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Online Competitive Intelligence : Increase Your Profits Using Cyber-Intelligence Paperback – June 8, 1999

by Michael L. Sankey (Author)
4.2 out of 5 stars 11 customer reviews
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Product Details

  • Series: Online Ease
  • Paperback: 480 pages
  • Publisher: Facts On Demand Press (June 8, 1999)
  • Language: English
  • ISBN-10: 1889150088
  • ISBN-13: 978-1889150086
  • Product Dimensions: 7 x 1 x 10.1 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #7,825,084 in Books (See Top 100 in Books)

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5.0 out of 5 starsOpening gates for a range of research professionals
By A Customer on August 14, 1999
Format: Paperback
Sometimes journalists and others with difficult research assignments find it is practically necessary to learn the "answers'' before asking the "questions.'' This is not to develop pre-conceived (and likely misleading) notions about a topic that could narrow an inquiry; rather it is to become informed enough to ferret out what's really going on behind the scenes. By chance, on a referral from my wife who is involved in information brokering, I discovered Helen Burwell's "Online Competitive Intelligence'' and found it to be a worthwhile and wide-ranging resource for my work in journalism. Of course, the first thing many of us will turn to is the array of sites and references to see if there are any nuggets we've missed in our on-line research. Burwell's book likely will provide some of these -- (one reference I'd never thought to seek is overseas Yahoo). But the most valuable resource is the organization of the book's topics, which provides a terrific, systematic checklist for research, in particular for unfamiliar areas. Overall, a most worthy reference guide.
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5.0 out of 5 starsMany Short-Cuts and Tips for Better On-Line Intelligence
By Donald Mitchell HALL OF FAME on October 10, 2000
Format: Paperback
This helpful guide was revised in May 2000, and should be a regular resource for those with questions about competitors. The book is intended to help those who don't keep up with the topic regularly learn about the information tools available, to add new sources of information for those who are active in this area, and to improve the use of familiar tools by employing them differently and better. The book contains over 1500 bookmark references. You can also access these on-line at the author's Web site.
To me, the best aspect of this book was the suggested structuring of many standard competitive intelligence searches and reports. Ms. Burwell starts with the question, shows you what a report should contain, and details how to get the information. A typical question would be: What is company X doing in the following area?
With the outlines in this book, virtually anyone can use this book to create helpful information. If you are a small company or don't have a competitive intelligence unit, people in your company can use this book to get you the information you need in a timely and cost-effective way.
Another strength of this book can be found in the warnings throughout about when to be cautious in accessing or using information. These come from Ms. Burwell's many years of experience and will save you mistakes. For example, free information often isn't as good or as fast as information you pay for. Also, CD ROMs often provide more data at a lower price than on-line paid services do.
Another strength was help in evaluating the information you find. As we all know, the Internet is full of incorrect and misleading information. This adds a lot of value for the neophyte.Read more ›
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2.0 out of 5 starsDated and oddly organized
By A Customer on November 8, 2003
Format: Paperback
This book comes with several strong promotional promises, most of which are over-promised and under-delievered. The book is written in a way that becomes stale quickly - particularly in its use of web-sites and pointing out sites and content that are not dynamic and now several years old. I have no doubt that Ms. Burwell knows her stuff -- it is just that she hasn't provided a well-organized means for communicating it to the reader. This book might be better if it were updated regularly, but I do not see annual editions of it available, which would have helped.
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2.0 out of 5 starsBurwell Coasting on Her Laurels?
By A Customer on July 19, 2000
Format: Paperback
Helen Burwell does have credibility, given her credentials, but I have to admit that I was REALLY disappointed -- in reviewing recommended sites, I found myself often wondering why a site was included in a particular section, or why it was included at all, and why some wonderful sites weren't mentioned period. Perhaps this would be a useful starting point for a beginner, but if you consider yourself an experienced researcher, you'll do better to rely on your own set of bookmarks.
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5.0 out of 5 starsCorrection: Book Author is Helen Burwell
By A Customer on June 29, 1999
Format: Paperback
Author Helen Burwell has put her life work as a researcher and competitive intelligence gatherer into this book. What was wanted was a book that any and all businesses could use to keep up with the advances in competitive intelligence gathering, which now has become a business necessity. Indeed, the Internet and online services (either free or for fee) allow us to collect information like never before, and, with her experience, Helen is an ideal person to put together a book that would do a lot more than just get business people up to speed in cyberspace. Just the resource lists alone make this a hot item. This book was also intended to save time and money for those who do research and analysis of commerce and commercial ventures. It definitely should.
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5.0 out of 5 starsHow to analyze and monitor a competitor's strategies
By Midwest Book Review on March 2, 2001
Format: Paperback
In Online Competitive Intelligence, Helen Burwell shows how to analyze and monitor a competitor's decision-making and strategies through the resources of the Internet. How to utilize the Internet to target new and emerging markets, anticipate industry changes and trends, price new products and bring them to market, even how to save money and time thereby improving corporate productivity. This compendium of hundreds of free (and often relatively unknown) Internet sites will enhance any corporate manager's ability to perform timely and reliable online research and ought to be required reading for those corporate managers, planners, and marketers relatively unfamiliar with the informational wealth and powerful research tool that lies within their computer's access to the Internet.
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