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# Open Textbook Tweet Book01: Driving the Awareness and Adoption of Open Textbooks

by Sharyn Fitzpatrick (Author), Rajesh Setty (Editor)
3.3 3.3 out of 5 stars 3 ratings
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Textbook prices routinely cause sticker shock. Over the last decade, they have risen more steeply than the inflation rate and, in last year, the average textbook cost a student $62.97! While estimating the cost of a college education, today's college student needs to factor in several thousand dollars just for textbooks.

Debate rages over the astronomical prices of college textbooks, and includes scrutiny of the practices of the textbook publishing industry. Powerful initiatives, including legislative solutions, have been proposed. In fact, the State of Maryland even passed the College Textbook Competition and Affordability Act of 2009. Some of the strongest movements to make textbooks accessible and affordable are open textbook initiatives, such as the Open Textbooks and Community College Consortium at http://collegeopentextbooks.org.

An open textbook is one that is accessible to all. Not only is it freely available for use but educators can modify, localize or update it to suit the particular needs of their students. The ease of access and customization of open textbooks has spurred tremendous interest among professors and educationists and the demand for affordable, up-to-date textbooks is changing the landscape of how learning content is being delivered. This in turn has fueled a growing trend for open textbook adoption. Through appropriate licensing deals, authors can now offer content that remains current and can be remixed or shared, and thereby extend the reach of their textbooks to a wider, newer, more empowered audience.

In '#OPEN TEXTBOOK tweet Book01,' written in the popular tweet format, Sharyn Fitzpatrick, shares with you the value of open textbooks and shows authors how to benefit from the growing demand for them. Best practices on why and how open textbooks should be adopted for today's classrooms are covered. Educators and faculty members will discover how to drive awareness and adoption of open textbooks at their own colleges. In the easy, accessible, readable style that has become the hallmark of THINKaha books, '#OPEN TEXTBOOK tweet Book01' shows authors and educators how they can participate in this win-win effort and seize this opportunity to contribute positively towards ensuring open, affordable college learning for all.

'#OPEN TEXTBOOKS tweet Book01' is part of the THINKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).

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  1. ISBN-10
    1616990341
  2. ISBN-13
    978-1616990343
  3. Publisher
    THINKaha
  4. Publication date
    August 25, 2010
  5. Language
    English
  6. Dimensions
    5.5 x 0.25 x 8.5 inches
  7. Print length
    118 pages
  8. See all details
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3.3 out of 5 stars
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Top reviews from the United States

  • Geoffrey Cain
    1.0 out of 5 stars Is this really "open"?
    Reviewed in the United States on November 7, 2010
    I am uncomfortable with this book on many levels. The first thing you should know is that it is a collection of "tweets" from Twitter. These are 140 character sentences about the topic collected by the "author" of this book. The book has an "author" and an "editor" and yet the bulk of the book is written by the contributors whose names or even their twitter usernames have been removed from their "tweets." This is not a book of reasoned and sustained arguments, and that is what it is going to take in order to meet the claim of the author which is to provide "Best practices on why and how open textbooks should be adopted for today's classrooms are covered." The editor or author goes on to claim that "Educators and faculty members will discover how to drive awareness and adoption of open textbooks at their own colleges.." That is a tall order to fill for any book open or not and certainly a tall order for 100 pages of tweets. Each page has a couple of tweets cut and pasted onto the page and the book is divided up into topics.

    I should also put out a disclaimer here: I am one of the contributors of this book. I did not know that this was going to be a commercial book or a marketing tool. It is called an open book but there is no link to the free version on the "ThinkAha!" website and there certainly is not one here on Amazon. According to the author "An open textbook is one that is accessible to all. Not only is it freely available for use but educators can modify, localize or update it to suit the particular needs of their students." And yet this book's free version is difficult to find. There is a link for a free version of this book but I only found it after emailing the author and asking where it was: […]
    I believe that there is wisdom to be had from Twitter but not from collecting the tweets into a book form. The real collective wisdom from Twitter comes from the living network, the connections one makes. I believe that we need to get the word out about open text books but I question whether following the model of commercial publishers will further that mission. If you want to learn more about open textbooks go to […]
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  • Andrea Henne
    4.0 out of 5 stars Bite-sized Tweets Just Enough to Whet Your Appetite for Open Textbooks
    Reviewed in the United States on December 14, 2010
    #Open Textbook Tweet offers a collection of quotable comments from educators, administrators and students that answer the most frequently asked questions:
    What is Open? Why Author an Open Textbook? Why Adopt an Open Textbook? How to Adopt an Open Textbook? Why Should Your College/University Care? How Does the Student Benefit? and Where Are We Headed? This little book is a treasure for those of us who are surveying the landscape of open textbooks and want to hear the voices and opinions of others.
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  • Jacky E. Hood
    5.0 out of 5 stars Gems of wisdom about open textbooks
    Reviewed in the United States on December 6, 2010
    Sharyn Fitzpatrick did an outstanding job managing the #Open Textbook Tweet project including writing more than half the tweets herself. While it is possible to find thousands of pages of information about open educational resources (OER) in general and open textbooks in particular, succinct knowledge gems are rare. Brevity is not only the soul of wit (a modification of a tweet by William Shakespeare), it is also difficult to achieve.

    Mitchell Levy of Happy About comments that it normally takes an expert about 3 hours to write a Tweet book -- plus 20 years of experience! The #Open Textbook Tweet book represents hundreds of years of collective experience. Like most books with multiple contributors, #Open Textbook Tweet does not tag every sentence with the name of the contributor. In many cases the experts had the same answer to one of the questions so these answers were combined.

    While not as profound as the Sayings of Confucius, #Open Textbook Tweet follows in the tradition of books of thoughts to ponder. The best way to read the book is one tweet per day for several months, reflecting on the meaning and applying it to your situation. Example: "The instructor acts as class orchestrator and music director. The textbook is only one section of the orchestra." What are the other sections of the orchestra? Which section is the textbook (strings, percussion, other)? When does the textbook play its part?

    Or reflect on "Even instructors who cannot find a suitable open textbook benefit when other instructors adopt; students can then afford to take more classes." Did you realize that students cut back on classes because of the cost of non-open textbooks? Do you know a student in this situation? What can you do to help? Did you fail to find an open textbook for your class and walk away from the movement? Should you perhaps consider smaller open resources or encourage your colleagues who may be able to use an open textbook? Would this then permit more students to take your class and buy the commercial textbook?

    Wayne Mackintosh, who wrote the foreword to the book, heads the OER Foundation, publishers of the 15,000 member wikieducator site. Wayne writes: "This book is insightfully clever because it conveys a powerful message that will be a catalyst to nurture and evolve into a growing community of educators worldwide that is committed to the evolution and collaborative planning of education projects rooted in the foundations of open content."

    The paperback version of #Open Textbook Tweet carries a Creative Commons attribution non-commercial share-alike version. A modifiable version without the non-commercial restriction is available in the lower right on three webpages: the ThinkAha! page for this book, the College Open Textbooks home page, and the wikieducator home page. Because the non-commercial restriction has been removed, I am thinking about adding more tweets about OER and open courseware and creating and selling an "OER thought for the day" calendar. Such a venture would be impossible with a copyright-all-rights-reserved book.

    OER purists would prefer a book without the Non-Commercial and Share Alike provisions. An opposing view from OER guru David Wiley: "Why isn't the open crowd more open-minded? Why are we instead decreeing from a pretended throne on high: 'Your licensing decision has been weighed in the balance, and has been found wanting. You are not deemed worthy.' Why the condescension? Why the closed-mindedness?"

    Twitter is an interesting communications tool. Like telephones, it can be used not only for conversations but also for one-way messages. The most common use of Twitter is viral marketing as people re-tweet messages they have received. The OER community uses Twitter in this way constantly, adding the tag #OER.

    #Open Textbook Tweet is like a book of still photos from a motion picture, something that can be treasured when the living film is not available. The book was produced by the marketing organization for College Open Textbooks and is a phenomenal marketing tool for open textbooks. While people often leave fliers and other handouts behind in an information session, nobody leaves this book behind. Many people ask for additional copies for colleagues.

    The College Open Textbooks program is itself a marketing tool, driving awareness and adoption of open textbooks. Another marketing tool of the program is the advocate/trainer program that promotes not only open textbooks but the advocate/trainers themselves and their colleges. Open textbooks need many innovative marketing tools; the multi-billion dollar college textbook industry spends hundreds of millions on marketing.
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