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Get Out the Vote!: How to Increase Voter Turnout 1st Edition

4.6 out of 5 stars 21 customer reviews
ISBN-13: 978-0815732693
ISBN-10: 0815732694
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Product Details

  • Paperback: 128 pages
  • Publisher: Brookings Institution Press; 1st edition (March 24, 2004)
  • Language: English
  • ISBN-10: 0815732694
  • ISBN-13: 978-0815732693
  • Product Dimensions: 6.1 x 0.4 x 9.1 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #2,548,212 in Books (See Top 100 in Books)

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Format: Paperback
Donald Green and Alan Gerber have done something that political professionals have failed to do. They have actually measured what works and does not work in GOTV. The results are sobering, enlightening and, above all, invaluable to any campaign manager who wants to get the most from his campaign dollars.
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Format: Paperback
This book is very important for campaign workers for the simple reason that it provides statistical proof of "common sense" assumptions about campaigning. Perhaps more importantly, it also demonstrates to first time candidates & campaign workers that some highly-touted gimmicks DON'T work and are a waste of money. It seems to me well worth the price of the book to know how not to waste a campaign's time & money.
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This is the third edition of the most detailed book on Get Out the Vote (GOTV). The authors have been conducting research on how to get voters to go to the polls to vote for some time. They also summarize and report on the research of others. Some of the research is very large scale with millions in the experimental group. The new edition updates the cost of a vote using different GOTV methods. It also covers newer methods like social media.
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Format: Paperback
Surprising conclusions...except, not really.

It is good that some of this stuff has worked out, but a lot of it could be articulated by most people who spend time on GOTV. Political contact works better the more it is like a face-to-face conversation about information relevant to the person's life.

Hence, door-to-door canvassing is the most effective. Not surprising.

Phones come in second. Not surprising.

The more conversational and informational the phone call is, the more effective is. Still not surprising.

But this book is also a somewhat daunting reminder of just how difficult a good GOTV effort is. Virtually every one of their models pans out to about one additional voter for every hour of voter contact. Boy am I looking forward to next weekend.
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This book should be mandatory reading for anybody planning or executing a campaign. It spells the latest scientific observations on what moves or does not move the electorate during the get out the vote period. I am using this data for my race for County Commissioner and for political planning in general.
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I am a doctoral candidate and must say this is the best empirically sound and useful book I have come across for running a campaign. I have read 8 books in the last month and none is comparative to this one.

The fact the authors are consistently empirical go beyond all the other books that show how to do things but not that they "work".

The only problem I had with the book was not any fault to the authors. I am upset that nothing works. I mean, virtually every method of campaigning is emprically and scientifically worthless as far as increasing turnout. I beleive this is because communities are becoming more and more antisocial.

Also, the primary focus is in gotv but that should not be completely correlated towards persuasion efforts by candidates to earn votes.

I woukd love to see this type of book regarding what works in persuading voters who are loyal or "saints" to the party. For example, what persuades the 6 for 6 voters in a Republican primary where a garuanteed number of voters will show up. Therefore, the gotv is not needed but instead persuasion is all that is relevant because party voters are guaranteed to vote.

What persuades saint voters to vote in a primary against two or more same party candidates?
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Should be required reading in every Poli Sci undergraduate program. This work reports the groundbreaking research the authors did into the comparative efficacy of various campaigning techniques in local elections. Which was, shockingly to me at the time, a novel approach. I couldn't believe it had taken quite so long to apply the scientific method to the problem of collecting and publishing reliable and generalizable data on campaigning.
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Format: Paperback
If you've worked in politics, especially field, there aren't any revelations. It's pretty straight-forward, proving common sense (reaching out to neglected voters is more effective than talking to voters who've already been contacted, canvassing beats calling beats mailing, etc), but the data is fascinating and their analysis is spot-on.
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