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Leonard M. Fuld
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Competitor Intelligence: How to Get It; How to Use It 1st Edition

by Leonard M. Flud (Author)
See all formats and editions
Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.
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  1. ISBN-10
    0471809675
  2. ISBN-13
    978-0471809678
  3. Edition
    1st
  4. Publisher
    Wiley
  5. Publication date
    May 2, 1985
  6. Language
    English
  7. Dimensions
    6.38 x 1.57 x 9.53 inches
  8. Print length
    479 pages
  9. See all details
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