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Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Top Paperback – February 11, 1998

by Larry Kahaner (Author)

29 ratings

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In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success.

Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Top is a practical guide to turning raw information into priceless knowledge and winning business strategy.

Print length

304 pages
Language

English
Publisher

Touchstone
Publication date

February 11, 1998
Dimensions

6.13 x 0.76 x 9.25 inches
ISBN-10

0684844044
ISBN-13

978-0684844046
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Customer reviews

5 star		46%
4 star		29%
3 star		14%
2 star		11%
1 star 0% (0%)		0%

How customer reviews and ratings work

Top reviews from the United States

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Reviewed in the United States on February 11, 2014

Verified Purchase

If you are new about CI concept, this book is definetly a good starting point but not last. The year of book written is before 2000 and so many changes happent in technology side such as there is no popular lycos or altavista :) so it is an old book. But to get the idea and philosophy, it is good.

If you want to check some techniques for analysis it has good approches and ideas. For example SWOT technique seems easy but in fact it is a very dangerous tool in analysis unless you don't know how to do it well. And this book shows treasury to whom realize it. Regarding this point of view, even if you are a well practitioner on CI, you may want to read it. It's cheap :) but not worthless

One person found this helpful

Good--but dated

Reviewed in the United States on February 24, 2003

Verified Purchase

Great read, and a very easy read. This book is more of an introduction to the philosophy of Competitive Intelligence than anything else. It provides a good conceptual overview.

The chief failing of the book is that the world has changed since it was written five years ago. It'd be interesting to see how an updated book would justify CI in a "down" economy, and how its importance has changed with the bursting of the dotcom bubble.

It's still a worthwhile read, but I would rather see a book that has been updated to current world and economic conditions.

9 people found this helpful

Very Disappointing

Reviewed in the United States on February 7, 2002

Verified Purchase

I learned of this book while reading the "Ask Annie" column in Fortune (Jan. 7, 2002). I've been in Marketing for 10 years and was looking forward to a good book on competitive intelligence gathering. This covers only the most basic of topics: the plan, do, check, act cycle; annual reports; 10-Qs; government permits; etc. If you don't have a clue where to start in CI you may find this book helpful. If you've done even cursory competitive intelligence gathering before you will not likely find anything new here.
I should have paid attention to the reviewer that said, "If this is the FIRST book you read on Competitive Intelligence - it is not that bad..." I'll add not only if this is the first book, but also your first exposure, otherwise skip it.

27 people found this helpful

Guilherme Nascimento

Good book but out to dated

Reviewed in the United States on September 26, 2013

Verified Purchase

This a good book about Competitive Intelligence but it is out to dated. It talks about pagers, so you can imagine how out to dated this book is. If you want to know more about the subject I would recommend you to search for another book. Choose one wrote more recently (after 2010).

Really good foundational information

Reviewed in the United States on October 1, 2010

Verified Purchase

This book provided a really good foundational review of a CI program. It's a bit out of date otherwise I would have given it a 5 star rating.

Competitive Intelligence

Reviewed in the United States on February 7, 2014

Verified Purchase

This book is easy to read, with great examples and thorough coverage of the topic. It is a great resource and learning tool.

Adalberto E. G. Garcia

Reviewed in the United States on November 5, 2015

Verified Purchase

É um clássico da área.

Jeffrey N. Takle

Easy to read...but unfocused; limited value

Reviewed in the United States on July 23, 2008

Aside from being dated, the author attempts to cover too many subjects. The book not only surveys then-current resources for information, but also covers the intelligence cycle, how to start up a CI unit in a company, foreign CI, the future of CI, government's role in CI, how to benchmark internal performance...the list goes on. The result is a very thin book with little actionable information in it.

In addition, the author redefines CI several times, leading to confusion and a watered down message:

1) "a systemmatic program for gathering and analyzing information about your competitors...", spying on competitors for current advantage (pg 16)
2) "M&A due diligence" (pg 138). Here, the author defines CI as the normal due diligence process for mergers and acquisitions; no new insights provided and no "system" for information gathering.
3) "Benchmarking" (pg 143). Here the author defines CI as the function of establishing internal performance metrics for internal business processes and tracking your own performance over time. There is no focus on competitors or tracking their performance against the same metrics. This is not CI.

It is an easy read, but the book falls well short of the promises on the book cover and jacket:

-"From black ops to boardrooms..." The author has no experience in black ops and doesn't use any black ops people/resources/examples. Catchy title, but this is as much from "black ops" as it is from the "Dali Lama".

-"In this book, you will learn: how to profile your competitor's executives...how to use war-gaming, word pattern analysis, and even handwriting analysis..." No you won't. You will hear 3 sentence examples of how other companies have used these techniques. That is not teaching readers to do anything, just to be entertained by 3 sentence anecdotes.

Ultimately, this book falls well short of its promise. An easy read but I wouldn't buy it. Get it from your library instead. Limited value.

3 people found this helpful

Top reviews from other countries

Dr Santosh B M

A small and concise book on CI

Reviewed in India on December 28, 2017

Verified Purchase

A small and concise book on CI. It could act as a quick reference for a beginner or an experienced CI specialist. However, it cannot serve the purpose of a handbook as no much details are presented by Larry in a comprehensive manner.
Dr Santosh B M, PhD (ACU Australia)

Himmat Singh

Three Stars

Reviewed in India on November 30, 2016

Verified Purchase

Yes worth it

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