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Nation of Rebels: Why Counterculture Became Consumer Culture Paperback – December 14, 2004

4.1 out of 5 stars 48 ratings

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In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose.

In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.

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Editorial Reviews

From Booklist

Although a more fitting title for this book might be Why Counter Culture Becomes Consumer Culture, the authors adeptly and succinctly sum up 200 years of consumer culture. Within the first few chapters, this book enlightens us enough to accomplish its goal while being quite an infectious read as well as inspiration to forge ahead to analyze how average lifestyle decisions affect the big picture of capitalism. (The book should not be read without some note taking and, later, examining many of the references to books, movies, and music.) Heath and Potter seek to make us realize how our lifestyles and spending habits reverberate throughout every facet of our lives. The lesson is, if one wants to participate in the consumer culture, continue with the current lifestyle, but if one desires to be a genuine rebel, move to the forest and become a hunter-gatherer like our ancestors (and Ted Kaczynski). Ed Dwyer
Copyright © American Library Association. All rights reserved

Review

“An intriguing examination of personal freedom within the inevitabilities of a market economy.” — Kirkus Reviews

“This book not only thought-provoking, but a lively, spirited and entertaining read.” — Winnipeg Free Press

“Nation of Rebels provides an incisive and witty indictment of consumer trends....” — BusinessWeek

Product details

  • Publisher ‏ : ‎ Harper Business
  • Publication date ‏ : ‎ December 14, 2004
  • Edition ‏ : ‎ First U.S. Edition, Later Printing
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 006074586X
  • ISBN-13 ‏ : ‎ 978-0060745868
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 5.31 x 0.84 x 8 inches
  • Best Sellers Rank: #2,186,521 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.1 out of 5 stars 48 ratings

Customer reviews

4.1 out of 5 stars
48 global ratings

Customers say

Customers find the book entertaining and consider it good value for money. The argument accuracy receives mixed feedback, with one customer describing it as well-argued while another finds it verbose and philosophical. The content's impact is also mixed, with one customer considering it a must-read for activists.

5 customers mention "Value for money"5 positive0 negative

Customers find the book to be good value for money.

"...An excellent job. Probably the best book I've read in the last two years...." Read more

"Pretty good book! and good price!" Read more

"...This book is perhaps worth a read if you have a large background in political theory and counterculture, but better books on the subject include [..." Read more

"...My vote for best book of the year!" Read more

4 customers mention "Entertainment value"3 positive1 negative

Customers find the book entertaining.

"...You get it all in this finely written, entertaining, and enlightening book. My vote for best book of the year!" Read more

"...A bit all over the place at times but interesting none the less." Read more

"...Probably read a page the whole semester and threw it away. Extremely boring!!!" Read more

"Extremely boring!!..." Read more

4 customers mention "Argument accuracy"2 positive2 negative

Customers have mixed opinions about the book's argument, with one finding it well-argued while another describes it as verbose extrapolations of Greek philosophy.

"...of many forms of self-righteous behavior, this book has one brilliant and simple point that changes the way I perceive the world:..." Read more

"...But, I wouldn't suggest this book to anyone. It's ideology masked as overview...." Read more

"Witty and well argued...." Read more

"...of chapters, from what I remember, were verbose extrapolations of discussion of Greek philosophers--hardly what I was looking for." Read more

3 customers mention "Enlightened content"2 positive1 negative

Customers have mixed reactions to the book's content, with some finding it enlightening, while others describe it as superstition.

"...You get it all in this finely written, entertaining, and enlightening book. My vote for best book of the year!" Read more

"...There's far too much supposition, superstition, and plain old bunk, and far too little accurate history, or concrete science to call this anything..." Read more

"A must-read for activists, nonprofit workers (with a thick skin)..." Read more

Top reviews from the United States

  • Reviewed in the United States on May 27, 2008
    Format: PaperbackVerified Purchase
    This is a book about the counterculture movement by two Canadian culture critics. It actually helped me do a lot of growing up.

    That's a bit embarrassing for me to admit, since I'm writing this in middle age, by which time life is supposed to have smacked one's various immaturities and ideological obtusenesses out of you one way or another.

    But no. We all have various idiocies lingering under the surface, left over from our younger years, many times having gotten lodged deep inside our craniums during our college years, or as a result of having spent our lives immersed in pop culture.

    I have a lot fewer illusions after reading this book.

    What illusions am I talking about? Oh, you know, the standard liberal package of ideas, such as that commerce is fundamentally evil; that ideally, we should all be living off the land; global corporations are the summit of iniquity, American values are imperialistic; those who bum around Europe with a Frisbee and a guitar are more in touch with their true natures; underground music is by definition more authentic; anything for the masses is to be eschewed, "despoiling the planet with waste products of our luxurious living is a sin, and that the path of righteousness is to live as frugally as possible," (F. Dyson). That kind of stuff.

    I would say that what this book is, broadly, is an attack on the Sixties and on radical leftists generally. But that's by implication: what the authors would probably claim is that this book is an exposure of the origins and fundamental silliness of such ideas as the anti-globalization movement, and how claims to countercultural legitimacy are really just the same game all over again.

    An excellent job. Probably the best book I've read in the last two years.

    There are, by the way, a couple of other books floating around out there on much the same theme. There's Diana West's recently minted "The Death of the Grown-Up," which is a good read but not revelatory, like this one was. Another one I admired tremendously was Thomas Sowell's "The Vision of the Anointed," written in the 90s.

    Yes, it's not often that a book helps you become more (there's no other word for it) mature. Immediately more serious and realistic, I mean. Heath and Potter's book did this by means of systematically taking some of my most cherished but unexamined ideas out for a ride, and either exposing their contradictions or seeing where they would logically take one.

    This book did what it set out to do: it brings such ideas out into the open for a good whacking.

    As Judge Louis Brandeis is supposed to have said, "Sometimes sunlight is the best disinfectant."
    19 people found this helpful
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  • Reviewed in the United States on March 18, 2010
    Format: PaperbackVerified Purchase
    A wildly amusing send-up of many forms of self-righteous behavior, this book has one brilliant and simple point that changes the way I perceive the world:

    I used to imagine the world was divided into people who pursued money (bad) and people who pursued principles (good).

    However this book makes the persuasive point that once bare minimum threshhold of material wealth is achieved (basically indoor plumbing), money is just one of many means to achieve status, and that ALL people are vulnerable to being seduced by status. In some communities/subcultures, status is achieved by driving a gargantuan SUV and working at the top law firm. In other communities, status is achieved by riding a fixed-gear bicycle and working at the hippest organic food co-op.

    The point is: just because you don't make any money doesn't mean you aren't in a rat-race for status. Your natural human vulnerability to status-seeking may actually get in the way of the principles for which you are so nobly eschewing wealth. Rebels of all causes should read this book and apply its cautionary tales to your own goals. Borrow its razor wit to rid yourself of self-aggrandizement that impedes your agility and effectiveness.
    14 people found this helpful
    Report
  • Reviewed in the United States on March 22, 2017
    Format: PaperbackVerified Purchase
    Pretty good book! and good price!
  • Reviewed in the United States on June 21, 2013
    Format: PaperbackVerified Purchase
    The central thesis of Nation of Rebels is valuable. We ought to look to political and regulatory solutions to social problems when applicable and beware to much emphasis on cultural transformation if said cultural rebellion is distracting.

    The argument for this theory is quite rough, however. Counterculture receives what is frankly a highly disrespectful description prone to a large number of straw-man arguments. Real, effective benefit derived in the economy from conscious consumer behavior is under-analyzed or denied outright. Difficult issues with building a democratic consensus for public action is drastically downplayed.

    Most importantly, placing the majority of the blame for consumerist tendencies on counterculture (insisting counterculture is about prestige and thus drives competition for positional goods) is faulty and misleading. Economies of scale produced by the likes of McDonald's and WalMart are presented as market successes, despite the fact that those economies of scale have become so coercive due to their control of capital that they stymie many government attempts to correct market failures.

    This book is perhaps worth a read if you have a large background in political theory and counterculture, but better books on the subject include Hip: The History (P.S.), Eaarth: Making a Life on a Tough New Planet, The End of Growth: Adapting to Our New Economic Reality, and (what the heck, I'll recommend them) The Scavengers' Manifesto and The Revolution Will Not Be Microwaved: Inside America's Underground Food Movements
    10 people found this helpful
    Report

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  • Cliente de Amazon
    1.0 out of 5 stars El libro llegó maltratado...
    Reviewed in Mexico on December 22, 2016
    Format: PaperbackVerified Purchase
    El libro viene sin empaque o algún tipo de protección que lo resguarde. En el envío, lo pusieron junto con otro producto que pedí, y aplastó muchas hojas y parte de la portada. Pésimo el servicio de envío.
    Report
  • Claudio
    5.0 out of 5 stars Ribellarsi vende
    Reviewed in Italy on September 8, 2014
    Format: PaperbackVerified Purchase
    Quando vi dicono che per ribellarvi ed essere alternativi al consumo di massa dovete - non usare bene il cervello e il portafoglio - ma comprare quell'"altro" prodotto (musica, cibo, vestiario, quel che è) fatto apposta per voi (e per intrupparvi in un sottogenere ben etichettato), statene sicuri: state facendo proprio il loro gioco! E non ci sarebbe poi tanto da scandalizzarsi, se non fosse che, se ci credete davvero, state perdendo tempo ed energie nel ficcarvi nei panni di un'ideologia individualista ed elitaria, mentre vi sfugge di mano ogni obiettivo di riforma personale o sociale di vera sostanza.
    Un libro scritto con uno stile brillante e diretto, a tratti umoristico, da due canadesi, Joseph Heath professore di sociologia all'università di Toronto e Andrew Potter, scrittore e giornalista. Di Andrew Potter suggerisco anche la lettura di The Authenticity Hoax, che affronta con grande acume il tema dell'autenticità e di tutto ciò che si nasconde dietro questa parola; nella politica, nell'ideologia, nel cibo, ecc.
    Modello di giornalismo critico e di vero illuminismo.