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The Lexus and the Olive Tree: Understanding Globalization Paperback – August 21, 2012

4.5 4.5 out of 5 stars 572 ratings

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"A brilliant guide for the here and now."---The New York Times Book Review

In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold reporting and acute analysis, Friedman dramatizes the conflict between globalizing forces and local cultures, and he shows why a balance between progress and the preservation of ancient traditions will ensure a better future for all.
The Lexus and the Olive Tree is an indispensable look at power and big change in the age of globalization.

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Customer reviews

4.5 out of 5 stars
572 global ratings

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Customers say

Customers find the book insightful and interesting. They find it easy to read and understand, with good content and vivid imagery. Readers appreciate the author's clear explanation of globalization processes and world economic problems. Many consider it a worthwhile investment of their time. The book is described as entertaining and lively. However, some customers have mixed opinions on the book's age.

AI-generated from the text of customer reviews

38 customers mention "Insight"35 positive3 negative

Customers find the book insightful and interesting. They say it provides a useful perspective for viewing the coming years. The book is packed with information and anecdotes, yet is easy to read. Readers appreciate the author's explanations and relevant examples. Overall, they describe it as an encapsulation of the author's experiences across many countries that make it a profound commentary on the issues.

"...columnist for The New York Times and this book is an encapsulation of his experiences across a multitude of countries such as China, France, Italy,..." Read more

"...course of the book I came to realize that Friedman has tremendous experience and insight because of his work as the foreign affairs columnist for..." Read more

"...considerable intellect, and personal insights combine to make this a profound, important commentary on the international economic trend known as "..." Read more

"...The author does an excellent job explaing this fact. This is the book to read for a basic explanation of globalization...." Read more

30 customers mention "Readability"30 positive0 negative

Customers find the book engaging and worth reading. They appreciate the vivid imagery that makes the content interesting. The author is praised for his good content and entertaining writing style.

"...ideas, while I may not always agree with all of them, are worth reading and pondering...." Read more

"...of how Friedman takes a complex and important topic, and makes this topic readable, entertaining, and informative...." Read more

"...For a quick study on current issues in global economics, this book is excellent." Read more

"...Still, I think it's an important book to read to understand where neoliberals are coming from. Friedman is pretty compassionate for one of their kind." Read more

27 customers mention "Understanding of globalization"24 positive3 negative

Customers appreciate the book's understanding of globalization. They find it a clear and readable explanation of the process, with Friedman effectively defending it. The writing style connects concepts on world trade, communication, and socio-political issues. Readers say their world view was greatly expanded, and they want to shape globalization to protect traditional community values.

"...All together an absolutely fabulous work on globalization suitable for any individual willing to look at the issue of globalization from a..." Read more

"...a few comments about this recently updated 1999 seminal work on the phenomenon of globalization...." Read more

"...; By this Friedman seems to saying that globalization has an extremely wide reach and includes politics, culture, technology, finance, national..." Read more

"...is, this is the book that contains perhaps the best explanation of globalization...." Read more

23 customers mention "Readable"20 positive3 negative

Customers find the book easy to read and understand. It skillfully explains complex world economic problems and analyzes them, making it down-to-earth and entertaining. The author skillfully explains the title of the book and how it applies to globalization and the US pace. While some readers found the text more dense than expected from Friedman, they appreciated that he explained both complex and simple concepts like digitization.

"...Intelligent, entertaining, and well written. I have to conclude that "The Lexus and the Olive Tree" is a good read." Read more

"...He fully explains the title of the book and how it applies to globalization and the US pace that is set and how it is pertinent to our way of..." Read more

"...As regards style of writing, the author writes in a manner that is down to earth and easy to understand...." Read more

"...every idea he puts forth, but you gotta give the guy credit for readability and taking the time to put a lot of thought into the subject." Read more

8 customers mention "Value for money"8 positive0 negative

Customers find the book offers good value for money. They mention it's a worthwhile investment of their time and consider it a valuable resource on culture, technology, finance, national security, and ecology.

"...I found this book a very worthwhile investment of my time, and I recommend it enthusiastically as an instant classic. Enjoy. Al" Read more

"...an extremely wide reach and includes politics, culture, technology, finance, national security, and ecology...." Read more

"...aggressive, fast-paced economic systems at work are well worth the minor nuisances of his liberal agenda...." Read more

"...of its economic growth, maintaining a low rate of inflation and price stability, shrinking the size of its state bureaucracy...." Read more

6 customers mention "Entertainment value"6 positive0 negative

Customers enjoy the book's entertainment value. They find it engaging, well-written, and interesting.

"...takes a complex and important topic, and makes this topic readable, entertaining, and informative...." Read more

"...It is lively, clear, and well written. Above all, it is reasonably thorough and quite well balanced...." Read more

"...It is interesting: we are disliked not because we gave them billions for their oil but because the things the Liberal Left is the proudest of are..." Read more

"...What could be dry material is entertaining and well written. I'm glad they "MADE" me read this...." Read more

5 customers mention "Sturdiness"5 positive0 negative

Customers appreciate the book's sturdiness. They find it challenging, with a strong case for its inevitability. The delivery was quick and the quality was satisfactory. The copy arrived in perfect condition with little to no wear or tear.

"...His understanding of the Middle East is especially strong and impressive...." Read more

"...He certainly challenges the reader with a very strong case for the inevitablility of continued globalization...." Read more

"The book was delivered on time and was in great condition as described online." Read more

"...Nu huh. This copy arrived in perfect condition with little to no wear or tear. Thank you Green Earth!" Read more

9 customers mention "Book age"6 positive3 negative

Customers have different views on the book's age. Some find it timeless and current, providing a solid historical understanding of the dynamics at work. Others feel it's repetitive and outdated.

"...At another level, the book is timeless - giving a solid historical understanding of the dynamics at work that have led to an ever-escalating frenzy..." Read more

"...Unfortunately, it was written in 2000, so it is noticeably out of date...." Read more

"...Funny thing: the book is super current even though it never mentions Google (because it was just a tiny company at the time)...." Read more

"...The book is not completely outdated. Famous for the statement: "There has not been a war when both countires have a MacDonalds.""" Read more

Top reviews from the United States

  • Reviewed in the United States on February 26, 2006
    I ended up reading this book by mistake. I had meant to read "The World is Flat". But then not being able to lay my hands on a copy of the latter, I read "The Lexus and the Olive Tree". It did not disappoint me. Unlike some of the other works on globalization by academics such as Jagdish Bhagwati, Joseph Stiglitz and Jeffrey Sachs which I recently finished reading, this book is not by an academic. Tom Friedman has been a foreign affairs columnist for The New York Times and this book is an encapsulation of his experiences across a multitude of countries such as China, France, Italy, Taiwan, Liberia and India. What he focuses on in the book is the way globalization has shaped each of our lives over the past two decades or so and drills right into our heads that the only constant in today's fast-paced lives is change. He makes a big deal about the behemoths which failed to change such as East Germany and the Soviet Union, among countries and Pan Am, as an example from the corporate world to show that resisting change or not responding quickly to it puts you in the threat of being irrelevant at best and extinct at worst.

    A key emphasis of the book is how the end of the Cold War meant a lack of ideological alternatives to the free market capitalism embodied by economies such as the United States and the United Kingdom. For the most part, this has removed any alternatives from the domain of leaders in the developing countries in the Second World countries such as Poland and Hungary and also the Third World economies such as India and Egypt. The result has been that every leader in the world who seeks to improve the lot of their people has been forced to choose between "free market vanilla and North Korea" as the author puts it. While this has helped leaders abandon their paradigms which didn't work anyway, it has also bred a sense of resentment in people who have been unable to change as fast as the capitalist system would want them to. So for the Brazilian or Mexican or Chinese worker who has just been thrown out of his job because the factory in which he worked for the last 25 years of his life just closed, Friedman says that it is not surprising that he is out on the streets protesting against the big invisible hand of the markets. However two comments which Friedman makes are absolutely on the money here: First he says that as long as the number of people opposing globalization are fewer than the number of people who are in its favor, the process of globalization will move on because of this clamor for a better lifestyle from the grass roots, a process Friedman labels as "globalution." Second, it is also important to have safety nets not maybe like those we see in Western Europe but more on the lines of what we see in the United States for those people who are hurt by this juggernaut of globalization. This is really what the crux of the book is all about: how there are two viewpoints at work together in virtually every nation of the world, including developed ones; one, which tries to reassure people that by closing their walls to others and resisting change, they will all be better off while the other viewpoint knows for certain that it is an impossible thing to achieve and the best public policy initiatives are those which ensure that the system works for the common good and simultaneously create safety nets for softening its impact on those who are hurt.

    All together an absolutely fabulous work on globalization suitable for any individual willing to look at the issue of globalization from a multiplicity of perspectives. Must read for those in the public policy and higher education domain.
    One person found this helpful
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  • Reviewed in the United States on May 25, 2006
    A few months ago, I began to read Friedman's popular work, "The World Is Flat." I got about two thirds of the way through the book, and then managed to leave it somewhere - probably on the seat of a subway car on the Green Line of Boston's infamous "T." I was not pleased with myself. Senior moments can be so annoying!

    I few weeks ago, I was talking to a friend about my need to pick up another copy of "The World Is Flat," and finish it. This friend advised me to first read Friedman's earlier work, "The Lexus and the Love Tree," before resuming my trek through "The World Is Flat." I tool his advice, and herein offer a few comments about this recently updated 1999 seminal work on the phenomenon of globalization.

    Reading this work in 2006 felt almost quaint. Things have changed so dramatically in the few years since this book was first published that I was astonished at how "out of date," this book has become in less than a decade. The phenomenon of off-shoring was so new that Friedman almost gushed in a "Gee whiz" kind of way at the phenomenon of dialing a customer service number for a company in Minneapolis, and having the call answered by a customer service representative in Bangalore, India.

    At another level, the book is timeless - giving a solid historical understanding of the dynamics at work that have led to an ever-escalating frenzy of economic and cultural globalization. Friedman's 1999 warnings about the potential destructive powers of a Super-empowered individual like Osama Bin Laden were eerily prescient in light of the subsequent events of 9/11/2001.

    Friedman uses history as a solid foundation for establishing an understanding of emerging globalization:

    "Thucydides wrote in his history of the Peloponnesian War that nations are moved to go to war for one of three reasons - `honor, fear and interest' - and globalization, while it raises the costs of going to war for reasons of honor, fear or interest, does not and cannot make any of these instincts obsolete - not as long as the world is made of men not machines, and not as long as olive trees still matter. The struggle for power, the pursuit of material and strategic interests and the ever-present tug of one's own olive tree continue even in a world of microchips, satellite phones and the Internet. This book isn't called The Lexus and the Olive Tree for nothing. Despite globalization, people are still attached to their culture, their language and a place called home. And they will sing for home, cry for home, fight for home and die for home. Which is why globalization does not, and will not, end geopolitics. Let me repeat this for all the realists who read this book: Globalization does not end geopolitics." (Page 250)

    The author does an excellent job of explaining the backlash against the perception in the world that globalization is often synonymous with Americanization:

    "There is no more Canadian music, theater, film, culture or language. It has all been Americanized."

    "When I asked him why this issue was so important to him, Gujral, who was dressed in traditional Indian garb, basically said that unless you preserve some of your own olive trees in your own backyard, you will never feel at home in your own house. `What are my roots?' he asked aloud. `My roots are not only the fact that I live here in India. My roots are the fact that I hear someone reciting a couplet in my native language, I hear someone singing a song in my native language when I walk down the street. My roots are when I sit in my home with you in my native dress. Our traditions are a thousand years old. You cannot just let them go like that. The world will be much richer of the colorations and diversities are sustained and encouraged with different cultures.'" (Page 292)

    Friedman brilliantly illustrated the plight of the unskilled worker, that Friedman terms `turtles,' in the rapidly changing global economy as he alludes to the Broadway musical, Ragtime, based on the novel of the same name by E.L. Doctorow.

    "In the Broadway musical Ragtime, there is a scene in which Henry Ford explains the genius of his assembly line. I always remember the verses because they capture so well the world that was once safe for turtles - but is no more. The Broadway version of Henry Ford sings:

    See my people? Well, here's my theory

    Of what this country is moving toward;

    Every worker a cog in motion.

    Well, that's the notion of Henry Ford.

    One man tightens and one man ratchets

    And one man reaches to pull one cord.

    Cars keep movin' in one direction.

    A genuflection to Henry Ford!

    (Speed up the belt, speed up the belt, Sam!)

    Mass production will sweep the nation,

    A simple notion the world's reward.

    Even people who ain't too clever

    Can learn to tighten a nut forever,

    Attach one pedal or pull one lever . . .

    Today, alas, people who ain't too clever can't learn to make microchips forever. Good jobs require any skills." (Pages 332-332)

    Friedman makes a comment about immigration to America that I find particularly timely and poignant in light of the fact that our Congress today continues to grapple with how best to treat this controversial topic from the vantage point of policy and legislation.

    "The more knowledge workers we can attract to your shores, the more successful you will be. As far as America is concerned, I say bring `em in, and not only the rich, educated entrepreneurs. I would never turn back a single Haitian boat person. Anyone who has the smarts and energy to build a raft out of milk cartons and then sail across the Atlantic to America's shores is someone I want as a new immigrant." (Page 371)

    No matter what your politics or your views on the current immigration brouhaha, this is a point worth considering.

    Friedman is an observer of the changing global landscape whose observations and ideas, while I may not always agree with all of them, are worth reading and pondering. I found this book a very worthwhile investment of my time, and I recommend it enthusiastically as an instant classic.

    Enjoy.

    Al
    17 people found this helpful
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Top reviews from other countries

  • DORA ST
    5.0 out of 5 stars THOMAS FREIDMAN
    Reviewed in Germany on February 13, 2024
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    DORA ST
    5.0 out of 5 stars THOMAS FREIDMAN
    Reviewed in Germany on February 13, 2024
    Thank you 🙏
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  • Naveen
    5.0 out of 5 stars Finally received an original book!
    Reviewed in India on July 15, 2020
    Received exactly what I had paid for : Used-but almost new. can tell it's an original book and not first copy. Product packaging was excellent. Really satisfied with the purchase!
  • David Leong
    5.0 out of 5 stars Landmark book on globalization
    Reviewed in Singapore on April 1, 2021
    Globalization has been happening for many years now & is something that impacts our day-to-day life. Friedman has written a landmark primer on this and every global citizen ought to read this.
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    David Leong
    5.0 out of 5 stars Landmark book on globalization
    Reviewed in Singapore on April 1, 2021
    Globalization has been happening for many years now & is something that impacts our day-to-day life. Friedman has written a landmark primer on this and every global citizen ought to read this.
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  • Verified Customer
    5.0 out of 5 stars Want to understand the World around you? Start here.
    Reviewed in Canada on February 16, 2016
    Genius book; an easy and compelling read. Friedman avoids academic econo-political hubris and language and spells out political economy in understandable terms.
  • west_35th
    4.0 out of 5 stars american view of the world
    Reviewed in the United Kingdom on August 21, 2001
    Friedman succeeds in explainings the whys and the hows of today's complex interaction of financial, political, technological and scientific values. this book is a must read for all those who feel unconfortable with the "no-global" thesis but search for words. Unfortunately I have to notice two let downs. Mr Friedman's vision of the world is surprising america-centric for a man who has travelled so much. Yet again here we find a Yank who feels he has the right to put his model on top of all others and judge the rest of the world. Well, he's right on most of his conclusions but we'd all rather like it to be expressed with more care. Clearly the book has been written with american readers in mind and provides them with the ever needed holliwood-style pat on the back. The second really unfortunate thing is that the Anchor edition paperback has litterally fallen into pieces by page 100 and I have had to keep track of all the loose pages for the duration of the book. Pity.
    One person found this helpful
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