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Extreme Ownership: How U.S. Navy SEALs Lead and Win Hardcover – October 20, 2015
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The #1 New York Times bestseller
Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.
Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.
A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
- Reading age1 year and up
- Print length320 pages
- LanguageEnglish
- Dimensions5.75 x 1.25 x 8.5 inches
- PublisherSt. Martin's Press
- Publication dateOctober 20, 2015
- ISBN-101250067057
- ISBN-13978-1250067050
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Editorial Reviews
Review
“This is the SEAL Leadership book we have been waiting for. Poignant, powerful, practical. A must read for every leader.” ―Roger Ailes, Chairman and CEO, Fox News Channel and Fox Business Network, and chairman, Fox Television Stations
“Leif and Jocko are the real deal. I’m honored to have served with them. They led SEALs in the fight through the hell that was the Battle of Ramadi. This book shows how they did it.” ―Marcus Luttrell, U.S. Navy SEAL and #1 national bestselling author of Lone Survivor
“The smartest, most revolutionary management approach since Jack Welch's Six Sigma.” ―Don Imus, radio host, Imus in the Morning
“Finally, a leadership book that actually demonstrates how to truly lead. Riveting, engaging, and free from the usual cliché platitudes, this book is strikingly impactful and will dramatically improve leaders of all types.” ―Amy Brandt Schumacher, entrepreneur, executive, and philanthropist
“Extreme Ownership provides huge value for leaders at all levels. An inspiring and page-turning read, the leadership lessons are easy to digest and implement. It provides a powerful SEAL framework for action to lead teams in high-stakes environments. This book made me a better leader and enabled my entire team step up our game!” ―Jared Hamilton, founder and CEO, DrivingSales
"One of the best books on leadership I've ever read and a tremendous war story book as well." ―Marc Andreessen
About the Author
JOCKO WILLINK is author of Extreme Ownership, a decorated retired Navy SEAL officer, and co-founder of Echelon Front, where he is a leadership instructor, speaker, and executive coach. Jocko spent 20 years in the U.S. Navy SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. As commander of SEAL Team Three's Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the "Ready First" Brigade of the US Army's First Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War. Jocko returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield. During his career, Jocko was awarded the Silver Star, the Bronze Star, and numerous other personal and unit awards. In 2010, Jocko retired from the Navy and launched Echelon Front where he teaches the leadership principles he learned on the battlefield to help others lead and win. Clients include individuals, teams, companies, and organizations across a wide-range of industries and fields. Jocko is also the author of the children's book Way of the Warrior Kid and the New York Times bestseller Discipline Equals Freedom.
LEIF BABIN is author of Extreme Ownership, a decorated former Navy SEAL officer, and co-founder of Echelon Front, where he serves as leadership instructor, speaker, and executive coach. A graduate of the U.S. Naval Academy, Leif served thirteen years in the Navy, including nine as a Navy SEAL. As a SEAL platoon commander in SEAL Team Three's Task Unit Bruiser, he planned and led major combat operations in the Battle of Ramadi that helped the "Ready First" Brigade of the US Army's 1st Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated special operations unit of the Iraq War. Leif returned from combat as the primary leadership instructor for all officers graduating from the SEAL training pipeline. There, he reshaped SEAL leadership training to better prepare SEAL officers for the immense challenges of combat. During his last tour, Leif served as Operations Officer and Executive Officer at a SEAL Team where he again deployed to Iraq with a Special Operations Task Force. He is the recipient of the Silver Star, two Bronze Stars, and a Purple Heart. In 2011, Leif left active duty and co-founded Echelon Front, a leadership consulting company that helps others build their own high-performance winning teams. Clients include individuals, companies, and organizations across a wide-range of industries. Leif speaks on leadership, U.S. military strategy, and foreign policy matters. His editorials have been published in the Wall Street Journal and he has appeared on a variety of national television news and radio programs.
Product details
- Publisher : St. Martin's Press; First Edition (October 20, 2015)
- Language : English
- Hardcover : 320 pages
- ISBN-10 : 1250067057
- ISBN-13 : 978-1250067050
- Reading age : 1 year and up
- Item Weight : 14.4 ounces
- Dimensions : 5.75 x 1.25 x 8.5 inches
- Best Sellers Rank: #197,117 in Books (See Top 100 in Books)
- #59 in Iraq War Biographies
- #2,646 in Leadership & Motivation
- Customer Reviews:
About the authors

Leif Babin is a former U.S. Navy SEAL officer, co-author of the #1 New York Times best seller Extreme Ownership: How U.S. Navy SEALs Lead and Win (revised edition published in 2017) and co-author of The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win. He is the co-founder of Echelon Front, where he serves as President and Chief Operating Officer, leadership instructor, speaker, and strategic advisor to companies and business leaders across the civilian sector. A graduate of the U.S. Naval Academy, Leif served thirteen years in the U.S. Navy, including nine years in the SEAL Teams. As a platoon commander in SEAL Team Three’s Task Unit Bruiser, he planned and led major combat operations in the Battle of Ramadi alongside the “Ready First” Brigade of the U.S. Army’s 1st Armored Division. Task Unit Bruiser became the most highly-decorated special operations unit of the Iraq War.
Leif returned from combat and became the primary leadership instructor for all officers graduating from the SEAL training pipeline. There, he reshaped leadership training to better prepare SEAL officers for the immense challenges of combat. During his last tour, Leif served as Operations Officer and Executive Officer at a SEAL Team where he again deployed to Iraq with a Special Operations Task Force.
Leif is the recipient of the Silver Star, two Bronze Stars, and a Purple Heart. In 2011, Leif left active duty and co-founded Echelon Front, a premier leadership consulting company that helps others to train, build and lead their own high-performance winning teams. Clients include companies and organizations in a broad array of industries, from Fortune 500 companies to successful start-ups. Leif speaks on leadership, U.S. military strategy, and foreign policy matters. His editorials have been published in the Wall Street Journal and he has appeared frequently on a variety of national television news, radio programs, and podcasts.

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Customers find the book excellent, important, and a must-read for all leaders. They also say it provides guidance to simple leadership/life skills and helps them understand superiors. Readers describe the book as captivating, entertaining, and engaging. They praise the written content as concise, well-written, and clear. They appreciate the great real-life examples and concepts. Additionally, they mention the instructions are simple enough to understand and apply to everyday life.
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Customers find the book excellent, perfect, and important. They say it's easy to read and understand, despite the regular use of military jargon. Readers also mention the results are amazing.
"...This book is a total game changer." Read more
"What a great book. Really brought home the essence and impact leadership can have on others who rely and true in your passion to win." Read more
"...It is very easy to read and understand, despite the regular use of military jargon..." Read more
"Thus book is incredible. The 10 jey points are well explained...." Read more
Customers find the book compelling, insightful, and educational. They say it provides guidance to simple leadership and life skills. Readers also mention the stories are gritty, the lessons are direct, and the impact is monumental. In addition, they say the book is great for new leaders and older ones seeking new directions.
"The title says it all. It really helps you reevaluate your leadership and how you approach situations in life personal or professional...." Read more
"Great book for leadership and reading about the military story’s with leadership styles is really awesome" Read more
"Extreme Ownership is one of the best leadership books out there for the common man, but with the thousands of these types of books out there, the..." Read more
"...All of the proffered concepts have the potential to be useful, some of them are "truer" than others...." Read more
Customers find the book captivating, entertaining, and educational. They say it provides good points in each chapter and is an engaging read about real-life accounts and the struggles faced during difficult times. Readers also mention the stories are gritty, the lessons are direct, and the impact is monumental. In addition, they say the authors add personal depth and intensity to the reading.
"...I have found this book surprisingly illuminating, solid and enjoyable...." Read more
"...This structure makes the book both captivating and educational, providing readers with tangible takeaways they can apply in their professional and..." Read more
"...have little leadership experience you will likely find the book new, exciting, highly impactful, and essential...." Read more
"...The stories are gritty, the lessons are direct, and the impact is monumental. Prepare to have your perspective shattered and rebuilt, SEAL-style...." Read more
Customers find the book's written content concise, actionable, and well-written. They appreciate the clear presentation and great vocabulary. Readers also like the emphasis on simplicity and the fundamentals.
"...As i stated before the strength of the book is in its simplicity, all the ideas / principals that the authors lay out can be applied QUICKLY to..." Read more
"...True leader is humble, respectful of others, communicates clearly and transparently, shares the decision-making with the team, is not shy of others’..." Read more
"Just as the seals SOP of communication, this book is concise and easy to understand, as well as extremely informative!" Read more
"...well, it's explanation of the concepts/principles, and it has great vocabulary that helps visualize the scenarios (military and civilian)...." Read more
Customers find the story quality of the book perfect. They say it has many great real-life examples and rivets them. Readers also mention the concepts are great and the book provides an outstanding framework to rapidly get them on the road to high performance. In addition, they say it contains war stories with leadership lessons.
"...What it does do is provide a outstanding framework to rapidly get you on the road to high performance, in a individual or team setting, all in a..." Read more
"...The combat stories were the best part, and I'm pretty sure that this was the main reason for the phenomenal sales of the book...." Read more
"...The book presents a powerful framework for embracing 100% ownership and accountability for the actions of your team, whether they result in success..." Read more
"...Whether it is their superior fitness programs, realistic combat techniques, great swimming methods, warrior philosophy or their fantastic..." Read more
Customers find the instructions simple enough to understand. They say the stories are riveting and easily used to make the lessons applicable to everyday life. Readers mention the principles are simple, believable, and credible. They also say the book is well-written and hard to put down.
"...is a must-read for anyone striving to become a more disciplined, decisive, and selfless leader who intends to maximize the potential of their team...." Read more
"...to any relationships or walks of life; they are simple enough for anyone to understand, and broad enough to use in any situation...." Read more
"...business application, making the concepts both compelling and easy to understand...." Read more
"...It’s really simple and natural advice, that the privileged have lost, and the unfortunate seek...." Read more
Customers find the audio book amazing, saying it adds great flavor. They like the tone and many examples therein. Readers also say the book takes generally sound principles and applies them to life.
"I like the tone and the many examples therein...." Read more
"...The Audible edition is equally awesome given the authors are also the narrators...." Read more
"The concept is very sounds. The story that led the author to that conclusion (the title) is very convincing...." Read more
"...SEALs is beyond the obvious heroism and courage, they are quietly among the wisest, most intellectual, and emotionally aware operators in any field..." Read more
Customers find the book especially important for people of their age group or generation. They say it helps them realize ownership opportunities in all areas of their lives. Readers also mention the concept of extreme ownership is simple to grasp and leadership starts with ownership.
"...The principles of extreme ownership are powerful, humbling and necessary for growth...." Read more
"...Extreme Ownership is an especially important read for people of my age group/ generation whose personal code of ethics is absolutely zero personal..." Read more
"...experience levels ranging from 1 month to 12 years and extreme ownership has kept the peace." Read more
"...It should be given to all employees! Ownership is key to your success! Buy the book and most importantly, READ IT!!!" Read more
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War stories with lessons for business leaders
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Top reviews from the United States
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Each chapter in the book is structured in the same way:
Real World example / combat experience -> Principal -> Application to Business
In the real world example the author recalls a past experience, most of which are combat related, that demonstrates the main point of the chapter, then breaks down the principal itself and then applies to to a real world business example from their current leadership / business consulting work.
The ideas / chapters are:
Extreme Ownership (an overview)
No Bad Teams, only Bad leaders
Believe
Check the Ego
Cover and Move
Simple
Prioritize and Execute
Decentralized Command
Plan
Leading up and Down the Chain of Command
Decisiveness amid Uncertainty
Discipline Equals Freedom / Dichotomy of Leadership
As i stated before the strength of the book is in its simplicity, all the ideas / principals that the authors lay out can be applied QUICKLY to anyone current job, from a top level executive to a dishwasher. It wont take a 10 page plan or two week workshop to start implementing. The book doesn't give you in 500 pages of boring detail or have worksheets to fill out. What it does do is provide a outstanding framework to rapidly get you on the road to high performance, in a individual or team setting, all in a format and language that everyone can understand.
I highly recommend this book to everyone, especially if you don't know where to start or are just starting to learn about leadership, and as leadership skill is a constant learning process, follow it up with more detailed training.
The authors, Jocko Willink and Leif Babin, served as Navy Seals in some of the toughest fighting the US military has seen in many years, the fight for Al Anbar in Iraq.
First, Jocko and Leif are real heroes, and their actions both during and post combat are to be lauded.
The format of the book is that each substantive section has a relatively lengthy war-story as a set-up, and then, a pithy lesson, and then, how one might apply the lesson in the business world.
The central theme in the book is that leadership as exemplified by extreme ownership wins all in combat and in business.
The specific lessons are: (in my own translation) extreme ownership, no bad teams - only bad leaders, believe, keep egos in check, support one another, keep things simple, work on the most important things, power down to subordinates, plan, managing up is as important as managing down, be brave in the face of uncertainty, and be disciplined.
Sheeeewwww! That is a lot to take in. There are so many different lessons, and they are often at odds, Jocko and Leif say that you have to balance things. It is kind of like saying, "don't be too hot or too cold." Well, yes, with advice like that, you can never be wrong, but often you are of limited use.
All of the proffered concepts have the potential to be useful, some of them are "truer" than others.
The combat stories were the best part, and I'm pretty sure that this was the main reason for the phenomenal sales of the book.
Why not five stars? Some of the lessons have limited applicability in real-world business (even in the world of combat based on person leadership experience - I commanded an Army division and served as a battalion, brigade, and echelons above division commander in combat and know something about how this all works).
Say this together with me, "Seal teams do not necessarily represent my business." Say it again, Seal teams do not necessarily represent my business.
Which lessons from the book almost always apply? They are: keep egos in check, work on the most important things, plan, support one another, and be disciplined. Those work nearly all the time. Which work much of the time? They are: believe, be brave in the face of uncertainty, and extreme ownership. The rest fall into a more limited use category - in other words, they might be useful, but you have to carefully evaluate your own situation before applying blindly.
Military lessons are tricky. Jocko and Leif are not alone in overapplication. Simon Simak wrote a book that is also widely lauded called "Leaders Eat Last." In the book, Simon says, "leaders might go hungry, but they won't." The lesson is that good leaders have the loyalty of their subordinates, and they will sacrifice their own food to feed the leaders. It is a noble sentiment, but often as a good leader you do go hungry because your personnel know and believe that you would rather they eat than for them to go hungry on your behalf. Sorry, Simon, you know I love you, but you got the lesson almost right, but not quite.
In "Extreme Ownership," the better lesson would be the Albert Einstein quote, "make things as simple as you can, but not simpler." As leaders, I have seen many organizations flounder because the leadership tried to reduce a very complex situation into something simple for ease of understanding. Certainly, the situation in Iraq in 2003-05 fell into this category. The reality was that there was a very complex society with a greatly interdependent economy that the Bath Party held together with charisma and complicated machinations. The dumb downed version was "Saddam was bad. Saddam was a Bathist. All Bathists are bad. Throw all the Bathists out, which led to over a dozen years fighting an insurgency - that never had to be.
Another modified lesson is "delegate what you can, not what you want to." I have seen many a business leader put faith in subordinates to undertake complex tasks that the subordinates honestly thought that they could do, but they did not know what they did not know, and the leader blindly trusted them. This hard lesson is especially true today when ten minutes on YouTube makes every new employee think that they can do the most demanding and complex task the way that the expert did in that cool video. Leaders need to be discerning and excel in mentoring and be able to say things like, "how about if we work together on it." Do this complex project in chunks, and I will help with quality assurance and some guidance and training. Then, follow-up in a supportive, kind way. Everyone wins.
Perhaps the most egregiously overapplied lesson from the book is that "there are no bad teams, there are only bad leaders." In both business and in combat, I found that nearly every organization has personnel who are simply unsuited to doing some of the hard jobs required. By the by, at least at the beginning of the war, this was nearly independent of rank. Some of my most senior officers and enlisted personnel were the most incompetent and (really) cowardly. If you want your organizations to succeed then sometimes these personnel must be either removed or at least neutralized.
A final caveat, in truly elite, business organizations, one huge mistake that I have seen leaders make is that they try very hard to make their very bright subordinates feel special by repeatedly praising them and telling them they are the best in the world. Pride cometh before a fall. The lesson to keep the egos in check means all the egos, not just the leaders. Military personnel in general and our special forces folks in specific go through a period where they get the stuffing knocked out of their egos. Those periods are called boot camp and qualifying courses. There is not an equivalent in the civil, business world in today's environment, but there should be. We used to start workers at all levels off in a probationary status whether that was the mail room, the copy room, receiving, or some other, vital, but ultimately hard to get wrong job, and then, once they showed that they could keep their ego in check, they were allowed to progress up the chain. There is great wisdom in that.
Why would these very bright and very motivated leaders, Jocko and Leif, have gotten some of this wrong? Well, look at the units they served in. They were with Seal teams. Guess what? That's right, seal teams are not really good representatives of organizations in general.
There is much good in this book, and I recommend it, but read it for the story value, and then, be more than a bit reticent about blindly applying the lessons to your own organizations.
Reviewed in the United States on December 29, 2023
The authors, Jocko Willink and Leif Babin, served as Navy Seals in some of the toughest fighting the US military has seen in many years, the fight for Al Anbar in Iraq.
First, Jocko and Leif are real heroes, and their actions both during and post combat are to be lauded.
The format of the book is that each substantive section has a relatively lengthy war-story as a set-up, and then, a pithy lesson, and then, how one might apply the lesson in the business world.
The central theme in the book is that leadership as exemplified by extreme ownership wins all in combat and in business.
The specific lessons are: (in my own translation) extreme ownership, no bad teams - only bad leaders, believe, keep egos in check, support one another, keep things simple, work on the most important things, power down to subordinates, plan, managing up is as important as managing down, be brave in the face of uncertainty, and be disciplined.
Sheeeewwww! That is a lot to take in. There are so many different lessons, and they are often at odds, Jocko and Leif say that you have to balance things. It is kind of like saying, "don't be too hot or too cold." Well, yes, with advice like that, you can never be wrong, but often you are of limited use.
All of the proffered concepts have the potential to be useful, some of them are "truer" than others.
The combat stories were the best part, and I'm pretty sure that this was the main reason for the phenomenal sales of the book.
Why not five stars? Some of the lessons have limited applicability in real-world business (even in the world of combat based on person leadership experience - I commanded an Army division and served as a battalion, brigade, and echelons above division commander in combat and know something about how this all works).
Say this together with me, "Seal teams do not necessarily represent my business." Say it again, Seal teams do not necessarily represent my business.
Which lessons from the book almost always apply? They are: keep egos in check, work on the most important things, plan, support one another, and be disciplined. Those work nearly all the time. Which work much of the time? They are: believe, be brave in the face of uncertainty, and extreme ownership. The rest fall into a more limited use category - in other words, they might be useful, but you have to carefully evaluate your own situation before applying blindly.
Military lessons are tricky. Jocko and Leif are not alone in overapplication. Simon Simak wrote a book that is also widely lauded called "Leaders Eat Last." In the book, Simon says, "leaders might go hungry, but they won't." The lesson is that good leaders have the loyalty of their subordinates, and they will sacrifice their own food to feed the leaders. It is a noble sentiment, but often as a good leader you do go hungry because your personnel know and believe that you would rather they eat than for them to go hungry on your behalf. Sorry, Simon, you know I love you, but you got the lesson almost right, but not quite.
In "Extreme Ownership," the better lesson would be the Albert Einstein quote, "make things as simple as you can, but not simpler." As leaders, I have seen many organizations flounder because the leadership tried to reduce a very complex situation into something simple for ease of understanding. Certainly, the situation in Iraq in 2003-05 fell into this category. The reality was that there was a very complex society with a greatly interdependent economy that the Bath Party held together with charisma and complicated machinations. The dumb downed version was "Saddam was bad. Saddam was a Bathist. All Bathists are bad. Throw all the Bathists out, which led to over a dozen years fighting an insurgency - that never had to be.
Another modified lesson is "delegate what you can, not what you want to." I have seen many a business leader put faith in subordinates to undertake complex tasks that the subordinates honestly thought that they could do, but they did not know what they did not know, and the leader blindly trusted them. This hard lesson is especially true today when ten minutes on YouTube makes every new employee think that they can do the most demanding and complex task the way that the expert did in that cool video. Leaders need to be discerning and excel in mentoring and be able to say things like, "how about if we work together on it." Do this complex project in chunks, and I will help with quality assurance and some guidance and training. Then, follow-up in a supportive, kind way. Everyone wins.
Perhaps the most egregiously overapplied lesson from the book is that "there are no bad teams, there are only bad leaders." In both business and in combat, I found that nearly every organization has personnel who are simply unsuited to doing some of the hard jobs required. By the by, at least at the beginning of the war, this was nearly independent of rank. Some of my most senior officers and enlisted personnel were the most incompetent and (really) cowardly. If you want your organizations to succeed then sometimes these personnel must be either removed or at least neutralized.
A final caveat, in truly elite, business organizations, one huge mistake that I have seen leaders make is that they try very hard to make their very bright subordinates feel special by repeatedly praising them and telling them they are the best in the world. Pride cometh before a fall. The lesson to keep the egos in check means all the egos, not just the leaders. Military personnel in general and our special forces folks in specific go through a period where they get the stuffing knocked out of their egos. Those periods are called boot camp and qualifying courses. There is not an equivalent in the civil, business world in today's environment, but there should be. We used to start workers at all levels off in a probationary status whether that was the mail room, the copy room, receiving, or some other, vital, but ultimately hard to get wrong job, and then, once they showed that they could keep their ego in check, they were allowed to progress up the chain. There is great wisdom in that.
Why would these very bright and very motivated leaders, Jocko and Leif, have gotten some of this wrong? Well, look at the units they served in. They were with Seal teams. Guess what? That's right, seal teams are not really good representatives of organizations in general.
There is much good in this book, and I recommend it, but read it for the story value, and then, be more than a bit reticent about blindly applying the lessons to your own organizations.
Top reviews from other countries
Their wisdom came from the horrible battlefield, but the lessons can be applied in our civil life.







