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Emigre: Graphic Design into the Digital Realm Paperback – January 13, 1994
- Print length96 pages
- LanguageEnglish
- PublisherWiley
- Publication dateJanuary 13, 1994
- Dimensions15.02 x 0.22 x 11 inches
- ISBN-100471285471
- ISBN-13978-0471285472
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Product details
- Publisher : Wiley; 1st edition (January 13, 1994)
- Language : English
- Paperback : 96 pages
- ISBN-10 : 0471285471
- ISBN-13 : 978-0471285472
- Item Weight : 1.4 pounds
- Dimensions : 15.02 x 0.22 x 11 inches
- Best Sellers Rank: #6,935,884 in Books (See Top 100 in Books)
- #1,760 in Typography (Books)
- #4,376 in Game Programming
- #13,049 in Graphic Design Techniques
- Customer Reviews:
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Emigre made typographic design solutions exciting again. They also taught me a great lesson--type is something to think about and rant about--it's not just window dressing to go around the art. Who needs to design around a photograph when with the right font and some imagination you can ditch the photo altogether and have something considerably more challenging?
Anyway, if you can't tell, I think pretty highly of this book and agree that every designer should keep a copy around. More importantly, I think design students should look at it to get an idea of what IS possible with type--not just Emigre type, but with a true typographic approach to design, which I think the Emigre style embodies.
The book is several years old now and evidently out of print. Still it's worth the trouble to buy a used copy as they pop up from time to time.
Rudy Vanderlans created Emigre in 1984, the year in which the the Macintosh computer changed graphic design and typography forever.
In its early years, the brilliant experimental type/design publication featured fonts designed Zuzana Licko, a pioneer in designing typefaces on the computer for the computer. Her early bitmap fonts, designed to be used on dot matrix printers, created an uproar in a design community that was already reeling from the drastic changes in typesetting and production methods. With the introduction of high res PostScript outline technology, Licko's designs became more sophisticated and designers began to appreciate the ability to design with typography in ways never thought possible.
This book traces the journey of digital type from shocking to mainstream and contains fascinating quotes from influential design professionals. Of special interest are many examples of the best work from the early Emigres, including all of the bold, memorable covers.
A must for every graphic design library.

