Online reputation management (ORM) has become a burgeoning business as individuals and companies alike seek ways to hide negative or damaging statements about them from the Web.
But let the buyer beware: The company that helps protect your reputation may have its own reputation issues.
Consider the case of Darren Meade, who in 2010 was working as interim CEO at a California-based company. In an effort to address a number of negative comments (about both himself and his company) posted online, his company hired Rexxfield, an ORM, also based in California.
Read more: http://www.foxnews.com/scitech/2012/01/20