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Heed Your Call: Integrating Myth, Science, Spirituality, and Business Hardcover – February 25, 2014

4.4 4.4 out of 5 stars 174 ratings

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Through his own story and those of other modern-day entrepreneurial heroes, David M. Howitt shares the principles behind his and others’ success in eleven real-world lessons.

Heed Your Call is about embracing the power of and. It is for the person who has come to a place in life where toiling away at work in pursuit of the American dream just isn’t worth the punishment anymore. It is for the professional who wants to feel more connected and fulfilled, the spiritual seeker who believes gaining wealth diminishes the sacred, the innovator being stifled creatively, and the people who want to become the heroes of their own stories.

This book is about following your path, creating a life of abundance and joy, and doing your part to repair the world.

Through telling his own story, along with those of other modern-day entrepreneurial heroes, David M. Howitt shares the principles behind his and others’ successes in eleven real-world lessons on how we can apply sim­ple principles that help us weave business into our spiritual narratives and pour our souls into our professions. By uniting artistry and analytics and integrating intuition with intel­lect, we positively affect the way we live and the world around us. Through the activation of creative principles, living authentically, and absorbing new experiences, we evolve from the radical integration of so-called disparate worlds. We birth a new reality and build a road map for our future.
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Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

"In the spirit of Joseph Campbell, David Howitt takes his readers on a Hero's Journey for the twenty-first century. This book is for anyone looking for reassurance and guidance as they seek to carve a unique, examined life out of this modern wilderness." (Daniel H. Pink, author of To Sell Is Human and Drive)

"David has unlocked the tools to truly 'heed my call.' As a career woman trying to balance a high pressure job with parenting two children, his constructs are invaluable and if followed, can dramatically support us in living our best lives—filled with love, material wealth, peace, and most importantly, fun. David's voice in
Heed Your Call resonates deeply with me and will for all who are ready to take the journey." (Lara Spencer, co-anchor of Good Morning America, NY Times bestselling author of I Brake for Yard Sales, and creator, executive producer, and host of HGTV's Flea<)

"Heed Your Call speaks to all of us. It challenges us to be authentic and complete. Written from the point of view of one modern-day hero and entrepreneur, this thoughtful book is a must read for all who are seeking a way to integrate happiness, purpose, and business." (Clare Hamill, vice president, Nike Growth Initiatives and founding board chair for Children's Cancer Association)

"The message David delivers in his new book is what I believe to be an example of the journey we are all toward creating a more soulful economy. His ability to infuse wisdom and wonder into the realm of business is exactly what is required to create a union between business, spirit, and philanthropy." (Donna Karan, fashion designer)

"Using examples from his journey and those of others, David demonstrates the virtues of embracing
and—analytics and intuition, empathy and facts, logic and story, art and science—in both your business and personal pursuits...The lessons, stories, and ideas that he shares in Heed Your Call to be meaningful and transcendent...something important is happening in this book that will ultimately empower us, individually and collectively, to meet the great challenges that lie ahead." (Steve Wynee, former CEO of Adidas America and Sports Brands International (Fila))

"Heed Your Call is a manifesto for all of us who seek to be awake, live a life of purpose, and create abundance. I have used much of what David takes us through in my business, and the results have been staggering. The information and stories in this book empower us to take control of our lives, to create success, and to heal the world along the way. Big and powerful stuff." (Zach Smith, executive director Global Leadership)

"It is not often that someone introduces such a new and fresh currency of inspiration and motivation that creates a road map for anyone to pursue significant change in their personal or business journey. Howitt's book is truly a mashup of today's most contemporary concepts packaged in a unique voice that provokes the idea that expanded consciousness will be the next most important meme." (Piper Carr, co-founder and chief strategy officer, Citizen, Inc.)

"
Heed Your Call helps us to understand that life is yoga and shows us the yoga of business. In this book, David so eloquently reminds us that we can and must combine love, art, science, and commerce, and that when we do, amazing and meaningful things can and will happen." (Tiffany Cruikshank, international yoga teacher and health & wellness author)

"David Howitt believes your life and career should be a spiritual journey, not just a job. His remarkable new book weaves together myth, science, spirit and business as never before.
Heed Your Call is gripping, irreverent, and relevant. Read this book. It will change your life. (John Kroger, President, Reed College)

"Reading
Heed Your Call, I realize many of us have been too heedless in our pursuit of the American Dream. We need to pause and listen, and the first person we should listen to is David Howitt. As we tune in to others like him, we tune in to ourselves and can pursue our dreams more wisely. This is critical reading for entrepreneurs who want to integrate business, purpose, and authenticity for success." (John Howard, founder and CEO, Irving Place Capital)

"David Howitt crystallizes the intuitive, demonstrating how tapping into the power within plugs us into the frequency of pure potential and guides us home to ourselves.
Heed Your Call is an essential toolbox filled with insight, authenticity, truth, and wisdom—a gift toward your personal and professional transformation and to manifesting your true purpose." (Paulette Mae Cole, CEO, ABC Carpet and Home)

"A truly rare and extraordinary book, filled with inspiration and practical wisdom. David Howitt is a gifted business adviser and entrepreneur who fully understands the importance of bringing deep empathy and intuition into our personal and professional lives." (Mark Robert Waldman, faculty, College of Business, Loyola Marymount University, and author of Words Can Change Your Brain)

About the Author

David Howitt is the founder and CEO of Meriwether Group. He is an inspiring thought leader and accomplished entrepreneur with over twenty years of experience providing financial, strategic, and brand counsel to early stage, and Fortune 100 companies. He has the unique ability to integrate vision and growth strategies with mission and purpose, and has provided guidance to Oregon Chai, Stumptown Coffee, Pendleton, adidas, Voodoo Doughnut, Salomon, yogitoes, Klim, Bloch, Dave's Killer Bread, ABC Carpet & Home, Living Harvest, and many others.

Product details

  • Publisher ‏ : ‎ Atria Books/Beyond Words (February 25, 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1582704848
  • ISBN-13 ‏ : ‎ 978-1582704845
  • Item Weight ‏ : ‎ 12.8 ounces
  • Dimensions ‏ : ‎ 6 x 0.8 x 9 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 174 ratings

About the author

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David M. Howitt
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David Howitt is the founder & CEO of Meriwether Group. He is an inspiring thought leader and accomplished entrepreneur with over twenty years of experience providing financial, strategic, and brand counsel to early stage, and Fortune 100 companies. He has the unique ability to integrate vision and growth strategies with mission and purpose, and has provided guidance to Oregon Chai, Stumptown Coffee, Pendleton, adidas, Voodoo Doughnut, Salomon, yogitoes, Klim, Bloch, Dave's Killer Bread, ABC Carpet & Home, Living Harvest, and many others.

He has achieved success by following the principles outlined in his book, "Heed Your Call." He affirms that by embracing the Power of And, where we unite artistry and analytics, and integrate intuition with intellect, that we positively affect the way we live and the world around us.

About the Book

Heed Your Call is for the person who has come to a place in life where toiling away at work in pursuit of the American dream just isn’t worth the punishment anymore. It is for the professional who wants to feel more connected and fulfilled,

the spiritual seeker who believes gaining wealth diminishes the sacred, the innovator being stifled creatively, and the people who want to become the heroes of their own stories.

This book is about following your path, creating a life of abundance

and joy, and doing your part to repair the world.

Through telling his own story, along with those of other modern-day entrepreneurial heroes, David M. Howitt shares the principles behind his and others’ successes in eleven real-world lessons for how we can apply simple principles that help us weave business into our spiritual narratives and pour our souls into our professions.

He teaches us that when we heed our call and embrace the Power of And, we positively affect the way we live and the world around us. Through the activation of creative principles, living authentically, and absorbing new experiences, we

evolve from the radical integration of so-called disparate worlds. We birth a new reality and build a road map for our future.

Customer reviews

4.4 out of 5 stars
174 global ratings

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Customers say

Customers find the book inspiring and insightful, with timeless lessons. They describe it as an engaging and entertaining read in an accessible style. Readers appreciate the author's authenticity, honesty, and humility. The book provides valuable advice and is considered a worthwhile purchase. However, some customers feel the language contains excessive cursing and psychobabble.

AI-generated from the text of customer reviews

38 customers mention "Inspiration"36 positive2 negative

Customers find the book inspiring and insightful. They say it's an honest account of how to live life. The timeless lessons imparted by the plot are applicable in life. Readers appreciate the backstory and room for pensive thought.

"...David has a charm, a magic, a wisdom and a wit that is unparalleled, and whenever I get to hear him speak or meet with him in person, I am struck by..." Read more

"...who have some disposable time, disposable income and room for pensive thought. This certainly describes me and likely you, too...." Read more

"...timely topics like integration, duality/and, myths, and spiritual work as business practices long before they were common...." Read more

"...Heed Your Call resonated with me and actually changed my outlook on life by utilizing one of the key premises of the book: "living in the..." Read more

23 customers mention "Readability"23 positive0 negative

Customers find the book engaging and impactful. They describe it as a quick, fun read that sheds light on the life and mind of an entrepreneur. Readers say it's essential reading for anyone in business who wants to make a positive impact.

"...from the heart, and the knowledge that this is the one book everyone needs to open their eyes, minds and doors to a better future...." Read more

"...It's a good read and flows well, helping you understand the author as a person. This is always the mark of a good book...." Read more

"...because David is irreverent, funny and poignant making it a good read, and accomplishes its goal of giving rise to thought about what's holding..." Read more

"...David Howitt shares a compelling and entertaining narrative of how to embrace the “power of and” and open your mind, heart, and soul to new..." Read more

8 customers mention "Accessibility"8 positive0 negative

Customers find the book accessible and practical. They appreciate the author's approachability and clear explanations of why some people struggle. The book is easy to read and flows well, helping readers understand the author as a person. Overall, it's a good read that helps them live a balanced and mindful life.

"...It's a good read and flows well, helping you understand the author as a person. This is always the mark of a good book...." Read more

"...of an experienced business leader’s life-philosophy delivered in an accessible and entertaining way...." Read more

"...It's a very good image and good design, unfortunately you can't judge this book by it's cover...." Read more

"...In a very practical and highly accessible style, David Howitt opens our eyes to the notion that there is something out there for each of us that we..." Read more

8 customers mention "Entertainment value"8 positive0 negative

Customers enjoy the book's entertaining narrative. They find it engaging and funny, and say it shares a compelling message about embracing the power of positive thinking.

"...business leader’s life-philosophy delivered in an accessible and entertaining way...." Read more

"...the end ... you can't kill the messenger, because David is irreverent, funny and poignant making it a good read, and accomplishes its goal of giving..." Read more

"...His book is inspiring, funny and practical - I found myself saying "that's me!" so many times throughout the book...." Read more

"...David Howitt shares a compelling and entertaining narrative of how to embrace the “power of and” and open your mind, heart, and soul to new..." Read more

4 customers mention "Authenticity"4 positive0 negative

Customers appreciate the book's authenticity. They find it honest and genuine, with a sincere account of how to live an authentic life.

"...And you will want to share it with all you know and love as the magic of being real, using these life lessons and understanding how to open your..." Read more

"...It’s a sincere and humble account of an experienced business leader’s life-philosophy delivered in an accessible and entertaining way...." Read more

"...I ended up reading it cover to cover. This book is so authentic and real...." Read more

"...It is an insightful and honest account of how to live your life authentically, and how doing so leads to riches in all areas of your life...." Read more

4 customers mention "Value for money"4 positive0 negative

Customers appreciate the book's value. They find it practical and actionable, with room for thought. The author's honest account is praised.

"...people from developed countries who have some disposable time, disposable income and room for pensive thought...." Read more

"...It’s a sincere and humble account of an experienced business leader’s life-philosophy delivered in an accessible and entertaining way...." Read more

"...work; how to embrace both head and heart, right and left brain, value and meaning...." Read more

"Highly accessible, practical, actionable, and valuable!..." Read more

3 customers mention "Language quality"0 positive3 negative

Customers find the language in the book too vulgar, making it difficult to read. They also mention that the author uses profanity and psychobabble.

"...Two, the author sometimes uses language with expletives. I use expletives, a lot...." Read more

"...There is much unnecessary use of cuss words in the book, which makes it difficult to use in certain environments...." Read more

"Devoid of any practical advice and mostly psycho babble." Read more

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Top reviews from the United States

  • Reviewed in the United States on February 25, 2014
    I just purchased the Kindle edition and will be ordering the Hard Cover next. I must say that I work with David and Tina and know this book quite well, so my review is from the heart, and the knowledge that this is the one book everyone needs to open their eyes, minds and doors to a better future. The Foreword by Intel's Futurist, Brian Johnson sets the tone perfectly. This book is for everyone, as David bares all about his life, the tortures, the realizations, the epiphanies and the ridiculous nature of it all. Until he discovers his deepest realizations, that he shares here freely that transforms this book from a life journey to a teaching work that is filled with pearls that everyone can use daily to Heed The Call. The book is a full on page turner, and you might finish it in one reading. It is that good! And you will want to share it with all you know and love as the magic of being real, using these life lessons and understanding how to open your mind for the best life possible, is all right here, right now. David has a charm, a magic, a wisdom and a wit that is unparalleled, and whenever I get to hear him speak or meet with him in person, I am struck by an authenticity that runs so deep, my heart opens and I am filled with laughter. Heed Your Call is the true story that will give you that same energy and is destined to be a Best Selling Book for a long time to come!
    4 people found this helpful
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  • Reviewed in the United States on April 15, 2018
    I have always had a dual nature, that's why this book was of such interest to me. I am a technologist who after twenty years is consistently capable at what I do. I am also a thinker, a writer, a dreamer and an unusual soul. The fact that I have learned to compartmentalize these parts of my self has never really sat comfortably. Am I this or am I that or am I the other thing?
    In reality, I'm all of it.
    But I couldn't be those things all at once... could I?
    This book made me confront these apparent contradictions and seek out a more holistic sense of myself, including my professional self. It's a good read and flows well, helping you understand the author as a person. This is always the mark of a good book.
    I do think that this dilemma is one that many people have, although I do think much of humanity still spends their day working very hard simply to eat. As such, I think the book is meant for people from developed countries who have some disposable time, disposable income and room for pensive thought. This certainly describes me and likely you, too.
    Finally, I enjoyed the survey of archetypes in popular media at the end of the book. Since reading the book, I have been much more aware of the various archetypal depictions in the things I watch for entertainment. The Hero is everywhere!
    Great book, get it.
    3 people found this helpful
    Report
  • Reviewed in the United States on January 5, 2024
    I suspect the biggest challenge this book had or has is just how ahead of its time it was/is. It explores timely topics like integration, duality/and, myths, and spiritual work as business practices long before they were common. I would LOVE for the author to write a 10-Year Anniversary updated edition. Heed Your Call invites the readers to dig deep into their hearts and souls and accept the challenge to become a Hero in a way I haven’t previously seen or read.
    2 people found this helpful
    Report
  • Reviewed in the United States on July 1, 2015
    What it’s not: “A step-by-step guide to achieving business success.”
    Does this book contain the “secret to business success?” Of course not, nor does it purport to. Readers should be skeptical of any book that claims to do so. Heed Your Call doesn’t make wild claims, nor does it demand dramatic, unrealistic life changes. It’s a sincere and humble account of an experienced business leader’s life-philosophy delivered in an accessible and entertaining way.

    What it is: A realistic and user-friendly life-philosophy.
    Heed Your Call resonated with me and actually changed my outlook on life by utilizing one of the key premises of the book: "living in the AND." "Living in the AND" means not living in the OR. Living is the OR occurs every day when we construct false dilemmas for ourselves that prevent progress. For example, I used to tell myself, "I can't launch a business and go to school at the same time--I simply don't have time." Before, I did not recognize this for what it really was: a false dilemma that I was creating in my mind. The power of the AND forced me to question these everyday false dilemmas. Instead, I now embrace a mindset where I can often achieve two seemingly incongruent goals.

    Heed Your Call is especially relatable if you’re interested in diverse philosophies (i.e. non-Christian), building a genuine customer-driven business, “alternative” life-styles, and unconventional/ organic business strategies.
    One person found this helpful
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  • Reviewed in the United States on March 13, 2014
    David and his wife went through some wild ride with Oregon Chai, the backstory is truly inspiring and it gave rise to the realizations that David has, life is worth taking chances, living and you just might ... hit the home run ball.
    This book hits on these high points, gets me a little lost in the Greek Mythology section at the end, as most everyone is feeling like Sisyphus (rolling the ball up the hill), not for our deceit either ... but the deceit thrust upon us from capitalism, government and the media. While we would all like to be Zeus, Aphrodite or other mythology characters ... I didn't really get the archetype thing, as most of us (even the deep, thinkers) don't carry back to mythology or Aesop's fables, ... it would have been potentially riskier, but rooted in Christian faith to mention Jesus, and how Heeding his call, went to the ultimate sacrifice ... talk about "quitting your job and going for it", how about hanging by a cross. I digress.
    I related entirely to the questioning of taking the risk (which Heather did), and loved the grass-roots story of starting the Oregon Chai tea company in the kitchen.
    It had me wonder if it was a third person narrative of Heather finding her call, but in the end ... you can't kill the messenger, because David is irreverent, funny and poignant making it a good read, and accomplishes its goal of giving rise to thought about what's holding ourselves back.
    2 people found this helpful
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Top reviews from other countries

  • Joe Marg
    5.0 out of 5 stars A very inspiring book
    Reviewed in the United Kingdom on April 21, 2014
    This is a very inspiring book. It is addressed to people who sense or know that something in their lives needs to be changed. It gives insights for changes in mentality and attitude and it makes you view reality through a different perspective. Qualities within us like universal trust, going with the flow and co-creation really need to wake up in order for us to live a happy life.