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The Cultural Creatives: How 50 Million People Are Changing the World Hardcover – October 3, 2000

by Paul H. Ray Ph.D. (Author)
4.6 4.6 out of 5 stars 68 ratings
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Are You a Cultural Creative?

Do you dislike all the emphasis in modern culture on success and "making it," on getting and spending, on wealth and luxury goods? Do you care deeply about the destruction of the environment and would pay higher taxes or prices to clean it up and to stop global warming? Are you unhappy with both the left and the right in politics and want to find a new way that does not simply steer a middle course?
        
In this landmark book, sociologist Paul H. Ray and psychologist Sherry Ruth Anderson draw upon thirteen years of survey research studies on more than 100,000 Americans, plus more than 100 focus groups and dozens of in-depth interviews. They reveal who the Cultural Creatives are and the fascinating story of their emergence over the last generation, using vivid examples and engaging personal stories to describe their distinctive values and lifestyles.

The Cultural Creatives care deeply about ecology and saving the planet, about relationships, peace, and social justice, about self-actualization, spirituality, and self-expression. Surprisingly, they are both inner-directed and socially concerned; they're activists, volunteers, and contributors to good causes more often than other Americans. But because they've been so invisible, they are astonished to find out how many others share both their values and their way of life. Once they realize their numbers, their impact on America promises to be enormous, shaping a new agenda for the twenty-first century.

What makes the appearance of the Cultural Creatives especially timely is that our civilization is in the midst of an epochal change, caught between globalization, accelerating technologies, and a deteriorating planetary ecology. A creative minority can have enormous leverage to carry us into a new renaissance instead of a disastrous fall. The book ends with a number of maps for the remarkable journey that our civilization is embarked upon: initiations, evolutionary models, scenarios, and the elements of a new mythos for our time. The Cultural Creatives offers a more hopeful future and prepares us all for a transition to a new, saner, and wiser culture.
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  1. Print length
    384 pages
  2. Language
    English
  3. Publisher
    Harmony
  4. Publication date
    October 3, 2000
  5. Dimensions
    7.5 x 1.25 x 9.25 inches
  6. ISBN-10
    0609604678
  7. ISBN-13
    978-0609604670
  8. See all details
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4.6 out of 5 stars
68 global ratings

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Top reviews from the United States

  • A reader
    5.0 out of 5 stars An Influential Book
    Reviewed in the United States on November 25, 2015
    Verified Purchase
    I bought The Cultural Creatives shortly after it was published and absolutely loved it. I recommended it to others, and I read it so much that pages started to fall out. Not long ago I bought a replacement copy, and my opinion has changed somewhat. The portrayals of the Cultural Creatives now strike me as idealized, and of course, since it was published in 2000, the book doesn't discuss some of the profound events of the early 21st century.

    Nevertheless, I can't bear to give it less than 5 stars. The balance between individual stories and larger, society-level trends worked for me. As someone who was a child in the 1970s, I also appreciated the authors' perspective on the movements that came into prominence around that time. Most of all, this book provided a framework for understanding American culture that I still utilize today.

    .
    6 people found this helpful
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  • Lorin Loverde
    5.0 out of 5 stars I am surprised that I have not seen this referenced ...
    Reviewed in the United States on October 5, 2014
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    I am surprised that I have not seen this referenced more. Paul Ray has an Americanized approach to cultural memes and structures of consciousness. In his book he estimated 50 million Cultural Creatives leading into the next era. He did not discuss much about their relationship to business (although he helps businesses market to them), but I noted in my book (The Hidden Soul of Capitalism Through Dynamic Markets Leadership, GDI Press, 2012) that this segment of the population is going to be an important source of distributed leaders in the new era of ethical Capitalism.
    3 people found this helpful
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  • Grace
    4.0 out of 5 stars Love this book!
    Reviewed in the United States on March 16, 2023
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    Been wanting another copy of this for years. Glad I found one in good condition!
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  • mom of 3 young men
    5.0 out of 5 stars placing YOU in the bigger picture
    Reviewed in the United States on August 6, 2008
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    An important book! I found it none to soon after I read A Call for Connection: Solutions for Creating a Whole New Culture Do you believe you have an open mind, that your small part in society can somehow have a ripple effect? Check this book out. Intriguing, intelligent, inspiring... could make you consider what your political, cultural, economical, and social place in society is ... makes me hopeful and positive. I read it right when it came out and now I want to read it again!!
    3 people found this helpful
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  • Jiivanii Dent
    5.0 out of 5 stars Revealing.
    Reviewed in the United States on October 14, 2014
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    Reading The Cultural Creatives changed my perspective on my whole life. I highly recommend this book to those in the Boomer Generation who thought they were the only ones who were, well, the way they were. I am so grateful to the sociologist and psychologist who decided we were worth studying using social science methods.
    2 people found this helpful
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  • Suzanne Strisower, Award-winning Author of inspirational Life Purpose Workbook
    5.0 out of 5 stars Are You a Cultural Creative Who Is Living on the Planet to Make a Difference - An Excellent Resource
    Reviewed in the United States on October 26, 2014
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    This book profoundly impacted my life and still continues to be a guiding star of the possibility of what can happen when 50 million people really do get on the same page and marshall their energy and resources. A book of hope and possibility with lots of resources to connect with to learn more.
    5 people found this helpful
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  • Beth A. Kuper
    5.0 out of 5 stars You May Be a Cultural Creative and Not Even Know It!
    Reviewed in the United States on March 1, 2016
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    One of the most fascinating books I've ever read. Yes, I've been a Cultural Creative since my 20s. . . but never before knew the name for it.
    2 people found this helpful
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  • Mtangulizi
    4.0 out of 5 stars The work was a relevant work for its time. ...
    Reviewed in the United States on August 20, 2017
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    The work was a relevant work for its time. However, it needs updating for the times we are in. I had previously read the book and its conclusion. Has the author updated the book thru journal articles, or a more contemporary analysis. It would be interestoing to know the author's analysis by demographiic populations.
    One person found this helpful
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  • Simion Hurghis
    5.0 out of 5 stars Gutes Wahl
    Reviewed in Germany on July 27, 2019
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    Das Buch ist eine gute Info-Quelle, gut strukturiert
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  • Eric T
    5.0 out of 5 stars A fascinating and compelling read!
    Reviewed in the United Kingdom on May 14, 2019
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    "The Cultural Creatives: How 50 Million People are Changing the World" by sociologist, Paul H. Ray and psychologist, Sherry Ruth Anderson which came about after 15 years of extensive research is a fascinating, detailed, nuanced and easily-readable work.

    This compelling book provides historical and detailed macroscopic overviews, interspersed with microscopic interviews with Cultural Creatives from many walks of life, and the fascinating and inspiring stories they each have to share.

    It describes the three main categories of people in the Western world: the Moderns, the Traditionals, and the newly-emergent Cultural Creatives.

    Just as Idries Shah's seminal work, The Sufis (about the Sufi mystical tradition) was in part a call to the "natural" Sufis in Western society, so this work is a call to the "natural" Cultural Creatives in the world – most of whom do not realize that there are so many others like them; who may feel isolated and misunderstood; perhaps round pegs in square holes; and who don't know how they turned out the way they are.

    The modern mainstream, the Moderns, are still running the show after 500 years, and "standing pat"; accepting the system and doing the best they can with the Modern worldview; hanging in there (often unwilling or unable to change), in the face of increasing dysfunction.

    The first counterculture, the Traditionals, which was founded c.1870, is "leaning backward" (often to a time or a way of life that never was or can never again come to pass); rejecting the system and reacting against the Modern secular worldview. When Trump came along, they achieved a major resurgence.

    And the Cultural Creatives, the new counterculture which was founded around 1970, are "leaning forward"; going beyond the system and inwardly departing from the Modern materialist worldview.

    The book describes the history of various social, environmental and consciousness movements that sprang up in the 20th century, the changes that they helped bring about, the increasing role that Cultural Creatives have played in them, and the increasing interconnection and importance of these movements and worldviews.

    Warning of the increasing dysfunction of the mainstream Modernism, and the "perfect storm" facing us – politically, culturally, economically, technologically, environmentally, spiritually, psychologically, and physically – the authors go on to describe ways in which we may change at a personal and also a cultural level and emerge through the other side of these immense and growing difficulties, stronger and better integrated. You might liken this process to that of a caterpillar that feeds, then pupates in a hard, protective cocoon, is broken down, and finally through a metamorphosis, it emerges from the cocoon as a butterfly.

    Elders; initiation (such as rites of passage); stories that fit the new, emerging worldview; and mythos – which have been largely missing from Modern culture – these things will have a vital part to play both now with us in the "Between" (the interregnum between the Modern and the post-Modern eras at a cultural level, and also in our own personal and spiritual metamorphosis) and also in the new life that awaits us.

    Don't be put off by the fact that this was published in 2001: What the authors have to say is even more important and relevant now in 2019, with the rise of Donald Trump, political populism and neoliberalism, the religious right; the newly-declared ecological and climate emergency; and the rise of the Extinction Rebellion movement and schoolgirl activist, Greta Thunberg.
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  • Ace
    4.0 out of 5 stars Lots of food for thought
    Reviewed in the United Kingdom on October 26, 2013
    Verified Purchase
    This milestone book has been around for a while now. The message is still one of inspiration in these changing times.
    I found the book a little heavy going at times - it's so full of information, and food for thought. It took me a while to read.
    I would recommend it to all who are pondering on the changing times we are living through. It puts a lot of points into perspective.
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  • Dr. H. A. Jones
    5.0 out of 5 stars A practical guide to holistic living
    Reviewed in the United Kingdom on November 14, 2009
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    The Cultural Creatives: How 50 million people are changing the world, by Paul H. Ray and Sherry Ruth Anderson, Three Rivers Press, New York, 2000, 384 ff.

    A practical guide to holistic living
    By Howard A. Jones

    The Cultural Creatives are those who have woken up to the social, economic and environmental problems of the last few decades of the twentieth century and who are sufficiently motivated to do something positive about rectifying the situation in one or more of these areas. Dr Paul Ray is a sociologist educated at the universities of Yale and Michigan. His wife, Dr Sherry Anderson is a psychologist who was Head of Psychological Research at the Clark Institute of Psychiatry, University of Toronto.

    The range of problems addressed in this book is wide, so the philosophy the authors espouse is truly holistic, even though the book is based on the authors' experience over thirteen years as social researchers in the United States. The problems they discuss are truly international and include: `Corporate actions that cause large-scale environmental destruction and harm people's health'; `ignoring massive global extinctions of plant and animal species'; `discrimination against and abuse of women'; increase in `deaths from heart disease and cancer caused by poor diet or smoking'; `expecting people to stay in churches or religions that are stultifying, dead, and lacking in spirit'; `treating the psyche as steeped in sin . . . rather than full of human potential'.

    The book contains many personal anecdotes and examples of how others have met and dealt with challenges in their lives, mostly drawn from the USA and Canada, but contains a discussion of central themes too. Overall, this gives the book an optimistic feel of how we all may respond to similar destructive situations that we encounter.

    Recommended reading for anyone committed to holistic living by participating in the growing global spiritual movement.

    Dr Howard A. Jones is the author of The Thoughtful Guide to God (2006) and The Tao of Holism (2008), both published by O Books of Winchester, UK.

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  • Joseph Augustine
    5.0 out of 5 stars An accomplished piece of research...
    Reviewed in the United Kingdom on July 7, 2007
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    Having just completed reading this book, my overall thoughts are WOW, what a fine work of academic research. It is presented in an incredibly detailed, factual and socially scientific manner, that is never dry and statistical, but full of humanity and innovative creativity! Even in 2007, this book fits my take on the cultural shifts that are happening in the UK and USA (of which I am more familiar), and I truly believe that the future will be culturally creative. Paul Ray must have really enjoyed writing this book, and clearly many cups of tea were drunk in the company of some of the most inspiring people on the planet: those who dared to follow their inner convictions and trust in their unique gifts of care, raised consciousness and extreme integrity to soul, justice and the environment. Thus there are three main strands to the cultural creative movement: environmentalism, social justice and consciousness. To my mind, he has concentrated more on the first two, exploring their historical roots, and what is currently happening in these areas mostly from an American perspective, and then looks at future trends. I particularly found helpful his emphasis on a new formation of wise elders that more enlightened groups in society are naturally gravitating towards, and the wonderful description of the 'between' state that many who leave behind their old selves go through first, before forming a new identity. There is of course nothing new about this concept, having its roots in mythology and anthropology (liminality), but Ray seems to be suggesting that the 'between' state will one day be structurally supported by society as a required and necessary rite of passage. We are living in fascinating times. The gap between the rich and poor in the UK has widened during Tony Blair's tenure in office, but conversely I would propose, there are more people today with spiritual wealth in their pocket than ever before. This book makes claims that are nothing short of revelatory, and for anyone reading, who wants a clear focus of what is 'out there' without the false trappings of modernism, it cannot be ignored. Politicians take note - change or be changed!!!
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