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The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us by [CHABRIS, CHRISTOPHER, SIMONS, DANIEL ]

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The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us Kindle Edition

by CHRISTOPHER CHABRIS (Author), DANIEL SIMONS (Author)

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Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.

Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:

• Why a company would spend billions to launch a product that its own analysts know will fail
• How a police officer could run right past a brutal assault without seeing it
• Why award-winning movies are full of editing mistakes
• What criminals have in common with chess masters
• Why measles and other childhood diseases are making a comeback
• Why money managers could learn a lot from weather forecasters

Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.

The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

From the Hardcover edition.

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Product details

File Size: 1566 KB
Print Length: 295 pages
Publisher: Harmony; 1 edition (May 13, 2010)
Publication Date: May 18, 2010
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0036S4EYQ
Text-to-Speech: Enabled

X-Ray:

Enabled

Word Wise: Enabled
Lending: Not Enabled
Screen Reader: Supported

Enhanced Typesetting: Enabled

Amazon Best Sellers Rank: #199,006 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #154 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Counseling & Psychology > Neuropsychology
- #238 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Counseling & Psychology > Applied Psychology
- #263 in Kindle Store > Kindle eBooks > Nonfiction > Science > Behavioral Sciences > Cognitive Psychology

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Extrapolating far and wide from a few clever experiments

October 25, 2013

Format: PaperbackVerified Purchase

The authors designed a clever experiment wherein test subjects were asked to keep count of the number of passes in a video of a basketball game. Because they were so focused on the assigned task, a surprising number of test subjects failed to notice a person in a gorilla suit in plain view. From this experiment and a handful of others, the authors have decided to declare war on intuition. They have a particular aversion to CEO profiles that laud the subject's "gut" decision-making and to journalists who draw invalid conclusions from scientific studies, for example, that immunizations cause autism.

The illusions that they illustrate do seem to be common human failings:

o We overestimate our ability to multi-task

o We overestimate the accuracy of our memories

o We mistake confidence for capability

o We confuse causation with correlation

One particular peril that the authors justly explicate is the faultiness of eyewitness identification. No one who reads this book is likely to trust an eyewitness in a court of law.

The book, however, feels padded. The descriptions of the clever experiments are worthwhile, as are the critiques of faulty studies. But the authors expend a lot of verbiage on speculation, trying to squeeze whole chapters out of information that could be conveyed in two pages. They also seem to be rather confident that the next study won't contradict what the last one seemed to prove.

I also don't understand why they take a few illusions that humans fall prey to and declare that intuition is the culprit. We also are vulnerable to optical illusions, but we don't walk around with eyes shut.

43 people found this helpful

Comment

Zealots for Research

May 12, 2015

Format: PaperbackVerified Purchase

Right at the top of the Customer Bucket core competency--is this principle: "We are zealots for researching and understanding our markets."

So if your customer research is more anecdote than actuality, take a fascinating side trip through "The Invisible Gorilla." The book addresses six everyday illusions: Attention, Memory, Confidence. Knowledge, Cause, and Potential.

Warning! This hard-to-put-down book will be hard on you--if you've based your customer research on the wrong hypotheses, incorrect associations (versus cause), and "change blindness blindness." I'll read this book again--maybe three times!

5 people found this helpful

Comment

turned out to be really interesting

August 18, 2015

Format: PaperbackVerified Purchase

I had to read this book as part of my capstone for psychology and it was actually really interesting. And I know it says that after reading this book you'll look at everything around you differently and you really do. It's a great thinking book

8 people found this helpful

Comment

... course and it shipped in on time (and in perfect condition) so that was great

January 25, 2018

Format: PaperbackVerified Purchase

I needed this book at the very last minute for a course and it shipped in on time (and in perfect condition) so that was great. The book itself was a great read! Thought provoking and I really gained some insight reading this book. The discussions that transpired from this book was so rich due to the content. Definitely recommend anyone (not just psychology people) to read it!

2 people found this helpful

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Thomas DeCOster

Outstanding book

September 17, 2018

Format: PaperbackVerified Purchase

This book not only provides a great description of the surprising finding of how easily our mind over-rides what
we see; it expands on the basic finding by applying the principle to real world situations. Don't believe everything
you read can now be expanded to: Don't believe everything you think you see.

One person found this helpful

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Amazon Customer

Fascinating and Unbelievable- makes one think twice (or three times) about eyewitness accounts

September 20, 2010

Format: Audio CDVerified Purchase

I loved this book! It was fascinating how we can be looking right at something but still not see it because we are so focused on one thing. It really lends insight into the psychology of the human mind and how we see and remember things. Of course we all know that eyewitness accounts are flawed, but most of us would argue that we are better than average at noticing details. The unbelievable part came in when viewing the actual video links (I won't spoil this for those who have not read the book yet). Suffice it to say that most of us will be amazed at exactly what we will miss. Just like the old game we used to play in school where someone whispered something to someone else and everyone passed it on- the final "story" never resembled the first statement. The tales of eyewitness accounts where people are positive they are right and someone's reputation and/or life hang in the balance-well, the fun tricks in the book are proof that not-so-fun events of mistaken identity take place everyday. It is not a "preachy" book but shows through example (and story) how wrong we sometimes perceive things. I would recommend this book to anyone. It reminded me for some reason of "The Tpping Point" and the two "Freakanomics" releases. I believe if you liked those books, you will enjoy this one as well.

3 people found this helpful

Comment

Do you trust your senses?

July 1, 2010

Format: HardcoverVerified Purchase

Often I buy a book and later donate it to the library. This one I am keeping and will refer to it once in a while. It is chock full of illuminating and amazing experiments that prove we don't always know what we think we know.

Would you have thought that, if we write down descriptions of a perpetrator of a crime after we witness it, that we are less likely to identify the perpetrator in a lineup than we are if we do something unrelated before looking at the lineup? Would you believe that there is a good chance you won't notice you are talking to a different stranger with whom you were having a conversation after someone blocked your sight of him momentarily?

These are fascinating controlled experiments that will surprise you. It will also make you a bit less secure in your own memories and a little more tolerant when others differ. This may be a good thing. Is your brother really lying about something he says you did as a kid or have you both misremembered?

The book is very readable and keeps the reader interested throughout.

4 people found this helpful

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