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fruITion: Creating the Ultimate Corporate Strategy for Information Technology (FruITion Series) (Volume 1) Perfect Paperback – February 12, 2008
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Top Customer Reviews
The work that Chris undertook with my colleagues and me was ground-breaking, and even though it turned our world upside down, for all of the right reasons, it was an enjoyable and illuminating journey.
This book, which is an inspired piece of writing, bears absolutely no resemblance to any other book on strategy, IT or otherwise, that I have read. Most of these books are long, dry and, I have to say, almost unintelligible. FruITion, on the other hand, is an easy read - maybe even too easy, as the narrative style reads more like a good novel than a serious business book. And, of course, this was the intention, and it succeeds beautifully.
It would be easy to miss the important lessons this book teaches you, were it not for the fact that Chris summarises the key points at the end of each chapter.
I would therefore recommend reading it at least twice - once for the pleasure of a well-written book with a central character you really do care about, and once (or more) to make sure you take note of the real messages, which are all about realising the value of a company's investments, not only in IT but in all business change activities.
Having worked in that corporate environment for nearly 20 years, many of the characters and roles were too life-like for this book to be anything but the results of a great deal of experience and first-hand knowledge. In fact, I even sort of recognise people like me in there somewhere, as well as some that remind me of past colleagues, managers and directors, although it's clear that Chris has wisely invented his characters after working with so many people over the years.Read more ›
Most Recent Customer Reviews
I am glad i read this book before starting my IT strategy, i am rethinking the way i should do it.
very useful for CIO who need an insight on C's people needs and how they see... Read more
Marvelously insightful. In the first few pages, though, I was a little put off by the story form of the book, but by page 5, I could see that it was an excellent way to present... Read morePublished on July 24, 2014 by Starduster
This book let me see other sides of a companys executives and is great to widen the perspective in the IT worldPublished on October 17, 2013 by Øystein
This book not only is an easy read, written in a narative first person style, but also gives great insight to the difficult situation IT departments face in the business world... Read morePublished on February 3, 2010 by Matthew Wade Baskin
Kind of like the book Five Dysfunctions of a Team, this story uses characters and situations to illustrate the concept of removing the barriers between IS/IT organizations and the... Read morePublished on May 18, 2009 by Susan Earley