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Leonard M. Fuld
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The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors 2nd Edition

by Leonard M. Fuld (Author)
4.3 4.3 out of 5 stars 9 ratings
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How to find and use the up-to-the-minute intelligence you need to win your fight for market share and glory!

How do I analyze a private company's true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers' long-term strategies? What new technologies or products does the competition have on its drawing boards?

The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy-to-use techniques, how to analyze competitor information from the many print, database, and CD-ROM sources described in this book.

"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."- Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind

"A powerful and practical guide that will show any decision maker how to stay competitive in today's business world."- Herb Baum President and Chief Executive Officer Quaker State Motor Oil

"The New Competitor Intelligence unlocks the vaults of all the 'open' secrets of your competitors."- Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe

"This book gives you practical, effective benchmarking tools all within your reach and your budget."- Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century
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  1. ISBN-10
    0471585084
  2. ISBN-13
    978-0471585084
  3. Edition
    2nd
  4. Publisher
    Wiley
  5. Publication date
    November 22, 1994
  6. Language
    English
  7. Dimensions
    7.28 x 1.54 x 10.24 inches
  8. Print length
    512 pages
  9. See all details
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Customer reviews

4.3 out of 5 stars
9 global ratings

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Top reviews from the United States

  • Michael Stattelman
    4.0 out of 5 stars School Book
    Reviewed in the United States on December 19, 2012
    Verified Purchase
    I purchased this book for school, it was a decent read, great for gathering some highlights and topic awareness gathering purposes.
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  • Mark Nelson
    3.0 out of 5 stars Good Body of Work
    Reviewed in the United States on March 13, 2002
    Mr. Fuld has contributed much to the field of CI. This body of work is well done, but lacks some of the more innovative ways of collecting and analyzing intel -- especially from the CxO/Board level. I trust Mr. Fuld is working on a follow-up work and I personally am looking forward to it.
    8 people found this helpful
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  • p-maher@ihug.co.nz
    2.0 out of 5 stars Not a primer on CI
    Reviewed in the United States on March 19, 1998
    My opinion of this book hasn't changed however my e-mail address has.
    3 people found this helpful
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  • Prentis H.
    3.0 out of 5 stars Practical guide
    Reviewed in the United States on November 3, 1998
    An excellent basic primer on industrial competitor intelligence. In the first few chapters, this book explains how you can set up and manage a competitive intelligence program without investing huge of money or time.
    8 people found this helpful
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  • vuk
    5.0 out of 5 stars FAST DELIVERY-EXCELLENT CONDITION
    Reviewed in the United States on August 6, 2022
    Verified Purchase
    AMAZING BOOK
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