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David R. Kosiur
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Understanding Electronic Commerce (Strategic Technology)

by Dave Kosiur (Author), David R Kosiur (Author)
4.0 4.0 out of 5 stars 8 ratings
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In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.
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  1. ISBN-10
    1572315601
  2. ISBN-13
    978-1572315600
  3. Publisher
    Microsoft Press
  4. Publication date
    May 1, 1997
  5. Language
    English
  6. Dimensions
    7.01 x 0.98 x 9.01 inches
  7. Print length
    287 pages
  8. See all details
Next slide of product details

Product details

  • Publisher ‏ : ‎ Microsoft Press (May 1, 1997)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 287 pages
  • ISBN-10 ‏ : ‎ 1572315601
  • ISBN-13 ‏ : ‎ 978-1572315600
  • Item Weight ‏ : ‎ 1.25 pounds
  • Dimensions ‏ : ‎ 7.01 x 0.98 x 9.01 inches
  • Customer Reviews:
    4.0 4.0 out of 5 stars 8 ratings

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David R. Kosiur

David R. Kosiur

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Customer reviews

4 out of 5 stars
4 out of 5
8 global ratings

Top reviews from the United States

Amazon Customer
4.0 out of 5 stars Good for Beginner
Reviewed in the United States on May 18, 2000
If you dont know anything about ecommerce. This book will help you understand the whole picture of the ecommerce. (The payment and security sessions are quite useful for beginner) But if you are seeking book about technical implementation, this book are too simple for you. To sum up, it is a good book for who dont know anything about ebusiness. Especially, the payment and security sections
4 people found this helpful
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Gerard Kroese
3.0 out of 5 stars Clear introduction into the possibilities of e-commerce
Reviewed in the United States on February 10, 2001
David Kosiur is a networking consultant and a regular contributor to PC Week, Sunworld Online, Inter@ctive Week, and ZD Internet Magazine. This book consists of 13 chapters and an excellent glossary at the end. The book provides a clear introduction into the various possibilities of electronic commerce (e-commerce).

Although most people think e-commerce/Internet is still very young, it has been around since the 1960s. In Chapter 1, the author starts with a short historic review of electronic commerce and what it is. "To many, electronic commerce is defined as buying and selling of products and services over the Internet, but there are many more aspects." The author also introduces a very useful comparison between traditional and electronic business transactions. Chapter 2 - The Importance of the Internet - discusses the network infrastructure of the Internet, the various protocols (TCP/IP, application protocols), and other possible networks (intranet, shared data!bases, extranet). In Chapter 3, the authors discusses how financial transactions (can) take place on the Internet, the requirements of payment systems, types of electronic payments, and the tools for implementation. Chapter 4 - Security and Electronic Commerce - is for many people probably the most boring one, but for others it is essential. Kosiur introduces an overview of cryptographic background and then discusses the principal standards to secure the Internet for electronic commerce.

Chapter 5 - Consumer and Busines Markets - is really part 2 of the book. The author now really starts to introduce how business can use the various available technologies to actually conduct electronic commerce. Chapters 6 to 11 introduce different case-studies which are build on this chapter. Chapter 6 uses Gateway, the supplier of personal computers, as an example company to show how companies can offer products on the Internet. Chapter 7 introduces Nets Inc.'s approach to building a !marketplace of business by facilitating the transacitons between buyers and sellers. Chapter 8 shows how underwear business Fruit of the Loom integrated their distribution chain. Chapter 9 explains how companies can build an Online catalog. Chapter 10 provides examples of electronic customer support, while Chapter 11 explains the possibility of the virtual factory.

Chapter 12 - Strategies for Electronic Commerce - provides excellent guidance for integrating electronic commerce into existing businesses, whereby it "should focus on information - not only its collection and dissemination, but also its use in marketing and as a salable product in and of itself." The author uses the final chapter, Chapter 13 - The Future of Electronic Commerce - to provide his personal view on the future of electronic commerce. Basically, what is happening right now (2000/2001).

I gave the book a 3 star-rating since the book is outdated in some areas (the book was written in 1997). So!me of his examples are now outdated and other applications do not exist anymore. The author should really take some time to update the book and it would be worth 4 stars instead. But apart from this the book is an useful clear introduction to many people who have no experience with e-commerce and the Internet.
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George LeBrun (digitalvortex@mindspring.com)
4.0 out of 5 stars Well worth the read if you want to learn about e-commerce
Reviewed in the United States on February 22, 1999
The book is well worth the read for anyone interested in e-commerce. The author covers the basics as well as the deeper issues necessary for comprehending e-commerce. The author also delves into the aspects relating to taking traditional product marketing tactics and porting those to an on-line environment where relationship marketing principles apply.
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Amazon Customer
5.0 out of 5 stars Great overview
Reviewed in the United States on March 7, 2000
I will preface by saying that the book is outdated(i.e., referring to the typical fastest modem speed in homes as 14.4) but nothing that any knowledgeable person couldn't insert more current info.
Anyway...the book is excellent for providing an overview of E-commerce...it is a very easy read, could be finished in a day or two...the best part may be the case studies at the end. They describe the situation of each company/website and detail how they developed a solution for furthering E-commerce. It even describes what kind of system hardware/software utilized.
I strongly recommend you buy this book. Other books could provide more detailed, supplemental info.
8 people found this helpful
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Marcus A
4.0 out of 5 stars Good Intro to E-Commerce
Reviewed in the United States on April 22, 1999
This book is a great introduction for the technology manager who is developing a strategy for bringing his or her business onto the Web. It covers many technology topics, including financial transactions and security. It is most valuable, however, because it presents a wide range of electronic commerce examples, from the typical on-lin consumer product catalogues to complex supply chain integration.
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JRK
3.0 out of 5 stars Basic, Basic, Basic
Reviewed in the United States on March 25, 2000
3 stars may have been generous for this title. This book was released in 1997, which probably means it's over a decade old in IT years. This book provides the most basic of introductions to the whole idea of e-commerce. I think this book is good for a certain type of person. If you fit this description, you will benefit by reading it. You obviously have to be interested in learning e-commerce. Maybe you know what they are, but you shouldn't be able to give in-depth descriptions of protocols, networking, security or encryption. The case studies were disappointing. I only really liked the Gateway one. Again, very outdated. The best part of the book has to be the diagrams. I'm a Master's IT candidate and they even help me. Simple with icons to represent a supplier or buyer, it's the easiest way to describe a situation (like electronic processing using Verisign) without giving someone a long, confusing speech on each step. One final warning, while this book covers all these topics and concepts, all it really does it provide definitions of them and moves on to the next one. Perhaps information overload?
5 people found this helpful
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Michael Darmody (mdarmody@answerthink.com)
5.0 out of 5 stars Good bang for the buck
Reviewed in the United States on May 21, 1999
Hey, it's Microsoft Press. This was the first place that you could get a glimpse of how Microsoft might be viewing the e-commerce space from a business perspective. Kosiur is an excellent writer - very clear and concise. The graphics are excellent summaries for the text. The case studies are lightweight but provocative. Business managers can read this as a starting point before wading into the flood of new books on e-commerce.
4 people found this helpful
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Amazon Customer
4.0 out of 5 stars Easy to read.
Reviewed in the United States on October 30, 2021
Got hold of this old copy but still found it useful in my understand of the e-biz strategies.
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