For fans of previous Segil books, you will really enjoy this one. What's great about this book is that it's written by someone who has actually had to make alliances work herself and she clearly understands where the pitfalls lie and how to avoid them. Getting up to speed on the internet economy is not an easy task, and Larraine puts business development deals into perspective with her clear analysis and useful set of tools for developing and managing alliances. The book is well written and I found it both interesting and well-paced. I actually think there is a little too much information in here. This could have been two books! So don't plan on finishing this on one plane trip (unless you're traveling to Nairobi on Southwest Airlines :-))
I've already started putting her "Spider Network" tool to good use and its helped me to reconstruct the way I was building business relationships and improve my approach to networking both inside and outside of my organization and my alliance partners' organizations. What I like best about this book is that I got actual tools that I started using right away. I really hate books which talk about a lot of theory but don't give me the practical tools I need to get deals done. There's even a CD included with her book that has some of her tools already loaded on it in software form and it links to her site ([...]) which I just went to and was very impressed. I recently saw Larraine speak at a conference I attended and she really impressed me. I highly recommend this book.
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