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fruITion: Creating the Ultimate Corporate Strategy for Information Technology (FruITion Series) (Volume 1) Perfect Paperback – February 12, 2008

4.7 out of 5 stars 13 customer reviews

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Frequently Bought Together

  • fruITion: Creating the Ultimate Corporate Strategy for Information Technology (FruITion Series) (Volume 1)
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  • recrEAtion: Realizing the Extraordinary Contribution of Your Enterprise Architects (Take It With You)
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  • DefrICtion: Unleashing your Enterprise to Create Value from Change (Fruition)
Total price: $56.85
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Editorial Reviews

About the Author

Chris Potts works with executives and CIOs in industry-leading companies around the world, formulating and executing the new generation of corporate strategies for exploiting IT. He delivers public seminars that are founded on his own breakthrough work with clients, and has provided training to some of the worlds leading consultancies.
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Product Details

  • Series: FruITion Series
  • Perfect Paperback: 216 pages
  • Publisher: Technics Publications, LLC; 1st edition (February 12, 2008)
  • Language: English
  • ISBN-10: 0977140032
  • ISBN-13: 978-0977140039
  • Product Dimensions: 5.5 x 0.5 x 8.5 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,512,408 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By R. Zoller on December 7, 2010
Format: Kindle Edition Verified Purchase
The observations page at the end of each chapter, a critical part of the book, is unreadable since it is formatted as a picture. The right third is cut off. This is also true when trying to read it on an iPod touch. I've requested the publisher please correct but keep this in mind before you purchase this as a Kindle book. It is readable on the PC and Mac version of the Kindle reader. UPDATE: The publisher has notified me that the update for the Kindle edition is expected by March. It's a great book - you need the observations, however to fully enjoy.
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Format: Perfect Paperback Verified Purchase
Let me start by saying that I had the pleasure and privilege of working directly with Chris at the last company I worked for.

The work that Chris undertook with my colleagues and me was ground-breaking, and even though it turned our world upside down, for all of the right reasons, it was an enjoyable and illuminating journey.

This book, which is an inspired piece of writing, bears absolutely no resemblance to any other book on strategy, IT or otherwise, that I have read. Most of these books are long, dry and, I have to say, almost unintelligible. FruITion, on the other hand, is an easy read - maybe even too easy, as the narrative style reads more like a good novel than a serious business book. And, of course, this was the intention, and it succeeds beautifully.

It would be easy to miss the important lessons this book teaches you, were it not for the fact that Chris summarises the key points at the end of each chapter.

I would therefore recommend reading it at least twice - once for the pleasure of a well-written book with a central character you really do care about, and once (or more) to make sure you take note of the real messages, which are all about realising the value of a company's investments, not only in IT but in all business change activities.

Having worked in that corporate environment for nearly 20 years, many of the characters and roles were too life-like for this book to be anything but the results of a great deal of experience and first-hand knowledge. In fact, I even sort of recognise people like me in there somewhere, as well as some that remind me of past colleagues, managers and directors, although it's clear that Chris has wisely invented his characters after working with so many people over the years.
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Easy and quick to read with some big ideas about how to do IT in the future or, more precisely, how to not do IT but just do business and manage IT as any other component that do not require an independent team with independent metrics and organization.
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Format: Perfect Paperback
This book has a different approach to presenting IT advice. It uses the form of a novel with representative dialogue inside a company to illustrate how IT strategy must dovetail with business strategy. If you deal with the soft side of IT and work with business executives, this book will be helpful to you.
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Buy this book. Read it and then buy some more for friends, co-workers and customers. That is exactly what I did. I have read this book several times and hand them out when I go to conferences. This is a rare book which teaches what the IT industry is afraid to see in the mirror. Read this book and begin the process of folding your approach of business technology into the business model of your enterprise. I also recommend the IT Value series by Intel Press with Martin Curley, and David Sward. All of these books are easy reads, practical, and thought provoking.
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The shipment was on time, in great condition, and my purchase security is protected with amazon. The book itself is useful for a business person to see their end product to fruition, and identifying the shortcomings that corporations usually are faced with. Good book!
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Format: Perfect Paperback
This is a must read book for CIOs who want to be relevant and be counted amongst the next generation of business aligned executives. Turning traditional views of IT on its head this book will make you rethink how you see your role and position in the company. Are you a service provider or a business leader who best understands how the business can become a better customer of IT? Be the one that helps your business to exploit maximum value out of its technology investment. Buy this book and share it.
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