I have been requesting this, including here on this forum, since approx. 2007-2008. Others have been doing so also. I have always guessed that it was more or less a wasted effort politely to request something like this from Amazon and I have apparently been right. Even so, occasionally you would get the fellow poster who would suggest or admonish you to contact Amazon directly or the like. And so, even knowing that it was likely an abject waste of paying user time, once or twice I did this.
Likewise, I have posted on the roku forums about this and you would get the admonishment to post here. And so even knowing that it was likely a waste of time, I did this also.
In the end, the "likely" waste of time became a "confirmed" waste of time.
And so if there are any readers tempted to admonish me with:
"There are other threads", I'd say: I know, so what? Amazon isn't listening to two and probably won't listen to three, but maybe (outside chance) there will be a threshold level of number of threads that will add to the point where they will actually bother to think about this.
"Sign the petition thread". I did.
"Not everyone wants this, it is a business issue to Amazon". Actually I don't fully buy that argument. I think it is also possibly a corporate laziness issue. Amazon is just not "that" great in terms of corporate principles, and it is most definitely *not* true, in my view, that all corporations always listen carefully to customers and make excellent decisions as to what will make them money in the long run or even in the short run. Sometimes, or even quite often, they do not listen well and-or they do not exercise good judgment.
"Go use someone else, such as Netflix". I'm thinking about it. I stopped using Netflix a couple of years ago and started upping the amount I pay Amazon for videos (about $50-$100 per month I'd estimate) when it became clear that Netflix's library ease-in of CC's was taking too long and I wasn't sure if it covered enough of a percent of their library, and they broke their promise or indication of making it compatible with older Roku tech, so I would have to go spend more money. So, I stopped using Netflix over this particular issue and others financial conservation) and at some point this particular issue could become make-or-break with Amazon.
"Does this really directly affect you?" I am not deaf or hard of hearing for my age, but many people have pointed out, quite rightly, that many people make use of cc and subtitles for various reasons. It affects me in that sometimes I like to have CC, such as if there is a passage of speech I just couldn't understand, but also in that my S.O. has significant difficulty hearing (wears hearing aids) and we like to watch movies together.
Anyway, given Amazon's obvious somewhat capable tech and business efforts in other areas, I'm pretty disgusted that a manager or managers appear to have incompetently taken this issue, put it on the back burner and to heck with it.
I prefer Amazon's Video-on-demand combined with an all-you-can-eat buffet format for some videos, to Netflix's all-you-can-eat buffet format, but this issue may cause me to leave Amazon for Netflix (or one of the others), just as I left Netflix for Amazon for increased Amazon use, over this issue.
For that matter, it is not just about closed-caption, but about making all DVD bonus features available by streaming. That includes multiple foreign language translations, Director's commentary, English Subtitles or CC: etc. It will happen someday. The question is: When.
Yes, Amazon has made some good improvements recently that I see on Roku (the watchlist was badly overdue and I like it, and now we can finally watch real trailers) but the (apparent) lack of progress on broadening of CC and subtitle capability so that it is in-line or approaches being in-line with DVD capabilities, is inexcusable I think to the point of signalling some real disrespect for more than a few paying customers.
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