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Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value Hardcover – July 18, 2003
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In Authentic Leadership Bill George makes the case that we do need new leaders, not just new laws, to bring us out of the current corporate crisis. He persuasively demonstrates that authentic leaders of mission-driven companies will create far greater shareholder value than financially oriented companies. During George's twelve-year leadership at Medtronic, the company's market capitalization soared from $1.1 billion to $460 billion, averaging 35% per year.
George candidly recounts many of the toughest challenges he encountered -- from ethical dilemmas and battles with the FDA to his own development as a leader. He shows how to develop the five essential dimensions of authentic leaders―purpose, values, heart, relationships, and self-discipline. Authentic Leadership offers inspiring lessons to all who want to lead with heart and with compassion for those they serve.
Bill George helps readers answer vital questions such as: What should I do when my personal values conflict with company business values? How do I make trade-offs between the needs of my customers, my employees, and my company's shareholders? Do I really want to devote my talents to business? Authentic Leadership provides a tested guide for character-based leaders and all those who have a stake in the integrity and success of our corporations.
- Print length241 pages
- LanguageEnglish
- PublisherJossey-Bass
- Publication dateJuly 18, 2003
- Dimensions6 x 0.74 x 9 inches
- ISBN-100787969133
- ISBN-13978-0787969134
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Editorial Reviews
From Publishers Weekly
Copyright 2003 Reed Business Information, Inc.
Review
George candidly recounts his experiences as chair and CEO of Medtronic, a medical technology producer, and makes a case that we need new, authentic business leaders. The five essential dimensions of "authentic" leaders are purpose, values, heart, relationships, and self-discipline. In the scorched, post-Enron corporate world, this motivational how-to will help developing business leaders find the path to personal and business success. (Best Business Books 2003, Library Journal, March 15, 2004)
George, a former Medtronic CEO, sets the tone early in his book: "Somewhere along the way we lost sight of the imperative of selecting leaders that create healthy corporations for the long term." It would be wonderful if George then provided readers hungry for change with a blueprint for how this could happen; alas, such is not the case. George's thesis - too many CEOs think only in the short term and of the stock price, eventually losing a company's focus in the hurtling pursuit of all Street validation - is not a bad one. His proposal: a call for "authentic leadership," that is, finding a leader who doesn't try to emulate the greats, because such copycatting will never result in authenticity or honest leadership. It all gets a bit fuzzy at times, and George (who BusinessWeek recognized as a top-25 manager in 1998) relies far too much on his experience at Medtronic, a medical technology producer. Although George's company seems a good example of what he's talking about (he once made headlines by boldly declaring "Shareholders come third," after customers and employees), there's not a rigor9ous enough attempt here to make that example universally applicable. Though superbly moral and inspiring, this volume is not as helpful as it could be. (Aug.)
Forecast: With appearances on Meet the Press and Talk of the Nation, George has a recognizable name in the media, and scheduled interviews on NPR and the Charlie Rose Show will only help with book sales. (Publishers Weekly, July 7, 2003)
"There is a great deal of valuable insight in Authentic Leadership. One can only wish that Mr. George had written it five years ago, before so many chief executives led their companies so badly astray." (New York Times, July 27, 2003)
From the Inside Flap
In Authentic Leadership Bill George makes the case that we need new leaders, not just new laws, to bring us out of the current corporate crisis. He persuasively demonstrates that authentic leaders of mission-driven companies will create far greater shareholder value than financially oriented companies. During Georges twelve-year leadership at Medtronic, the companys market capitalization soared from $1.1 billion to $60 billion, averaging 35 percent per year.
George candidly recounts many of the toughest challenges he encounteredfrom ethical dilemmas and battles with the FDA to his own development as a leader. He shows how to develop the five essential dimensions of authentic leaderspurpose, values, heart, relationships, and self-discipline. Authentic Leadership offers inspiring lessons to all who want to lead with heart and with compassion for those they serve.
Bill George helps readers answer vital questions such as: What should I do when my personal values conflict with company business values? How do I make trade-offs between the needs of my customers, my employees, and my companys shareholders? Do I really want to devote my talents to business?
Authentic Leadership provides a tested guide for character-based leaders and all those who have a stake in the integrity and success of our corporations.
From the Back Cover
from the Foreword by Warren Bennis
Leading CEOs and Leadership Gurus Enthusiastically Endorse Bill George's Authentic Leadership
"Anyone interested in how to become an effective leader should meet Bill George, former CEO of one of Americas finest companiesMedtronic."
Arthur Levitt, former chairman, U.S. Securities and Exchange Commission
"Authentic Leadership is a powerful call for genuine and ethical business leadership, made ever more persuasive by Bill George's own extraordinary life."
Walter Mondale, former vice president of the United States
"This is the best book by a business leader that Ive ever read!"
John C. Whitehead, former chairman and CEO, Goldman Sachs
"Bill George is one of the most successful business leaders of all time."
Richard M. Kovacevich, chairman and CEO, Wells Fargo
"In a time when ethical leadership has more value than ever, Bill George shows us the way with clarity and conviction."
Daniel Goleman, author of Emotional Intelligence and Primal Leadership
"Bill George has won a legendary reputation for success and integrity in American enterprise. Read and grow!"
David Gergen, Center for Public Leadership, Harvard University, and author of Eyewitness to Power
"I had a wonderful opportunity to learn from Bill George in several business ventures. Here, Bill gives a broader audience a chance to benefit from his wisdom."
Jeffrey Immelt, chairman and CEO, General Electric
"Authentic Leadership is a priceless dialogue with Bill George, unquestionably Americas preeminent steward of corporate integrity. This book is destined to be a classic."
Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive
"In Authentic Leadership, Bill George shows why he is recognized as one of the worlds best corporate leaders."
Hank McKinnell, chairman and CEO, Pfizer
See inside the book for more praise about Authentic Leadership.
About the Author
Product details
- Publisher : Jossey-Bass; 1st edition (July 18, 2003)
- Language : English
- Hardcover : 241 pages
- ISBN-10 : 0787969133
- ISBN-13 : 978-0787969134
- Item Weight : 15.1 ounces
- Dimensions : 6 x 0.74 x 9 inches
- Best Sellers Rank: #553,740 in Books (See Top 100 in Books)
- #3,775 in Entrepreneurship (Books)
- #5,169 in Business Management (Books)
- #6,599 in Leadership & Motivation
- Customer Reviews:
About the author

Bill George is an executive fellow at Harvard Business School, where he has been a Professor of Management Practice and Senior Fellow teaching leadership since 2004. He is the former chairman and chief executive officer of Medtronic. He joined Medtronic in 1989 as president and chief operating officer, was chief executive officer from 1991-2001, and board chair from 1996-2002. Earlier in his career, he was a senior executive with Honeywell and Litton Industries and served in the U.S. Department of Defense.
Bill is the author of: Emerging Leader Edition of True North, Discover Your True North and The Discover Your True North Fieldbook, Authentic Leadership, True North, Finding Your True North, 7 Lessons for Leading in Crisis and True North Groups.
He has served on the boards of Goldman Sachs, ExxonMobil, Novartis, Target,and the Mayo Clinic. He is a life director of the Guthrie Theater, and is an executive committee and board member of YMCA of the North. He has served on the board ofWorld Economic Forum USA, and board chair for Allina Health System, Abbott-Northwestern Hospital, United Way of the Greater Twin Cities, and Advamed.
In 2014, the Franklin Institute awarded him the Bower Award for Business Leadership and he was elected to the National Academy of Engineering in 2012. He was named one of the "Top 25 Business Leaders of the Past 25 Years" by PBS; "Executive of the Year-2001" by the Academy of Management; and "Director of the Year-2001-02" by the National Association of Corporate Directors. Bill is a frequent contributor to CNBC, Fortune Magazine, and The Wall Street Journal and makes frequent appearances on television and radio.
He received his BSIE with high honors from Georgia Tech, his MBA with high distinction from Harvard University, where he was a Baker Scholar, and honorary PhDs from Georgia Tech, Mayo Medical School, University of St. Thomas, Augsburg College and Bryant University. During 2002-03 he was professor at IMD International and Ecole Polytechnique in Lausanne, Switzerland, and executive-in-residence at Yale School of Management.
He and his wife Penny reside in Minneapolis, Minnesota.
For move information about Bill, visit BillGeorge.org and follow him on Twitter (@bill_george), Facebook (facebook.com/BillGeorgeTrueNorth), and LinkedIn (linkedin.com/in/williamwgeorge).
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According to George, "leadership begins and ends with authenticity. It's being yourself; being the person you were created to be" (11). He comments on the tendency in the literature on leadership to emphasize lists of characteristics of effective leaders to be emulated by students. The emphasis is on style, and aspiring leaders need only adopt these styles to be effective. George, instead, encourages aspiring leaders to be authentic and develop as people who are authentic leaders.
What makes a leader authentic? First, the leader will have a genuine desire to serve and be guided by matters of the heart, by passion and compassion, as well as by qualities of the mind (12). Second, the leader will be his or her own person, and not attempt to emulate all the characteristics or style of other leaders who are deemed successful (12). Third, the leader will develop his or her own style of leading, one consistent with his or her personality or character (13). Fourth, the leader will be in touch with his or her own weaknesses, and will be able to resist the tendency to cover up shortcomings and pretend to be something they are not in order to win the admiration of others (14-15).
George describes five dimensions of authentic leaders, or the qualities that true leaders must develop (18). First, leaders must understand their purpose, which can lead to a driving passion (19, 36). Second, leaders must practice solid values, which then define behavior, even in the crucible of difficult circumstances (20, 37). Third, leaders must lead with heart, which allows the leader to have compassion, especially for employees (22, 39). Fourth, leaders must stay connected through enduring relationships (23, 40). Finally, leaders must demonstrate self-discipline because their lives are examined closely by those within and without a corporation (24, 41).
It could be argued the Bill George falls into the "servant-leadership" school of thought when he states that "authentic leaders genuinely desire to serve others" (12). This echoes the thinking of Robert K. Greenleaf, who is often considered to be the father of the modern servant-leadership movement, when he describes servant-leaders as those who act on their natural desire to serve. A question often raised in discussions over Greenleaf's conception of leadership is whether or not a person does have a natural desire to serve, and if not, then from where does that desire come? Christians believe that desire comes from the transforming presence of Jesus Christ in the life of the leader. Perhaps this reveals a bias in George's book. He claims that authentic leaders will have a genuine desire to serve others, but he does not state explicitly from where the leader receives that desire. Does he believe, like Greenleaf, that the desire comes naturally? George writes of his faith and church participation and how that has helped shape him as a leader. One might say that George's authenticity is the result of the presence of Christ in his life. If that is true, then can non-Christian leaders be authentic as George has defined and described it?
Authentic Leadership is an important book because it provides a welcome and needed perspective that is likely to be widely read in secular leadership studies. George clearly and concisely spells out the lessons he has learned about authenticity and the difference it can make for the leader, his or her family, and the company as a whole, including customers, employees and shareholders. He addresses the concerns of corporate America from a thoughtful, well-informed and seasoned perspective. His examples are both personal and relevant. George writes specifically for corporate leaders, and the book is most appropriate for that setting. However, there are truths about authenticity that are important for leaders in all settings.
What, specifically, does Authentic Leadership have to say to those serving in ministerial leadership positions? George's five characteristics of authentic leadership are helpful for ministers. Pastors and churches sometimes borrow or copy styles and methods from successful models in the hopes that it will lead to success in their context. George encourages leaders to know their purpose and be the people they were created to be. Concepts such as calling, mission, and purpose can help provide an anchor when pastors are tempted by self-esteem issues, especially if success in ministry is defined by large numbers of people participating in church activities instead of defining it biblically as obedience to the word of the Lord. Jesus Christ provides the foundational values that drive all ministerial leadership, and Christ gave a model for how to lead with heart and humbly serve to meet the needs of others when he picked up a towel and basin to wash the feet of the disciples.
Connected and enduring relationships are also important for ministerial leaders, as is the importance of maintaining self-discipline. It is a given that ministers and their families are under constant scrutiny, and the stakes are high in terms of influence and example. Pastors should be diligent in having deep, accountable, and encouraging same gender friendships where they can be told the truth in love and own their weaknesses. Without owning their "shadow selves," leaders will be tempted to work for the approval of others. Dan Allender echoes George by encouraging leaders to be honest about their failures with those who follow them and confess to being the organization's chief sinner (Dan B. Allender, Leading with A Limp, Colorado Springs, CO: Waterbrook Press, 2006, 2-3). This raises a question: how safe is it for ministers to be authentic with their parishioners? Pastors must be wise about whom they make a manager of their personal information, but the need for authentic, connected relationships remains. Ministerial leaders and churches should work to create a culture in which ministers can find a safe place to be authentic without the fear of repercussions because of their weaknesses.
Ministerial leaders may not find Authentic Leadership to be as relevant as other books written specifically for ministry situations, but George still has important words of wisdom related to being the person you were created to be, owning your weaknesses, establishing connected relationships, maintaining a healthy balance in every area of life, and on the role of innovators in an organization and the importance of governance. These are issues that all leaders face, regardless of the context.
What sets this book apart is its call for authenticity in leadership ("discover and cultivate that authentic self") - as opposed to being prescriptive, as is the case with most books in its category. Bill brings corporate America back to its root - authentic, genuine, worthy of trust, reliance, and belief. A highly recommended read that stresses the need for new leadership - authentic leadership!
Below are excerpts from the book that I found particularly insightful:
1- "We need authentic leaders, people of the highest integrity, committed to building enduring organizations. We need leaders who have a deep sense of purpose and are true to their companies to meet the needs of all their stakeholders, and who recognize the importance of their service to society."
2- "I believe that leadership begins and ends with authenticity. It's being yourself; being the person you were created to be. This is not what most of the literature on leadership says, nor is it what the experts in corporate America teach...They describe the styles of leaders and suggest that you adopt them. This is the opposite of authenticity. It is about developing the image or persona of a leader."
3- "There is no doubt that CEOs have tremendous influence on the results of corporations. However, if we examine more closely the great success stories of the past twenty-five years...we see that each was built by a team at the top, not by a single person."
4- "The key is having people around you who complement your weaknesses and make up for your lack of experience."
5- "To become authentic, each of us has to develop our own leadership style, consistent with our personality and character. Unfortunately the pressures of an organization push us to adhere to its normative style. But if you conform to a style that is not consistent with who we are, we will never become authentic leaders."
6- "Dimensions of Authentic Leaders: 1) Understanding their purpose 2) Practicing solid values 3) Leading with heart 4) Establishing connected relationship 5) Demonstrating self-discipline"
7- "The medium for developing into an authentic leader is not the destination but the journey itself - a journey to find your true self and the purpose of your life's work."
8- "...For each of the dimensions, a developmental quality is required for leaders to be effective: 1) Purpose: Passion 2) Values: Behavior 3) Heart: Compassion 4) Relationships: Connectedness 5) Self-Discipline: Consistency"
9- "Balanced leaders develop healthier organizations. By appropriately delegating their work, balanced leaders are able to make more thoughtful decisions and lead more effectively. Their employees make higher levels of commitment to the organization. In the end they achieve better results on the bottom line."
10- "These five characteristics of the authentic company parallel closely the five dimensions of the authentic leader: 1) Purpose: Mission and vision 2) Values: Company values 3) Heart: Empowering employees to serve customers 4) Relationships: Enduring and committed organization 5) Self-Discipline: Results for all stakeholders"
11- "Articulating an organization's value is straightforward, but gaining alignment of all employees throughout the company is much more difficult...Inculcating values throughout an organization starts with the leader, who sets the standard of behavior for everyone in the organization. The leader has to work hard every day to gain alignment with the company's values, reinforcing positive actions and swiftly taking action with employees who do not emulate these values."
12- "Companies that devote themselves to maximizing shareholder value will ultimately fail to do so. It is true that a sharp eye to cutting costs can result in significant improvements in a company's short-term position, but unless the cost cuts are followed by much larger long-term investments, the company is bound to lose its way. Shareholder value will stagnate and eventually decline."
13- "Some executives mistakenly believe serving all stakeholders results in trade-offs and compromises shareholder value...In serving all the company's stakeholders, the company's sustained success makes shareholders the ultimate beneficiaries."
14- "Pitfalls to Sustainable Growth: 1) Working without a clear mission 2) Underestimating the core business 3) Depending on a single product line 4) Failing to spot technology and market changes 5) Changing strategy without changing culture 6) Going outside core competencies 7) Counting on acquisitions for growth"
15- "(On Acquisitions)...The key is the integration process. Acquired companies can bring great creative and technical capabilities with them and challenge the existing organization to sharpen its innovative skills. They can also strengthen the management team with new talent and new approaches to serving customers. As the result of an effective process of integrating acquired companies, companies develop more enduring organizations."
While mostly focused on large companies, driven from Bill George's experience as CEO at Medtronic, I found numerous hints on how to successfully lead an organization and make the best out of the people around you.
Be sure to pick this up. I can't wait to start reading "True North", another book on a similar topic by Bill George.
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