The Emerging Republican Majority: Kevin P. Phillips: 9780870000584: Amazon.com: Books

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Kevin P. Phillips

The Emerging Republican Majority Hardcover – January 1, 1969

by Kevin P. Phillips (Author)

4.8 4 ratings

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An important statement of the modern conservative revival

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Length

482
Pages
Language

EN
English
Publisher

Arlington House
Publication date

1969
January 1
ISBN-10

0870000586
ISBN-13

978-0870000584
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Product details

Publisher ‏ : ‎ Arlington House; First Edition (January 1, 1969)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 482 pages
ISBN-10 ‏ : ‎ 0870000586
ISBN-13 ‏ : ‎ 978-0870000584
Item Weight ‏ : ‎ 8.1 ounces

Best Sellers Rank: #2,223,348 in Books (See Top 100 in Books)

Customer Reviews:
4.8 4 ratings

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Reviewed in the United States on April 25, 2014

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An underrated classic of American political science. It should be read by anyone interested in political sociology or US elections, both voting behaviour and campaigns.

7 people found this helpful

Patrick Ruffini

They don't write books like this anymore...

Reviewed in the United States on January 23, 2002

...but maybe they should. Kevin Phillips' 1969 classic, The Emerging Republican Majority, remains the most concise and dependable guide to historical voting trends in the United States in the 20th century. The book itself is notorious for urging that Republicans pursue a "Southern strategy" and abandon the liberal establishmentarian constituencies in the northeast that had previously held sway over the party, but its real value is in the rich historical background Phillips provides. Phillips can be said to have been successful in spotting a realignment that was then very recent (first manifesting itself in 1964) and proclaiming its continuation well into the future. Other tectonic shifts in American politics have not proven so long-lasting. In many ways, the Eisenhower coalition of 1952 and 1956 seemed more formidable than the coalition Phillips describes, but it could not be sustained without the former General's personal appeal. More recently, one also recalls Arthur Schlesinger's 1992 prediction that Bill Clinton's election augured the beginning of a new 30-year cycle of liberal governance, a hope which would be dashed by the Republican takeover of Congress 24 months later.
Above all, what I learned from The Emerging Republican Majority is that most shifts in voting behavior from election to election really do have rational explanations rooted in policy and in the candidates' important personal traits. Those who have been able to anticipate these coming shifts have a distinct advantage in winning elections.
Phillips seeks to why certain voting blocs, say, ancestrally German counties in Wisconsin, or Irish Catholic neighborhoods in New York City show unusual Democratic strength in one election while other areas of the country turn in an unusually depressed Democratic vote when compared to four years earlier. What Phillips finds is that these shifts are no fluke. The Catholicism of Democrat Al Smith in 1928 (and of course, of John F. Kennedy in 1960) led to unprecedented Democratic majorities among Catholics. The electoral revolt of German counties in the Midwest against FDR in 1940 was a direct reaction to FDR's desire to contain Nazi aggression, and continued into the war election of 1944. As America moved Westward in the last century, people took their voting behaviors with them, and this is evident in how the Yankee-settled Pacific Northwest behaved compared to the largely Midwestern suburban tracts of Southern California. These sociological realities are readily apparent in election returns. With nearly 200 charts and maps, The Emerging Republican Majority is a book that's unusually full of such historically revealing facts.

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