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Understanding Electronic Commerce (Strategic Technology)
Purchase options and add-ons
- ISBN-101572315601
- ISBN-13978-1572315600
- PublisherMicrosoft Press
- Publication dateMay 1, 1997
- LanguageEnglish
- Dimensions7.01 x 0.98 x 9.01 inches
- Print length287 pages
Product details
- Publisher : Microsoft Press (May 1, 1997)
- Language : English
- Paperback : 287 pages
- ISBN-10 : 1572315601
- ISBN-13 : 978-1572315600
- Item Weight : 1.25 pounds
- Dimensions : 7.01 x 0.98 x 9.01 inches
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Although most people think e-commerce/Internet is still very young, it has been around since the 1960s. In Chapter 1, the author starts with a short historic review of electronic commerce and what it is. "To many, electronic commerce is defined as buying and selling of products and services over the Internet, but there are many more aspects." The author also introduces a very useful comparison between traditional and electronic business transactions. Chapter 2 - The Importance of the Internet - discusses the network infrastructure of the Internet, the various protocols (TCP/IP, application protocols), and other possible networks (intranet, shared data!bases, extranet). In Chapter 3, the authors discusses how financial transactions (can) take place on the Internet, the requirements of payment systems, types of electronic payments, and the tools for implementation. Chapter 4 - Security and Electronic Commerce - is for many people probably the most boring one, but for others it is essential. Kosiur introduces an overview of cryptographic background and then discusses the principal standards to secure the Internet for electronic commerce.
Chapter 5 - Consumer and Busines Markets - is really part 2 of the book. The author now really starts to introduce how business can use the various available technologies to actually conduct electronic commerce. Chapters 6 to 11 introduce different case-studies which are build on this chapter. Chapter 6 uses Gateway, the supplier of personal computers, as an example company to show how companies can offer products on the Internet. Chapter 7 introduces Nets Inc.'s approach to building a !marketplace of business by facilitating the transacitons between buyers and sellers. Chapter 8 shows how underwear business Fruit of the Loom integrated their distribution chain. Chapter 9 explains how companies can build an Online catalog. Chapter 10 provides examples of electronic customer support, while Chapter 11 explains the possibility of the virtual factory.
Chapter 12 - Strategies for Electronic Commerce - provides excellent guidance for integrating electronic commerce into existing businesses, whereby it "should focus on information - not only its collection and dissemination, but also its use in marketing and as a salable product in and of itself." The author uses the final chapter, Chapter 13 - The Future of Electronic Commerce - to provide his personal view on the future of electronic commerce. Basically, what is happening right now (2000/2001).
I gave the book a 3 star-rating since the book is outdated in some areas (the book was written in 1997). So!me of his examples are now outdated and other applications do not exist anymore. The author should really take some time to update the book and it would be worth 4 stars instead. But apart from this the book is an useful clear introduction to many people who have no experience with e-commerce and the Internet.
Anyway...the book is excellent for providing an overview of E-commerce...it is a very easy read, could be finished in a day or two...the best part may be the case studies at the end. They describe the situation of each company/website and detail how they developed a solution for furthering E-commerce. It even describes what kind of system hardware/software utilized.
I strongly recommend you buy this book. Other books could provide more detailed, supplemental info.