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Ten Types of Innovation: The Discipline of Building Breakthroughs 1st Edition, Kindle Edition

by Larry Keeley (Author), Helen Walters (Author), Ryan Pikkel (Author), Format: Kindle Edition
4.5 4.5 out of 5 stars 605 ratings
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Innovation principles to bring about meaningful and sustainable growth in your organization

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.

  • Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization
  • Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field

The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

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  1. ISBN-13
    978-1118504246
  2. Edition
    1st
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Wiley
  5. Publication date
    July 15, 2013
  6. Language
    English
  7. File size
    12997 KB
  8. See all details
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Editorial Reviews

From the Inside Flap

Innovate your way to meaningful and sustainable growth

Most scientists agree that we live in one of the greatest times of change in the history of our species. And yet the pace of change is actually increasing...

For many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It's only about new products and new technology"; "It's about rare strokes of inspired genius"; "There's no disciplined, consistent method"; etc. These common assumptions are not true.

Based on over three decades of path-breaking work on innovation effectiveness, Ten Types of Innovation will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly.

Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable.

"Ten Types of Innovation is a must-read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception."
—Roger L. Martin, Dean, Rotman School of Management

"This book provides great frameworks to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious science."
—Ralph Jerome, VP of Corporate Innovation, Mars, Inc.

"Ten Types of Innovation will become the indispensable 'how to do it' textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry."
—Dr. Nicholas F. LaRusso, Medical Director, Mayo Clinic Center for Innovation

"This book distills three decades of innovation research into an action-oriented framework, offering a comprehensive map to guide creative teams as they venture into challenging new territory."
—Dipak C. Jain, Dean, INSEAD

"Ten Types of Innovation provides the insights necessary to get you started on your innovation journey."
—Curt Nonomaque, President and CEO, VHA

From the Back Cover

Innovate your way to meaningful and sustainable growth

Most scientists agree that we live in one of the greatest times of change in the history of our species. And yet the pace of change is actually increasing...

For many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It's only about new products and new technology"; "It's about rare strokes of inspired genius"; "There's no disciplined, consistent method"; etc. These common assumptions are not true.

Based on over three decades of path-breaking work on innovation effectiveness, Ten Types of Innovation will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly.

Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable.

"Ten Types of Innovation is a must-read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception."
―Roger L. Martin, Dean, Rotman School of Management

"This book provides great frameworks to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious science."
―Ralph Jerome, VP of Corporate Innovation, Mars, Inc.

"Ten Types of Innovation will become the indispensable 'how to do it' textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry."
―Dr. Nicholas F. LaRusso, Medical Director, Mayo Clinic Center for Innovation

"This book distills three decades of innovation research into an action-oriented framework, offering a comprehensive map to guide creative teams as they venture into challenging new territory."
―Dipak C. Jain, Dean, INSEAD

"Ten Types of Innovation provides the insights necessary to get you started on your innovation journey."
―Curt Nonomaque, President and CEO, VHA

Product details

  • ASIN ‏ : ‎ B00DZLBHU8
  • Publisher ‏ : ‎ Wiley; 1st edition (July 15, 2013)
  • Publication date ‏ : ‎ July 15, 2013
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 12997 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 434 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 605 ratings

About the authors

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  1. Helen Walters

    Helen Walters

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    Helen Walters is a New York City-based journalist with experience writing, editing and publishing content across multiple platforms. The former editor of innovation and design at Bloomberg Businessweek, Helen now works as the head of curation at TED, where she oversees the team responsible for producing and publishing TED talks from the world's most interesting people. She has written a number of design-related books.

    See more on the author's page
  2. Larry Keeley

    Larry Keeley

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    Full content visible, double tap to read brief content.

    Larry Keeley is a strategist who has worked for over three decades to develop more effective innovation methods. Larry is President and co-founder of Doblin Inc, an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates. Doblin is now a unit of Deloitte Consulting, where Keeley serves as a Director.

    Since 1979 Keeley has worked with many global companies on innovation effectiveness, among them American Express, Apple, Baxter, Boeing, Citigroup, Coca-Cola, Ford, Gates Foundation, Gillette, GE, Hallmark, Lloyds Banking Group, Liberty Global, Mars, Mayo Clinic, McDonald’s, Monsanto, Motorola, Novartis, Novo Nordisk, P&G, Pfizer, Rockefeller Foundation, SAS, Shell, Sony, Steelcase, Target, Texas Instruments, VHA, WellPoint, Whirlpool, and Zurich Financial Services. He lectures frequently and publishes regularly on strategic aspects of innovation.

    BusinessWeek named Keeley one of seven Innovation Gurus that are changing the field, and specifically cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. They also separately selected Keeley as one of the 27 most influential designers in the world. Keeley teaches graduate innovation strategy classes at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program, where he is also a board member. He lectures in executive education programs at Kellogg Graduate School of Management and is an adjunct faculty member for their core MBA and their Masters of Manufacturing Management programs. He also lectures at University of Chicago, plus business schools worldwide.

    Keeley was a Senior Fellow of the Center for Business Innovation in Boston. He was also a long time board member for Chicago Public Radio, where he shaped strategy for to make it one of the most innovative public radio stations in the US—helping to foster “This American Life” and other path breaking radio and media programs.

    See more on the author's page
  3. Brian Quinn

    Brian Quinn

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    Full content visible, double tap to read brief content.

    Brian Quinn leads client relationships and programs at Doblin, the innovation practice of Deloitte Consulting LLP. He partners with senior executives to help their organizations innovate and become better innovators. Brian has worked with startups and Fortune 500 multi-nationals alike in sectors ranging from healthcare to CPG to heavy manufacturing. He also develops new perspectives and methods for Doblin in innovation implementation and building innovation capabilities for clients. He is a co-author of "Ten Types of Innovation: The Discipline of Building Breakthroughs," and his writing has appeared in Fast Company and The Conference Board Review. Brian is also a sought-after speaker on the topic of innovation at industry conferences and events. In a prior life, he worked as a screenwriter for the U.S. film industry, and is fascinated by the power of narrative to bridge perspectives and frame complex events.

    See more on the author's page
  4. Ryan Pikkel

    Ryan Pikkel

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    Full content visible, double tap to read brief content.

    Ryan Pikkel is a design strategist at Doblin. He is responsible for guiding clients and teams through innovation programs to articulate and develop solutions that will benefit both the client and the end user. In addition, Ryan makes significant contributions to developing Doblin’s own tools and processes — including the Ten Types of Innovation framework, the Innovation Tactics, and associated Tactics cards. His work has spanned industries, while he has helped to establish innovation capabilities for clients in Seoul and Mumbai. Ryan is also a member of adjunct faculty at the Institute of Design at IIT, where he teaches innovation tools and techniques.

    See more on the author's page
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Customer reviews

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Top reviews from the United States

W. Neilson
5.0 out of 5 stars Practical and applicable concepts
Reviewed in the United States on May 17, 2014
Verified Purchase
A very straight forward, practical and applicable look at innovation strategies backed up by examples and thorough research. It provides a framework for developing specific strategies, one of the best business books you could read. The writers don't mess around, I wish them success in this book become a required text.
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Tracy
5.0 out of 5 stars Book received fast and in excellent condition. Exactly as described.
Reviewed in the United States on December 26, 2023
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Excellent book and exactly as described. Will buy from this seller again. Thank you so much!
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gobluedave
4.0 out of 5 stars Good examples and easy to read
Reviewed in the United States on August 14, 2019
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Very good book - gets you out of the trap that all innovation needs to come from products

Easy to read and has good examples
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David Svarrer +4536991379
5.0 out of 5 stars Innovation as a discipline? With this book it's within reach!
Reviewed in the United States on January 1, 2019
Verified Purchase
This book seem not to have sold well. I cannot understand this. This is one of the most eminent books on innovation I have ever seen. It explained my successes and failures and it's putting innovation into a harness of definition, in effect doing what it promises to do, making Innovation becoming largely a discipline which can be taught, executed and measured. Only drawback is that the cards associated with the practical implementation of the methods in the book are impossible to buy?!
One person found this helpful
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Mike
5.0 out of 5 stars Great book on innovations
Reviewed in the United States on September 25, 2021
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The book provides a great framework on how to look at innovation and how you maximize the potential for growth by applying different types of innovations.
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Leon Jackson
5.0 out of 5 stars Nice visuals and a good read
Reviewed in the United States on November 18, 2022
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Nice visuals and a good read
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Emily Kao
3.0 out of 5 stars Book arrived damaged / ripped
Reviewed in the United States on February 10, 2023
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I want a refund. The first 10+ pages are all ripped through!!!
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Emily Kao
3.0 out of 5 stars Book arrived damaged / ripped
Reviewed in the United States on February 10, 2023
I want a refund. The first 10+ pages are all ripped through!!!
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Zoiku Dinam
5.0 out of 5 stars The book has been written using the most basic English language
Reviewed in the United States on March 25, 2023
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Recommend this book for innovation entrepreneurs who want to shuttle ideas on combinations of innovative ideas to combine to usher in new business models
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Top reviews from other countries

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Sam
5.0 out of 5 stars Great book that summarizes the innovation process based on categorization and real-world examples.
Reviewed in Canada on November 5, 2022
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I highly recommend this book. Helps you get inspired in your own domain. In the ideation Phase you want to see the real problems and find ways to overcome them creatively, not through thinking inside your own bubble, but to be inspired by other successful experiences. A very good read.
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diego
5.0 out of 5 stars Written for ambitious entrepreneurs
Reviewed in Mexico on August 20, 2022
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We often think of innovation as a narrow, unviable way as entrepreneurs. The first thing that comes to mind is product/service innovation (depending on your business); however, there are 10 extraordinary types of innovation that, by applying them correctly, will make your business succeed.
This book is a game changer for building up your business strategy; strongly recommended.
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Felipe Rovera
5.0 out of 5 stars O quanto o mundo dia negócios mudou
Reviewed in Brazil on May 5, 2022
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Livro didático e tem boas dicas
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Felipe Rovera
5.0 out of 5 stars O quanto o mundo dia negócios mudou
Reviewed in Brazil on May 5, 2022
Livro didático e tem boas dicas
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Shaji Kalidasan
5.0 out of 5 stars Hands down, it is one of the masterpieces of innovation.
Reviewed in India on May 1, 2022
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A wonderful collection and all concise color book provide an insight into the ten types of innovation. Hands down, it is one of the masterpieces of innovation.
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Helen
5.0 out of 5 stars Revolutionaly and mind blowing!
Reviewed in the United Kingdom on May 11, 2020
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This book is changing my life! If you want to understand innovation and transformation in business and decide how to drive change into your business this book is a must read.
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