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Leading Digital: Turning Technology into Business Transformation Kindle Edition

4.3 4.3 out of 5 stars 553 ratings

Become a Digital Master—No Matter What Business You’re In

If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about
the other 90-plus percent of the economy?

In
Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:

• How to engage better with your customers
• How to digitally enhance operations
• How to create a digital vision
• How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow.

Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Editorial Reviews

Review

“This is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels.” — 800 CEO READ

ADVANCE PRAISE for
Leading Digital:

Pete Blackshaw, Global Head of Digital and Social Media, Nestlé—
“Successful transformation of your organization to digital doesn’t just happen—you need to
lead it. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. A must-read.”

Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation—
“The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future.”

Joe Tucci, Chairman and CEO, EMC Corp.—
“To stay relevant in this new, always-connected digital universe, businesses in virtually every industry are reinventing their business models for unprecedented customer access, interaction, speed, and scale.
Leading Digital shows how transformative companies are navigating this disruptive era successfully—and why others are falling behind.”

Pierre Pringuet, Vice Chairman of the Board and CEO, Pernod Ricard—
“
Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses’ performance. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation.”

Erik Brynjolfsson, professor, MIT Sloan School; Director, MIT Initiative on the Digital Economy; and coauthor, The Second Machine Age—
“Technologies—whether based on stone, steel, or software—are tools. They deliver results only when wielded effectively. Westerman, Bonnet, and McAfee’s careful and insightful research reveals the patterns common to the most effective leaders of the digital revolution and shows how they are using digital technologies to deliver impressive results.”

Charlene Li, founder and CEO, Altimeter Group; author, Open Leadership; and coauthor, Groundswell—
“Digital is no longer the responsibility of a few tech-savvy executives—in the age of digital customers, it needs to be the responsibility of
every leader in the organization. Leading Digital provides a blueprint for digital transformation.”

About the Author

Andrew McAfee coined the phrase Enterprise 2.0 in a 2006 Sloan Management Review article. McAfee has authored more than fifty case studies and articles in the Harvard Business Review, Sloan Management Review, the Washington Post, and Financial Times. He speaks frequently to both academic and industry audiences and has taught in executive education programs around the world. McAfee is currently a principle research scientist at the Center for Digital Business in the MIT Sloan School of Management; he was previously a professor at Harvard Business School. He received his doctorate from Harvard Business School and earned degrees from MIT.

Product details

  • ASIN ‏ : ‎ B00NE6MG0Y
  • Publisher ‏ : ‎ Harvard Business Review Press (September 23, 2014)
  • Publication date ‏ : ‎ September 23, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1322 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 341 pages
  • Customer Reviews:
    4.3 4.3 out of 5 stars 553 ratings

About the authors

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
We don’t use a simple average to calculate the overall star rating and percentage breakdown by star. Our system gives more weight to certain factors—including how recent the review is and if the reviewer bought it on Amazon. Learn more
553 global ratings

Top reviews from the United States

Reviewed in the United States on December 22, 2014
This is an excellent guidebook for business leaders who want to embrace the possibilities of emerging digital technologies and need help getting started, making sure things remain on track for success, and want to sustain the momentum they have created. Both organizational leadership ability and mastery of IT are essential ingredients. Neither alone is sufficient on its own to become a "digital master". A transformative vision of one's business using the potential for new waves of IT and consensus amongst the team at the top (including the person appointed to lead the technology dimension) are the starting point according to the authors. The authors tackle the potential of new digital technologies to transform the customer experience, operations, and enable new lines of business (aka business models in their terminology ). A good read and useful guide for both technical leaders and the business executives they need to partner with. Highly recommended.
4 people found this helpful
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Reviewed in the United States on November 4, 2014
Leading Digital represents the culmination of a multi-year study of digital technologies impact on the organization. This makes Leading Digital different, in the sense that other books on the subject either concentrate on technology hype, product innovation or disruption. By focusing on the organizational impact of digital, Westerman, Bonnet and McAfee, create a simple, clear and compelling framework for categorizing companies and their attitudes toward digital technology.

Characterizing an entire company as either a Beginner, Conservative, Fashionista or Digital Master provides an executive short hand that appears highly effective on the surface, but quickly leads one to ask, ok but what do I do? The advices provided in the book borders not the self evident, i.e.: beginners are slow to adapt and have the basic digital capabilities while fashionistas are buying every new digital bauble.

That is one of the points holding this book back from a five star review, is that it presumes a monolytic attitude toward digital in order to simplify its messages. This treatment is appropriate for a book intended to drive client conversations for a consulting company.

The books chapters encompass the range of organizational and leadership topics related to digital transformation. The section titles reflect this:

Part 1 - building digital capabilities covers the customer experience, their link to core operations (aka legacy) and the business model.

Part 2 -- focuses internally on the vision, organizational engagement, governance and technology leadership.

Part 3 -- concentrates on digital transformation from strategic framing through mobilization and sustaining a change program.

Taken at this level, the book is rather complete in its topical treatment but the book treats each of these topics somewhat superficially. The case studies read like a who's who of digital transformation but they are mostly stories of success, descriptions of what worked and not a deeper examination of challenges with strategies to over come them. Reading the case studies, of which there are many and a good thing, provides little meat for the reader to chew on.

The case studies, clear and simple framework and clearly written prose are among the strengths of this book. Among its challenges are the observation that many organizations have already moved beyond an organizational characterization into transformative action so the advice is a little dated in places. It was revolutionary when these materials first came out almost two years ago. The clarity of the frameworks also tends toward clear but overly simply advice and actions. Take the 12 steps to being a digital master:

Build Awareness
Define Your Starting Point
Create a Shared Vision
Translate Your Vision into Action
Build your Governance
Fund the Transformation
Signal your Ambitions
Earn the Right to Engage
Set New Behaviors and Evolve Culture
Build Foundation Skills
Align Incentives and Rewards
Measure, Monitor and Iterate

These 12 points apply to any transformation not just digital. You could say the same for implementing ERP, post merger integration or any other significant change. This undercuts an understanding of digital's potential and its disruptive impact. These technologies are fundamentally different than the IT technologies that came before, but its hard to tell that from this book or from the approaches it suggests.

Readers who have digital scars will benefit from the reminders that this book provides. People new to digital can easily be lulled into a false sense of security or alarm as it seems so much like what has come before or that we all must become digital masters tomorrow. Knowing that difference and the nuance it contains is the reason for the length of this review. By focusing on the organization, Westerman, Bonnet and McAfee have created something very accessible, but they have also accepted some limitations on explaining the reality of digital transformation.
25 people found this helpful
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Reviewed in the United States on November 26, 2018
Very practical and engaging book that lays out key elements of managing digital transformations in business, grounded in extensive empirical research of close to 400 firms. The building blocks of vision, engagement, governance and technology leadership hang together well in working through the book.

The authors also run an on-line MIT learning course focus on the Internet of Things, which applies this framework. For those wishing an applied/structured approach in applying the book, this is recommended. This also introduced some updated case studies over the 2014 edition.

My own focus is supporting public sector digital transformations in developing countries. While the book does not directly speak to these, the focus on the book on larger corporations is helpful, especially give the challenges of silos and inertia seem amplified there!
3 people found this helpful
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Reviewed in the United States on January 27, 2018
The best book about digital transformation on my opinion I read so far. George Westerman give easy to understand description what need to be done in terms of digital and leadership capabilities, but also how to be done - sort of playbook. Valuable information if you are manager that is responsible or just part of digital transformation in your company. It may also be helpful to business consultants because leads you through transformation journey, stating all the threats you can expect on the way. Highly recommended!
2 people found this helpful
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Reviewed in the United States on March 14, 2016
OK, some good ideas and good "intro" read into this field.
One person found this helpful
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Reviewed in the United States on February 16, 2023
I’m an employee of a company in transition, and I thoroughly enjoyed this read to help me train my thought patterns around digital transformation.

It is a bit aged but the principles still ring true. I would love to see a post-pandemic update
Reviewed in the United States on March 26, 2022
This book not only demystifies the word digital transformation, but also provides you with the tools that you need to get started on the transformation journey.
One person found this helpful
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Reviewed in the United States on December 7, 2014
Great case studies and a clarion call to action for anyone not paying sufficient attention to the disruptive effects of digital transformation happening all around us. The numerous companies mentioned as digital masters cut across industries which makes the point that digital is a cross industry phenomenon. The step by step guide to starting your own customized digital transformation journey is extremely valuable. Truly a quick and insightful read that will provoke any senior IT or business leader to action.
One person found this helpful
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Top reviews from other countries

Translate all reviews to English
J J
5.0 out of 5 stars Must read book for all digital managers
Reviewed in India on August 26, 2023
A great book on leading digital teams for success. HBR is always the best in this.
israel
5.0 out of 5 stars Excelente
Reviewed in Mexico on September 23, 2019
Excelente servicio
mr simon greaves
5.0 out of 5 stars Comprehensive analysis of what is required to lead in digital. All aspects covered
Reviewed in Germany on August 18, 2019
I would have appreciated even more detail on the way that other companies have succeeded in digital mastery
Jan Wall
5.0 out of 5 stars A Model for a Consulting Practice
Reviewed in Canada on October 10, 2017
This book is sufficiently broad and -- at the same time -- deep that it provides a framework to develop a management consulting service that could lead the masses of tier two companies through the digital transformation from their present states to the futures the management of those companies envision for themselves.

Based on my own 40 years of working in the IT field, I can say with confidence the author had touched on all the important issues. I see no omissions. This is high praise from a critical consultant.

Even more valuable than the book itself are the references in the book to other materials that explore each issue further.

The author never indulges in speculation. He can -- and does -- point to well respected publications that support his claims and provide more detail to the interested reader. It is very clear that this book is a blend of the author's first hand experience in the field (although he never mentions it) and his in-depth, scholarly research.

This book will serve as the cornerstone of a consulting practice I am defining at this very moment.

My only objection is that the author often pitches his points at such a high level of conceptual abstraction that I felt I had to skip over many of his points if I were to hope to finish the book. In spite of its obvious merit, I would have been happier if the author had presented his points in language that was far more digestible.
One person found this helpful
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Nuno
5.0 out of 5 stars very useful for someone that wants to start the journey or...
Reviewed in Spain on September 15, 2017
... for someone that wants to know where his company stands and what to do to improve it and become a Digital Master

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