"Ron shares some great insight on what my generation demands fromcompanies and how companies can recruit millennials. Whether youare a ‘trophy kid’ or not, this information will beuseful for you as you interact with millennials now and in thefuture."—PersonalBrandingBlog.com, October 11, 2008
"The Trophy Kids Grow Up by Ron Alsop will give you asense of the average millennial—a worldly, technologicallysavvy, confident and driven individual—and tell you how toadapt to this rogue workforce. The author also highlight the starkdifferences between the millennials and the baby-boomers thatshaped the current workplace. Millenials are changing the nature ofthe workplace: Alsop will tell you how to get ready."—ManageSmarter.com, October 10, 2008
"In his book The Trophy Kids Grow Up, Ron Alsop exploresthe helicopter parents phenomenon. He realizes that parentsdo—and always have—been their children's careeradvisers."—Careerbuilder.com, August 13, 2008
"Alsop, a columnist for the Wall Street Journal, exploresthe emergence of the 80 million strong millennial generation intothe workplace and the resulting ramifications in this insightfuland in-depth look at Generation Y. Born between 1980 and 2001,"millennials" are a new breed of student, worker and globalcitizen, with distinctly different—oftenparadoxical—values and motivations. Millennials have a highsense of entitlement but are also philanthropic andcommunity-minded; they set a high premium on career success but areincorrigible job-hoppers and rarely exhibit loyalty to anyparticular place of employment; their commitment is toself-determination and to garnering as many skills as possiblebefore moving on in pursuit of their "dream job." Based on datacollected from interviews with student recruiters, particularly inmanagement consulting, and at accounting and investment bankingfirms, Alsop explains how companies can take the lead inunderstanding and reaching out to Generation Y and whatorganizations can expect in their new hires. This well-crafted bookwill help companies adapt to meet the desires and demands of themillennial generation and retain the best talent."(Oct.)—Publishers Weekly, August 11, 2008
![]({"https://images-na.ssl-images-amazon.com/images/I/51pk3hQXciL._SX331_BO1,204,203,200_.jpg":[333,499],"https://images-na.ssl-images-amazon.com/images/I/51pk3hQXciL._SY344_BO1,204,203,200_.jpg":[231,346]})
