Jeffrey E. Garten methodically helps interested business leaders better define their roles and responsibilities when they deal with such issues as national security, corporate integrity, free trade, community involvement, foreign policy and business education in the aftermath of 9/11 and corporate scandals. Garten concisely reflects on past and present partnerships between governments, businesses and other players to provide business leaders with a roadmap in areas where he perceives their lack of involvement. Garten rightly fears that 9/11 and corporate scandals can lead to over-regulation that is detrimental to economic liberalism and its underlying benefits. Some business leaders probably do not have the time and resources to go way beyond their core mission: i.e. focus on the competitiveness and profitability of their companies. Other business leaders can better optimize existing resources at their disposal within or outside their organizations to keep themselves apprised of these macro issues thoroughly.
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The Politics of Fortune: A New Agenda For Business Leaders Hardcover – November 4, 2002
by
Jeffrey E. Garten
(Author)
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In a thought-provoking essay on the new world of business in the aftermath of September 11th, an international business and policy expert argues that business leaders must help manage the critical balance between ensuring security and encouraging prosperity, tackling such issues as national security, deregulation, fighting terrorism, and Third World economies. 35,000 first printing.
- Print length211 pages
- LanguageEnglish
- PublisherHarvard Business Review Press
- Publication dateNovember 4, 2002
- Dimensions5.75 x 1 x 8.5 inches
- ISBN-101578518784
- ISBN-13978-1578518784
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- Reviewed in the United States on January 25, 2003
- Reviewed in the United States on May 19, 2003National Security and Market Integrity are the two major areas of concern and focus in America today. This is a paradigm shift from the expectations of a post cold war economy, and the issues facing us are more alarming and dreadful. While the terror attacks can be blamed on the enemy operating from foreign lands, the collapse of Enron followed by several prominent bankruptcy filings are the creations of perpetrators from within corporate America. Never before in history have we faced the challenge on these two dimensions simultaneously. Prof Jeffrey Garten had brought out some of the points mentioned here in his earlier book " The Mind of the CEO". He had particularly warned of the dilution of long term interests of companies when CEOs chase quarterly figures. In this book he takes stock of the role of the CEOs in the present decade, at a time when their public image has taken a severe beating and the element of trust has severely eroded. Corporate America has a major role to play in shaping the destiny of the country and the pendulum of power now seems to be swinging towards regulation, thanks to the gross misuse and betrayal of freedom of free markets in the second half of the last decade. He looks at the situation both from a historical perspective, examining the foundations of the American economy and the current reality and threats faced by the country and its corporations. The dimension of globalization, the role of developed nations in acting as a catalyst of change, development and prosperity in the developing nations is analyzed well. The role of NGOs and the need for some new institutions to guide the policies and channel investments competing against compelling security considerations is another area of discussion. Ultimately one gets a clear "to do" list, as spelt out in the agenda points in each chapter. This applies to any CEO who cares for the well being of the nation, in addition to bothering about pleasing Wall Street and his wallet.
The author also admits that it would be extremely difficult for the already over worked CEO to find time to take up all these extended responsibilities. They may not have the skills either, to understand issues as diverse as foreign policy, security, global trade, economic development and social welfare. The responsibility then shifts to Business Schools and corporate in-house executive programs to expand their curriculum to meet these challenges. The terrain is uncharted and the challenge is unprecedented, warns the author.



