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The Ecology of Commerce: A Declaration of Sustainability Paperback – January 1, 1994

by Paul Hawken (Author)
4.6 4.6 out of 5 stars 310 ratings
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Provides a visionary blueprint for a marketplace where businesses and environmentalists work together, showing companies how to redesign and manufacture products in innovative ways, reeducate customers, and work closely with government toward a profitable, productive, and ecologically sound future. Reprint.
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  1. Part of series
    Collins Business Essentials
  2. Print length
    272 pages
  3. Language
    English
  4. Publisher
    HarperBusiness
  5. Publication date
    January 1, 1994
  6. Dimensions
    5.25 x 0.75 x 8 inches
  7. ISBN-10
    0887307043
  8. ISBN-13
    978-0887307041
  9. See all details
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Customer reviews

4.6 out of 5 stars
310 global ratings

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Customers say

Customers find the book easy to read and well-written. They describe it as thought-provoking and inspiring, with valuable insights into sustainability. Readers appreciate the combination of ecology and economics and consider it a must-read for those interested in the topic.

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ReadabilityThought provokingSustainability
24 customers mention "Readability"20 positive4 negative

Customers find the book easy to read and engaging. They describe it as a collection of keynote speeches with powerful, concise writing that makes sense. The book is considered a good read and worth the time.

"...He says so much with so little, maximizing the time spent in our reading investment...." Read more

"Digital product was accessible and worked perfectly. The book itself is an excellent read...." Read more

"...It still reads like a collection of keynote speeches where every sentence is designed to pack a punch...." Read more

"...thing is that, with creative problem solving, it can actually be more profitable to be an environmentally friendly company or society...." Read more

21 customers mention "Thought provoking"21 positive0 negative

Customers find the book thought-provoking and inspiring. They appreciate the insights provided by Hawken. The book offers a compelling vision for integrating business practices with environmental responsibility.

"...It's a thought-provoking read that inspires individuals and organizations to reconsider their roles in creating a more sustainable future." Read more

"...And a note about his prose: every sentence reflects structurally the economies and efficiencies it conveys ideologically...." Read more

"Used at Western Washington University in 2011. This book approaches the subjects of business, sustainability, the environment and our role in how..." Read more

"...And the counter-intuitive thing is that, with creative problem solving, it can actually be more profitable to be an environmentally friendly company..." Read more

11 customers mention "Sustainability"11 positive0 negative

Customers find the book helpful for understanding the real meaning of sustainability and how we can contribute to it. They appreciate the combination of ecology and economics, identifying the need for environmental reform at the business level. The book also highlights the possibilities for mankind to avoid extinction.

"...Hawken's insights challenge conventional thinking, advocating for sustainable economic practices that benefit both business and the planet...." Read more

"...What I got, however, was so much more. This book is not only about the environment, but about how the environment integrates with global business..." Read more

"...Learn the real meaning of sustainability and how we can contribute to this vital and ongoing issue." Read more

"...This book approaches the subjects of business, sustainability, the environment and our role in how those elements intertwine...." Read more

Top reviews from the United States

  • Samantha Denney
    5.0 out of 5 stars Great read!
    Reviewed in the United States on July 20, 2024
    Verified Purchase
    I read "The Ecology of Commerce Revised Edition: A Declaration of Sustainability" because it offers a compelling vision for integrating business practices with environmental responsibility. Hawken's insights challenge conventional thinking, advocating for sustainable economic practices that benefit both business and the planet. It's a thought-provoking read that inspires individuals and organizations to reconsider their roles in creating a more sustainable future.
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  • Olivia
    5.0 out of 5 stars Global Required Reading
    Reviewed in the United States on January 24, 2008
    Verified Purchase
    I don't even know how to begin describing how great this book is. It should be required reading for EVERYBODY on the planet. I learned about this book while watching the documentary, "The Corporation," and I'll have to admit, I wasn't expecting anything revolutionary in this book. I thought I'd be getting some interesting pictures and statistics relating to consumption, recycling, landfills, global warming...pretty much your standard environmental rhetoric (of which I'm a subscriber) to complement what I already know. What I got, however, was so much more. This book is not only about the environment, but about how the environment integrates with global business and economics. For some reason, the 'developed' world has created a disconnect between the environment and business. Hawken shows how the two are inextricably connected, and in order to guarantee a successful future for us, our children and all life on earth, business and the environment must work harmoniously and each stop being the bane of the other.

    His metaphor for business IS the environment: everything in nature is cyclical, which brings maximum efficiency. Nothing is more efficient than the natural world: one organism's waste is another organism's life source. If business would approach operations and resources from this perspective, waste would not be 'waste' and the benefits of increased efficiency would permeate throughout all life and systems. His metaphor is very simple but exceedingly beautiful, and only becomes more so as Hawken goes in-depth with concrete examples and further exploration of all issues from both sides. Throughout reading this book, I was continuously floored by his analysis, his insight and his prescription for the future.

    And a note about his prose: every sentence reflects structurally the economies and efficiencies it conveys ideologically. This man is concise and his style is powerful - every word packs a punch. He says so much with so little, maximizing the time spent in our reading investment. Clearly, I have nothing but the highest praise for Hawken and this book - it is truly visionary.
    15 people found this helpful
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  • Dodd Galbreath
    4.0 out of 5 stars Big on vision and motive, short on more compelling responses.
    Reviewed in the United States on December 21, 2010
    Verified Purchase
    This book did help me understand some key principles for confronting the challenges ahead. But, I couldn't help but think: "What will move us from these concepts to action?" There is hope in Mr. Hawken's case studies of heroic companies and in new technologies but something is missing. Maybe the same dynamics confronted George Washington and the Continental Congress as they were debating and trying to determine the next best course of action in confronting a formidable foe like Great Britain and a similar "clear and present" threat to freedom and the pursuit of happiness. Our founding fathers similarly articulated very clearly the concepts of risk and opportunity in that century. Then they pursued a path of unknown destiny to address it one engagement at a time on the foundation of some polarizing events (no pun intended). Maybe that is what we lack . . . a clear beginning point and a clear commitment. Let's hope and pray that this declaration of dependence on a new and improved commerce and an emphasis on heroic individual choice is the solution to global climate change and the erosion of our quality of life. Maybe what we really need is to create a "green" tea party and to see 9-11 and the BP oil spill as our modern day Boston Massacre and Bunker Hill. What will wake us up Mr. Hawken? May we all choose to say "give me liberty" from oil and coal because without that liberty, all life will be given certain "death".
    2 people found this helpful
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  • Lorel Bee
    5.0 out of 5 stars Inspiring Textbook
    Reviewed in the United States on April 6, 2024
    Verified Purchase
    This required textbook addresses why we need to merge business with serious concerns about preserving the earth environment. Learn the real meaning of sustainability and how we can contribute to this vital and ongoing issue.
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  • Carol Grosser
    5.0 out of 5 stars The only real hope for sustainability
    Reviewed in the United States on March 14, 2001
    Verified Purchase
    As we all know, everyone crows on the "failure" of communism, but no one crows about the REAL failure of capitalism. It is a more slow dying weed than the "socialism" of communism, but it is a dying weed as well. When the vast majority of the population is dying a slow death from failing lungs in the form of asthma, chronic bronchitis and emphysema, when all the ills of our "capitalistic" economy are enumerated including increasing failure of our children to have IQ above retardation level, i.e. "Survivor", etc. and most of them have failing immune systems, how can capitalism have survived?
    Paul Hawkens, I believe, is the first real thinker to address the issue. He gets rid of those self-assured Americans who name themselves environmentalists because they put out their trash at the recycling curb while proceeding as usual otherwise.
    The other frivolous reviews you have at the first is further evidence of the old business ethic that is afraid to rethink or,indeed, to even think!
    Put my review at the first where it belongs, corporate giant, soon to be owned by Wal-Mart, the corporate giant that dots the American landscape with even more junk and cuts every tree in its path!
    12 people found this helpful
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  • C. Schrader
    5.0 out of 5 stars In depth and fascinating explanation
    Reviewed in the United States on April 24, 2018
    Verified Purchase
    Digital product was accessible and worked perfectly. The book itself is an excellent read. This is an excellent breakdown of the relationship people have with the natural world via the monetary system we have created. I truly believe this book should be required reading for anyone takes part in the economy (everyone).
    4 people found this helpful
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Top reviews from other countries

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  • Chaitanya Sethi
    5.0 out of 5 stars Excellent book on Business' responsibility towards sustainability
    Reviewed in India on August 19, 2020
    Verified Purchase
    'The Ecology of Commerce' talks about the pressing need for business to answer to ecological sustainability. With evidence of current business practices harming people, environment, animals, and nature, it is no longer acceptable to deny responsibility. As much as they would like us to believe that if we recycle at home and buy paper cups instead of plastic cans we can control it, the fact is, without business intervention, this problem is not going to be solved.

    Paul highlights how the current democratic capitalist system is flawed - it came out of industrialization at a time when population was low enough that environmental concerns were not on anyone's mind & natural resources seemed abundant. However, that is not the case now. The way free markets operate, they emphasize low prices but do not internalize environmental costs. The incentives encourage businesses to exploit the environment. Consumers are not made aware of the supply chain of the products they purchase. The growth story sold to the world is that of large businesses leading countries out of poverty. Ecology is seen as disruptive and a barrier to free trade and environmentalists are seen as hysterical critics. It doesn't have to be that way.

    Although it was written in 1993, the ideas still hold merit. What I loved most about it was the clear, rational tone with which it was written. It did not paint anyone out as a villain but highlighted how we can all collaborate to deal with this problem. Paul's three suggestions - to redesign supply chains and product cycles on 'waste-equals-food', gradually switch from fossil fuels to alternative sources, and a feedback and accountability mechanism valuing restoration, are all excellent recommendations, made sounder by the fact that he gives examples of all of them being presently used as successful methods of running businesses, as seen in the world. I would encourage anyone with an interest in business and/or sustainability to pick it up. It's a slow read but it has a valuable pay-off.
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  • MARIA AURORA
    5.0 out of 5 stars Excelente servicio
    Reviewed in Mexico on February 20, 2017
    Verified Purchase
    No estaba en inventario y apesar de eso lo ordene y llego justo a tiempo. Gracias por este excelente servicio
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  • Client d'Amazon
    5.0 out of 5 stars Livre qui porte à réflexion
    Reviewed in France on February 15, 2016
    Verified Purchase
    Ce livre est un formidable outil pour se lancer dans l'ère suivante qui espérons-le sera moins destructrice que les deux précédentes. Autrement, l'auteur fournit un style assez dynamique couronné de très belles statistiques !
    Merci pour cette lecture.
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  • Tully
    5.0 out of 5 stars Read it
    Reviewed in Canada on October 15, 2013
    Verified Purchase
    This book is the best I've read of its kind. I would rate it a classic as it doesn't give a gloom and doom scenario. Paul Hawken does however provide insight into how business and the economy have evolved so destructively in a short span of time which opens ones eyes to how far things have progressed. More importantly, Hawken gives strategies on how everyone from the average Jo, small business, large corporations and the government(s) can work on building a future for those who come after us. We do need, however, common will. I think this book should be taught in schools and all government officials should read it, in fact, everyone should read it.
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  • bomble
    5.0 out of 5 stars A must read for those who care about our future.
    Reviewed in the United Kingdom on December 12, 2014
    Verified Purchase
    Lucid, devastating, empowering, inspiring. A lot to claim of a small book but I will absolutely be recommending it to those around me and have already lent my copy to a colleague.

    I'm not sure I entirely agree with Hawken's proposals for green taxation as I tend to look for feedback in such systems and taxation on products that are not supposed to do us good (cigarettes, alcohol, aviation fuel...) don't seem to have had much impact on the population and in fact make the government the beneficiary of such activities reducing their desire to curb them long-term.

    But apart from that his call to business to look for cyclic, restorative models and stop externalising the costs of the environmental damage they do makes good business sense to me and that gives it some chance of actually permeating into culture. Hence, many years after its first publication, a growing number of companies are directly or indirectly responding to his call. Marvellous.
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