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Bold: How to Go Big, Create Wealth and Impact the World (Exponential Technology Series) Paperback – February 23, 2016
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A radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from “I’ve got an idea” to “I run a billion-dollar company” far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two draws on insights from billionaires such as Larry Page, Elon Musk, Richard Branson, and Jeff Bezos and reveals their entrepreneurial secrets. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into tens of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.
- Print length336 pages
- LanguageEnglish
- PublisherSimon & Schuster
- Publication dateFebruary 23, 2016
- Dimensions0.94 x 5.35 x 8.11 inches
- ISBN-101476709580
- ISBN-13978-1476709581
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Editorial Reviews
Review
—President Bill Clinton
"BOLD is an essential navigation tool for any proactive CEO who wants to remain relevant. In the next decade it is reasonable to assume that some of the corporations at the top of the Fortune 500 will be displaced by the 'exponential entrepreneur'. History tells us that if we don't proactively change and adapt, change will be imposed on us. BOLD, spells out the implications and opportunities driven by exponential changes transforming our world."
—Jim Moffatt, CEO of U.S. Deloitte Consulting, LLP
“Abundance showed us where our world can be in 20 years. BOLD is a roadmap for entrepreneurs to help us get there.”
—Eric Schmidt, Executive Chairman, Google
“If you read one business book in the twenty-first century, this should be the one. When Peter and I cofounded Singularity University, we based it on the ideas of exponential change and ‘learn by doing.’ This book clearly explains how to apply these concepts to change the world and overcome the age old afflictions of human civilization.”
—Ray Kurzweil, inventor, author, director of engineering at Google, Chancellor of Singularity University
“In BOLD, Diamandis and Kotler have written another dazzler. A riveting look inside the world of exponential entrepreneurship—action-packed and action-oriented. I’ve purchased a copy for my entire team at Cisco."
—Padmasree Warrior, CTO & Chief Strategy Office, CISCO
“I loved Peter Diamandis’ and Steven Kotler’s book Abundance, their writing and their Vision. BOLD is an amazing sequel, a book that every entrepreneur should read. It is inspiring, filled with incredible insights and offers a practical how-to game plan for going big and impacting the world.”
—Michael Dell, CEO, Dell Computers
"Expressed with sunny optimism and promise, Diamandis and Kotler share their extensive experience and knowledge, hoping to boost innovative potential within the technology startup arena and inspire readers to "get off the couch and change the world." An empowering and multifaceted "playbook" for the creative entrepreneur."
—Kirkus
"This is a manual for today’s big thinkers to become tomorrow’s bold leaders, using crowd-powered tools accessible to everyone."
—Booklist
"This invigorating discussion drives home the point that with better tools than we've ever had before, what we need most of all are great leaders."
—Publishers Weekly
“It makes bold predictions and teaches entrepreneurs how to thrive in the same way as our mammalian ancestors: by being nimble and resilient.”
—HuffingtonPost.com
“The infectious optimism of Bold is inspirational.”
—New York Times "DealBook" Blog
"A guide to exponential digital chutzpah from a master of the art of ‘going big.’”
—Financial Times
About the Author
Steven Kotler is a New York Times bestselling author, award-winning journalist, and the founder and executive director of the Flow Research Collective. His books include Stealing Fire, Bold, The Rise of Superman, Abundance, A Small Furry Prayer, Tomorrowland, West of Jesus, and Last Tango in Cyberspace. His work has been nominated for two Pulitzer Prizes, has been translated into more than forty languages, and has appeared in over a hundred publications, including The New York Times Magazine, The Atlantic, Wired, Forbes, and Time.
Product details
- Publisher : Simon & Schuster; Reprint edition (February 23, 2016)
- Language : English
- Paperback : 336 pages
- ISBN-10 : 1476709580
- ISBN-13 : 978-1476709581
- Item Weight : 10.4 ounces
- Dimensions : 0.94 x 5.35 x 8.11 inches
- Best Sellers Rank: #122,433 in Books (See Top 100 in Books)
- #129 in Social Aspects of Technology
- #137 in Starting a Business (Books)
- #830 in Entrepreneurship (Books)
- Customer Reviews:
About the authors

Steven Kotler is a New York Times-bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. He is the author of nine bestsellers (out of thirteen books total), including The Art of Impossible, The Future Is Faster Than You Think, Stealing Fire, The Rise of Superman, Bold and Abundance. His work has been nominated for two Pulitzer Prizes, translated into over 40 languages, and appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, TIME and the Harvard Business Review. Steven is also the cohost of Flow Research Collective Radio, a top ten iTunes science podcast. Along with his wife, author Joy Nicholson, he is the cofounder of the Rancho de Chihuahua, a hospice and special needs dog sanctuary.

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Customers find the book interesting and important. It provides valuable insights and expands their thinking. They find the perspective exciting and motivating. The pacing is well-written, holding their attention. The book offers useful, easy-to-follow steps for making great things. Readers describe it as eye-opening and inspiring. Overall, they consider it a good value for money.
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Customers find the book well-written and engaging. They say it's an important read for entrepreneurs, business people, and anyone interested in making a change. The first half is considered awesome and worth the price. Readers mention the book provides useful information about how to get started and become successful.
"Bold is an audacious and interesting book...." Read more
"Know what your getting. The first half was awesome, worth the price of the book and your time. However, the second half has a very limited value...." Read more
"Why this book is actually worth the read? Because it offers you a new perspective that is not usually offered...." Read more
"It is a good book. It introduces a few new terminologies like Exponential Entrepreneur. It proves a good frame work with good examples...." Read more
Customers find the book's insights valuable and thought-provoking. They say it helps them produce a radical and compelling new vision. The book introduces new terms like Exponential Entrepreneurship and provides interesting technical and personal skills. It offers plain-English explanations of how technology giants like Lockheed Martin's Skunkworks and Google tap ideas. Customers also mention that most of the concepts are legit.
"...Once you hit this stage, you have incredible exponential growth limited only by the number of asteroids that find their way into the range of our..." Read more
"...you are starting a business, and looking for financing, the book has great ideas about being bold with ideas and thoughts.. but then stalls out." Read more
"...It opens new ideologies that you may have never heard of. Many are disputing that he is just saying stuff that you already know, but trust me...." Read more
"...It offers valuable insights, innovative strategies, and inspiring stories to help you dream big, innovate fearlessly, and make a lasting difference..." Read more
Customers enjoy the book's imaginative perspective. They find it captivating and motivating, igniting their imagination and energy to pursue their dreams. The book creates a sense of urgency to take action and is rewarding as an introduction to the multitude of ideas.
"...strategies, and inspiring stories to help you dream big, innovate fearlessly, and make a lasting difference in the world...." Read more
"...This is a great book that engages the imagination and spirit of what's possible...." Read more
"...I normally am a very fast reader, but because I found the ideas so fascinating I read it very slowly over a period of two months, hoping to retain..." Read more
"This book grabbed me from the first chapter and created a sense of urgency to take action...." Read more
Customers find the book engaging and well-written. They appreciate the clear writing style and narration. The book provides examples and suggestions for achieving success with bold, large-scale ideas. The author provides context and clarity on how technology will enable us to achieve greatness.
"🌟 Get ready to unleash your inner boldness and achieve greatness with 'Bold: How to Go Big, Create Wealth, and Impact the World.'..." Read more
"...because - even though it is not an area I may be part of, it is so well written that it held my attention throughout...." Read more
"...The book is very readable, great ideas..." Read more
"I absolutely enjoyed reading this. The author is brilliant and really goes into detail about why technology is so important and worth investing in." Read more
Customers find the book easy to use and follow. It provides insight and practical steps for making great things. The book helps them navigate effectively and create a roadmap towards achieving their goals. They appreciate the clear explanation of tools available to the average person to bring the next billion-dollar idea to market, and the well-organized launch.
"...free from limiting beliefs, set audacious goals, and create a roadmap towards achieving them...." Read more
"...It is loaded with insight and usable easy-to-follow steps for making great things happen in your life...." Read more
"...This book is truly an ideal play-by-play guide for someone who has a futuristic vision but don't know where to start within our current immensely..." Read more
"...in the innovation cycle, and Bold is a very insightful read and well organized. It flows nicely...." Read more
Customers find the book engaging. They describe it as vivid, believable, and optimistic. Readers appreciate the detailed and practical approach to the topics. The book offers an exceptional view of how the world is evolving.
"...but I would have to admit that this book is having a profound effect on my visions and motivating me to "now or never" accomplish that ultimate..." Read more
"This is a top tier work of art giving many reasons to take my business to an exponential level. I must read it again but with pen and paper this time." Read more
"...And, it offers a vivid, believable, passionately optimistic view of the rich life everyone can enjoy when they embrace the monumental changes that..." Read more
"Love the colorful cover and sturdy-made book! I loved this author duos' book Abundance: 5-Star definite!..." Read more
Customers find the book provides good value for money. They say it gives them a roadmap to business revenues, helps them pursue big dreams, create financial abundance, and make a meaningful impact. The book helps them build and scale with very little money and how to use crowdfunding.
"Know what your getting. The first half was awesome, worth the price of the book and your time. However, the second half has a very limited value...." Read more
"...insights and strategies to help you pursue big dreams, create financial abundance, and make a meaningful impact on the world around you! 🌟..." Read more
"...of these exponential technologies as they become accessible and less expensive, in conjunction with crowdsourcing and crowdfunding, will create an..." Read more
"..."Bold: How to Go Big, Create Wealth and Impact the World"discusses and brings to life the dynamic revolution that is spurred by exponential..." Read more
Customers find the book a good follow-up to Abundance. They say it's filled with practical insights and is the how-to manual of abundance with exponential thinking.
"...and individuals who have a bold mindset and are building a future of abundance...." Read more
"Concrete, concise follow up to Abundance and Rise of Superman. (BTW, Rise of Superman is worth a read of its own.)" Read more
"I wish more young people would read this book. Good follow up to Abundance...." Read more
"This is the how to manual of Abundance with the addition of exponential thinking. It really provides a great structure on how to harness the crowd." Read more
Reviews with images
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Top reviews from the United States
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- Reviewed in the United States on February 21, 2015Bold is an audacious and interesting book. I heard an interview with co-author Steven Kotler on Ted Ryce's Man Project podcast and decided to check out the book. Bold's central premise seems pretty trite: that big goals are within everyone's grasp and that by dreaming big we can accomplish great things. The difference is that the authors seem to really believe in this premise and have put it into action in their own lives. Co-author Peter Diamandis is responsible for one of the most awesome projects I've ever heard of--mining asteroids in space. Now, we've all heard of this, and ok, big whoop, it's a moonshot, to borrow the authors' phrase, why do I need to read the book? (Or in my case, listen to, since I bought the book on audio cd, which I recommend, because I suspect the sometimes repetitive nature and heavy use of anecdotes works better as an orally told story then on the written page, explaining some of the negative reviews.)
Well, it was only when I listened to Diamandis and Kotler tie together new, big emerging technologies and their rationale that I understood why mining asteroids was a big deal. The mining of the asteroids is only part one of a much bigger plan to defeat the earth's gravity well. Basically, first you mine the asteroids. Then you harvest resources that can be turned, via orbital 3-D printing, into more ships to mine more asteroids. Once you hit this stage, you have incredible exponential growth limited only by the number of asteroids that find their way into the range of our ships. You have von Neumann machines in space. Once I heard that--and if I can pat myself on the back, did a little of the math in my head, because P&S brush past this concept a little quickly--I was basically all in. This is an incredible concept. (If this doesn't excite you a little or you go what a bunch of garbage, you can safely skip this book.)
But, what the heck does mining asteroids in space in order to create a self-perpetuating robotic spaceship fleet have to do with our more mundane lives? Well, the other point of dreaming big, or going for a 10x performance, is that, as Astro Teller, director of Google's X laboratories, you will not hit your goal. Some external factors will intervene. But if you shoot for 10x and you end up getting 2x, that's great! Whereas if you aim for 2x and end up getting 1.1x, that's kind of a bummer. (Side note on Astro: he gets misidentified in the book as the grandson of the father of the atomic bomb, which would probably come as a surprise to Robert Oppenheimer, but hey, could explain a certain degree of the well-documented enmity between Oppenheimer and Edward Teller, Astro's grandfather of record, and father of the hydrogen bomb. If this kind of thing offends you, or the simple fact that the guy took the nickname Astro and ran with it, you also probably need to avoid this book until you re-calibrate. I'm a fan of Oppenheimer but I got over it in the time it took to raise and lower my eyebrow.)
So, set your goals big, tear down your preconceptions, work hard at them, and if not amazing things, certainly better things will follow than if you dream small. Hard to argue with that.
Sure, I think the criticism that a lot of this is easier said than done is absolute valid. Most of us can't crack the Rolodex and murmur "hmmm, should I reach out to Clinton, Page, Branson, or Bezos?" Fair enough. And, the publishing world is strewn with guys who seem to be selling the sale, selling the dream, and it really is all b.s. But, there's a certain something in these guys' vision that makes you say to yourself "ok, inner cynic, your points are absolutely well noted, but why not give it a shot?"
That brings me to a new concept that P&S explain and how I'll close this rambling review: stone soup. Again, this is a mega-cliche of the highest order. Ok, we all know the concept that the guy comes to town without a pot to micturate in and slowly convinces all the otherwise skeptical people to buy in. But, P&S explain so well how Peter took the stone soup concept and made the International Space University work, that you are really able to see how it works in real life. Basically, you come up with the idea, an idea that is so intoxicating that co-collaborators can't help but be interested because they don't want to be on the outside looking in. Here's another secret: if your idea is good enough, you can get pretty high level people interested. They will be interested because that's how they made it in the first place by recognizing and exploiting great opportunities. Another bonus of truly high level folks is that they don't have an immediate need for cash and their reputation is valuable to them, so you're not as likely to get screwed over by them. On the negative side, gaining and capturing their attention is difficult.
This emphasis on IDEAS as the most important thing is why I can't help but enjoy this book. It's like a how to grow X book, and the X is your idea. So, Bold differs from all the other "you can do it" books because it does not encourage you to put your capital at risk, nor does it make dubious promises about how if you simply do [real estate, investing, computer science] everything will be gravy. Instead, all that Bold asks is that you put your idea into play and gives you some resources to do it.
Highly recommended.
- Reviewed in the United States on July 7, 2021Know what your getting. The first half was awesome, worth the price of the book and your time. However, the second half has a very limited value. Unless you are starting a business, and looking for financing, the book has great ideas about being bold with ideas and thoughts.. but then stalls out.
- Reviewed in the United States on March 8, 2015Why this book is actually worth the read? Because it offers you a new perspective that is not usually offered. It opens new ideologies that you may have never heard of. Many are disputing that he is just saying stuff that you already know, but trust me. Most of the stuff that he spoke about, I never knew before (And I spend hours reading self-help books and TED talks).
The reality is that if you are not a businessman, entrepreneur (Aspiring or established), or someone who wants to change their life radically (To make a leader out of yourself in the world of business), this book may not be for you. If you are looking for self-improvement to be in a old, dull paradigm (Working a 9-5 job you hate to support the house you need a 9-5 job to support); this book isn't for you. Then you should read another book that gives out lies so that you can feel comfortable in your situation, even though you shouldn't.
This book is for the people who dare say they aren't living the life they want to. This book is for those who need a guide to get from their old lifestyle to a new one. Many people, because they are so dead set on this linear paradigm (And you will learn lots in the book about this), that they give it 2 stars because this book says "Screw that paradigm, you should embrace this new reality".
40 years down the line, this is what business will look like. And the ones who started business this way, 40 years from now, will be the businessmen that aspiring entrepreneurs look up to, like many look up to Richard Branson right now because of his ability to build a grand global corporation from a record company.
Top reviews from other countries
Claudia MartinsReviewed in Brazil on May 10, 20235.0 out of 5 stars Bold dreams coming true
Amazing book, inspiring for anyone with a bold dream to go big and impact the world.
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Karla Cigala RomoReviewed in Mexico on March 25, 20225.0 out of 5 stars Wow! qué libro
Me ha encantado, está muy bien estructurado y escrito. Fue muy revelador para mi. Buenísimo para los emprendedores que quieren asegurar que su negocio crezca y perdure
abhiReviewed in India on June 22, 20235.0 out of 5 stars A good read
Futuristic issues discussed with a lot of research. A must read.
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karraldeReviewed in Spain on September 20, 20215.0 out of 5 stars Muy inspirador
Es un libro muy inspirador. Las herramientas que ofrece son relativamente sencillas, pero más que eso, contribuye a generar cierta "mentalidad exponencial" que es lo mejor del libro. Lo recomiendo sobre todo para personas que quieren iniciar sus proyectos emprendedores.
H. SebastianReviewed in Germany on September 11, 20215.0 out of 5 stars Wow Read
Another „WOW“ book written by the duo Diamandis / Kotler on the topic mtp (massive transformative purpose). Both authors encourage us (as described in three parts of the book covering „bold technology“, „bold mindset“ and „bold crowd“) to find our MTP by thinking not only „outside the box“, but stop limiting our thoughts and ideas by (conventions & other) frontiers.
The ever increasing speed of new technologies (in exponential ways) give powerful tools to make your ideas come true, feats which were limited to the rich and powerful (e.g. royalty in the past, then governments or multinational companies) can now be done by individuals or small groups, as described in the first part. The middle section explains how to develop a mindset to set the scene for our world changer, do not to get stopped by failures or limits („think bold“), the final part is describing how to use the power of the „online crowd“ by presenting how to successfully build your own community which supports your ideas.
In general, the enthusiasm is field and the idea of helping people finding their MTP resp. purpose in changing the world is really jumping on you while experiencing this wonderful book. To summarize resp. simplify look for an important challenge which has significant impact to the world, hold on to your ideas, find like minded people to support and go on making the world a better one. The book has a significant notes section, the authors are hosting several websites on the topic, however, some urls have changed (see „abundance.digital“ instead of „abundancehub.com“), the ways to connect to the authors are multiple ones. Great read, which took me basically one weekend to finish, can recommend this book for all you are still looking "that special something to prove" or for those who are interested in world changing or improvement.
Another „WOW“ book written by the duo Diamandis / Kotler on the topic mtp (massive transformative purpose). Both authors encourage us (as described in three parts of the book covering „bold technology“, „bold mindset“ and „bold crowd“) to find our MTP by thinking not only „outside the box“, but stop limiting our thoughts and ideas by (conventions & other) frontiers.5.0 out of 5 stars Wow Read
H. Sebastian
Reviewed in Germany on September 11, 2021
The ever increasing speed of new technologies (in exponential ways) give powerful tools to make your ideas come true, feats which were limited to the rich and powerful (e.g. royalty in the past, then governments or multinational companies) can now be done by individuals or small groups, as described in the first part. The middle section explains how to develop a mindset to set the scene for our world changer, do not to get stopped by failures or limits („think bold“), the final part is describing how to use the power of the „online crowd“ by presenting how to successfully build your own community which supports your ideas.
In general, the enthusiasm is field and the idea of helping people finding their MTP resp. purpose in changing the world is really jumping on you while experiencing this wonderful book. To summarize resp. simplify look for an important challenge which has significant impact to the world, hold on to your ideas, find like minded people to support and go on making the world a better one. The book has a significant notes section, the authors are hosting several websites on the topic, however, some urls have changed (see „abundance.digital“ instead of „abundancehub.com“), the ways to connect to the authors are multiple ones. Great read, which took me basically one weekend to finish, can recommend this book for all you are still looking "that special something to prove" or for those who are interested in world changing or improvement.
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