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Pattern Recognition (Blue Ant) Paperback – February 3, 2004
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“One of the first authentic and vital novels of the 21st century.”—The Washington Post Book World
The accolades and acclaim are endless for William Gibson's coast-to-coast bestseller. Set in the post-9/11 present, Pattern Recognition is the story of one woman's never-ending search for the now...
Cayce Pollard is a new kind of prophet—a world-renowned “coolhunter” who predicts the hottest trends. While in London to evaluate the redesign of a famous corporate logo, she’s offered a different assignment: find the creator of the obscure, enigmatic video clips being uploaded to the internet—footage that is generating massive underground buzz worldwide.
Still haunted by the memory of her missing father—a Cold War security guru who disappeared in downtown Manhattan on the morning of September 11, 2001—Cayce is soon traveling through parallel universes of marketing, globalization, and terror, heading always for the still point where the three converge. From London to Tokyo to Moscow, she follows the implications of a secret as disturbing—and compelling—as the twenty-first century promises to be...
- Print length384 pages
- LanguageEnglish
- PublisherBerkley
- Publication dateFebruary 3, 2004
- Dimensions6.05 x 1 x 9 inches
- ISBN-109780425192931
- ISBN-13978-0425192931
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Get to know this book
What's it about?
A woman searches for her missing father and becomes embroiled in a quest to find the creator of enigmatic internet video clips.
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Paranoia, he said, was fundamentally egocentric, and every conspiracy theory served in some way to aggrandize the believer.187 Kindle readers highlighted this
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Far more creativity, today, goes into the marketing of products than into the products themselves, athletic shoes or feature films.146 Kindle readers highlighted this
Editorial Reviews
Review
“A masterful performance.”—Chicago Tribune
“Gibson nails the texture of internet culture: how it feels to be close to someone you know only as a voice in a chat room, or to fret about someone spying on your browser’s list of sites visited.”—The New York Times
“Completely contemporary...his best book.”—San Francisco Chronicle Book Review
“[An] eerie vision of our time.”—The New Yorker
“Pattern Recognition races along like an expert thriller, but it rides on a strong current of melancholy, of elegy for the broken and the vanished...Gibson knows he’s building on ground zero.”—GQ
“So good it defies all the usual superlatives.”—The Seattle Times
“It turns out that William Gibson knows as much about the present as he does about the future...a masterful performance from a major novelist who seems to be just now hitting his peak. Welcome to the present, Mr. Gibson.”—Chicago Tribune
“Gibson’s first novel to take place in the present takes you on a reckless journey of espionage and lies and doesn’t promise a safe return...wonderfully chilling...a dangerously hip book.”—USA Today
“[Gibson], who invented the future with Neuromancer, shows he’s just as skilled at seeing the present.”—Entertainment Weekly
“A serious thriller set in the dystopian present...glossy [and] well-paced.”—Time
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Product details
- ASIN : 0425192938
- Publisher : Berkley; Reprint edition (February 3, 2004)
- Language : English
- Paperback : 384 pages
- ISBN-10 : 9780425192931
- ISBN-13 : 978-0425192931
- Item Weight : 14 ounces
- Dimensions : 6.05 x 1 x 9 inches
- Best Sellers Rank: #311,255 in Books (See Top 100 in Books)
- #1,248 in Cyberpunk Science Fiction (Books)
- #1,889 in Hard Science Fiction (Books)
- #23,610 in Suspense Thrillers
- Customer Reviews:
About the author

William Gibson is the award-winning author of Neuromancer, Mona Lisa Overdrive, The Difference Engine, with Bruce Sterling, Virtual Light, Idoru, All Tomorrow's Parties and Pattern Recognition. William Gibson lives in Vancouver, Canada. His latest novel, published by Penguin, is Spook Country (2007).
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Here is a quote, slightly elided:
"Of course," he says, "we have no idea of who or what the inhabitants of our future might be. In that sense, we have no future. Not in the sense that our grandparents had a future, or thought they did. Fully imagined cultural futures were the luxury of another day, one in which 'now' was of some greater duration. For us, of course, things can change so abruptly, so violently, so profoundly, that futures like our grandparents' have insufficient 'now' to stand on. We have no future because our present is too volatile." ... "We have only risk management. The spinning of the given moment's scenarios. Pattern recognition."
The book has several themes, all connected to the net. One is the nature of friends made over the net, long time friends that is, that one has had many many deep conversations with. These friends have something of the nature of childhood friendships which have survived into adulthood in so far as the people are known for their verbal impact rather than for their image or sociological impact. Children (and dogs) see people in a different way -- they see an inner essence and cannot be fooled by such trappings as wealth, beauty or circumstance. We would call the way children see an "interface" and the way adults see a different interface. Net friendships of long standing have something of the children's interface because what one "sees" is the projection of intellect and emotion in words, in this case words on a screen instead of words on paper.
Another theme is what is called "the footage" -- brief scenes from a strange and compelling film that are posted anonymously to the net. Here is a description:
"How much time have you spent with the actual footage?'
"Not much."
"How do you feel when you watch it?'
He looks down at his noodles, then up at her. "Lonely?"
"Most people find that that deepens. Becomes sort of polyphonic. Then there's a sense that it's going somewhere, that something will happen. Will change." She shrugs. "It's impossible to describe, but if you live with it for a while, it starts to get to you. it's just such a powerful effect introduced by so little actual screen time. I've never felt convinced that there's a recognized filmmaker around who can do that, although if you read the footage boards you'll see different directors constantly nominated."
"Or maybe it's the repetition. Maybe you've been looking at this stuff for so long that you've read all this into it. And talking with other people who've been doing the same thing."
"I've tried to convince myself of that. I've wanted to believe it, simply in order to let the thing go. But then I go back and look at it again and there's that sense of . . . I don't know. Of an opening into something. Universe? Narrative?"
Cayce (the female protagonist, pronounced "case" in analogy to the protagonist of Neuromancer) eventually finds an email address connected with the footage and sends this message to that address:
"Someone showed me one segment and I looked for more. I found a site where people discussed it, and I began to post there, asking questions. I can't tell you why, but it became very important to me, to all of us there. Parkaboy and Ivy and Maurice and Filmy, all the others too. We went there whenever we could, to be with other people who understood. We looked for more footage. Some people stayed out surfing, weeks at a time, never posting until someone discovered a new segment.
We don't know what you're doing, or why. Parkaboy thinks you're dreaming. Dreaming for us. Sometimes he sounds as though he thinks you're dreaming us. He has this whole edged-out participation mystique: how we have to allow ourselves so far into the investigation of whatever this is, whatever you're doing, that we become part of it. Hack into the system. Merge with it, deep enough that it, not you, begins to talk to us. He says it's like Coleridge, and De Quincy. He says that it's shamanic. That we may all seem to just be sitting there, staring at the screen, but really, some of us anyway, we're adventurers. We're out there, seeking, taking risks. In hopes, he says, of bringing back wonders. Trouble is, lately, I've been living that."
So these are some of the themes, all of which have to do with our experience of ourselves as part of the net which means that we experience ourselves as part of something that is virtual. And this, ironically enough, causes us to value those parts of ourselves that are the most human, the most emotionally connected. And we find this, more and more frequently, with those we converse with over the net.
As his protagonist, Gibson creates Cayce Pollard, something of a marketing prodigy whose claim to fame is that she can unerringly determine whether or not a brand logo will be successful on first sight. It is therefore intensely ironic that she has a phobia of all commercial branding that manifests itself through something that is akin to a cross between a panic attack and a migraine. Her revulsion to consumer culture is so intense, she goes so far as to remove labels from everything she owns, and dresses in the most stripped down manner possible.
Wrapped inside this duality is the additional one that Cayce, despite her odd phobias, who seems to be an inherently trusting and positive person, is grappling with the death, or more accurately the disappearance of her father in the events surrounding 9/11. Thus her vision of the future is touched by the background, but pervasive, fear that seems to have become part and parcel to our new century.
Cayce's escape from these twin phantoms is an oddly alluring film that is being released piece by piece on the internet (those familiar with Mark Danielewski's "House of Leaves" may see an echo here). The "footage", as it is known, enjoys a grass roots fascination globally that borders on cultish, except that the reaction is overwhelmingly positive, and disconnected from pop culture. The footage is apparently being released out of sequence, and seems to take place out of time and in some undefined location. As chatroom battles rage over whether it is a work in progress or a completed film, there seems to be no argument that the footage is a thing of shocking, pure beauty, totally untainted by popular culture.
However, it is when Cayce is asked by her enigmatic and enormously influential colleague to track the footage to the source that things get weird. It would be impossible to recount the plot here without spoiling it, but the dualities mentioned above, art and pop-culture, past and future, act, react and interact in fascinating ways. Gibson argues eloquently that the future is informed by the past, but not determined by it. Moreover, he seems to be arguing that there is no such thing as consumer-culture or art, but rather that they are all part of one increasingly global CULTURE. This blurring of the lines is neither good nor bad, but instead a consequence of the Information Age. As such, the definitions and boundaries of art are shifting.
I could go on, but I suspect that this is the type of novel that allows (and encourages) a multitude of conclusions. So I will finish by saying that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book to read. While 9/11 plays a relatively small role in terms of lines of text, the horror of that day saturates Cayce, and the themes of the book. At it's conclusion, however, "Pattern Recognition" points the way to a release of those emotions, or more accurately of a way to place them within a personal historical context. Thus, this remarkable novel points to a chance for hope in our troubled brave new world.
Jake Mohlman
Top reviews from other countries
the characters are so much like you and me engaged in social media, that you can't help but relate to the plot and the nexus formed to achieve the required goal.
The re-read allowed me to settle some nuances of plot & story and I am grateful for that. After reading Gibson's latest, The Peripheral, I was hungry for more, and this hit the spot.


