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The Star Trek: Deep Space Nine: The Ferengi Rules of Acquisition Paperback – July 1, 1995

by Ira Steven Behr (Author)

4.5 902 ratings

Related to: Star Trek: Deep Space Nine

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The Ferengi are greedy, avaricious, ruthless, cowardly and completely unscrupulous. For centuries the famous Ferengi Rules of Acquisition have been the guiding principles of the galaxy's most successful entrepreneurs. These 285 Rules of Acquisition range from,
#1 "Once you have their money, never give it back."
to
#21 "Never place friendship before profit."
These rules and hundreds more have taken many successful Ferengi to new frontiers of profit.

Print length

96 pages
Language

English
Publisher

Pocket Books/Star Trek
Publication date

July 1, 1995
Dimensions

4 x 0.2 x 6 inches
ISBN-10

0671529366
ISBN-13

978-0671529369
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From the Publisher

The Ferengi are greedy, avaricious, ruthless, cowardly and completely unscrupulous. For centuries the famous Ferengi Rules of Acquisition have been the guiding principles of the galaxy's most successful entrepreneurs. These 285 Rules of Acquisition range from,

#1 "Once you have their money, never give it back."

to

#21 "Never place friendship before profit."

These rules and hundreds more have taken many successful Ferengi to new frontiers of profit. END

About the Author

Ira Steven Behr is executive producer of Star Trek: Deep Space Nine. Behr has been an integral creative force on the show since its inception in 1993. A graduate of Lehman College in New York City, Behr studied Mass Communications and Theater, and was offered a playwriting scholarship at Brandeis University. Instead, Behr elected to move to Los Angeles and pursue a career in writing for television and film.

Product details

Publisher ‏ : ‎ Pocket Books/Star Trek; Original ed. edition (July 1, 1995)
Language ‏ : ‎ English
Paperback ‏ : ‎ 96 pages
ISBN-10 ‏ : ‎ 0671529366
ISBN-13 ‏ : ‎ 978-0671529369
Item Weight ‏ : ‎ 2.06 ounces
Dimensions ‏ : ‎ 4 x 0.2 x 6 inches

Best Sellers Rank: #81,202 in Books (See Top 100 in Books)
- #499 in Alien Invasion Science Fiction
- #1,850 in Space Operas
- #2,904 in Science Fiction Adventures

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4.5 902 ratings

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Gail Atkinson

Great for true fans

Reviewed in the United States on December 13, 2023

Verified Purchase

Bought one for myself and my Dad. If you're a Deep Space Nine fan and love Ferengi, you'll want to have those rules handy!

Helpful

Rabbi Yonassan Gershom

We are all Ferengi...

Reviewed in the United States on July 3, 2000

Verified Purchase

I originally bought this book hoping to get the entire list of 285 Rules. Guess what -- the book only has 70 of the Rules. The reason being, that the full list was never revealed on the series. (Yes, there are apocryphal lists of the rest of the Rules circulating in cyberspace, but they are fan-written and not canonical Trek. Hence, they are not included in this book.) Perhaps more Rules will be made public in future movies. The book does have some blank spaces at the back to list new Rules as the appear. But until they do, we'll have to be content with the 70 Rules we have, because, as Quark says on page vi, "I doubt you humans could handle much more."

This is a pocket-sized book that simply lists the Rules for handy reference, along with some B&W stills from the series. It doesn't tell you anything about the cultural context, history or practical application(s) of the Rules -- for that, you should get Legends of the Ferengi also by Ira Steven Behr & friends.

Before I go any further, I should clarify that, contrary to popular stereotypes, the Ferengi are NOT supposed to be based on Jews. (They are based on "Yankee Traders" -- see TNG episode "The Last Outpost.") As a rabbi who is also a Trekker, I can tell you that some of these Rules go directly against true Jewish values: "When in doubt, lie" (#266) would violate the Ten Commandments, as would "Never ask when you can take" (#52). "Females and finances don't mix" (#94) isn't very Jewish either, since the Book of Proverbs clearly says of the virtuous woman that "she considers a field and buys it; with her profits she plants a vineyard." In the "ultra-orthodox" Hasidic world that some fans [wrongly] believe these rules are spoofing, the women frequently have their own businesses. So no, Ferengi culture is not Jewish culture.

The only reason people think the Ferengi are a metaphor for Jews is because the old stereotype says that Jews love money, and the Ferengi really *do* love money -- but then again, doesn't everybody love money? As Rule #284 states, "Deep down everyone is a Ferengi."

And that's the reason this book is so much fun. The Ferengi Rules spoof the world of business in a way that lets us all admit that financial success is OK. In a society where we are all supposed to idealistically disdain money as "the root of all evil" but where, in real life, we all need money to survive, the straightforward greed of the Ferengi culture let's us have a good laugh at ourselves -- and frees us up to pursue our own success. I keep a copy of the Rules on my desk, and have sometimes used them in the Ferengi section of the Amazon community (otherwise known as "Auctions and ZShops") to give good feedback. What buyer doesn't smile at being told that "Good customers are as rare as latinum -- treasure them" (#57). Conversely, the Rules provide a humorous way to deal with all those net spammers who want my time for free -- because, after all, "Anything worth doing is worth doing for money" (#13). I could go on and on, but I'll end this review here, even though "Enough is... never enough" (#97.)

173 people found this helpful

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fieldmouse

Almost as good as a Ferengi

Reviewed in the United States on October 31, 2023

Verified Purchase

Ok it’s a short book but has all the neat rules we need to know. It’s almost like having Quark personally giving you rule by rule!!! SWEET!

Helpful

RDD

A Fun Gift Idea for Trekkers!

Reviewed in the United States on July 7, 2018

Verified Purchase

In “Star Trek: Deep Space Nine— The Ferengi Rules of Acquisition,” series producer Ira Steven Behr writes as if he were transcribing the rules based on a conversation with Quark. This technique foreshadows that of Marc Okrand’s “Klingon for the Galactic Travler,” both of which imagine the reader as if they were a character in the fictional world of “Star Trek” and reading a guide book that could hypothetically exist in that future world.

Writing in the voice of Quark, Behr states, “The book you hold in your hands represents the sum total of Ferengi business wisdom. All right, maybe not the sum total. I suppose if you want to be technical what you’re holding in your hands represents approximately one-quarter of the sum total of Ferengi business wisdom” (pg. v). The Rules, first introduced in the first season episode of “Deep Space Nine,” “The Nagus,” are 285 rules that govern every Ferengi business transaction and, by extension, their entire society. This book, appearing in 1995 between the third and fourth seasons of the show (and after the first season of “Star Trek: Voyager”), only contains 70 rules as the remainder had not yet appeared on the show. The subsequent series, including “Star Trek: Enterprise,” introduced new rules. In order to accommodate this possibility, Behr included pages for readers to write down newly-revealed rules (with the Ferengi admonition, “Don’t think this means you won’t have to buy a revised and expanded edition of this book someday” [pg. 83]).

Slim as it is, this volume will entertain fans of the three 1990s-era “Star Trek” series. Though “Quark” jokes at the beginning to give it as a gift for “friends… and your family” (pg. vii), it actually would make a nice gift for fans.

5 people found this helpful

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Benjamin Fisher

good deal

Reviewed in the United States on August 12, 2023

Verified Purchase

the beast deal is the one that brings the most profit

Helpful

A. CoCo

Much smaller than I had hoped

Reviewed in the United States on January 31, 2020

Verified Purchase

I purchased this as a Christmas stocking gift. I would have liked it to be larger. I also purchased a T shirt with the 20 most important rules which was really nice from a different retailer. This is a nice book; just small. The item was well wrapped and arrived in great condition and I missed the description on the size and that was my fault not the seller.

One person found this helpful

Helpful

Tonya Chapin

Exactly what I expected

Reviewed in the United States on January 11, 2021

Verified Purchase

This is a wonderful book! It lists the rules in a very simple manner. The unfortunate thing is that they don't list all of them, which is disappointing. I'm not sure why they don't. In response to other reviewers comments, this is a rule book. The rules are simply put. There's no reason why they should explain why the rules came about or examples given. I don't see why they should be expecting that. I think there is another book available that explains those questions. But this is exactly what it says it is: a rule book. Very easy to read. Each rule on one page. You can get through it in about an hour. And then you can go back to it if you need to verify anything. I loved it! I think you will too!

3 people found this helpful

Helpful

Stephen A. Card

More rules to live by

Reviewed in the United States on March 19, 2023

Verified Purchase

This book was great fun to read I just wish it encompassed all the rules and not just the select few it covered.

One person found this helpful

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Mari

Quark estaria orgulhoso

Reviewed in Brazil on December 10, 2020

Verified Purchase

Esse livrinho é simplesmente hilário, mas vale salientar aos desavisados que não é uma versão completa, havendo apenas 70 das regras de aquisição ( algumas citadas em DS9 não estão no livro).

3 people found this helpful

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Cristian Bucale

Missing rules

Reviewed in the United Kingdom on May 19, 2022

Verified Purchase

Missing rules like 263 "never allow doubt to tarnish your last for Latinium " and Quark's fav 211 "employees are the rungs on the ladder of succes don't hesitate to step on them " these two can be found in season 4 ep 15 ""bar association "

2 people found this helpful

JW Hay

Cute though cheaply printed book. A good item for ST, especially DS9 fans.

Reviewed in Canada on January 15, 2020

Verified Purchase

At just a little over 80 pages, this obvious is well short of the entire rules of acquisitions, notably because it only lists the rules ever mentioned on Star Trek. Its got a few low rez B/W photos scattered from the DS9 series throughout it. Overall a nice little book, but pretty cheap looking.

champion elie

Prix

Reviewed in France on May 3, 2019

Verified Purchase

Le livre est pas traduit en français dommage

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Nestor

Oro prensado y latinium

Reviewed in Spain on June 5, 2017

Verified Purchase

La edición es muy barata, de muy mal papel...pero ello es casi un chiste en sí mismo! Ya que es muy "ferengi"! Las reglas de adquisición son muy variopintas, divertidas, pero invitan a reflexionar... una buena obra para enriquecer el universo de ST

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