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The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community, and Everyday Life Paperback – December 23, 2003

by Richard Florida (Author)

116 customer reviews

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The Rise of the Creative Class--Revisited: 10th Anniversary Edition--Revised and Expanded
(116)

The Washington Monthly 2002 Annual Political Book Award WinnerThe Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class.The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

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Editorial Reviews

Review

"A pioneering cartographer of talent." -- Fast Company

"An intellectual tour de force, scholarly yet colorfully written." -- Globe and Mail (Toronto)

"Florida draws a vivid picture of what it takes to make a great 21st-century city." -- Denver Post

About the Author

Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly's Political Book Award and Harvard Business Review's Breakthrough Idea Award. He lives in Toronto, Canada.

Paperback: 434 pages
Publisher: Basic Books; Reprint edition (December 25, 2003)
Language: English
ISBN-10: 1864032561
ISBN-13: 978-1864032567
ASIN: 0465024777
Product Dimensions: 5.3 x 1.2 x 8 inches
Shipping Weight: 15.5 ounces (View shipping rates and policies)
Average Customer Review: 116 customer reviews
Amazon Best Sellers Rank: #1,183,742 in Books (See Top 100 in Books)
- #1010 in Books > Health, Fitness & Dieting > Psychology & Counseling > Creativity & Genius
- #1969 in Books > Politics & Social Sciences > Social Sciences > Specific Demographics > Minority Studies
- #3138 in Books > Business & Money > Biography & History > Economic History

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Michael Tavella

Not bad and not great

March 6, 2013

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I was interested in this book because I see the new economy forming and was interested in his take on what that might look like. I got some of that in this book, but I also got a lot of back-patting by the author. I found the author was a good writer, but was also pretty full of himself. He seemed to think that he was really great not because he belongs to the creative class but because the creative class seems to belong to him.

Anyway, I found the book full of a lot of statistics that he used to prove his theory correct. Except where it didn't fit...He seems to think that the entire creative class is a bunch of hippies who live to work and listen to cool music and live in tight neighborhood where they can either sit in coffee shops and collaborate or sit in bars and collaborate.

In any case,clearly, the entire class does not meet those standards. As a result, I found he gives a lot of mixed messages that leave one neither hungry nor full.

The end has some good points, but they are mostly obvious-and he doesn't explain how these things are to come about except for the class as a whole to rise up and make it happen.

Finally,I get the idea that he thinks the creative class is something new (even though he acknowledges that creative people have always existed. He vilifies Ford and the assembly line-forgetting that Ford created the assembly line-it was a creative act that launched a new era in manufacturing.

Now we are in a new age moving to an information and knowledge economy. But, we are not there yet. It may take decades before this fully happens. Yet he does not speak of a transition -just one day we are industrial age and the next we are thinkers....

I expected more from this book and, sadly, I didn't get it.

26 people found this helpful27 people found this helpful

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Sutirtha Bagchi

Unique in many ways-will startle you with all the facts and statistics

June 26, 2005

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The book is a unique attempt to explain regional economic development on the basis of unconventional measures such as the % of gays in the population, the % of foreign-born residents in the population and the % of the population engaged in creative occupations. The surprising part is that all of these factors mentioned above seem to explain regional economic development very well and much better than other more conventional measures such as the social capital in the community. Thus on the basis of his findings and research, the author makes the point that for cities to grow, they should be looking not just at what their business climate is but also at what their people climate is: do people from varied backgrounds feel comfortable in settling down in the community and calling it their home? Furthermore, the statistics presented conclude that while several regions in the Northeast and the West coast have been doing good on these measures, there are large stretches in the Midwest and the South that are being left out and he mentions that they have the risk of being relegated to the pages of history if they do not take corrective action in that regard. I personally did not agree with all of what was said in the book and also felt that the book reflects some of the euphoria about creativity that followed in the wake of the stock market boom (such a book would have been unlikely in more sane times of 2005) but nevertheless am not able to refute the statistical evidence that the author presents. Also by having spoken to people of my generation, I realize that some of the ways in which the author states people making decisions about where to move are indeed true and I can attest people saying that it is more "cool" and "hip" to be in Seattle or SF rather than being in Detroit or Gary. All in all, a very different book for me because the explanations which the author offers in the context of varying regional development are different from anything I have read or heard in the past. Recommended read for those interested in the question of regional economic development and what communities must do to stimulate the same.

11 people found this helpful12 people found this helpful

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Dennis Muzza

Good summary of recent social trends

April 30, 2003

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In this self-conscious new take on the mid twentieth century classic "The Organization Man", the author begins with the question of why some cities attract talented people while others lose them. In order to answer this, he goes on to explain how work, leisure, and life itself are being reorganized, none of which is really news, but he provides a good summary of what others have presented in bits and pieces.
Among the interesting points I found was a debunking of the free agent myth (made popular in another popular, recent book), stating that for creative workers it is mucho more important to be in an environment that fosters creative work rather than independence for its own sake. It also provides a good illustration of how economic clusters (discussed in Harvard Business Review and other business publications) work, where in a self-reinforcing loop businesses come to where the talent is, which attracts even more talented people to where the jobs are, which further enhances the quality of the place, etc. The author makes it very clear that the concept of place will become even more important in the age of the WWW, not less. Finally, I found his self-described rant on how Silicon Valley linked the 1960s hippie revolution and the 1990s workplace revolution very illustrating and exciting to read.
You should note that this book is the result of years of sociological research, and as such, it is much more descriptive than prescriptive. By stating that the creation of good jobs depends on good firms coming, which depend on the availability of good workers, which in turn are lured by such intangibles as a tolerant atmosphere and the presence of good research universities, it doesn't offer much hope to stagnant cities that don't have any of these. Perhaps the only places that are positioned to benefit the most from Florida's advice are small towns with well-established colleges and research universities. It also doesn't say much about the role of education in extending and enhancing the much-desired creative class. It is strictly oriented to cities, not to regions, states or countries, so perhaps a good subtitle to this book would be "The Wealth of Cities". In spite of this limitation, it is well worth to read.

10 people found this helpful11 people found this helpful

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