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Copywriting That Sells High Tech Paperback – January 2, 2006

by Janice M. King (Author)

10 customer reviews

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Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies.

Ideal for both novices and experienced communicators, Copywriting That Sells High Tech provides valuable insights and practical advice on writing clear and compelling promotional materials for technology products and services. The book is full of hundreds of ideas, examples, and techniques for improving the content of print and online materials.

Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration.

Copywriting That Sells High Tech

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Editorial Reviews

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The format of Copywriting That Sells High Tech is ideal for both students learning the trade and experienced marketing professionals looking for inspiration. The chapters are easy to read through all at once and easily referenced as needed. --Carrie Rosati, Impact! Newsletter, Society for Technical Communication

I've had the original edition on my desk for over a decade, and have referred to it hundreds of times. It's dog-eared to say the least! ... I suspect this new edition will sit on my desk as a handy reference for another decade. --Steve Slaunwhite, For Copywriters Only newsletter

Anyone who liked the first edition of King's book will find the second even better. And any marcom writer who's never encountered her book should check it out. --Gordon Graham, SoftwareCEO.com

From the Author

Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies. I wrote this book because it is an everday resource that I needed, but could not find, for my own copywriting work for technology companies.

Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration. You'll see numerous ideas and techniques that can be applied to many marketing communication and public relations documents. You'll also learn from examples drawn from a range of technologies, including computer hardware and software, telecommunications, networking, and electronics.

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Product details

Paperback: 368 pages
Publisher: WriteSpark Press (January 2, 2006)
Language: English
ISBN-10: 0976639602
ISBN-13: 978-0976639602
Product Dimensions: 1 x 8.5 x 5.3 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review: 3.6 out of 5 stars See all reviews (10 customer reviews)
Amazon Best Sellers Rank: #2,414,389 in Books (See Top 100 in Books)
- #878 in Books > Reference > Writing, Research & Publishing Guides > Writing > Technical
- #1451 in Books > Business & Money > Marketing & Sales > Marketing > Direct
- #1613 in Books > Business & Money > Skills > Business Writing

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Top Customer Reviews

Too Basic

ByP. Seahon February 6, 2010

Format: PaperbackVerified Purchase

The book is extremely elementary and a lot of the content is pertinent to copy writing in general. I had expected more detail on how to make high tech content simple and engaging, which is the main premise of the title of the book. However this is only explored in a superficial manner in the book. In my opinion, buy the book only is you have less than a year or two of experience in the field. For more more experienced marketing practitioners, it would be a waste of money buying the book.

0Comment 7 people found this helpful. Was this review helpful to you?YesNo

Most Complete Book on Marketing High Tech Products

ByTeresa Rylanderon September 4, 2008

Format: PaperbackVerified Purchase

Copywriting that Sells High Tech is one of the most complete books on creating promotional copy for the high tech industry available on the market. It covers everything including the marketing cycle, planning process, and writing methods. It should be considered the de-facto textbook for those who create marketing copy for high tech and B2B products.

The author, Janice King, writes in a friendly, informative style and tackles not only what to write, but adds things to consider such as legal and ethical situations and addressing a global, multicultural market. I highly recommend this to all product marketers, whether you are a freelance writer, agency writer, or are in corporate marketing.

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Copywriting that sells High Tech

ByHanningtonon February 27, 2012

Format: PaperbackVerified Purchase

This book is full of Technical copywriting Business information. It shows how to write effective copy on technicaly complex industrial, consumer and IT products.

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The Bible of Writing Hi-Tech Copy

ByRobert W. Blyon May 3, 2006

Format: PaperbackVerified Purchase

I've been writing business-to-business, industrial, and high-tech marcom materials for over a quarter of a century, and I wish I had this book when I started. It's comprehensive and filled with great tips on how to write more compelling, engaging promotions for technical products.

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Comprehensive introduction, but dry

ByEsther SchindlerTOP 1000 REVIEWERVINE VOICEon August 29, 2007

Format: Paperback

I've reviewed a few books in the "how to write..." genre, so Janice King offered me an opportunity to look at her book. I accepted because -- unbeknownst to Janice, I suspect -- my essay on "Care & Feeding of the Press" has quietly become a top resource for press relations professionals, which is one of the audiences for this book.

There's 12 chapters here, each of which covers a different facet of marcom. The first four chapters describe project planning, from defining the audience to the writing process (which covers both working with web designers and setting the proper tone for the marketing material). Five more chapters cover process: document elements, content types, text techniques, legal and ethical issues, and international concerns. The last section gives particular attention to specific types of marcom: sales materials, alliance (partner) materials, and press materials.

Although I've written a bit of marcom materials myself (such as technical white papers), my interest was focused on the last section since, as a computer industry journalist for more than 15 years, I have seen more press materials than one can imagine.

The best and worst I can say about Copywriting That Sells High Tech is that it reads like a college textbook. The information you need is all here, well organized and accessible. But it's a data dump -- not a mentor who shares experiences as well as information.

The information she imparts is accurate. Dull, maybe -- I felt as though I'd better be taking notes for the final exam -- but accurate. For example, she lists the types of press articles that a marcom professional might be called upon to produce, such as case studies, research findings, and technology primers, and describes the elements, requirements and expectations for each. If you didn't know any of this (and I can assure you that plenty of so-called PR professionals do not), you'll have a ready made checklist for your PR kit.

However, there's no sparkle in any of it; you don't have the least sense that a treasured friend is confiding her vast experience in this subject. But maybe you don't need that. (I like sparkle, personality, a voice.)

If you're new to marcom, or you're trying to figure out if this (lucrative) sort of writing is right for you, this is an excellent book to help you get started. It may also be useful (though less so) for a businessperson who suddenly has these duties plopped on her desk. You won't learn to write an effective press release (or to write an effective anything, really) from this text, but you'll be able to check off the elements that are expected by the target audience.

Copywriting That Sells High Tech is more "what" than it is "how." There are other references for the "how to write effectively" tasks, though; turn to this book for the broad picture.

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Introducing the reader to hundreds of ideas and tactics used to create the most desirable product descriptions possible

ByMidwest Book Reviewon April 9, 2006

Format: Paperback

Copywriting That Sells High Tech by award winning copywriter Janice King is the comprehensive reference to effectively writing a marketable and compelling piece of public relations material for high-tech products and services. Introducing the reader to literally hundreds of ideas and tactics used to create the most desirable product descriptions possible, Copywriting That Sells High Tech explores an innovative and productive approach to copywriting. Copywriting That Sells High Tech is very strongly recommended to all aspiring copywriters and marketing specialists for its scrutiny of such an otherwise sparsely covered topic.

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Covers Everything for the High-Tech Copywriter

BySusanna Hutchesonon September 1, 2007

Format: Paperback

Writing copy for high-tech companies is totally different than other types of copywriting. In light of that fact, this book targets an audience that needs just this type of information.

I like the way Janice explains what a "callout" is, for example. While most experienced copywriters know what it is, a novice would not. And some copywriters who don't write high-tech, might not as well.

As one reviewer says, the author does cover a lot of material. But for someone just getting into high-tech copywriting, this is almost necessary. A second book that goes into detail on a few topics is called for as a follow-up read.

I recommend this book to anyone just getting into high-tech copywriting or someone who has done a little in the area but needs more information.

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Taking on too much

ByL. Richon June 20, 2007

Format: Paperback

I purchased this book as a textbook for a marketing communications class. The class as a whole had a few negative comments, including that the text was difficult to follow. I had no trouble following it, but King does try to cover too much material in one book. Buy this book for an overview of copywriting and read first the chapters that pertain to your particular project (something King suggests herself). Move on to other books for a more in-depth view.