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Business Stripped Bare: Adventures of a Global Entrepreneur Hardcover – International Edition, January 22, 2010

by Richard Branson (Author)
4.5 4.5 out of 5 stars 41 ratings
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The biggest business publication of 2009 — Branson's business secrets now in paperback.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.


From the Trade Paperback edition.
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  1. Print length
    342 pages
  2. Language
    English
  3. Publisher
    Virgin Books
  4. Publication date
    January 22, 2010
  5. Dimensions
    6.25 x 1 x 9.5 inches
  6. ISBN-10
    1905264429
  7. ISBN-13
    978-1905264421
  8. See all details
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4.5 out of 5 stars
41 global ratings

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Top reviews from the United States

  • R. Viers
    5.0 out of 5 stars The Title Doesn't Lie
    Reviewed in the United States on June 26, 2010
    Verified Purchase
    I read Richard Branson's "Losing My Virginity" and was instantly consumed by the stories, both personal and business, of how he got where was in the early 2000's. I mean how many Billionaire's can you think of that are open and honest enough to tell some their most personal situations to allow us to gain a better understanding of who they really are? One that I know of now. Richard keeps that same tone and openness in "Business Striped Bare" and explains the foundation behind what makes Virgin as successful as it is, in a non-business jargon and easy to understand way. He is not giving the magic bullet that will work for everyone in every situation, but what he is giving is an inside look at how Virgin does what it does and how it does it so well. Well worth the read and the concepts are easily applied in just about any area of life, not just business.
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  • Cory M Tsuhako
    5.0 out of 5 stars A Great Book On Richard Branson
    Reviewed in the United States on October 28, 2015
    Verified Purchase
    A great book on Sir Richard Branson. I enjoyed reading it and would recommend it.
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  • Craig R. Gariepy
    5.0 out of 5 stars Atlantic
    Reviewed in the United States on December 30, 2011
    Verified Purchase
    good book about business branding / positioning and strong customer service . A good read for the non traditional business types
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  • Charles Dance
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on September 17, 2014
    Verified Purchase
    none
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  • @insurancebillvj
    4.0 out of 5 stars The world is a better place because of Richard Branson, this book is proof
    Reviewed in the United States on March 24, 2015
    Verified Purchase
    Outstanding. Such a wonderful collection of ideas, antitodes, lessons and big thoughts. Absolutely wonderful to know that I/we get to share the planet with a person like this. I would hope you would find relatable information on just about every page. To be honest, as good as the first 323 pages are the four pages of the Epilogue may be the most powerful.
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  • Avg Joe formerly Young Investor
    3.0 out of 5 stars Insightful and Inspiring
    Reviewed in the United States on January 13, 2009
    Verified Purchase
    I have read a few of his books and those unofficial biographies. This takes a different approach. Though I've only read the first 2 chapters. The information in those chapters is reinforcing what entrepreneurial textbooks site. Except this doesn't do it in cookie cutter method. Its worth a read I find that this book is something to look forward to when I sit down to read.
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  • David and Suzanne McClendon
    5.0 out of 5 stars Richard Gets it
    Reviewed in the United States on February 8, 2012
    I think the best way to sum up this book is "He gets it." One would think that a well-known business tycoon like Sir Richard Branson would not have a clue about how a small mom and pop venture works. The writing in this book indicates that he does get it.
    This book tells us some of the challenges that Branson has run into while being in almost every business imaginable. Branson's Virgin Cola went up against Coca Cola and The Coca Cola Company fought him every step of the way. And that, sadly to say, is why most of us rednecks have never tasted a Virgin Cola. I really wish Virgin Cola had succeeded. If it had, maybe the mom and pop stores that made Coca Cola what it is today would not be bullied by Coke the way they are. Richard gets it.

    Richard talks about reviewing different business plans for possible investment. Sometimes he goes against the advice of the M.B.A.s and invests anyway. A business plan, with all its supporting data, is really just an educated guess. If the fundamentals are there, the business has a chance to succeed. If they aren't there, sometimes the business will succeed anyway. I just wish Richard would invest in my business plan like he did many others he told us about in the book.

    The bottom line here is that Richard gives us some of the business education you can't get at Harvard or anywhere else other than down in the trenches in the real world because Richard gets it.

    Book Review Policy
    My policy on book reviews is to give you my honest opinion of the book. From time to time publishers will give me a copy of their book for free for the purpose of me reading the book and writing a review. The publishers understand when they give me the book that I am under no obligation to write a positive review.

    If you will look at all my reviews, you will see that there have been occasions when I have written a negative review after having been given a book.

    I often provide links to books on Amazon.com where you can purchase books and help support the continued operation of this blog. However, I strongly encourage you to check out your local library. Many libraries now offer electronic borrowing for free.

    I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255
    I obtained this book through the Wharton County Library. whartonco.lib.tx.us
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  • Kemila Zsange
    5.0 out of 5 stars A Different Busines Book
    Reviewed in the United States on December 26, 2012
    I wouldn't expect a lot of business books to make me laugh, and laugh quite often, but Business Stipped Bare is such a book. There are so many people talking about the success of Richard Branson, but you want to learn from him inside out, don't you? So reading his own book talking about his businesses and success makes so much more sense than reading anybody else's take or analysis on his sucess.

    It might surprise you what his success, according to HIM, is due to. One of the things that impressed me was that he said, "my driving force was on purblishing magazine, not even music... is finding new ways to give people a good time." Don't you love it?

    I went through an entrepreneur course while setting up my hypnotherapy practice. During the course we had to define our demographic targe market. And I always had difficulty with it - how about all the rich people at all ages both genders with all sorts of problems? So it resonates with me when Branson says in his book that "Virgin is a brand appealing not to any particular demographic, but to an attitude of mind."

    He made a whole chapter talking about his mistakes and setbacks. I truly think his success is due to his healthy image about himself. He could talk about his mistakes without feeling any depletion of ego. He says, "It's embarrassing to admit this stuff, and I think it's a fear of embarrassment that discourages many chairman and bosses from doing their jobs properly." Admitting this stuff he's not judging himself. And when we judge ourselves, we stop wherever we are going. We let fear stop us.

    Business books might be dry and astract, but not Branson's. He has a lot of stories to tell, and he tells them well. You feel he's no difference from anyone of us.

    Now let's stop talking about business. Let's go do business. Inside our own mind we are all stripped bare. Let's keep looking forward - what more fun we can have next.
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Top reviews from other countries

  • Cara
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on June 26, 2017
    Verified Purchase
    Definitely worth the 1$ I spent (and more, total bargain!) thank you :)
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