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Heed Your Call: Integrating Myth, Science, Spirituality, and Business Hardcover – February 25, 2014
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Heed Your Call is about embracing the power of and. It is for the person who has come to a place in life where toiling away at work in pursuit of the American dream just isn’t worth the punishment anymore. It is for the professional who wants to feel more connected and fulfilled, the spiritual seeker who believes gaining wealth diminishes the sacred, the innovator being stifled creatively, and the people who want to become the heroes of their own stories.
This book is about following your path, creating a life of abundance and joy, and doing your part to repair the world.
Through telling his own story, along with those of other modern-day entrepreneurial heroes, David M. Howitt shares the principles behind his and others’ successes in eleven real-world lessons on how we can apply simple principles that help us weave business into our spiritual narratives and pour our souls into our professions. By uniting artistry and analytics and integrating intuition with intellect, we positively affect the way we live and the world around us. Through the activation of creative principles, living authentically, and absorbing new experiences, we evolve from the radical integration of so-called disparate worlds. We birth a new reality and build a road map for our future.
- Print length224 pages
- LanguageEnglish
- PublisherAtria Books/Beyond Words
- Publication dateFebruary 25, 2014
- Dimensions6 x 0.8 x 9 inches
- ISBN-101582704848
- ISBN-13978-1582704845
Book recommendations, author interviews, editors' picks, and more. Read it now.
Editorial Reviews
Review
"David has unlocked the tools to truly 'heed my call.' As a career woman trying to balance a high pressure job with parenting two children, his constructs are invaluable and if followed, can dramatically support us in living our best lives—filled with love, material wealth, peace, and most importantly, fun. David's voice in Heed Your Call resonates deeply with me and will for all who are ready to take the journey." (Lara Spencer, co-anchor of Good Morning America, NY Times bestselling author of I Brake for Yard Sales, and creator, executive producer, and host of HGTV's Flea<)
"Heed Your Call speaks to all of us. It challenges us to be authentic and complete. Written from the point of view of one modern-day hero and entrepreneur, this thoughtful book is a must read for all who are seeking a way to integrate happiness, purpose, and business." (Clare Hamill, vice president, Nike Growth Initiatives and founding board chair for Children's Cancer Association)
"The message David delivers in his new book is what I believe to be an example of the journey we are all toward creating a more soulful economy. His ability to infuse wisdom and wonder into the realm of business is exactly what is required to create a union between business, spirit, and philanthropy." (Donna Karan, fashion designer)
"Using examples from his journey and those of others, David demonstrates the virtues of embracing and—analytics and intuition, empathy and facts, logic and story, art and science—in both your business and personal pursuits...The lessons, stories, and ideas that he shares in Heed Your Call to be meaningful and transcendent...something important is happening in this book that will ultimately empower us, individually and collectively, to meet the great challenges that lie ahead." (Steve Wynee, former CEO of Adidas America and Sports Brands International (Fila))
"Heed Your Call is a manifesto for all of us who seek to be awake, live a life of purpose, and create abundance. I have used much of what David takes us through in my business, and the results have been staggering. The information and stories in this book empower us to take control of our lives, to create success, and to heal the world along the way. Big and powerful stuff." (Zach Smith, executive director Global Leadership)
"It is not often that someone introduces such a new and fresh currency of inspiration and motivation that creates a road map for anyone to pursue significant change in their personal or business journey. Howitt's book is truly a mashup of today's most contemporary concepts packaged in a unique voice that provokes the idea that expanded consciousness will be the next most important meme." (Piper Carr, co-founder and chief strategy officer, Citizen, Inc.)
"Heed Your Call helps us to understand that life is yoga and shows us the yoga of business. In this book, David so eloquently reminds us that we can and must combine love, art, science, and commerce, and that when we do, amazing and meaningful things can and will happen." (Tiffany Cruikshank, international yoga teacher and health & wellness author)
"David Howitt believes your life and career should be a spiritual journey, not just a job. His remarkable new book weaves together myth, science, spirit and business as never before. Heed Your Call is gripping, irreverent, and relevant. Read this book. It will change your life. (John Kroger, President, Reed College)
"Reading Heed Your Call, I realize many of us have been too heedless in our pursuit of the American Dream. We need to pause and listen, and the first person we should listen to is David Howitt. As we tune in to others like him, we tune in to ourselves and can pursue our dreams more wisely. This is critical reading for entrepreneurs who want to integrate business, purpose, and authenticity for success." (John Howard, founder and CEO, Irving Place Capital)
"David Howitt crystallizes the intuitive, demonstrating how tapping into the power within plugs us into the frequency of pure potential and guides us home to ourselves. Heed Your Call is an essential toolbox filled with insight, authenticity, truth, and wisdom—a gift toward your personal and professional transformation and to manifesting your true purpose." (Paulette Mae Cole, CEO, ABC Carpet and Home)
"A truly rare and extraordinary book, filled with inspiration and practical wisdom. David Howitt is a gifted business adviser and entrepreneur who fully understands the importance of bringing deep empathy and intuition into our personal and professional lives." (Mark Robert Waldman, faculty, College of Business, Loyola Marymount University, and author of Words Can Change Your Brain)
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
1
THE ABYSS AND THE ASCENSION
“It is by going down into the abyss that we recover the treasures of life. Where you stumble, there lies your treasure.”
—Joseph Campbell
The abyss. We all know it—that deep, seemingly bottomless chasm of the soul. Many of us have experienced this burden on our spirits at some point in our lives—and for many, those experiences probably took place while at work. I used to be a corporate lawyer, so I know from experience. At the law firm I worked at right out of law school, success amongst partners and associates was solely defined by who could bill the most time. I found myself bogged down in detailed research, writing, and billing time in six-minute increments. I was completely cut off from all human contact, but I thought I was doing what I had to—what was required of me in order to be successful.
Since the eighth grade, every academic and professional pursuit had put me one step closer to becoming an attorney, but when I finally landed the job, only a very small part of me felt I had arrived. As I took a seat at my oversized mahogany desk, only a fraction of me was proud. Amidst the tinge of relief for having arrived was a more pronounced, very real, and truly terrifying sense of dread. There was a black cloud of uncertainty that accompanied me.
While I sat there taking it all in, I thought, Wait a minute—everything I have pursued for the past twenty years of my life has led to this? Is this really what I want? Do I really want to be dressed in a suit every day, choking on a tie, and numbering my legal pads? It wasn’t until I had exhausted myself for years that I actually stopped to think about whether or not I really wanted to be there. Unfortunately, I very quickly woke to the realization that being an attorney was unequivocally not my calling, that this had all been an act and in no way represented who I truly was. I realized that, up until that point, I had been in service to something that wasn’t true for me. I’d been living someone else’s idea about what I should be doing—not mine.
On that first day, I was already suffering and went home that night nauseous and thinking, You’re totally fucked, David. My mind raced with petrifying thoughts: Everyone in my life thinks this is who I am and that this is what is best for me. In fact, it is what they’ve all helped me to achieve. My dad paid an exorbitant amount of money for me to attend a prestigious and private law school; teachers pulled strings and wrote glowing recommendations. If I turn my back on this now, I will disappoint everyone. So I sucked it up, and starting the very next day, I became an actor who, for a year, would play the role of an attorney. I promise you, faking that role is painful. It’s tough enough to be a lawyer in a big firm when you legitimately enjoy it, but when you add to that the energy required to “fake it till you make it,” it’s untenable.
In a law firm, there are partners and associates. Partners are owners of the firm and are the decision makers. They have earned their spot at the top, and once a partner, you become a tenured teacher—or in many cases, a tenured torturer because you have likely spent six, seven, maybe even eight years as an associate earning your rank. Much like being a part of a fraternity, once partner status has been achieved, those who lasted that long are welcome to abuse associates. You might say it’s a partner’s rite of passage to do so. Granted, the dynamics of firms vary, with some partners being very kind, but generally, they get off on making the lives of associates miserable—it’s considered earning one’s stripes to get through it.
Unluckily for me, I had to endure some of the “rites of passage” engrained in this particular culture. I won’t go into too many details, but an example of a very common law-firm torment occurred at 5 PM on the Friday before Labor Day. All week, I had exhausted my every breath by pulling ten-hour (at the minimum) days. Putting in seventy-hour workweeks is not unusual because you are only as successful as the time you are able to monetize, but in this particular case, I was experiencing an extreme deficit of energy. More than ever, I needed a break. I needed a reprieve from my attorney role. As I was packing up my belongings for the weekend, a senior associate walked into my office and said, “What are you up to this weekend?” Before I could reply, she said, “Actually, don’t answer that. This is what you are up to,” and she threw a huge packet on my desk. It was a brief we needed to respond to ASAP and the research would need to be conducted over the weekend and delivered first thing Tuesday.
I spent the next four days in the office working. At that point in my life, if I had let people see me fail, it would have felt like dying to me. This is not meant to be overly dramatic; failing would have meant my identity and all I knew of myself—all I thought anyone else knew of me—would die, which was not an option for me. So I pressed on, being sure I wasn’t “disappointing” anyone.
My emotional suffering was so severe, it was causing my body to breakdown. My stomach was bound in tightly twisted knots, and I was sure my gut lining was plagued with ulcers. After the Labor Day incident, I couldn’t take it anymore.
In fact, I was having a nervous breakdown. I was in my very real and terrifying abyss and had to ascend, or I was going to die—not just figuratively but also quite literally if I didn’t change the unhealthy trajectory I was on. I was utterly broken and couldn’t fake it anymore. I didn’t think I could overcome my abyss.
We all use coping mechanisms to overcome our challenges, but we can’t and shouldn’t overcome our abyss. I realize that sounds crazy, but doing so means we move into survival mode. We use ego-minded techniques, like placating, faking it, and manipulation, in order to get by. These are all strategies we call on to just get through the grind because our ego tells us giving up is not an option. But that is a lie. It is the Protestant work ethic that says life is supposed to be hard and that only those who rise at dawn and put their back into the plow will be seen and recognized. Our culture, society, and government want us to believe this lie because if we do, we create a country where people are too tired to question authority, and when we don’t question authority, we can be controlled.
In truth, we do not need to even be in control of our own lives, our own journeys—we need to trust in and relinquish control to the universe. And so we do not need to work and toil and sweat to overcome the abyss. We need to learn to surrender to it. When we surrender, we enter a state of being where we are fully open to possibility, and our guides and mentors can help us ascend. We give up control to universal will, and because of this, we ascend from, rather than conquer, our bottomless chasm. So, finally, eventually, I found myself in a situation where all I could do was capitulate to the divine.
At about 11 PM one night not long after Labor Day, I was still at the office and had to use the restroom. While in the stall, I glanced down and, sitting on top of the toilet paper dispenser, I beheld an industrial-sized tube of Preparation H. It had been squeezed down to the last bit like a roll of toothpaste. Right then and there, I thought, This is the universe telling me something. It’s saying it is time to get the fuck out of here! During those final weeks leading up to that point, I had become totally disconnected, and every minute at the office felt like an hour. I would stare at the clock and examine how long the day was taking to end. Every morning, I woke filled with dread that I had to do it all over again.
I don’t doubt you have experienced exactly what I’m talking about. And to be clear, I am well aware that one person’s challenging-in-a-good-way situation is another person’s hell, so it’s not a judgment on the people who work in those jobs. We’re all different, and for me, that night was the turning point that led me out of my abyss. Maybe you’ve experienced such suffering and have already ascended from your abyss. Maybe you’re actually not quite to the bottom yet. Maybe your abyss is the job you’re in, the business you started, or the fact that you’re currently struggling to find work. Whatever it is, know that it’s good that you got there because hitting the seemingly bottomless pit is the exact thing that needs to happen for you to finally make a change, for you to finally surrender.
For me, when I was in the restroom that night, I knew it was time to leave my situation. My energy shifted. From the depths of doom, despair, and depression, my mind still managed to light up in hope for future possibilities. My breathing changed, and my posture straightened. I went home that night and slept like a baby for the first time in nearly a year. It’s when you capitulate that you are raw and your spirit is wide open to receive inspiration. As a result, your life can shift in a nanosecond. You can ascend from the abyss instantaneously if that is what the universe wants.
The next morning, I woke with excitement and had a bounce in my step. Even though I still worked at the firm, I knew it was only a short time until I would be moving on. I had told my ego to fuck off and decided that, even if everyone thought I was a loser, I didn’t give a shit anymore. I didn’t care if my parents were embarrassed about my decision. If leaving the firm meant I would lose all my friends and family, fall off the edge of the earth, and die, then so be it. When I said to the universe, “I’m done. I can’t do it anymore. This isn’t me. There has to be more than this,” the universe heard me loud and clear—and I could have sworn it was relieved I had finally decided to listen to what it had been saying.
That very day, my mentors and guides (which I’ll talk more about in part 2) showed up to lead me from my abyss. They began to introduce tools of transformation to guide me through the rest of my journey. Some came in the form of synchronicities, some were ideas, and some were promptings or nudges to do something.
I started talking about my wanting to leave the firm with friends and began putting feelers out for a new job. At that time, jobs were not plentiful in Portland and especially not for someone only a year out of law school with very little other work experience. I put the energy out there anyway. While having lunch with a friend that afternoon, I told him about wanting to change directions, and he told me he knew someone who worked at adidas and that he could pass my info on. I gratefully agreed, hopeful and ready for the universe to help me not just ascend but to flourish now that I was getting out.
When I arrived back at my office, the message light on my phone was flashing. This typically would have filled me with dread because it normally meant a senior partner needed to put me on a research project that would confine me to hours in the law library. But instead, my heart skipped a beat with excitement—it was the CEO of adidas America. I was shocked.
“David, I just got a phone call from a mutual friend and it sounds like we should meet. Call me back and let’s setup a time.”
I called him immediately, thinking surely it would be a while before we could meet, but much to my surprise, he asked if I could meet with him that afternoon. An hour later, I was on my way to adidas. Our meeting was easy and natural; everything seemed to flow, and I was able to be myself. I was open, honest, and completely relaxed. I left feeling positive. It was an interview unlike any I’d ever had at that point in my life, and I felt like, regardless of its outcome, it was a turning point for me. Things could be easy and happen organically! It was a revelation.
When I arrived back at the office, the light on my phone was flashing. It was the CEO asking me to call him again—and when I did, he offered me a job.
The universe is always working to illuminate our heroic path, and the spark may come at the least expected moment—like the night I stumbled upon the Preparation H. But it is those brief moments in time that invite us to make a choice—the choice to either heed the call or not, to pick up the phone or to ignore it, to surrender to what the universe has planned or to force something that feels unnatural. I’ve discovered one of the main differences between joyful people and those wrestling with their lives is the joyful bunch not only hear universal calls and impulses, but they also choose to heed them. They even do so regardless of how insignificant the call may seem. Those who wrestle with life and work hard to overcome their challenges are too busy to even notice an impulse or, worse, choose to ignore it when it sounds.
We all too often find excuses that feel like they give us permission to ignore the calls we hear. Obstacles in our way often give us the excuse to throw in the towel; they keep us stuck in our known world, unable to move forward in our journey. Yet, if we succeed in moving past these challenges and accept that they are part of our unique calls, our lives will be much more harmonious and rewarding. We evolve; we expand and are blessed by the universe as we choose to keep moving and growing.
Some of these obstacles will come by way of egocentrism or perhaps pretension, fear, insecurity, fame, or vanity, but no matter what, they are essential to the process; the cycle is not complete without them. These challenges must be surrendered to in order for you to evolve and continue on your path of transformation and reach your defining moment.
The Hero’s Journey
The late Joseph Campbell, considered the foremost authority on mythology, found there to be one myth, consistent through all of history, that is central to every religion, spiritual practice, and geographic location. This über myth was first introduced in Campbell’s work The Hero with a Thousand Faces and is referred to as the Hero’s Journey, a term he borrowed from James Joyce’s Finnegan’s Wake. What he tells us is that mythos is the collective unconscious reduced to story, and it provides a road map for us to learn and live from. The Hero’s Journey is among the most important and powerful of all myths. It is everywhere and central to the most prolific and powerful forces in life. Our journeys, through our lives in general and through our careers specifically, mirror this Hero’s Journey. Campbell tells us that the hero’s purpose is not as complex as we often try to make it. It is not to save all of humanity, to slay the dragon, to literally save someone’s life—at least, it is not only these things. It can be as simple as seeking truth, searching for enlightenment (much like you’re doing now).
While on the journey, Campbell says the hero will inevitably encounter obstacles. Some of these are your abyss, though some may appear as roadblocks on your journey once you are out of your abyss. Once this part of the journey has been completed, the hero can return to his or her community to effectively lead them on their journeys. Because of the hero’s great actions and wisdom, the tribe as a whole grows stronger and wiser. This is the journey you are now on. As you ascend from your abyss (perhaps even abysses), you will be on the journey to find wisdom and purpose in your work, to realize that you are the hero of your own life.
In a number of popular books and films, such as The Matrix, Star Wars, and The Lord of the Rings, the protagonists go through the very same stages of departure, initiation, and return. In a 1999 interview with Bill Moyers, George Lucas speaks about how the material for Star Wars was inspired by Joseph Campbell’s monomyth. During the interview, a number of clips from Star Wars are shown that explicitly demonstrate how the film speaks to our individual journeys, and that, if we have a relationship with an energy much greater than us—in the case of Star Wars, it is the Force—we can better overcome darkness and move through our transformation.1 With this in mind, we can see how it is more than mind-blowing visual effects that cause us to become enthralled with these films. It is the relatable stories that connect with us on a deep, soul level that make us diehard fans.
Product details
- Publisher : Atria Books/Beyond Words (February 25, 2014)
- Language : English
- Hardcover : 224 pages
- ISBN-10 : 1582704848
- ISBN-13 : 978-1582704845
- Item Weight : 12.8 ounces
- Dimensions : 6 x 0.8 x 9 inches
- Best Sellers Rank: #3,546,468 in Books (See Top 100 in Books)
- #27,035 in Personal Finance (Books)
- #35,227 in Success Self-Help
- #52,749 in Motivational Self-Help (Books)
- Customer Reviews:
About the author

David Howitt is the founder & CEO of Meriwether Group. He is an inspiring thought leader and accomplished entrepreneur with over twenty years of experience providing financial, strategic, and brand counsel to early stage, and Fortune 100 companies. He has the unique ability to integrate vision and growth strategies with mission and purpose, and has provided guidance to Oregon Chai, Stumptown Coffee, Pendleton, adidas, Voodoo Doughnut, Salomon, yogitoes, Klim, Bloch, Dave's Killer Bread, ABC Carpet & Home, Living Harvest, and many others.
He has achieved success by following the principles outlined in his book, "Heed Your Call." He affirms that by embracing the Power of And, where we unite artistry and analytics, and integrate intuition with intellect, that we positively affect the way we live and the world around us.
About the Book
Heed Your Call is for the person who has come to a place in life where toiling away at work in pursuit of the American dream just isn’t worth the punishment anymore. It is for the professional who wants to feel more connected and fulfilled,
the spiritual seeker who believes gaining wealth diminishes the sacred, the innovator being stifled creatively, and the people who want to become the heroes of their own stories.
This book is about following your path, creating a life of abundance
and joy, and doing your part to repair the world.
Through telling his own story, along with those of other modern-day entrepreneurial heroes, David M. Howitt shares the principles behind his and others’ successes in eleven real-world lessons for how we can apply simple principles that help us weave business into our spiritual narratives and pour our souls into our professions.
He teaches us that when we heed our call and embrace the Power of And, we positively affect the way we live and the world around us. Through the activation of creative principles, living authentically, and absorbing new experiences, we
evolve from the radical integration of so-called disparate worlds. We birth a new reality and build a road map for our future.
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book inspiring and insightful, with timeless lessons. They describe it as an engaging and entertaining read in an accessible style. Readers appreciate the author's authenticity, honesty, and humility. The book provides valuable advice and is considered a worthwhile purchase. However, some customers feel the language contains excessive cursing and psychobabble.
AI-generated from the text of customer reviews
Customers find the book inspiring and insightful. They say it's an honest account of how to live life. The timeless lessons imparted by the plot are applicable in life. Readers appreciate the backstory and room for pensive thought.
"...David has a charm, a magic, a wisdom and a wit that is unparalleled, and whenever I get to hear him speak or meet with him in person, I am struck by..." Read more
"...who have some disposable time, disposable income and room for pensive thought. This certainly describes me and likely you, too...." Read more
"...timely topics like integration, duality/and, myths, and spiritual work as business practices long before they were common...." Read more
"...Heed Your Call resonated with me and actually changed my outlook on life by utilizing one of the key premises of the book: "living in the..." Read more
Customers find the book engaging and impactful. They describe it as a quick, fun read that sheds light on the life and mind of an entrepreneur. Readers say it's essential reading for anyone in business who wants to make a positive impact.
"...from the heart, and the knowledge that this is the one book everyone needs to open their eyes, minds and doors to a better future...." Read more
"...It's a good read and flows well, helping you understand the author as a person. This is always the mark of a good book...." Read more
"...because David is irreverent, funny and poignant making it a good read, and accomplishes its goal of giving rise to thought about what's holding..." Read more
"...David Howitt shares a compelling and entertaining narrative of how to embrace the “power of and” and open your mind, heart, and soul to new..." Read more
Customers find the book accessible and practical. They appreciate the author's approachability and clear explanations of why some people struggle. The book is easy to read and flows well, helping readers understand the author as a person. Overall, it's a good read that helps them live a balanced and mindful life.
"...It's a good read and flows well, helping you understand the author as a person. This is always the mark of a good book...." Read more
"...of an experienced business leader’s life-philosophy delivered in an accessible and entertaining way...." Read more
"...It's a very good image and good design, unfortunately you can't judge this book by it's cover...." Read more
"...In a very practical and highly accessible style, David Howitt opens our eyes to the notion that there is something out there for each of us that we..." Read more
Customers enjoy the book's entertaining narrative. They find it engaging and funny, and say it shares a compelling message about embracing the power of positive thinking.
"...business leader’s life-philosophy delivered in an accessible and entertaining way...." Read more
"...the end ... you can't kill the messenger, because David is irreverent, funny and poignant making it a good read, and accomplishes its goal of giving..." Read more
"...His book is inspiring, funny and practical - I found myself saying "that's me!" so many times throughout the book...." Read more
"...David Howitt shares a compelling and entertaining narrative of how to embrace the “power of and” and open your mind, heart, and soul to new..." Read more
Customers appreciate the book's authenticity. They find it honest and genuine, with a sincere account of how to live an authentic life.
"...And you will want to share it with all you know and love as the magic of being real, using these life lessons and understanding how to open your..." Read more
"...It’s a sincere and humble account of an experienced business leader’s life-philosophy delivered in an accessible and entertaining way...." Read more
"...I ended up reading it cover to cover. This book is so authentic and real...." Read more
"...It is an insightful and honest account of how to live your life authentically, and how doing so leads to riches in all areas of your life...." Read more
Customers appreciate the book's value. They find it practical and actionable, with room for thought. The author's honest account is praised.
"...people from developed countries who have some disposable time, disposable income and room for pensive thought...." Read more
"...It’s a sincere and humble account of an experienced business leader’s life-philosophy delivered in an accessible and entertaining way...." Read more
"...work; how to embrace both head and heart, right and left brain, value and meaning...." Read more
"Highly accessible, practical, actionable, and valuable!..." Read more
Customers find the language in the book too vulgar, making it difficult to read. They also mention that the author uses profanity and psychobabble.
"...Two, the author sometimes uses language with expletives. I use expletives, a lot...." Read more
"...There is much unnecessary use of cuss words in the book, which makes it difficult to use in certain environments...." Read more
"Devoid of any practical advice and mostly psycho babble." Read more
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Top reviews from the United States
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- Reviewed in the United States on February 25, 2014I just purchased the Kindle edition and will be ordering the Hard Cover next. I must say that I work with David and Tina and know this book quite well, so my review is from the heart, and the knowledge that this is the one book everyone needs to open their eyes, minds and doors to a better future. The Foreword by Intel's Futurist, Brian Johnson sets the tone perfectly. This book is for everyone, as David bares all about his life, the tortures, the realizations, the epiphanies and the ridiculous nature of it all. Until he discovers his deepest realizations, that he shares here freely that transforms this book from a life journey to a teaching work that is filled with pearls that everyone can use daily to Heed The Call. The book is a full on page turner, and you might finish it in one reading. It is that good! And you will want to share it with all you know and love as the magic of being real, using these life lessons and understanding how to open your mind for the best life possible, is all right here, right now. David has a charm, a magic, a wisdom and a wit that is unparalleled, and whenever I get to hear him speak or meet with him in person, I am struck by an authenticity that runs so deep, my heart opens and I am filled with laughter. Heed Your Call is the true story that will give you that same energy and is destined to be a Best Selling Book for a long time to come!
- Reviewed in the United States on April 15, 2018I have always had a dual nature, that's why this book was of such interest to me. I am a technologist who after twenty years is consistently capable at what I do. I am also a thinker, a writer, a dreamer and an unusual soul. The fact that I have learned to compartmentalize these parts of my self has never really sat comfortably. Am I this or am I that or am I the other thing?
In reality, I'm all of it.
But I couldn't be those things all at once... could I?
This book made me confront these apparent contradictions and seek out a more holistic sense of myself, including my professional self. It's a good read and flows well, helping you understand the author as a person. This is always the mark of a good book.
I do think that this dilemma is one that many people have, although I do think much of humanity still spends their day working very hard simply to eat. As such, I think the book is meant for people from developed countries who have some disposable time, disposable income and room for pensive thought. This certainly describes me and likely you, too.
Finally, I enjoyed the survey of archetypes in popular media at the end of the book. Since reading the book, I have been much more aware of the various archetypal depictions in the things I watch for entertainment. The Hero is everywhere!
Great book, get it.
- Reviewed in the United States on January 5, 2024I suspect the biggest challenge this book had or has is just how ahead of its time it was/is. It explores timely topics like integration, duality/and, myths, and spiritual work as business practices long before they were common. I would LOVE for the author to write a 10-Year Anniversary updated edition. Heed Your Call invites the readers to dig deep into their hearts and souls and accept the challenge to become a Hero in a way I haven’t previously seen or read.
- Reviewed in the United States on July 1, 2015What it’s not: “A step-by-step guide to achieving business success.”
Does this book contain the “secret to business success?” Of course not, nor does it purport to. Readers should be skeptical of any book that claims to do so. Heed Your Call doesn’t make wild claims, nor does it demand dramatic, unrealistic life changes. It’s a sincere and humble account of an experienced business leader’s life-philosophy delivered in an accessible and entertaining way.
What it is: A realistic and user-friendly life-philosophy.
Heed Your Call resonated with me and actually changed my outlook on life by utilizing one of the key premises of the book: "living in the AND." "Living in the AND" means not living in the OR. Living is the OR occurs every day when we construct false dilemmas for ourselves that prevent progress. For example, I used to tell myself, "I can't launch a business and go to school at the same time--I simply don't have time." Before, I did not recognize this for what it really was: a false dilemma that I was creating in my mind. The power of the AND forced me to question these everyday false dilemmas. Instead, I now embrace a mindset where I can often achieve two seemingly incongruent goals.
Heed Your Call is especially relatable if you’re interested in diverse philosophies (i.e. non-Christian), building a genuine customer-driven business, “alternative” life-styles, and unconventional/ organic business strategies.
- Reviewed in the United States on March 13, 2014David and his wife went through some wild ride with Oregon Chai, the backstory is truly inspiring and it gave rise to the realizations that David has, life is worth taking chances, living and you just might ... hit the home run ball.
This book hits on these high points, gets me a little lost in the Greek Mythology section at the end, as most everyone is feeling like Sisyphus (rolling the ball up the hill), not for our deceit either ... but the deceit thrust upon us from capitalism, government and the media. While we would all like to be Zeus, Aphrodite or other mythology characters ... I didn't really get the archetype thing, as most of us (even the deep, thinkers) don't carry back to mythology or Aesop's fables, ... it would have been potentially riskier, but rooted in Christian faith to mention Jesus, and how Heeding his call, went to the ultimate sacrifice ... talk about "quitting your job and going for it", how about hanging by a cross. I digress.
I related entirely to the questioning of taking the risk (which Heather did), and loved the grass-roots story of starting the Oregon Chai tea company in the kitchen.
It had me wonder if it was a third person narrative of Heather finding her call, but in the end ... you can't kill the messenger, because David is irreverent, funny and poignant making it a good read, and accomplishes its goal of giving rise to thought about what's holding ourselves back.
Top reviews from other countries
Joe MargReviewed in the United Kingdom on April 21, 20145.0 out of 5 stars A very inspiring book
This is a very inspiring book. It is addressed to people who sense or know that something in their lives needs to be changed. It gives insights for changes in mentality and attitude and it makes you view reality through a different perspective. Qualities within us like universal trust, going with the flow and co-creation really need to wake up in order for us to live a happy life.
