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Leading Digital: Turning Technology into Business Transformation Kindle Edition
If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:
• How to engage better with your customers
• How to digitally enhance operations
• How to create a digital vision
• How to govern your digital activities
The book also includes an extensive step-by-step transformation playbook for leaders to follow.
Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
- LanguageEnglish
- PublisherHarvard Business Review Press
- Publication dateSeptember 23, 2014
- File size1322 KB
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Editorial Reviews
Review
ADVANCE PRAISE for Leading Digital:
Pete Blackshaw, Global Head of Digital and Social Media, Nestlé
Successful transformation of your organization to digital doesn’t just happenyou need to lead it. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. A must-read.”
Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation
The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future.”
Joe Tucci, Chairman and CEO, EMC Corp.
To stay relevant in this new, always-connected digital universe, businesses in virtually every industry are reinventing their business models for unprecedented customer access, interaction, speed, and scale. Leading Digital shows how transformative companies are navigating this disruptive era successfullyand why others are falling behind.”
Pierre Pringuet, Vice Chairman of the Board and CEO, Pernod Ricard
Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses’ performance. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation.”
Erik Brynjolfsson, professor, MIT Sloan School; Director, MIT Initiative on the Digital Economy; and coauthor, The Second Machine Age
Technologieswhether based on stone, steel, or softwareare tools. They deliver results only when wielded effectively. Westerman, Bonnet, and McAfee’s careful and insightful research reveals the patterns common to the most effective leaders of the digital revolution and shows how they are using digital technologies to deliver impressive results.”
Charlene Li, founder and CEO, Altimeter Group; author, Open Leadership; and coauthor, Groundswell
Digital is no longer the responsibility of a few tech-savvy executivesin the age of digital customers, it needs to be the responsibility of every leader in the organization. Leading Digital provides a blueprint for digital transformation.”
About the Author
Andrew McAfee coined the phrase Enterprise 2.0 in a 2006 Sloan Management Review article. McAfee has authored more than fifty case studies and articles in the Harvard Business Review, Sloan Management Review, the Washington Post, and Financial Times. He speaks frequently to both academic and industry audiences and has taught in executive education programs around the world. McAfee is currently a principle research scientist at the Center for Digital Business in the MIT Sloan School of Management; he was previously a professor at Harvard Business School. He received his doctorate from Harvard Business School and earned degrees from MIT.
Product details
- ASIN : B00NE6MG0Y
- Publisher : Harvard Business Review Press (September 23, 2014)
- Publication date : September 23, 2014
- Language : English
- File size : 1322 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 341 pages
- Best Sellers Rank: #659,582 in Kindle Store (See Top 100 in Kindle Store)
- #138 in Information Management (Kindle Store)
- #215 in Strategic Management
- #532 in Strategy & Competition
- Customer Reviews:
About the authors

George is a Research Scientist with the MIT Sloan Initiative on the Digital Economy. His research and teaching focus on digital technology leadership and innovation. An award-winning author of three books and dozens of other contributions, he helps senior executives drive new competitive advantage through technology.

Andrew McAfee (@amcafee), a principal research scientist at MIT, studies how technology changes the world. His new book "The Geek Way: The Radical Mindset that Drives Extraordinary Results" explains how a bunch of geeks iterated and experimented until they came up with a better way to run an organization. His previous books include "More from Less," "Machine | Platform | Crowd" and "The Second Machine Age" with Erik Brynjolfsson, and "Enterprise 2.0."
McAfee has written for publications including Harvard Business Review, The Economist, The Wall St. Journal, the Financial Times, and The New York Times. He's talked about his work on The Charlie Rose Show and 60 Minutes, at TED, Davos, the Aspen Ideas Festival, and in front of many other audiences.
He and Brynjolfsson are the only people named to both the Thinkers 50 list of the world’s top management thinkers and the Politico 50 group of people transforming American politics.
McAfee was educated at Harvard and MIT, where he is the co-founder of the Institute’s Initiative on the Digital Economy. He lives in Cambridge, Massachusetts, watches too much Red Sox baseball, doesn't ride his motorcycle enough, and starts his weekends with the NYT Saturday crossword.

Didier Bonnet is Professor of Strategy and Digital Transformation at IMD Business School in Lausanne, Switzerland. He was an Executive Vice President and Global Practice Leader at Capgemini Consulting. He was also the Executive Sponsor for Capgemini's Digital Transformation offering, a key strategic initiative including a ten-year joint research collaboration with the MIT Initiative on the Digital Economy.
Prior to this, Didier was the Global Leader of the Telecom, Media & Entertainment practice at Capgemini Consulting for 15 years. He has more than 25 years' experience in strategy development, globalization, internet & digital economics as well as in business transformation for large multinational corporations.
Didier has written numerous articles and is frequently quoted in the press, including the Wall Street Journal, Financial Times and The Economist. He also regularly provides commentary for broadcasters such as the BBC, CNN, Reuters and CNBC.
Didier holds a PhD from Oxford University. He is based in London, speaks at events globally and is coauthor of "Leading Digital: Turning Technology into Business Transformation" and "Hacking Digital: Best Practices to Implement and Accelerate Your Business Transformation".
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Characterizing an entire company as either a Beginner, Conservative, Fashionista or Digital Master provides an executive short hand that appears highly effective on the surface, but quickly leads one to ask, ok but what do I do? The advices provided in the book borders not the self evident, i.e.: beginners are slow to adapt and have the basic digital capabilities while fashionistas are buying every new digital bauble.
That is one of the points holding this book back from a five star review, is that it presumes a monolytic attitude toward digital in order to simplify its messages. This treatment is appropriate for a book intended to drive client conversations for a consulting company.
The books chapters encompass the range of organizational and leadership topics related to digital transformation. The section titles reflect this:
Part 1 - building digital capabilities covers the customer experience, their link to core operations (aka legacy) and the business model.
Part 2 -- focuses internally on the vision, organizational engagement, governance and technology leadership.
Part 3 -- concentrates on digital transformation from strategic framing through mobilization and sustaining a change program.
Taken at this level, the book is rather complete in its topical treatment but the book treats each of these topics somewhat superficially. The case studies read like a who's who of digital transformation but they are mostly stories of success, descriptions of what worked and not a deeper examination of challenges with strategies to over come them. Reading the case studies, of which there are many and a good thing, provides little meat for the reader to chew on.
The case studies, clear and simple framework and clearly written prose are among the strengths of this book. Among its challenges are the observation that many organizations have already moved beyond an organizational characterization into transformative action so the advice is a little dated in places. It was revolutionary when these materials first came out almost two years ago. The clarity of the frameworks also tends toward clear but overly simply advice and actions. Take the 12 steps to being a digital master:
Build Awareness
Define Your Starting Point
Create a Shared Vision
Translate Your Vision into Action
Build your Governance
Fund the Transformation
Signal your Ambitions
Earn the Right to Engage
Set New Behaviors and Evolve Culture
Build Foundation Skills
Align Incentives and Rewards
Measure, Monitor and Iterate
These 12 points apply to any transformation not just digital. You could say the same for implementing ERP, post merger integration or any other significant change. This undercuts an understanding of digital's potential and its disruptive impact. These technologies are fundamentally different than the IT technologies that came before, but its hard to tell that from this book or from the approaches it suggests.
Readers who have digital scars will benefit from the reminders that this book provides. People new to digital can easily be lulled into a false sense of security or alarm as it seems so much like what has come before or that we all must become digital masters tomorrow. Knowing that difference and the nuance it contains is the reason for the length of this review. By focusing on the organization, Westerman, Bonnet and McAfee have created something very accessible, but they have also accepted some limitations on explaining the reality of digital transformation.
The authors also run an on-line MIT learning course focus on the Internet of Things, which applies this framework. For those wishing an applied/structured approach in applying the book, this is recommended. This also introduced some updated case studies over the 2014 edition.
My own focus is supporting public sector digital transformations in developing countries. While the book does not directly speak to these, the focus on the book on larger corporations is helpful, especially give the challenges of silos and inertia seem amplified there!
It is a bit aged but the principles still ring true. I would love to see a post-pandemic update
Top reviews from other countries
Based on my own 40 years of working in the IT field, I can say with confidence the author had touched on all the important issues. I see no omissions. This is high praise from a critical consultant.
Even more valuable than the book itself are the references in the book to other materials that explore each issue further.
The author never indulges in speculation. He can -- and does -- point to well respected publications that support his claims and provide more detail to the interested reader. It is very clear that this book is a blend of the author's first hand experience in the field (although he never mentions it) and his in-depth, scholarly research.
This book will serve as the cornerstone of a consulting practice I am defining at this very moment.
My only objection is that the author often pitches his points at such a high level of conceptual abstraction that I felt I had to skip over many of his points if I were to hope to finish the book. In spite of its obvious merit, I would have been happier if the author had presented his points in language that was far more digestible.





