Keeping a close eye on the changing interests of players is critically important these days for publishers. Failure to do so can quickly bring a company to its knees.
You don't need to look much further than THQ for proof of that. Guillemot, though, says those sort of corporate crises are part of the nature of this industry.
"What happened to [THQ] is something that happens regularly when we have transition," he says. "Some can make it, some decide to go in different direction. It happened with Atari and Midway and also Acclaim last generation. ... It's something that happens in this industry and that's the way the industry consolidates."
As THQ considers strategic alternatives and speculation grows that the company might be putting certain assets up for sale, Guillemot says Ubisoft is open to considering some of them (though he declined to say which most pique his interest).
"They have good things," he says. "We are always interested in good brands. For sure, it's something we can consider, but I can't tell you more."