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Benjamin Gilad
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Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies Hardcover – January 1, 2003

by Benjamin Gilad (Author)
4.5 4.5 out of 5 stars 24 ratings
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Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent "industry dissonance" -- when market realities outpace corporate strategies. Early Warning reveals how to:

* Change strategy to meet new realities * Learn from the mistakes of others via the book's eye-opening stories * Avoid common tactics like benchmarking and using consultants, which may do more harm than good * Tell executives what they need to know -- not what they want to hear

Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.

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  1. Print length
    272 pages
  2. Language
    English
  3. Publisher
    Amacom Books
  4. Publication date
    January 1, 2003
  5. Dimensions
    6.5 x 1 x 9.25 inches
  6. ISBN-10
    0814407862
  7. ISBN-13
    978-0814407868
  8. See all details
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Customer reviews

4.5 out of 5 stars
24 global ratings

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Top reviews from the United States

  • Brad
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on December 1, 2014
    Verified Purchase
    Very useful book since many organizations do not have an EW system. Lots of good advice and examples.
    One person found this helpful
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  • Q Smith
    5.0 out of 5 stars Another excellent book by Gilad related to strategy
    Reviewed in the United States on January 25, 2024
    So, you have a good strategy. Excellent. How do you know when to adjust it? How do you know if you are getting the desired results? How do you know when to leave it alone?

    Early Warnings explains how to monitor your strategy against your ambitions, changing consumers, and changing competitors. Read it. Learn it. Live it.
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  • Gary Lerude
    3.0 out of 5 stars Good introduction on competitive intelligence
    Reviewed in the United States on September 2, 2013
    Verified Purchase
    After watching a webinar on competitive intelligence (CI) by Ben Gilad, impressed by his knowledge of the subject and acerbic humor, I bought this book to go deeper into the subject.

    I found the content informative, perhaps more appropriate for someone starting CI work. Nonetheless, the case studies and examples of CI programs at various companies would likely be of interest to most practitioners. Gilad provides a number of practical and useful dos and don'ts about the effectiveness of CI in a corporate environment, given the organizational and cultural challenges that any such program faces.

    The production quality of the Kindle version of the book is only fair. The graphics are poorly done, with the lettering in some of the boxes illegible by the black shadowing of the box. However I found the graphics not that illustrative, so the poor quality is perhaps a moot point. Unlike with some books, where the text font actually encourages me to read, I found the font in Early Warning tiring to look at for prolonged reading.

    Overall, I found the book informative and worth reading.
    6 people found this helpful
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  • Zero One
    5.0 out of 5 stars Classic Book for Deciphering Ambiguous Signals
    Reviewed in the United States on July 15, 2022
    Business publishing churns out enormous amounts of content, much of it worth skipping.

    Dr. Ben Gilad's work, including this 30-year-old book, are worth reading. There are business classics, ranging from Michael Porter's writings to the works of Burns and Cialdini, worthy of or space on any professional's bookshelf.

    Gilad, who has a background as an intelligence officer, is one of the preeminent minds working in competitive intelligence. "Business Blindspots" focuses on challenging staid assumptions and rigidity that lead businesses awry.

    "Top manager's information is invariably either biased, subjective, filtered, or late," Gilad writes early on.

    Thematically, he diagnoses the causes of blind spots -- business traditions, staid assumptions, rigid thinking -- and proposes use of war games. He indicates strategic planning should consider competitor reactions to proposed strategic actions. On the surface, this sounds basic but it is often neglected. Few like change, brace for change, or embrace change, with change stifled by obtuseness, hierarchy, and homilies about culture, people, and innovation.

    The book offers a defensive and offensive analysis of blind spots. It urges companies to develop competencies where their rivals are weak.

    Gilad also offers diagnostics for determining whether your company has blind spots, a framework just as easily applied to a competitor.

    His emphasis is on human behavior, corporate structure, and how to embrace a learning culture. The book is rich in specifics, with useful anecdotes and specifics. This isn't a casual foray. Note that Gilad isn't a fan of Game Theory or algorithmic models that intend to predict complex and varied human behavior coded to machine-like rationality.

    "Business Blindspots" is well-written and engaging. It hasn't aged because the thesis is news that remains news. A great accompaniment is Gilad's "Business War Games," which offers more specifics down to a proposed multi-day hour-by-hour schedule for running one.
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  • Happy Harry
    5.0 out of 5 stars Undisputed leader in Competitive Intelligence and Early Warning Systems
    Reviewed in the United States on July 3, 2015
    Out of all the books I have read on competitive intelligence and early warning systems, Ben Gilad is the undisputed leader. Ben goes beyond theory and gives cases of clear, actionable methodologies that will be fundamental for any organisation wishing to strive in the ever-increasing competitive arena of their respective industry.
    One person found this helpful
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  • David Hartmann
    5.0 out of 5 stars A very useful book
    Reviewed in the United States on September 20, 2004
    Executives of big companies should read this book because the proposed method looks like an effective tool for companies to stay big. Executives of small companies should read the book because their bigger competitors may be reading it, and maneuvering against a large competitor who has a good early warning system could be tough. So if you're planning an asymmetric strategy, you better know what you're up against. Anyhow, even without any offensive intentions towards bigger companies, the leaders of small organizations should look into this book since lack of early warning can ruin small and big companies alike.

    I also recommend the book to students of management as an insight into the tricky subject of how organizations build an image of their environment. Most of the literature on that field tends to be written in a researcher-to-researcher style, like books on organizational sensemaking or cognitive oligopolies. This book stands out since it's clear, solution oriented and written for practitioners.

    Moreover, the book offers some solution to the never ending discussion regarding deliberate versus emergent strategy making. The book shows how to deal with a complex environment by understanding and monitoring it, instead of planning yourself to death with irrelevant tools or not planning at all.

    The book also discusses organizational politics that might block a competitive intelligence function since it often lacks the direct access to decision makers that governmental intelligence agencies usually enjoy in their arena.
    11 people found this helpful
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  • Michael Stattelman
    3.0 out of 5 stars School book
    Reviewed in the United States on December 19, 2012
    Verified Purchase
    I purchased this book for school, it was a decent read, great for gathering some highlights and topic awareness gathering purposes.
    2 people found this helpful
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  • Genuine purchaser
    3.0 out of 5 stars Too lengthy, could have been summarized and crisp
    Reviewed in India on October 12, 2019
    Verified Purchase
    One thing good about it is that those who are novices or unfamiliar with management protocols and techniques will find it useful, otherwise not that it sums up anything new
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  • Peter
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on November 15, 2016
    Verified Purchase
    Excellent!!!
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  • Vitor
    3.0 out of 5 stars Livro OK
    Reviewed in Brazil on September 13, 2015
    Verified Purchase
    Importante leitura para iniciantes no tema. Não se aprofunda à ponto de virar um livro para consultas mas é interessante o suficiente para quem quer saber de modo geral a importância da inteligência competitiva
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  • MM
    4.0 out of 5 stars Klassiker
    Reviewed in Germany on July 24, 2013
    Verified Purchase
    Ben Gilad hat Wargaming in Europa interessant gemacht und verfolgt einen unkomplizierten dynamischen und kosteneffizienten Weg. Dieses Buch ergänzt die Thematik um Frühwarnsysteme / CI.
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  • S Jones
    4.0 out of 5 stars Worth a read
    Reviewed in the United Kingdom on March 23, 2010
    Verified Purchase
    I'm a Competitor Intelligence analyst in financial services with a few years experience. I bought this book for two reasons, one to get some inspiration on how I could develop an early warning reporting system, and two to understand how consultants would approach the practice of CI.

    I think that the book is well written, it doesn't go into so much detail that it bores you and the examples used are relevant and give you something to think about. The comments on why businesses use consultants and the associated pitfalls are very insightful.

    I haven't got to the end of the book yet but the first few examples of how to set up an early warning system are interesting and something that I think could be put into practice quite easily. However I think if you've not had any previous experience of the competitive intelligence field then this book may not be for you.

    All in all, well worth a read
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