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Blue Economy-10 Years, 100 Innovations, 100 Million Jobs Paperback – January 1, 2010

by Gunter Pauli (Author)
4.3 4.3 out of 5 stars 30 ratings
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Dr. Gunter Pauli is challenging the green movement he has been so much a part of to do better, to do more. He is the entrepreneur who launched Ecover; those products are probably in many of your homes. He built the largest ecologically-sound factory in the world. His participation in the Club of Rome and the founding of Zero Emissions Research Institute (ZERI) has made an immense contribution to sustainability both in terms of research, public awareness and articulating a visionary direction. He has dedicated himself to teaching and the hands-on implementation of projects that have brought healthy environments, good nutrition, health care and jobs in sustainable commerce to a myriad of places in the world.
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  1. Print length
    336 pages
  2. Language
    English
  3. Publisher
    Paradigm Pubns
  4. Publication date
    January 1, 2010
  5. Dimensions
    5.91 x 0.87 x 8.27 inches
  6. ISBN-10
    0912111909
  7. ISBN-13
    978-0912111902
  8. See all details
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4.3 out of 5 stars
30 global ratings

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Customers say

Customers find the book insightful and exciting. They appreciate the examples and solutions that have the power to reinvent communities and cities. The book provides positive environmental impact and is a useful read for customers looking for hopeful, positive change.

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InspirationEnvironmental impactReadability
12 customers mention "Inspiration"12 positive0 negative

Customers find the book inspiring and insightful. They say it provides many examples of solutions that can reinvent communities and cities. The book introduces the concept of a sustainable economy and offers hope for the future.

"...This newest piece is chocked full of goodies for those of us looking for hopeful, useful positive change...." Read more

"Interesting and highly inspirational work along the lines of "Biomimicry," an earlier book on this topic...." Read more

"...Gunther Pauli's Blue Economy serves up a veritable banquet of examples...." Read more

"...Many case studies. His web site also is a good read for even more information...." Read more

4 customers mention "Environmental impact"4 positive0 negative

Customers find the book helpful for the environment. They say it outlines how environmentally-aware businesses can be more economically viable.

"...chocked full of goodies for those of us looking for hopeful, useful positive change...." Read more

"...offer win-win outcomes as they dramatically improve the financial, environmental and social outcomes of enterprises...." Read more

"...Describes how environmentally aware businesses can be more economically viable than its conventional counterpart." Read more

"...This will save our planet!" Read more

4 customers mention "Readability"4 positive0 negative

Customers find the book readable and insightful.

"Pretty good ! Insightful book" Read more

"...Great job, thank you for your service to humanity. John Bush" Read more

"Great read, just shows what we can do when we put our minds to it...." Read more

"best book ever. You will learn more from this book than in any business class. This will save our planet!" Read more

Top reviews from the United States

  • Rhea Bertelli
    5.0 out of 5 stars Innovations proposed for world-wide change
    Reviewed in the United States on June 11, 2011
    Verified Purchase
    After hearing Gunter Pauli on my local NPR station a year ago I have been waiting, impatiently, for this publication. He was an inspiration and an exciting thinker. This newest piece is chocked full of goodies for those of us looking for hopeful, useful positive change. He is also the author of a children's book series for little ones teaching science in a wonderful manner. I am very sad to say the entire series 40 or 50 in number seem no longer to be published. A genuine loss to the cause of changing the world with information and practical sustainability.
    2 people found this helpful
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  • Jeff
    4.0 out of 5 stars The Blue Economy
    Reviewed in the United States on November 1, 2010
    Verified Purchase
    Interesting and highly inspirational work along the lines of "Biomimicry," an earlier book on this topic. I agree that all energy and environmental challenges should look first to ecosystems for solutions. Two things to think about when reading this book:
    1. There are potential collateral concequences to any energy or environmental solution, and there needs to be a comprehensive analysis with an energy balance calculation.
    2. Carried to its extreme, a complete use of ecosystem solutions might return us to more primitive times as, for instance, the amount of energy generated in the solutions proposed are not enough to maintain any assemblance of our current lifestyle. I am fortunate to live near Bandelier National Monument with its beautiful and interesting Native American cave dwellings, but keep in mind that the life expectancy of those people was 35 years.
    5 people found this helpful
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  • Lee Sun Ju
    5.0 out of 5 stars Perspective changing
    Reviewed in the United States on October 22, 2011
    Verified Purchase
    Gunter Pauli's writing may be a little stilted but there is nothing stilted about the vision on display. Changing business from a pipeline that connects the mine to trash heap demands that we approach business in a different way. Seminal books like Cradle to Cradle and Natural Capitalism introduced us to a new way of thinking, but were short on examples of technology and ideas that would allow us to move quickly to cleaner, more responsible commerce. Gunther Pauli's Blue Economy serves up a veritable banquet of examples. I personally have followed up on several of the products listed in the book for utilization purposes.
    5 people found this helpful
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  • Hempman
    5.0 out of 5 stars The Future
    Reviewed in the United States on October 6, 2013
    Verified Purchase
    Somebody has got it figured out. Gunter Pauli knows what he is doing and how we can change the world and the environment for the better. Many case studies. His web site also is a good read for even more information. Business and government need to put the subject of this book on the table and get going on solving problems.
    One person found this helpful
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  • Hilary Stewart
    2.0 out of 5 stars Not enough details
    Reviewed in the United States on February 3, 2012
    Verified Purchase
    I was excited about this book especially given all of the positive reviews, but this one is too vague to be taken seriously. I enjoyed Upsizing by the same author because it really shows you how these systems work and how they work together. The Blue Economy does not do that. It consists mostly of lots of ideas and no thoughts on how to implement them. So termite mounds all over the world maintain the same temperature and humidity levels. How? By their geometry. Could we get some more specifics? If the length and shape of the tunnels make the mounds work, why not describe how? It's all well and good to say that we should design houses the way termite mounds are designed so that they don't use any outside energy, but if you don't show us a diagram or a more detailed description then how are we supposed to act on that information? Visual information is severely lacking in this book. The projections about the number of jobs that could be created using these ideas are pie in the sky. Gunther Pauli is a brilliant guy, and his organization, ZERI, does some great stuff, but their main focus seems to be to tantalize the world with their ideas, then charge you lots of money to take their class if you really want any specifics. They hold their cards very close to their chest and are not interested in sharing or helping anyone who really wants to do anything about the climate crisis.
    28 people found this helpful
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  • Erwin Smole
    3.0 out of 5 stars which are nice to know but I missed the information what does ...
    Reviewed in the United States on March 8, 2015
    Verified Purchase
    It is a huge list of different projects, which are nice to know but I missed the information what does this mean for the own business (case).
    One person found this helpful
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  • Tim Bennett
    5.0 out of 5 stars Innovation and real solutions.
    Reviewed in the United States on January 27, 2013
    Verified Purchase
    Blue Economy is a collection of solutions that have the power to reinvent communities and cities. These solutions offer win-win outcomes as they dramatically improve the financial, environmental and social outcomes of enterprises. There is great inspiration in the thinking and now it is time to implement the best and most attractive ideas in our communities.
    2 people found this helpful
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  • Levi Cetina
    4.0 out of 5 stars "The blue Economy", a handbook for the new entrepreneurs
    Reviewed in the United States on June 2, 2012
    Verified Purchase
    Don't expect to see in esoteric things, but expect common sense proposals. At least, it should be a referencebook in the NEW BUSSINESS SCHOOLS for the new Earth. I'm utilizing it as alternative text with the boys in the high school--many of them have become excited before the idea of becoming entrepreneurs in doig TRUE COLECTIVE USEFUL THINGS without resorting to real-socialist ideas or so.

    Leví Cetina
    (Spain)
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Top reviews from other countries

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  • Marco
    4.0 out of 5 stars Blue Economy-10 Years, 100 Innovations, 100 Million Jobs
    Reviewed in France on April 27, 2013
    Verified Purchase
    Nouvelle approche cohérente et très pragmatiques de l'économie générale (macro), par une analyse pertinente des dépenses et des retours sur investissement.
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  • Vaughan P
    4.0 out of 5 stars Good resource
    Reviewed in the United Kingdom on January 21, 2013
    Verified Purchase
    Extensive review of environmentally valuable innovations that shows what can be done to make a real difference by ordinary people. Inspiring
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  • Celle Ci
    3.0 out of 5 stars the blue economy
    Reviewed in France on December 24, 2012
    Verified Purchase
    le contenu est ok mais l'apparence du livre bof... pas de photo à l'intérieur, couverture molle, style syllabus. dommage, je m'attendais à un bel ouvrage...
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