopping, then this book is for you. Myself, I had to read part of it for school, and I don't care about ridiculous cultural trends, marketing, and shopping. It is a shame we can't study statistics and focus on science - physical science - rather than tiresome human geography, because this was about as interesting as getting junk mail - ie not interesting.
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  • J. Slott
    3.0 out of 5 stars So What Else Is New?
    Reviewed in the United States on February 2, 2015
    Michael J. Weiss’ two books on clusters, the classification of people into distinct income levels, lifestyles, politics, desires, etc., refers to it as revolutionary, rather than it what it truly was... evolutionary. Humankind has always sought ways to group members of its kind, for various reasons. Certainly for businesses, or for-profit entities, and governments, or any other non-profit entities, the ability to cull the proverbial ‘wheat from the chaff’ was a vital pursuit. Weiss makes a big deal of the supposed late 20th century revelation that there was no such thing as a ‘mass market’, but such a term, as so many others in everyday conversation, was more of a media phrase than it was a serious outlook employed by the aforementioned institutions. It’s just that the ability to apply more sophisticated analyses and groupings was only realized with the advent of digital spreadsheets and word processors.
    I think it would have made for a more interesting and constructive read if Weiss, or anybody else, to figure out the similarities, not the differences, between various clusters. Why do members of supposedly disparate groups occupy the same physical neighborhood? But Mr. Weiss seems intent on throwing the word “demographics” hither and yon, producing more confusion than enlightenment.
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  • Stewart Gandolf
    5.0 out of 5 stars marketing clusters
    Reviewed in the United States on October 12, 2009
    Verified Purchase
    "Good book on cluster marketing where America is divided into about 70 demographic clusters. Good for professional marketers."
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  • Paige
    5.0 out of 5 stars Everything & More About The Region Nextdoor
    Reviewed in the United States on December 9, 2010
    An excellent book on demographics and why things are they way they are in certain parts of America. Explores racial divisions, income, and even store purchases and interests of different regions.
    One person found this helpful
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  • Mary Seale
    4.0 out of 5 stars Fun and entertaining
    Reviewed in the United States on July 19, 2000
    I read Michael Weiss' first book-"The Clustering of America" years ago, so when I read about his latest-I bought it as well. It is a real fun read-not just statistics etc..., but a lot of fun facts about people and their purchasing habits. My town was actually classified in the book as "Executive Suites" which made it even more interesting to read.(Pretty accurate description as well) Michael Weiss also used Berwyn, Ill. as an example of "Big City Blend" and he hit the nail on the head there. ( I have some older relatives who live in Berwyn). I started by flipping back and forth in the book, then just settled down and read it all the way through. I like demographics, and marketing, so that is another reason it held my interest. There were some surprises-ex: Price Club is popular with the "Blue Blood Estates". There is also some mention of foreign countries, and how they use the cluster system in marketing. The descriptions of the clusters are interesting, and take current events into account. It is a good book just to keep around to flip through to try and find communities you are familar with and see if the descriptions hold true, or read it all the way through. Either way-it's entertaining.
    15 people found this helpful
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