I feel I should start of by stating that this is my first William Gibson novel, so if you're looking for an evaluation of "Pattern Recognition" within the context of his other books, there's no point in reading further. That said, I found "Pattern Recognition" to be a remarkable, moving novel that was a joy to read. Specifically, it is a fascinating look at the paranoia and hope of the post 9/11 world. Gibson deftly considers the difference between crass consumer culture and genuine art, and then swirls them together via our information saturated culture.
As his protagonist, Gibson creates Cayce Pollard, something of a marketing prodigy whose claim to fame is that she can unerringly determine whether or not a brand logo will be successful on first sight. It is therefore intensely ironic that she has a phobia of all commercial branding that manifests itself through something that is akin to a cross between a panic attack and a migraine. Her revulsion to consumer culture is so intense, she goes so far as to remove labels from everything she owns, and dresses in the most stripped down manner possible.
Wrapped inside this duality is the additional one that Cayce, despite her odd phobias, who seems to be an inherently trusting and positive person, is grappling with the death, or more accurately the disappearance of her father in the events surrounding 9/11. Thus her vision of the future is touched by the background, but pervasive, fear that seems to have become part and parcel to our new century.
Cayce's escape from these twin phantoms is an oddly alluring film that is being released piece by piece on the internet (those familiar with Mark Danielewski's "House of Leaves" may see an echo here). The "footage", as it is known, enjoys a grass roots fascination globally that borders on cultish, except that the reaction is overwhelmingly positive, and disconnected from pop culture. The footage is apparently being released out of sequence, and seems to take place out of time and in some undefined location. As chatroom battles rage over whether it is a work in progress or a completed film, there seems to be no argument that the footage is a thing of shocking, pure beauty, totally untainted by popular culture.
However, it is when Cayce is asked by her enigmatic and enormously influential colleague to track the footage to the source that things get weird. It would be impossible to recount the plot here without spoiling it, but the dualities mentioned above, art and pop-culture, past and future, act, react and interact in fascinating ways. Gibson argues eloquently that the future is informed by the past, but not determined by it. Moreover, he seems to be arguing that there is no such thing as consumer-culture or art, but rather that they are all part of one increasingly global CULTURE. This blurring of the lines is neither good nor bad, but instead a consequence of the Information Age. As such, the definitions and boundaries of art are shifting.
I could go on, but I suspect that this is the type of novel that allows (and encourages) a multitude of conclusions. So I will finish by saying that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book to read. While 9/11 plays a relatively small role in terms of lines of text, the horror of that day saturates Cayce, and the themes of the book. At it's conclusion, however, "Pattern Recognition" points the way to a release of those emotions, or more accurately of a way to place them within a personal historical context. Thus, this remarkable novel points to a chance for hope in our troubled brave new world.
Jake Mohlman
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