"As far as movies, "Avatar" couldn't have been such a mega-hit if women weren't also paying repeatedly to see it."
Except that Avatar is relatively unusual, in that the writers and designers at least attempted to have a hard science basis for some facets of the movie, ranging from the design of the starship through to the composition of the atmosphere of Pandora. Though they did bug out on the Na'vi, making them bipeds when all the other lifeforms were hexapods, and of course they catered to the 'guns and explosions' audience with lots of guns and explosions.
The Na'vi were one of the main things that made it soft instead of hard sf, by pandering to an audience that probably wouldn't easily identify with non-humanoid aliens.
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