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Pattern Recognition Hardcover – February 3, 2003

4.4 4.4 out of 5 stars 2,677 ratings

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Hired to investigate a mysterious video collection that has been appearing on the Internet, market research consultant Cayce Pollard realizes that there is more to the assignment when her computer is hacked. By the author of Idoru and Neuromancer. 100,000 first printing.

Amazon.com Review

The first of William Gibson's usually futuristic novels to be set in the present, Pattern Recognition is a masterful snapshot of modern consumer culture and hipster esoterica. Set in London, Tokyo, and Moscow, Pattern Recognition takes the reader on a tour of a global village inhabited by power-hungry marketeers, industrial saboteurs, high-end hackers, Russian mob bosses, Internet fan-boys, techno archeologists, washed-out spies, cultural documentarians, and our heroine Cayce Pollard--a soothsaying "cool hunter" with an allergy to brand names.

Pollard is among a cult-like group of Internet obsessives that strives to find meaning and patterns within a mysterious collection of video moments, merely called "the footage," let loose onto the Internet by an unknown source. Her hobby and work collide when a megalomaniac client hires her to track down whoever is behind the footage. Cayce's quest will take her in and out of harm's way in a high-stakes game that ultimately coincides with her desire to reconcile her father’s disappearance during the September 11 attacks in New York.

Although he forgoes his usual future-think tactics, this is very much a William Gibson novel, more so for fans who realize that Gibson's brilliance lies not in constructing new futures but in using astute observations of present-day cultural flotsam to create those futures. With Pattern Recognition, Gibson skips the extrapolation and focuses his acumen on our confusing contemporary world, using the precocious Pollard to personify and humanize the uncertain anxiety, optimistic hope, and downright fear many feel when looking to the future. The novel is filled with Gibson's lyric descriptions and astute observations of modern life, making it worth the read for both cool hunters and their prey. --Jeremy Pugh

From Publishers Weekly

Gibson, known as the "patron saint of cyberpunk lit," has made his reputation with futuristic tales. Though his new novel is set in the present, baroque descriptions of everyday articles and menacing anthropomorphic treatment of the Internet and sister technology give it a sci-fi feel. Cayce Pollard, a market researcher with razor-sharp intuition, makes big bucks by evaluating potential products and advertising campaigns. In London, she stays in the trendy digs of documentary filmmaker friend Damien (away on assignment), whom she e-mails frequently. When Cayce brusquely rejects the new logo of advertising mogul Hubertus Bigend, she earns his respect and a big check but makes an enemy of his graphic designer, vindictive Dorotea Benedetti. Hubertus later hires Cayce to ferret out the origin of a series of sensual film clips appearing guerrilla style on computers all over the world and attracting a growing cult following. Cayce treats this as a standard job until somebody breaks into Damien's flat and hacks into her computer. Suddenly every casual encounter carries undertones of danger. Her investigative trail takes her to Tokyo and Russia and through a rogue's gallery of iconoclastic Web-heads. Casting a further shadow is the memory of her father, Win, a security expert (probably CIA) missing and presumed dead in the World Trade Center disaster of exactly a year earlier. For complicated reasons even she doesn't understand, she connects her current dilemma with her father's tragedy and follows the trail with the fervor of a personal vendetta. Gibson's brisk, kinetic style and incisive observations should keep the reader entertained even when Cayce's quest begins to lose urgency. Gibson's best book since Mona Lisa Overdrive should satisfy his hardcore fans while winning plenty of new ones.
Copyright 2003 Reed Business Information, Inc.

From School Library Journal

Adult/High School-Cayce Pollard is a well-paid professional marketer. She and her friends-filmmakers, dealers in electronic esoterica, designers, and hackers-live on the cutting edge of a highly technological, "post-geographic" world, where the manipulation of cultural trends can bring great power. When she is employed to discover the source of "the Footage," a mysterious film that has been appearing in bits and pieces on the Web and gathering a worldwide underground following, her survival is at stake. In her search for the auteur, she outwits corporate spies, terrorists, and mobsters in London, Tokyo, Moscow, and New York; struggles with ethical issues; and even delves into the mystery of her father's disappearance on September 11, 2001. Some readers might feel that this novel demands too much of them-the prose is witty, each page challenges with provocative observations, and there are a lot of pieces to the puzzle. But those who enjoyed Gibson's earlier work, or the writing of Neal Stephenson or Bruce Sterling, should relish this headlong race through an unsettling but recognizable world to a surprisingly humane conclusion.
Christine C. Menefee, Fairfax County Public Library,
Copyright 2003 Reed Business Information, Inc.

From The New Yorker

Almost two decades ago, Gibson's début novel, "Neuromancer," which coined the term "cyberspace," established him as the oracle of postmodern science fiction. His new book, though, is set entirely in the present—specifically, in the aftermath of September 11th. Cayce Pollard is a brand consultant whose father disappeared on September 11th. She becomes fascinated by mysterious scraps of film footage—seemingly random scenes, luminously shot—that are disseminated on the Web and have spawned cults of viewers. Gibson wisely avoids addressing the import of 9/11 head on, but he somehow establishes a powerful correlative for it in Cayce's strange quest—through the Tokyo red-light district and the Moscow underworld—to find the anonymous filmmaker. In Gibson's eerie vision of our time, the future has come crashing upon us, fragmentary and undecipherable; as one character declares, "We have no future because our present is too volatile."
Copyright © 2005
The New Yorker

From Booklist

A precursor to Colin Laney, the "netrunner" of Gibson's sf novels, Idoru (1996) and All Tomorrow's Parties (1999), Cayce (pronounced "Case") Pollard is a coolhunter, "a 'sensitive' of some kind, a dowser in the world of global marketing," able to recognize trends (i.e., patterns) before anyone else--only she operates in the post-9/11 world of today. Hired by the rich and toothsome Hubertus Bigend to pass judgment on a new logo for a popular footwear product, a jetlagged Pollard finds herself in London on business. A self-proclaimed footagehead, named for the group of hobbyists obsessed with the mysterious release of segments of footage on the Internet, Pollard is subsequently hired by Bigend to use her talents to uncover the source of the footage, a job that ultimately sends her to meet a socially inept hacker in Tokyo, a creepy former NSA agent in Bournemouth, and, inevitably, gets her involved with the Russian Mafia and the new oligarchs in Moscow. Pollard's acute talents are compromised by her grief over the recent disappearance of her father, an ex-security agent, missing since 9/11, and her "trademark phobias" (she is allergic to Tommy Hilfiger and the Michelin Man). Gibson's usual themes are still intact--globalism, constant surveillance, paranoia, and pattern recognition--only with the added presence of real-world elements (pilates, Google, Bibendum, Echelon, Buzz Rickson's). With incredibly evocative prose, Gibson masterfully captures the essence of a specific time and place and the often chaotic sense of disorientation experienced while globe hopping ("soul delay," as Pollard calls it, referring to the time it takes for the soul to catch up to the body). Gibson fans will not be disappointed. Benjamin Segedin
Copyright © American Library Association. All rights reserved

Review

...Gibson's surprising move toward the mainstream has made him an even better writer... He hasn't lost any of his cool. -- Rocky Mountain News, February 25, 2003

Pattern Recognition is a dangerously hip book, and its tricky dialogue and characterization will amaze you… -- USA Today, February 20, 2003

Pattern Recognition may be his quintessential work. The book peers so intently at the unthinkable... -- Village Voice, February 12-18, 2003

Pattern Recognition races along like an expert thriller...full of bold ideas...charged, lyrical. -- GQ, June, 2003

Gibson's ability to hit the sweet spot of cutting-edge culture is uncanny... --
The Atlanta Journal-Constitution, February 23, 2003

It's perhaps Gibson's most stark vision yet. --
CNN.com

The gripping thrillerlike plot is vintage Gibson but the topical reference...sharpened with satire is a new attraction. --
Time Out New York, February 6-13, 2003

William Gibson's new novel is so good it defies all the usual superlatives. --
Seattle Times, January 31, 2003

[Gibson's] vividly imagined cyberspace-dominated worlds are peopled by rich characters. He makes the rest of us novelists feel like antiques. --
Michael Cunningham, People

[Gibson’s] elegantly clipped prose style has a powerfully destabilizing effect that…puts readers on edge. --
The Onion, February 20-26, 2003

About the Author

As the author of Neuromancer, William Gibson is credited with having coined the term "cyberspace" and envisioned the Internet-and its effects on daily life-before any such things existed. Many of his descriptions and metaphors have entered the culture as images of human relationships in the "wired" age. This is his first novel set firmly in the present.

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  • Publisher ‏ : ‎ G.P. Putnam's Sons; First Edition (February 3, 2003)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 0399149864
  • ISBN-13 ‏ : ‎ 978-0399149863
  • Reading age ‏ : ‎ 18 years and up
  • Item Weight ‏ : ‎ 1.5 pounds
  • Dimensions ‏ : ‎ 6.3 x 1.42 x 9.34 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 2,677 ratings

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William Gibson is the award-winning author of Neuromancer, Mona Lisa Overdrive, The Difference Engine, with Bruce Sterling, Virtual Light, Idoru, All Tomorrow's Parties and Pattern Recognition. William Gibson lives in Vancouver, Canada. His latest novel, published by Penguin, is Spook Country (2007).

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4.4 out of 5 stars
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Gavin Sheedy
5.0 out of 5 stars Most excellent. Starts out as one beast and morphs gently into something else.
Reviewed in the United Kingdom on February 4, 2024
Fábio Luiz
5.0 out of 5 stars Great read.
Reviewed in Brazil on July 14, 2020
peter piper
5.0 out of 5 stars 満足
Reviewed in Japan on January 25, 2024
Devika
5.0 out of 5 stars Like Neuromancer, Pattern Recognition creates a culture
Reviewed in India on June 19, 2017
Clay
5.0 out of 5 stars 2nd read better than the first
Reviewed in Canada on November 24, 2014